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2020\u5e74\u6700\u521d\u306e\u8a18\u4e8b\u306f\u3001IAS\u304c\u4e88\u6e2c\u3059\u308b2020\u5e74\u306e20\u306e\u696d\u754c\u30c8\u30ec\u30f3\u30c9\u3092\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002<\/p>\n

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\uff17\uff0eCCPA\u3001GDPR\u3001\u305d\u3057\u3066\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u306e\u8ab2\u984c<\/b><\/h4>\n

GDPR<\/a>\u306e\u65bd\u884c\u304b\u3089\u7d041\u5e74\u534a\u304c\u7d4c\u904e\u3057\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u30ab\u30ea\u30d5\u30a9\u30eb\u30cb\u30a2\u5dde\u3067\u306fCCPA\uff08California Consumer Privacy Act\u3001\u30ab\u30ea\u30d5\u30a9\u30eb\u30cb\u30a2\u5dde\u6d88\u8cbb\u8005\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u6cd5\uff09\u3082\u3044\u3088\u3044\u30882020\u5e741\u6708\u304b\u3089\u65bd\u884c\u3055\u308c\u307e\u3057\u305f\u3002\u6d88\u8cbb\u8005\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u4fdd\u8b77\u3059\u308b\u3053\u3046\u3057\u305f\u898f\u5236\u3084\u8b70\u8ad6\u306f2020\u5e74\u3082\u5f15\u304d\u7d9a\u304d\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u3067\u3057\u3087\u3046\u3002\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u6d88\u8cbb\u8005\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u969b\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u898b\u76f4\u3059\u5fc5\u8981\u6027\u306b\u8feb\u3089\u308c\u307e\u3059\u3002Cookie\u306b\u983c\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\u306a\u63a5\u70b9\u3084\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u3092\u898b\u6975\u3081\u3066\u3044\u304f\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n

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\uff11\uff11\uff0e\u884c\u9593\u3092\u8aad\u3080<\/h4>\n

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\uff11\uff12\uff0eCTV\uff08\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\uff09\u304c\u6280\u8853\u9032\u5316\u306e\u65b0\u305f\u306a\u5730\u5e73\u3092\u958b\u304f<\/b><\/h4>\n

2020\u5e74\u306fCTV\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5143\u5e74\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u308c\u306f\u3001\u30ea\u30b9\u30af\u306e\u3042\u308b\u30d6\u30e9\u30f3\u30c9\u74b0\u5883\u3084\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306b\u3068\u3063\u3066\u3082\u65b0\u305f\u306a\u5e55\u958b\u3051\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u7d50\u679c\u3001\u30c7\u30b8\u30bf\u30eb\u696d\u754c\u306f\u3001IAS\u306e\u3088\u3046\u306a\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u4f01\u696d\u304c\u3001\u5e83\u544a\u4e3b\u3068\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u65b0\u3057\u3044\u74b0\u5883\u3067\u52b9\u679c\u7684\u306b\u5e83\u544a\u5c55\u958b\u3067\u304d\u308b\u3088\u3046\u306a\u9769\u65b0\u7684\u306aCTV\u5411\u3051\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/a>\u3092\u62e1\u5927\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u3001\u6ce8\u8996\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

\uff11\uff13\uff0e\u30e1\u30ac\u30a4\u30d9\u30f3\u30c8\u304c\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u3092\u9032\u5316\u3055\u305b\u308b<\/b><\/h4>\n

\u6771\u4eac\u30aa\u30ea\u30f3\u30d4\u30c3\u30af\u3084\u7c73\u56fd\u5927\u7d71\u9818\u9078\u6319\u306a\u3069\u30012020\u5e74\u306f\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u7d76\u597d\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u6a5f\u4f1a\u3068\u306a\u308b\u30e1\u30ac\u30a4\u30d9\u30f3\u30c8\u304c\u76ee\u767d\u62bc\u3057\u3067\u3059\u3002\u3053\u3046\u3057\u305f\u74b0\u5883\u4e0b\u3067CTV\u306f\u82e5\u3044\u4e16\u4ee3\u306b\u30ea\u30fc\u30c1\u3059\u308b\u4e0a\u3067\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002D2C\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u3059\u3067\u306bCTV\u5e83\u544a<\/a>\u306b\u591a\u984d\u306e\u6295\u8cc7\u3092\u884c\u3044\u3001\u30db\u30fc\u30e0\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306f\u65b0\u305f\u306a\u6642\u4ee3\u306b\u7a81\u5165\u3057\u305f\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u65b0\u3057\u3044\u74b0\u5883\u306b\u79fb\u884c\u3059\u308b\u306b\u3064\u308c\u3001\u3088\u308a\u591a\u304f\u306e\u5e83\u544a\u4e3b\u304c\u3001\u4e0d\u6b63\u696d\u8005\u306e\u4e00\u6b69\u5148\u3092\u884c\u304d\u3001\u30e1\u30c7\u30a3\u30a2\u8cbb\u7528\u3092\u4e0d\u6b63\u304b\u3089\u5b88\u308b\u305f\u3081\u306b\u9032\u5316\u3059\u308b\u5fc5\u8981\u6027\u306b\u8feb\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

\uff11\uff14\uff0eOTT\u3068CTV\u3067\u4e0d\u6b63\u696d\u8005\u306e\u5148\u3092\u8d8a\u305b\uff01<\/b><\/h4>\n

OTT\u3068CTV\u306e\u5e83\u544a\u4e0d\u6b63\u306f\u9ad8\u5ea6\u5316\u3057\u3066\u3044\u304f\u3001\u3068\u79c1\u305f\u3061\u306f\u4e88\u60f3\u3057\u3066\u3044\u307e\u3059\u3002IAS\u306f\u3001\u52d5\u753b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u5354\u696d\u3057\u3001\u52d5\u753b\u5e83\u544a\u306e\u8996\u8074\u5b8c\u4e86\u3068\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9<\/a>\u3092\u8a08\u6e2c\u3059\u308b\u696d\u754c\u521d\u306eCTV\u5411\u3051\u30a2\u30c9\u30d9\u30ea\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/a>\u3092\u958b\u767a\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30bf\u30a4\u30d7\u306e\u5e83\u544a\u306e\u30aa\u30fc\u30d7\u30f3\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u4e0a\u3067\u306e\u53d6\u5f15\u304c\u5897\u52a0\u3059\u308b\u306e\u306b\u3064\u308c\u3001CTV\u306b\u5bfe\u3059\u308b\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306e\u30ea\u30b9\u30af\u306f\u5897\u52a0\u3057\u3066\u3044\u304f\u3067\u3057\u3087\u3046\u3002<\/p>\n

\uff11\uff15\uff0e\u52d5\u753b\u5e83\u544a\u306e\u3055\u3089\u306a\u308b\u53f0\u982d<\/h4>\n

\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6d88\u8cbb\u91cf\u306f\u3059\u3079\u3066\u306e\u30c7\u30d0\u30a4\u30b9\u3067\u5897\u52a0\u3059\u308b\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3059\u3079\u3066\u3067\u306f\u306a\u3044\u306b\u3057\u308d\u3001\u307b\u3068\u3093\u3069\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/a>\u3067\u4f7f\u7528\u3055\u308c\u308b\u4e3b\u8981\u306a\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306b\u306a\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u30022020\u5e74\u3001\u5e83\u544a\u4e3b\u306f\u3001\u7279\u306b\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u3067\u30c7\u30b8\u30bf\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8981\u3068\u306a\u308b\u52d5\u753b\u5e83\u544a\u306b\u3088\u308a\u591a\u304f\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u8cbb\u3084\u3059\u3053\u3068\u306b\u306a\u308a\u305d\u3046\u3067\u3059\u3002<\/p>\n

\uff11\uff16\uff0e\u30a2\u30fc\u30a2\u30fc\u805e\u3053\u3048\u307e\u3059\u304b\uff1f\u2026\u97f3\u58f0\u5e83\u544a\u304c\u30ab\u30e0\u30d0\u30c3\u30af\uff01<\/h4>\n

\u97f3\u58f0\u5e83\u544a\u306b\u3068\u3063\u3066\u3082\u30012020\u5e74\u306f\u8a18\u5ff5\u3059\u3079\u304d\u5e74\u3068\u306a\u308a\u305d\u3046\u3067\u3059\u3002\u5bb6\u5ead\u5185\u3067\u4f7f\u7528\u3055\u308c\u308b\u97f3\u58f0\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u30c7\u30d0\u30a4\u30b9\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u306f\u30eb\u30cd\u30b5\u30f3\u30b9\u671f\u3092\u8fce\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u756a\u7d44\u4e2d\u306b\u518d\u751f\u3055\u308c\u308b\u5e83\u544a\u306f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u304c\u9ad8\u304f<\/a>\u3001\u756a\u7d44\u30db\u30b9\u30c8\u304c\u5e83\u544a\u3092\u8aad\u307f\u4e0a\u3052\u305f\u5834\u5408\u306f\u3055\u3089\u306b\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u898b\u8fbc\u3081\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u306e\u5e83\u544a\u306f\u307e\u3060\u767a\u5c55\u9014\u4e0a\u3067\u3001\u30ea\u30b9\u30ca\u30fc\u3068\u5546\u54c1\u8cfc\u5165\u8005\u3092\u95a2\u9023\u4ed8\u3051\u3066\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3059\u308b\u306e\u306f\u56f0\u96e3\u3067\u3059\u3002\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u5e02\u5834\u304c\u62e1\u5927\u3059\u308b\u306b\u3064\u308c\u3001\u97f3\u58f0\u5e83\u544a\u3082\u65b0\u3057\u304f\u5927\u80c6\u306a\u30d7\u30ec\u30fc\u30b9\u30e1\u30f3\u30c8\u3092\u62e1\u5927\u3057\u3066\u3044\u304f\u3067\u3057\u3087\u3046\u3002<\/p>\n

\uff11\uff17\uff0e\u52d5\u753b\u5e83\u544a\u3067\u76ee\u524d\u306b\u5e83\u304c\u308b\u5e83\u5927\u306a\uff08VAST\uff09\u9053\u306e\u308a<\/h4>\n

\u30c7\u30b8\u30bf\u30eb\u696d\u754c\u306b\u304a\u3051\u308bVAST 4.2<\/a>\u306e\u5c0e\u5165\u306f\u975e\u5e38\u306b\u3086\u3063\u304f\u308a\u3068\u3057\u305f\u30b9\u30bf\u30fc\u30c8\u3092\u5207\u308a\u307e\u3057\u305f\u304c\u30012020\u5e74\u306b\u306f\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5168\u4f53\u304c\u5c0e\u5165\u306b\u5927\u304d\u304f\u8235\u3092\u5207\u308b\u3068\u4e88\u60f3\u3057\u3066\u3044\u307e\u3059\u3002VAST 4.2 \u306f\u524d\u30d0\u30fc\u30b8\u30e7\u30f3\u3067\u53d6\u308a\u6b8b\u3055\u308c\u3066\u3044\u305f\u8ab2\u984c\u3092\u89e3\u6c7a\u3057\u3001VPAID\u306e\u4fa1\u5024\u306f\u76f8\u5bfe\u7684\u306b\u4f4e\u4e0b\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u696d\u754c\u5168\u4f53\u3067\u52d5\u753b\u5e83\u544a\u3067\u8a08\u6e2c\u3059\u308bKPI\u304c\u6a19\u6e96\u5316\u3055\u308c\u308b\u305f\u3081\u3001\u4eca\u5ea6\u3053\u305d\u672c\u5f53\u306e\u610f\u5473\u3067\u30af\u30ed\u30b9\u30c1\u30e3\u30f3\u30cd\u30eb\u3001\u30af\u30ed\u30b9\u30c7\u30d0\u30a4\u30b9\u3001\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u304c\u53ef\u80fd\u306b\u306a\u3063\u3066\u3044\u304f\u3067\u3057\u3087\u3046\u3002<\/p>\n

\uff11\uff18\uff0e\u30af\u30ed\u30b9\u30a2\u30d7\u30ea\u3067\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u3064\u3044\u306b\u5b9f\u73fe<\/b><\/h4>\n

2020\u5e74\u3001\u79c1\u305f\u3061\u306f\u3064\u3044\u306b\u30af\u30ed\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306e\u4f7f\u7528\u3092\u76ee\u7684\u3068\u3057\u305f\u30a2\u30d7\u30ea\u304c\u958b\u767a\u3055\u308c\u308b\u306e\u3092\u76ee\u6483\u3067\u304d\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3053\u308c\u306f\u3001\u7279\u5b9a\u306e\u30c7\u30d0\u30a4\u30b9\u306b\u56fa\u6709\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3054\u3068\u306b\u5225\u3005\u306e\u30a2\u30d7\u30ea\u3092\u7528\u610f\u3059\u308b\u5fc5\u8981\u304c\u306a\u3044\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\uff08\u4f8b\u3048\u3070\u3001Android\u7528 jacascript\u3067\u306e\u30d7\u30ed\u30b0\u30e9\u30df\u30f3\u30b0\u3068\u3001Apple iOS\u7528\uff09\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u3082\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u3082\u982d\u75db\u306e\u7a2e\u3060\u3063\u305f\u8ab2\u984c\u304c\u89e3\u6c7a\u3055\u308c\u3001\u30a2\u30d7\u30ea\u306f\u6700\u521d\u304b\u3089\u3059\u3079\u3066\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3088\u3046\u306b\u958b\u767a\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

\uff11\uff19\uff0e\u30a2\u30d7\u30ea\u5185\u8a08\u6e2c\u5b9f\u73fe\u306e\u305f\u3081\u306eOM SDK\u5c0e\u5165\u304c\u9032\u3080
\n<\/b><\/h4>\n

\u5e83\u544a\u4e3b\u304c\u3001\u8a08\u6e2c\u53ef\u80fd\u306a\u30a2\u30d7\u30ea\u5185\u5e83\u544a\u306e\u5728\u5eab\u3092\u6b63\u3057\u304f\u30bf\u30fc\u30b2\u30c3\u30c8\u3057\u3066\u51fa\u7a3f\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5185\u306e\u3059\u3079\u3066\u306e\u30d7\u30ec\u30a4\u30e4\u30fc\uff08\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3001\u5e83\u544a\u4e3b\u3001DSP\u3001SSP\uff09\u304c\u305d\u308c\u305e\u308c\u5354\u529b\u3057\u3001OM SDK\u306e\u5c0e\u5165\u3092\u9032\u3081\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\uff12\uff10\uff0e\u696d\u754c\u6700\u9069\u5316\u304c\u30ab\u30ae\u3092\u63e1\u308b<\/h4>\n

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\"\"<\/a><\/p>\n

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\u203b\u3053\u306e\u8a18\u4e8b\u306f\u82f1\u8a9e\u7248Insider\u306b\u63b2\u8f09\u306e\u300c20 predictions for \u201920<\/a>\u300d\u3092\u3082\u3068\u306b\u3001IAS Insider Japan\u7de8\u96c6\u30c1\u30fc\u30e0\u304c\u7ffb\u8a33\u3001\u7de8\u96c6\u3057\u307e\u3057\u305f\u3002<\/h6>\n","protected":false},"excerpt":{"rendered":"

2020\u5e74\u6700\u521d\u306e\u8a18\u4e8b\u306f\u3001IAS\u304c\u4e88\u6e2c\u3059\u308b2020\u5e74\u306e20\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":306393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[334],"tags":[376,375],"class_list":["post-306392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-jp","tag-376","tag-375"],"acf":[],"yoast_head":"\nIAS\u304c\u4e88\u60f3\u3059\u308b2020\u5e74\u306e\u696d\u754c\u30c8\u30ec\u30f3\u30c920 - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"2020\u5e74\u6700\u521d\u306e\u8a18\u4e8b\u306f\u3001IAS\u304c\u4e88\u6e2c\u3059\u308b2020\u5e74\u306e20\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002 A new year (and decade) has arrived, and we couldn't be more excited to see what it holds. Here's what our team of experts predict for digital advertising in 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/jp\/insider\/20-predictions-for-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS\u304c\u4e88\u60f3\u3059\u308b2020\u5e74\u306e\u696d\u754c\u30c8\u30ec\u30f3\u30c920\" \/>\n<meta property=\"og:description\" content=\"2020\u5e74\u6700\u521d\u306e\u8a18\u4e8b\u306f\u3001IAS\u304c\u4e88\u6e2c\u3059\u308b2020\u5e74\u306e20\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002 A new year (and decade) has arrived, and we couldn't be more excited to see what it holds. Here's what our team of experts predict for digital advertising in 2020.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/jp\/insider\/20-predictions-for-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-06T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-20T07:35:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/Predictions-Header.001.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"478\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/jp\/insider\/20-predictions-for-2020\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/jp\/insider\/20-predictions-for-2020\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"IAS\u304c\u4e88\u60f3\u3059\u308b2020\u5e74\u306e\u696d\u754c\u30c8\u30ec\u30f3\u30c920\",\"datePublished\":\"2020-01-06T05:00:00+00:00\",\"dateModified\":\"2025-05-20T07:35:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/jp\/insider\/20-predictions-for-2020\/\"},\"wordCount\":80,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/jp\/insider\/20-predictions-for-2020\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/Predictions-Header.001.jpeg\",\"keywords\":[\"\u30c8\u30ec\u30f3\u30c9\",\"\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\"],\"articleSection\":[\"Uncategorized @jp\"],\"inLanguage\":\"ja-JP\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/jp\/insider\/20-predictions-for-2020\/\",\"url\":\"https:\/\/integralads.com\/jp\/insider\/20-predictions-for-2020\/\",\"name\":\"IAS\u304c\u4e88\u60f3\u3059\u308b2020\u5e74\u306e\u696d\u754c\u30c8\u30ec\u30f3\u30c920 - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/jp\/insider\/20-predictions-for-2020\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/jp\/insider\/20-predictions-for-2020\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/Predictions-Header.001.jpeg\",\"datePublished\":\"2020-01-06T05:00:00+00:00\",\"dateModified\":\"2025-05-20T07:35:18+00:00\",\"description\":\"2020\u5e74\u6700\u521d\u306e\u8a18\u4e8b\u306f\u3001IAS\u304c\u4e88\u6e2c\u3059\u308b2020\u5e74\u306e20\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002 A new year (and decade) has arrived, and we couldn't be more excited to see what it holds. 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