{"id":306419,"date":"2020-02-25T05:00:00","date_gmt":"2020-02-25T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/measuring-performance-on-youtube\/"},"modified":"2023-08-16T05:12:34","modified_gmt":"2023-08-16T05:12:34","slug":"measuring-performance-on-youtube","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/measuring-performance-on-youtube\/","title":{"rendered":"YouTube \u52d5\u753b\u5e83\u544a\u3067\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u898b\u308b\u3079\u304d3\u3064\u306e\u6307\u6a19"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u307e\u3082\u306a\u304f2019\u5e74\u306e\u65e5\u672c\u306e\u5e83\u544a\u8cbb\u304c\u767a\u8868\u306b\u306a\u308a\u307e\u3059\u306d\u3002\u3044\u3088\u3044\u3088\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u8cbb\u304c\u30c6\u30ec\u30d3\u3092\u8ffd\u3044\u629c\u304f\u306e\u304b\u3001\u6ce8\u76ee\u3057\u3066\u3044\u308b\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u5f93\u6765\u578b\u306e\u30e1\u30c7\u30a3\u30a2\u304b\u3089\u30c7\u30b8\u30bf\u30eb\u3078\u306e\u5e83\u544a\u8cbb\u306e\u30b7\u30d5\u30c8\u306f\u9bae\u660e\u3067\u3001\u30c7\u30b8\u30bf\u30eb\u30b7\u30d5\u30c8\u3092\u3069\u3046\u5473\u65b9\u306b\u3064\u3051\u308b\u304b\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u7d50\u679c\u3092\u5de6\u53f3\u3059\u308b\u3068\u3044\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u30c6\u30ec\u30d3CM\u304b\u3089\u30c7\u30b8\u30bf\u30eb\u306b\u30b7\u30d5\u30c8\u3059\u308b\u5834\u5408\u3001\u6700\u3082\u6709\u529b\u306a\u9078\u629e\u80a2\u3068\u3057\u3066\u591a\u304f\u306e\u5e83\u544a\u4e3b\u304c\u6319\u3052\u308b\u306e\u304c YouTube \u3067\u3059\u3002\u3057\u304b\u3057\u3001\u30c6\u30ec\u30d3CM\u3067\u6d41\u3057\u3066\u3044\u308b\u6620\u50cf\u3092\u305d\u306e\u307e\u307e YouTube \u3067\u6d41\u3057\u3066\u3082\u540c\u3058\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u30c7\u30b8\u30bf\u30eb\u306b\u30b7\u30d5\u30c8\u3059\u308b\u3053\u3068\u3067\u4f55\u3092\u6c42\u3081\u308b\u306e\u304b\u3001\u5341\u5206\u306b\u691c\u8a0e\u3057\u3066\u30d7\u30e9\u30f3\u3092\u7b56\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30c6\u30ec\u30d3\u3068\u30c7\u30b8\u30bf\u30eb\u3067\u306e\u6700\u3082\u5927\u304d\u306a\u5dee\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u3067\u306f\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u304c\u53d6\u5f97\u3067\u304d\u308b\u70b9\u3067\u3059\u3002Integral Ad Science (IAS) \u306f\u3001Google\u306e\u5e83\u544a\u52b9\u679c\u8a08\u6e2c\u30c4\u30fc\u30eb\u306e\u8a8d\u5b9a\u30d1\u30fc\u30c8\u30ca\u30fc\u300cGoogle Measurement Partners\u300d\u3068\u3057\u3066\u3001YouTube \u30a4\u30f3\u30b9\u30c8\u30ea\u30fc\u30e0\u52d5\u753b\u5e83\u544a\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u306e\u8a08\u6e2c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u30e2\u30d0\u30a4\u30eb\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u3001CTV\/OTT\u305d\u308c\u305e\u308c\u306e\u914d\u4fe1\u74b0\u5883\u3067\u3001 TrueView \u3084 Google Preferred \u3092\u542b\u3080\u3059\u3079\u3066\u306e YouTube \u30a4\u30f3\u30b9\u30c8\u30ea\u30fc\u30e0\u52d5\u753b\u306e\u5e83\u544a\u304c\u8a08\u6e2c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-110386\" src=\"\/wp-content\/uploads\/2020\/02\/YouTubeMeasurement-1-760x275.png\" alt=\"\" width=\"760\" height=\"275\" \/><\/p>\n<p>\u3067\u306f\u5177\u4f53\u7684\u306b\u3001YouTube\u5e83\u544a\u3067\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u3069\u306e\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u6307\u6a19\u3092\u898b\u308b\u3079\u304d\u306a\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>&nbsp;<\/p>\n<h4>\uff11\uff0e\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027<\/h4>\n<p>YouTube\u306f\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u3092\u6392\u9664\u3059\u308b\u305f\u3081\u306b<a href=\"\/jp\/insider\/casestudy-peugeot-mediacom-youtube-brandsafety\/\">\u3055\u307e\u3056\u307e\u306a\u53d6\u308a\u7d44\u307f\u3092<\/a>\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u671b\u307e\u3057\u3044\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3001\u3064\u307e\u308a\u300c\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u300d\u306f\u30d6\u30e9\u30f3\u30c9\u3054\u3068\u306b\u7570\u306a\u308b\u305f\u3081\u3001\u4e00\u5f8b\u306b\u6392\u9664\u3082\u3057\u304f\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u3059\u308b\u3053\u3068\u306f\u56f0\u96e3\u3067\u3059\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u306b\u76ee\u3092\u5411\u3051\u3066\u5bfe\u7b56\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u3092\u610f\u8b58\u3059\u308b\u3079\u304d\u7406\u7531\u3082\u3042\u308a\u307e\u3059\u3002IAS\u304c2019\u5e74\u306b\u5b9f\u65bd\u3057\u305f\u8abf\u67fb\u3067\u306f\u3001\u5e83\u544a\u304c\u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3068\u8003\u3048\u308b\u65e5\u672c\u306e\u6d88\u8cbb\u8005\u306f82%\u3001\u9006\u306b\u4f4e\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u74b0\u5883\u306b\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u306e\u4f7f\u7528\u3092\u6b62\u3081\u308b\u3068\u56de\u7b54\u3057\u305f\u6d88\u8cbb\u8005\u306f65%\u306b\u3082\u306e\u307c\u308a\u307e\u3057\u305f\u3002\u4f55\u3092\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u3068\u307f\u306a\u3059\u304b\u306f\u30d6\u30e9\u30f3\u30c9\u3054\u3068\u306b\u7570\u306a\u308b\u6226\u7565\u304c\u5fc5\u8981\u3067\u3059\u3057\u3001\u9069\u3057\u305f\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u305f\u3081\u306b\u3082\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\/\u9069\u5408\u6027\u5bfe\u7b56\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-110400\" src=\"\/wp-content\/uploads\/2020\/02\/RippleEffectPressRelease-760x475.png\" alt=\"\" width=\"760\" height=\"475\" \/><br \/>\n\u300c<a href=\"\/jp\/insider\/ripple_effect\/\">\u8133\u79d1\u5b66\u304b\u3089\u898b\u308b\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\uff5e\u5e83\u544a\u95b2\u89a7\u74b0\u5883\u306b\u3051\u308b\u30cf\u30ed\u30fc\u52b9\u679c\u3068\u30d6\u30e9\u30f3\u30c9\u597d\u611f\u5ea6\u3078\u306e\u5f71\u97ff\u306b\u95a2\u3059\u308b\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\uff5e<\/a>\u300d\u3088\u308a<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4>\uff12\uff0e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3<\/h4>\n<p>\u3069\u3093\u306a\u306b\u3059\u3070\u3089\u3057\u3044\u52d5\u753b\u3092\u5236\u4f5c\u3057\u3066\u914d\u4fe1\u3057\u305f\u3068\u3057\u3066\u3082\u3001\u6d88\u8cbb\u8005\u306b\u898b\u3089\u308c\u306a\u3051\u308c\u3070\u610f\u5473\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u9006\u306b\u3001\u898b\u3089\u308c\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u78ba\u5b9f\u306b\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-110407\" src=\"\/wp-content\/uploads\/2020\/02\/\u30d3\u30e5\u30fc\u30a2\u30d6\u30eb\u3067\u3042\u308b\u3053\u3068\u306e\u610f\u5473-1-760x285.png\" alt=\"\" width=\"760\" height=\"285\" \/><\/p>\n<p>\u51fa\u5178\uff1a2018\u5e745\u6708 \u300c<a href=\"https:\/\/www.jiaa.org\/gdl_siryo\/siryo\/2018_viewable_chosa_rpt\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d3\u30e5\u30fc\u30a2\u30d6\u30eb\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3 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href=\"\/jp\/contact-us\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-110177\" src=\"\/wp-content\/uploads\/2019\/02\/contactusnow-760x151.png\" alt=\"\" width=\"760\" height=\"151\" \/><\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30c6\u30ec\u30d3\u3068\u30c7\u30b8\u30bf\u30eb\u3067\u306e\u6700\u3082\u5927\u304d\u306a\u5dee\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u3067\u306f\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u304c\u53d6\u5f97\u3067\u304d\u308b\u70b9\u3067\u3059\u3002Integral Ad Science (IAS) \u306f\u3001Google\u306e\u5e83\u544a\u52b9\u679c\u8a08\u6e2c\u30c4\u30fc\u30eb\u306e\u8a8d\u5b9a\u30d1\u30fc\u30c8\u30ca\u30fc\u300cGoogle Measurement Partners\u300d\u3068\u3057\u3066\u3001YouTube 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\u30a4\u30f3\u30b9\u30c8\u30ea\u30fc\u30e0\u52d5\u753b\u306e\u5e83\u544a\u304c\u8a08\u6e2c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":295039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[362,366,341,351,360],"tags":[416,344],"class_list":["post-306419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctv-video-jp","category-ad-fraud-jp","category-341","category-topics-jp","category-viewability-jp","tag-youtube-jp","tag-344"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YouTube \u52d5\u753b\u5e83\u544a\u3067\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u898b\u308b\u3079\u304d3\u3064\u306e\u6307\u6a19 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/jp\/insider\/measuring-performance-on-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube \u52d5\u753b\u5e83\u544a\u3067\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u898b\u308b\u3079\u304d3\u3064\u306e\u6307\u6a19\" \/>\n<meta property=\"og:description\" content=\"\u30c6\u30ec\u30d3\u3068\u30c7\u30b8\u30bf\u30eb\u3067\u306e\u6700\u3082\u5927\u304d\u306a\u5dee\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u3067\u306f\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u304c\u53d6\u5f97\u3067\u304d\u308b\u70b9\u3067\u3059\u3002Integral Ad Science (IAS) \u306f\u3001Google\u306e\u5e83\u544a\u52b9\u679c\u8a08\u6e2c\u30c4\u30fc\u30eb\u306e\u8a8d\u5b9a\u30d1\u30fc\u30c8\u30ca\u30fc\u300cGoogle Measurement Partners\u300d\u3068\u3057\u3066\u3001YouTube 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