{"id":306420,"date":"2020-03-24T04:00:00","date_gmt":"2020-03-24T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-and-youtube-creating-a-brand-suitable-climate\/"},"modified":"2023-08-14T10:53:30","modified_gmt":"2023-08-14T10:53:30","slug":"ias-and-youtube-creating-a-brand-suitable-climate","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/ias-and-youtube-creating-a-brand-suitable-climate\/","title":{"rendered":"\u30d6\u30e9\u30f3\u30c9\u306b\u9069\u5408\u3057\u305f\u74b0\u5883\u3065\u304f\u308a\uff1aIAS\u3068YouTube\u306e\u53d6\u308a\u7d44\u307f"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u5148\u6708\u3001YouTube 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Avaaz\u3002\u8a72\u5f53\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306b\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u696d\u754c\u306e\u6709\u540d\u30d6\u30e9\u30f3\u30c9\u306e\u307b\u304b\u3001\u30b0\u30ea\u30fc\u30f3\u30d4\u30fc\u30b9\u3084\u4e16\u754c\u81ea\u7136\u4fdd\u8b77\u57fa\u91d1\u3068\u3044\u3063\u305f\u74b0\u5883\u30fb\u81ea\u7136\u4fdd\u8b77\u56e3\u4f53\u3082\u542b\u307e\u308c\u3066\u3044\u305f\u3053\u3068\u3082\u6307\u6458\u3055\u308c\u307e\u3057\u305f\u3002\u52d5\u753b\u306e\u518d\u751f\u56de\u6570\u306f\u8a082,110\u4e07\u56de\u306b\u4e0a\u308a\u3001\u300c\u6c17\u5019\u5909\u52d5\u300d\u3084\u300c\u5730\u7403\u6e29\u6696\u5316\u300d\u306e\u307b\u304b\u3001\u300c\u6c17\u5019\u64cd\u4f5c\u300d\uff08\u6709\u540d\u306a\u9670\u8b00\u8ad6\u306e1\u3064\uff09\u3068\u3044\u3063\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u7d50\u679c\u3068\u3057\u3066\u8868\u793a\u3055\u308c\u3066\u3044\u305f\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>YouTube \u3078\u306e\u5e83\u544a\u914d\u4fe1\u3092\u3081\u3050\u308b\u3053\u308c\u307e\u3067\u306e\u554f\u984c\u3078\u306e\u5bfe\u5fdc\u3068\u306f\u7570\u306a\u308a\u3001\u5e83\u544a\u4e3b\u306f\u4eca\u56de\u3001<a href=\"https:\/\/digiday.jp\/platforms\/latest-youtube-brand-safety-crisis-shows-advertisers-taking-nuanced-approach\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3088\u308a\u614e\u91cd\u306a\u30a2\u30d7\u30ed\u30fc\u30c1<\/a>\u3067\u554f\u984c\u306e\u5bfe\u51e6\u306b\u4e57\u308a\u51fa\u3057\u3066\u3044\u307e\u3059\u3002YouTube \u3068\u76f4\u63a5\u5354\u529b\u3057\u3001\u3088\u308a\u9069\u5207\u306a\u74b0\u5883\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5f37\u5316\u3057\u3001\u81ea\u793e\u306b\u5bb3\u3092\u53ca\u307c\u3059\u53ef\u80fd\u6027\u306e\u3042\u308b\u72b6\u6cc1\u3092\u56de\u907f\u3059\u308b\u305f\u3081\u306e\u65b9\u7b56\u3092\u8b1b\u3058\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u8aa4\u89e3\u3092\u62db\u304f\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u4e8b\u5b9f\u3068\u306f\u7570\u306a\u308b\u60c5\u5831\u3092\u542b\u3093\u3060\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6a2a\u306b\u610f\u56f3\u305b\u305a\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u5834\u5408\u3001\u30c6\u30ed\u95a2\u9023\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6a2a\u306b\u8868\u793a\u3055\u308c\u308b\u5834\u5408\u3068\u6bd4\u3079\u3066\u3001\u305d\u306e\u60aa\u5f71\u97ff\u306f\u660e\u3089\u304b\u306b\u5c0f\u3055\u3044\u3082\u306e\u3067\u3059\u3002\u3057\u304b\u3057\u4eca\u56de\u306e\u554f\u984c\u306f\u3001<a href=\"\/insider\/brand-suitability-are-you-there-yet\/\">\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u304b\u3089\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u3078\u306e\u30b7\u30d5\u30c8<\/a>\u3092\u3081\u3050\u308b\u3001\u696d\u754c\u5185\u3067\u306e\u8b70\u8ad6\u306e\u9ad8\u307e\u308a\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002YouTube \u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u5e83\u544a\u4e3b\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u3059\u308b\u30c8\u30d4\u30c3\u30af\u306e\u30aa\u30f3\uff0f\u30aa\u30d5\u3092\u5207\u308a\u66ff\u3048\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u300c\u6c17\u5019\u5909\u52d5\u300d\u3068\u3044\u3046\u30c8\u30d4\u30c3\u30af\u3092\u30aa\u30d5\u306b\u3057\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30ea\u30fc\u30c1\u3092\u6e1b\u3089\u3059\u304b\u3069\u3046\u304b\u306e\u6c7a\u5b9a\u6a29\u306f\u5e83\u544a\u4e3b\u306b\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u3082\u3057\u4ed6\u306b\u9078\u629e\u80a2\u304c\u3042\u308b\u3068\u3057\u305f\u3089\uff1fAvaaz \u306e\u3088\u3046\u306a\u56e3\u4f53\u306f YouTube \u306b\u5bfe\u3057\u3066\u3001\u6295\u7a3f\u3055\u308c\u308b\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u76e3\u8996\u3057\u3001\u4e8b\u5b9f\u3068\u306f\u7570\u306a\u308b\u5185\u5bb9\u3092\u542b\u3080\u52d5\u753b\u304c\u5e83\u544a\u5354\u8cdb\u3092\u53d7\u3051\u3089\u308c\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u3001\u3042\u308b\u3044\u306f\u305d\u3046\u3057\u305f\u52d5\u753b\u304c\u691c\u7d22\u5019\u88dc\u3068\u3057\u3066\u6319\u304c\u3089\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306e\u3055\u3089\u306a\u308b\u63aa\u7f6e\u3092\u8b1b\u3058\u308b\u3088\u3046\u5727\u529b\u3092\u304b\u3051\u3066\u304d\u307e\u3057\u305f\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30de\u30fc\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u76e3\u8996\u3068\u53d6\u7de0\u308a\u306b\u679c\u305f\u3059\u3079\u304d\u5f79\u5272\u306b\u95a2\u3059\u308b\u7d99\u7d9a\u7684\u306a\u8b70\u8ad6\u304c\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u5b9f\u306f\u30d6\u30e9\u30f3\u30c9\u5e83\u544a\u4e3b\u306f\u3053\u306e\u4ef6\u306b\u95a2\u3057\u3066\u81ea\u5206\u305f\u3061\u304c\u601d\u3063\u3066\u3044\u308b\u4ee5\u4e0a\u306e\u5f71\u97ff\u529b\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070 IAS \u306e YouTube \u5bfe\u5fdc\u5e83\u544a\u691c\u8a3c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5229\u7528\u3059\u308c\u3070\u3001\u5e83\u544a\u4e3b\u306f\u4e0d\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304b\u3089\u7a4d\u6975\u7684\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u5b88\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4>\u8a08\u6e2c\u7d50\u679c\u306b\u57fa\u3065\u304f\u5e83\u544a\u30de\u30cd\u30b8\u30e1\u30f3\u30c8<\/h4>\n<p>IAS \u306e\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u3092\u7528\u3044\u3066\u52d5\u753b\u306e\u30ea\u30b9\u30af\u30ec\u30d9\u30eb\u3092\u4e09\u6bb5\u968e\uff08\u4f4e\u3001\u4e2d\u3001\u9ad8\uff09\u3067\u8a55\u4fa1\u3057\u3066\u3044\u307e\u3059\u3002\u8a08\u6e2c\u30c7\u30fc\u30bf\u306f IAS \u304c\u6bce\u65e5\u66f4\u65b0\u3057\u307e\u3059\u306e\u3067\u3001\u5e83\u544a\u4e3b\u306f\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b YouTube \u52d5\u753b\u306e\u30ea\u30b9\u30c8\u3092\u66f4\u65b0\u3057\u3001\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3057\u3066\u3044\u306a\u3044\u52d5\u753b\u3092\u9664\u5916\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5f53\u793e\u306e\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u306f\u3001\u7cbe\u5ea6\u3092\u6700\u5927\u9650\u307e\u3067\u5f15\u304d\u4e0a\u3052\u308b\u305f\u3081\u3001\u6700\u7d42\u7684\u306a\u691c\u67fb\u3068\u6539\u5584\u306f\u4eba\u9593\u306e\u76ee\u3067\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u6d3b\u7528\u306e\u30d2\u30f3\u30c8\uff1aIAS \u306f\u300c\u4f4e\u3001\u4e2d\u3001\u9ad8\u300d\u306e3\u6bb5\u968e\u3067\u30ea\u30b9\u30af\u30ec\u30d9\u30eb\u306e\u5fae\u5999\u306a\u9055\u3044\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u5e83\u544a\u4e3b\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3054\u3068\u306b\u9069\u5207\u306a\u30ea\u30b9\u30af\u30ec\u30d9\u30eb\u3092\u8a2d\u5b9a\u3057\u3001\u8a2d\u5b9a\u306b\u57fa\u3065\u3044\u3066\u63b2\u8f09\u53ef\u5426\u3092\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001Avaaz \u306e\u8abf\u67fb\u3067\u554f\u984c\u304c\u6307\u6458\u3055\u308c\u305f\u52d5\u753b\u306f\u3044\u305a\u308c\u3082\u3001IAS \u306e\u30ea\u30b9\u30af\u57fa\u6e96\u3067\u3042\u308c\u3070\u300c\u4e2d\u300d\u306b\u5206\u985e\u3055\u308c\u3066\u3044\u305f\u3082\u306e\u3067\u3059\u3002\u5e83\u544a\u4e3b\u304c\u9069\u5207\u306a\u63aa\u7f6e\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u3001\u6ce8\u610f\u3092\u4fc3\u3059\u4ed5\u7d44\u307f\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h4>YouTube Prescreened Channel List<\/h4>\n<p>IAS\u3067\u306f\u3001YouTube Prescreened Channel List \u3068\u3044\u3046\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u3001\u73fe\u5728\uff082020\u5e743\u670824\u65e5\uff09\u30d9\u30fc\u30bf\u7248\u3068\u3057\u3066\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f YouTube \u306b\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u3055\u308c\u308b\u52d5\u753b\u306e\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u3092\u67fb\u5b9a\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u300c\u4f4e\u300d\u3068\u5224\u5b9a\u3055\u308c\u305f\u3082\u306e\u306e\u307f\u3092\u30ea\u30b9\u30c8\u5316\u3057\u305f\u3082\u306e\u3067\u3059\u3002IAS \u304c\u63d0\u4f9b\u3059\u308b\u3053\u306e\u30ea\u30b9\u30c8\u3092\u30db\u30ef\u30a4\u30c8\u30ea\u30b9\u30c8\u3068\u3057\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30b9\u30af\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u542b\u3080\u30c1\u30e3\u30f3\u30cd\u30eb\u3092\u9664\u5916\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30ea\u30b9\u30c8\u306f\u3001IAS \u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u5404\u30c1\u30e3\u30f3\u30cd\u30eb\u306e\u52d5\u753b\u306b\u914d\u4fe1\u3059\u308b\u3059\u3079\u3066\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u67fb\u5b9a\u7d50\u679c\u3092\u3082\u3068\u306b\u5e38\u306b\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><a href=\"\/jp\/insider\/how-to-find-brand-suitable-spaces\/\">\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3068\u9069\u5408\u6027<\/a>\u3092\u9054\u6210\u3057\u3088\u3046\u3068\u3059\u308b\u306a\u3089\u3070\u3001\u4e00\u5ea6\u3067\u5b8c\u74a7\u306a\u4fdd\u8a3c\u3092\u6c42\u3081\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u7d99\u7d9a\u7684\u306a\u66f4\u65b0\u304c\u5fc5\u8981\u3060\u3068\u3044\u3046\u3053\u3068\u3092\u809d\u306b\u9298\u3058\u308b\u3079\u304d\u3067\u3059\u3002\u30d5\u30a7\u30a4\u30af\u30cb\u30e5\u30fc\u30b9\u3084\u6c17\u5019\u5909\u52d5\u3068\u3044\u3063\u305f\u3001\u898b\u308b\u4eba\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u8996\u70b9\u3092\u3092\u3082\u305f\u3089\u3059\u30c8\u30d4\u30c3\u30af\u306b\u3088\u308a\u30b0\u30ec\u30fc\u30be\u30fc\u30f3\u306f\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002\u8a00\u8ad6\u306e\u81ea\u7531\u3092\u62c5\u4fdd\u3057\u306a\u304c\u3089\u900f\u660e\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b\u65b9\u6cd5\u3092\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u696d\u754c\u306f\u6a21\u7d22\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u826f\u3044\u5074\u9762\u3082\u3042\u308a\u307e\u3059\u3002\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5c55\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u4eca\u307e\u3067\u4ee5\u4e0a\u306b\u8a55\u5224\u3068\u30e1\u30c7\u30a3\u30a2\u652f\u51fa\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002IAS 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src=\"\/wp-content\/uploads\/2019\/02\/contactusnow-760x151.png\" alt=\"\" width=\"760\" height=\"151\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h6>\u203b\u3053\u306e\u8a18\u4e8b\u306f\u82f1\u8a9e\u7248Insider\u306b\u63b2\u8f09\u306e\u300c<a href=\"\/insider\/ias-and-youtube-creating-a-brand-suitable-climate\/\">IAS and YouTube: Creating a brand suitable climate<\/a>\u300d\u3092\u3082\u3068\u306b\u3001IAS Insider Japan\u7de8\u96c6\u30c1\u30fc\u30e0\u304c\u7ffb\u8a33\u3001\u7de8\u96c6\u3057\u307e\u3057\u305f\u3002<\/h6>\n<p><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5148\u6708\u3001YouTube 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Avaaz\u3002\u8a72\u5f53\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306b\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u696d\u754c\u306e\u6709\u540d\u30d6\u30e9\u30f3\u30c9\u306e\u307b\u304b\u3001\u30b0\u30ea\u30fc\u30f3\u30d4\u30fc\u30b9\u3084\u4e16\u754c\u81ea\u7136\u4fdd\u8b77\u57fa\u91d1\u3068\u3044\u3063\u305f\u74b0\u5883\u30fb\u81ea\u7136\u4fdd\u8b77\u56e3\u4f53\u3082\u542b\u307e\u308c\u3066\u3044\u305f\u3053\u3068\u3082\u6307\u6458\u3055\u308c\u307e\u3057\u305f\u3002\u52d5\u753b\u306e\u518d\u751f\u56de\u6570\u306f\u8a082,110\u4e07\u56de\u306b\u4e0a\u308a\u3001\u300c\u6c17\u5019\u5909\u52d5\u300d\u3084\u300c\u5730\u7403\u6e29\u6696\u5316\u300d\u306e\u307b\u304b\u3001\u300c\u6c17\u5019\u64cd\u4f5c\u300d\uff08\u6709\u540d\u306a\u9670\u8b00\u8ad6\u306e1\u3064\uff09\u3068\u3044\u3063\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u7d50\u679c\u3068\u3057\u3066\u8868\u793a\u3055\u308c\u3066\u3044\u305f\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":306421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[362,365,352],"tags":[416],"class_list":["post-306420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctv-video-jp","category-proprietary-platforms-jp","category-brand-safety-suitability-jp","tag-youtube-jp"],"acf":[],"yoast_head":"<!-- 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