{"id":306460,"date":"2020-03-19T04:00:00","date_gmt":"2020-03-19T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/consumers-on-covid\/"},"modified":"2023-08-14T10:55:52","modified_gmt":"2023-08-14T10:55:52","slug":"consumers-on-covid","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/consumers-on-covid\/","title":{"rendered":"\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u95a2\u9023\u30cb\u30e5\u30fc\u30b9\u306f\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u306a\u306e\u304b\uff1f"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><iframe title=\"Coronavirus Content Adjacency Study: Key Takeaways\" src=\"https:\/\/player.vimeo.com\/video\/398267131?dnt=1&amp;app_id=122963\" width=\"640\" height=\"329\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p>\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306f\u3001\u4e16\u754c\u4e2d\u306e\u4f55\u767e\u4e07\u4eba\u3082\u306e\u4eba\u3005\u306e\u65e5\u5e38\u751f\u6d3b\u3001\u305d\u3057\u3066\u65e5\u3092\u8ffd\u3046\u3054\u3068\u306b\u6025\u5897\u3059\u308b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u95a2\u9023\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30cb\u30e5\u30fc\u30b9\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u524d\u4f8b\u306e\u306a\u3044\u6df7\u4e71\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u307e\u3059\u3002\u4e16\u754c\u306f\u3001\u5e83\u544a\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3084\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u3088\u308a\u3082\u5927\u304d\u304f\u3066\u5dee\u3057\u8feb\u3063\u305f\u554f\u984c\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u3053\u306e\u3088\u3046\u306a\u72b6\u6cc1\u4e0b\u3067\u3001\u591a\u304f\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u3084\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u3001\u3053\u306e\u524d\u4f8b\u306e\u306a\u3044\u72b6\u6cc1\u306b\u9069\u5207\u306b\u5bfe\u51e6\u3059\u308b\u305f\u3081\u306e\u6307\u91dd\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u79c1\u305f\u3061Integral Ad Science (IAS) \u306f\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u5e02\u5834\u304c\u6df7\u4e71\u3059\u308b\u5146\u3057\u3092\u53d7\u3051\u30663\u670812\u65e5\u306b\u30a2\u30e1\u30ea\u30ab\u306e\u6d88\u8cbb\u8005\u3092\u5bfe\u8c61\u306b\u3001\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u74b0\u5883\u3092\u3069\u3046\u8a8d\u8b58\u3057\u3066\u3044\u308b\u304b\u3001\u307e\u305f\u4eca\u56de\u306e\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306b\u95a2\u9023\u3057\u3066\u30c7\u30b8\u30bf\u30eb\u884c\u52d5\u304c\u5909\u5316\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b<a href=\"#form\">\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb<\/a>\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><a href=\"https:\/\/digiday.jp\/publishers\/coronavirus-climbs-keyword-block-lists-squeezing-news-publishers-programmatic-revenues\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4e00\u90e8\u306e\u5e83\u544a\u4e3b\u306f\u5148\u624b\u3092\u6253\u3063\u3066\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u95a2\u9023\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u5e83\u544a\u914d\u4fe1\u306e\u8abf\u6574\u3092\u884c\u3063\u3066<\/a>\u3044\u307e\u3059\u304c\u3001\u4eca\u56de\u306e\u8abf\u67fb\u3067\u3001\u6d88\u8cbb\u8005\u304c\u7a4d\u6975\u7684\u306b\u30a6\u30a4\u30eb\u30b9\u306b\u95a2\u3059\u308b\u30cb\u30e5\u30fc\u30b9\u3092\u691c\u7d22\u3001\u95b2\u89a7\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u307e\u305f\u8abf\u67fb\u3067\u306f\u3001\u591a\u304f\u306e\u6d88\u8cbb\u8005\u304c\u300c\u5e83\u544a\u304c\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u95a2\u9023\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u96a3\u63a5\u3057\u3066\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u300d\u304c\u9069\u5207\u304b\u5426\u304b\u306f\u300c\u30d6\u30e9\u30f3\u30c9\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u3088\u308b\u300d\u3068\u8003\u3048\u3066\u3044\u308b\u3053\u3068\u3082\u5206\u304b\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u7406\u306b\u9069\u3063\u305f\u53cd\u5fdc\u3067\u3059\u3002\u3088\u308a\u5177\u4f53\u7684\u306b\u306f\u3001\u65c5\u884c\u3001\u98df\u54c1\u30fb\u98f2\u6599\u3001\u304a\u3088\u3073\u91d1\u878d\u306b\u95a2\u3059\u308b\u5e83\u544a\u306f\u898b\u305f\u304f\u306a\u3044\u304c\u3001\u5065\u5eb7\u30fb\u88fd\u85ac\u3001\u653f\u5e9c\u6a5f\u95a2\u3084\u6559\u80b2\u95a2\u9023\u306e\u5e83\u544a\u306b\u95a2\u3057\u3066\u306f\u3053\u306e\u30bf\u30a4\u30d7\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306e\u9069\u5408\u6027\u304c\u9ad8\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u73fe\u5728\u306e\u6df1\u523b\u306a\u72b6\u6cc1\u4e0b\u3067\u3001\u30c7\u30b8\u30bf\u30eb\u696d\u754c\u306f\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u6642\u4ee3\u7cbe\u795e\u3092\u7684\u78ba\u306b\u8aad\u307f\u53d6\u308b\u610f\u8b58\u3092\u6301\u3064\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u79c1\u305f\u3061IAS\u306f\u5e83\u544a\u4e3b\u306b\u5bfe\u3057\u3001\u898b\u901a\u3057\u3065\u3089\u3044\u6d41\u52d5\u7684\u306a\u72b6\u6cc1\u306b\u3042\u308f\u305b\u3066\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3068\u9069\u5408\u6027\u6226\u7565\u3092\u898b\u76f4\u3059\u3053\u3068\u3092\u63a8\u5968\u3057\u3066\u3044\u307e\u3059\u3002\u79c1\u305f\u3061\u304c\u63d0\u4f9b\u3059\u308b Contextual Intelligence 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Considerations<\/a>\u300d\u306e\u6284\u8a33\u3067\u3059\u3002<\/h6>\n<p><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u79c1\u305f\u3061Integral Ad Science (IAS) 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