{"id":306467,"date":"2020-05-28T04:00:00","date_gmt":"2020-05-28T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/video-unified-everywhere\/"},"modified":"2024-11-13T16:23:19","modified_gmt":"2024-11-13T16:23:19","slug":"video-unified-everywhere","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/video-unified-everywhere\/","title":{"rendered":"\u52d5\u753b\u5e83\u544a\u306e\u8a08\u6e2c\u3092\u5727\u5012\u7684\u306b\u52b9\u7387\u5316\u3059\u308b Unified Video Tag"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u52d5\u753b\u5e83\u544a\u3068\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u306f\u3001\u7279\u306b\u7c73\u56fd\u3092\u4e2d\u5fc3\u306b\u3053\u3053\u6570\u5e74\u5927\u304d\u306a\u76db\u308a\u4e0a\u304c\u308a\u3092\u898b\u305b\u3066\u3044\u307e\u3059\u3002\u696d\u754c\u95a2\u4fc2\u8005\u304b\u3089\u306e\u6ce8\u76ee\u3082\u975e\u5e38\u306b\u9ad8\u304f\u3001<a href=\"https:\/\/integralads.com\/jp\/insider\/industry-pulse-2020-japan-challenges\/\">IAS\u304c\u5b9f\u65bd\u3057\u305f2020\u5e74\u306e\u6ce8\u76ee\u30c8\u30ec\u30f3\u30c9\u8abf\u67fb<\/a>\u3067\u3082\u3001\u512a\u5148\u5ea6\u306e\u9ad8\u3044\u30e1\u30c7\u30a3\u30a2\u6295\u8cc7\u5148\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u307e\u3057\u305f\u3002\u65b0\u3057\u3044\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084\u5bfe\u5fdc\u7aef\u672b\u304c\u6b21\u3005\u3068\u767b\u5834\u3057\u6d3b\u6cc1\u3092\u5448\u3057\u3066\u3044\u308b\u3053\u3068\u306f\u559c\u3070\u3057\u3044\u3082\u306e\u306e\u3001\u300c\u5e83\u544a\u52b9\u679c\u8a08\u6e2c\u300d\u3068\u3044\u3046\u9762\u304b\u3089\u306f\u3001\u30d9\u30f3\u30c0\u30fc\u3054\u3068\u306b\u8981\u4ef6\u3084\u30d7\u30ed\u30bb\u30b9\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u306f\u9577\u3044\u3042\u3044\u3060\u982d\u75db\u306e\u7a2e\u3067\u3082\u3042\u308a\u307e\u3057\u305f\u3002<br \/>\n\u305d\u306e\u72b6\u6cc1\u3092\u6253\u958b\u3059\u308b\u305f\u3081\u3001IAS \u3067\u306f\u52d5\u753b\u8a08\u6e2c\u3092\u53d6\u308a\u5dfb\u304f\u8ab2\u984c\u3092\u518d\u5ea6\u898b\u76f4\u3057\u3001\u30c7\u30d0\u30a4\u30b9\u306e\u57a3\u6839\u3092\u8d8a\u3048\u305f\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u52d5\u753b\u5e83\u544a\u8a08\u6e2c\u3092\u53ef\u80fd\u306b\u3059\u308b\u65b0\u3057\u3044\u8a08\u6e2c\u30bf\u30b0\u300cUnified Video Tag\u300d\u306e\u63d0\u4f9b\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002<\/span><\/span><\/span><\/span><\/p>\n<h4>\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u3068\u52d5\u753b\u5e83\u544a\u306e\u62e1\u5927<\/h4>\n<p>\u6d88\u8cbb\u8005\u304c\u81ea\u5b85\u3067\u904e\u3054\u3059\u6642\u9593\u306e\u5897\u52a0\u3068\u6bd4\u4f8b\u3057\u3001\u52d5\u753b\u306e\u8996\u8074\u6a5f\u4f1a\u30fb\u6642\u9593\u3082\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306e\u4e16\u754c\u7684\u306a\u6d41\u884c\u306b\u3088\u308a\u3001\u30a2\u30e1\u30ea\u30ab\u3067\u306f\u6d88\u8cbb\u8005\u306e\u534a\u6570\u8fd1\u304f\u304c\u30d3\u30c7\u30aa\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3092\u898b\u308b\u6642\u9593\u304c1\u6642\u9593\uff5e3\u6642\u9593\u307b\u3069\u5897\u3048\u3066\u3044\u308b\u3068\u3044\u3046\u8abf\u67fb\u7d50\u679c\u3082\u3042\u308a\u307e\u3059\uff08<a href=\"https:\/\/chart-na2.emarketer.com\/235967\/coronavirus-impact-growth-us-music-video-streaming-by-genre-week-ending-march-26-2020-change-vs-8-week-pre-coronavirus-baseline\" target=\"_blank\" rel=\"noopener noreferrer\">e-Marketer\u8abf\u3079<\/a>\uff09\u3002\u65e5\u672c\u3067\u3082\u3044\u304f\u3064\u304b\u306e\u8abf\u67fb\u7d50\u679c\u304b\u3089\u6d88\u8cbb\u8005\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u52d5\u753b\u306e\u8996\u8074\u306b\u5f93\u6765\u3088\u308a\u3082\u9577\u3044\u6642\u9593\u3092\u5272\u3044\u3066\u3044\u308b\u73fe\u72b6\u304c\u6d6e\u304b\u3073\u4e0a\u304c\u3063\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>IAS\u304c\u30a2\u30e1\u30ea\u30ab\u306e\u6d88\u8cbb\u8005\u3092\u5bfe\u8c61\u306b\u884c\u3063\u305f\u8abf\u67fb\u3067\u306f\u3001<a href=\"\/insider\/streaming-wars-wave-2-staying-at-home-with-ctv\/\">\u52d5\u753b\u8996\u8074\u306e\u969b\u306b\u4f7f\u7528\u3059\u308b\u30c7\u30d0\u30a4\u30b9\u3068\u3057\u3066\u4ed6\u306e\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30c7\u30d0\u30a4\u30b9\u3088\u308a\u3082\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u3092\u597d\u3080\u6d88\u8cbb\u8005\u304c3\u5206\u306e2\u8fd1\u304f\u306b\u4e0a\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f<\/a>\u3002\u4eca\u5e74\u306f\u3058\u3081\u306b\u306f\u534a\u5206\u4ee5\u4e0b\u3067\u3057\u305f\u304b\u3089\u3001\u3044\u304b\u306b\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u306e\u5229\u7528\u8005\u304c\u5897\u3048\u3066\u3044\u308b\u304b\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u8996\u8074\u8005\u6570\u306e\u4f38\u3073\u306f\u3001\u5bfe\u8c61\u30c7\u30d0\u30a4\u30b9\u3084\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u306e\u5e83\u544a\u51fa\u7a3f\u306e\u5897\u52a0\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<a href=\"https:\/\/markezine.jp\/article\/detail\/32518\" target=\"_blank\" rel=\"noopener noreferrer\">\u52d5\u753b\u5e83\u544a\u306e\u5e02\u5834\u898f\u6a21\u306f2019\u5e74\u306b\u6628\u5bfe\u6bd4141%\u306e\u4f38\u3073<\/a>\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h4>\u8a2d\u5b9a\u4f5c\u696d\u306e\u7169\u96d1\u3055\u304c\u91d1\u92ad\u7684\u640d\u5931\u306b\u3064\u306a\u304c\u308b\u6050\u308c\u3082<\/h4>\n<p>\u6025\u6210\u9577\u3059\u308b\u5e02\u5834\u306b\u306f\u3001\u8ab2\u984c\u3082\u3042\u308a\u307e\u3059\u3002\u52d5\u753b\u5e83\u544a\u306e\u8a08\u6e2c\u30bf\u30b0\u306f\u3001\u30d9\u30f3\u30c0\u30fc\u3054\u3068\u306b\u8981\u4ef6\u3084\u30d7\u30ed\u30bb\u30b9\u304c\u7570\u306a\u308a\u3001\u8907\u6570\u306e\u30c7\u30d0\u30a4\u30b9\u3084\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u52d5\u753b\u5e83\u544a\u3092\u5c55\u958b\u3059\u308b\u5834\u5408\u3001\u30bf\u30b0\u306e\u8a2d\u5b9a\u4f5c\u696d\u304c\u975e\u5e38\u306b\u7169\u96d1\u3067\u3057\u305f\u3002\u30a2\u30c9\u30b5\u30fc\u30d0\u30fc\u3001\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30d9\u30f3\u30c0\u30fc\u3001DPS\u306a\u3069\u3001\u5404\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u8981\u4ef6\u3092\u6e80\u305f\u3057\u3001\u305d\u308c\u305e\u308c\u306b\u30bf\u30b0\u3092\u8a2d\u5b9a\u3059\u308b\u4f5c\u696d\u306f\u8907\u96d1\u3067\u3059\u3002\u30d2\u30e5\u30fc\u30de\u30f3\u30a8\u30e9\u30fc\u3082\u8d77\u3053\u308a\u3084\u3059\u304f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u958b\u59cb\u304c\u9045\u308c\u308b\u306a\u3069\u3001\u91d1\u92ad\u7684\u306a\u640d\u5931\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>IAS\u306f\u3053\u3046\u3057\u305f\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u958b\u767a\u306b1\u5e74\u4ee5\u4e0a\u53d6\u308a\u7d44\u307f\u3001\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u5411\u3051\u306e\u8a08\u6e2c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3001\u305d\u3057\u3066\u52d5\u753b\u5e83\u544a\u3092\u4e00\u3064\u306e\u30bf\u30b0\u3067\u8a08\u6e2c\u3067\u304d\u308b Unified Video Tag \u306e\u63d0\u4f9b\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002<\/p>\n<h4>Unified Video Tag \u306f\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u306e\u5e83\u544a\u8a08\u6e2c\u306b\u3082\u5bfe\u5fdc<\/h4>\n<p>IAS\u306f\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u4e0a\u306e\u5e83\u544a\u8a08\u6e2c\u306b\u3044\u3061\u65e9\u304f\u5bfe\u5fdc\u3057\u3001\u6210\u9577\u8457\u3057\u3044\u3053\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3068\u3068\u3082\u306b\u3001\u8cb4\u91cd\u306a\u30e1\u30c7\u30a3\u30a2\u4e88\u7b97\u3092GIVT\u3084SIVT\u3068\u3044\u3063\u305f\u4e0d\u6b63\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304b\u3089\u5b88\u308b\u305f\u3081\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u52d5\u753b\u5e83\u544a\u8a08\u6e2c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u63d0\u4f9b\u3057\u3066\u3044\u308b\u8a08\u6e2c\u6307\u6a19\u306e\u3072\u3068\u3064\u3067\u3042\u308b Ad Quartile Completion \u306f\u3001\u52d5\u753b\u306e\u5168\u4f53\u306e\u5c3a\u306e\u3046\u3061\u3069\u308c\u304f\u3089\u3044\u304c\u8996\u8074\u3055\u308c\u305f\u304b\u3068\u3044\u3046\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306b\u95a2\u3059\u308b\u6df1\u3044\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u6307\u6a19\u3068\u3057\u3066\u3001\u3059\u3067\u306b\u3054\u5229\u7528\u3044\u305f\u3060\u3044\u3066\u3044\u308b\u304a\u5ba2\u69d8\u304b\u3089\u3082\u3054\u597d\u8a55\u3092\u3044\u305f\u3060\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Unified \u8a08\u6e2c\u958b\u59cb\u307e\u3067\u306e\u7169\u96d1\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u6574\u7406\u30fb\u5408\u7406\u5316\u3057\u3001\u30c7\u30d0\u30a4\u30b9\u3084\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6a2a\u65ad\u3057\u305f\u8a08\u6e2c\u3092\u98db\u8e8d\u7684\u306b\u52b9\u7387\u5316\u3002\u5e83\u544a\u914d\u4fe1\u5148\u306e\u30c7\u30d0\u30a4\u30b9\u74b0\u5883\u3082\u81ea\u52d5\u3067\u8b58\u5225\u3057\u3001\u30c7\u30d0\u30a4\u30b9\u3084\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3054\u3068\u306b\u30bf\u30b0\u3092\u624b\u4f5c\u696d\u3067\u5206\u5272\u3059\u308b\u5fc5\u8981\u3082\u306a\u304f\u306a\u308b\u305f\u3081\u3001\u6642\u9593\u3068\u30b3\u30b9\u30c8\u306e\u7bc0\u7d04\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n<p>Unified Video Tag \u3084\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u3067\u306e\u5e83\u544a\u8a08\u6e2c\u306b\u3064\u3044\u3066\u3001\u55b6\u696d\u62c5\u5f53\u3088\u308a\u8a73\u3057\u3044\u3054\u8aac\u660e\u3092\u3044\u305f\u3057\u307e\u3059\u3002<br \/>\n\u3054\u5e0c\u671b\u306e\u65b9\u306f\u304a\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u3088\u308a\u304a\u6c17\u8efd\u306b\u304a\u554f\u5408\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"\/jp\/contact-us\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-110177\" src=\"\/wp-content\/uploads\/2019\/02\/contactusnow-760x151.png\" alt=\"\" width=\"760\" height=\"151\" \/><\/a><\/p>\n<p>Unified Video Tag \u306e\u6982\u8981\u8cc7\u6599\u3092\u7121\u6599\u516c\u958b\u4e2d\uff01<br \/>\n\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3001Unified Video Tag \u306e\u8a73\u7d30\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><iframe class=\"html2canvas-container\" style=\"visibility: hidden; position: fixed; left: -10000px; top: 0px; border: 0px;\" width=\"461\" height=\"1853\" scrolling=\"no\" data-html2canvas-ignore=\"true\"><\/iframe><\/p>\n<p><iframe class=\"html2canvas-container\" 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