{"id":306468,"date":"2020-06-29T04:00:00","date_gmt":"2020-06-29T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/tips-for-choosing-high-quality-media\/"},"modified":"2023-08-11T09:32:46","modified_gmt":"2023-08-11T09:32:46","slug":"tips-for-choosing-high-quality-media","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/tips-for-choosing-high-quality-media\/","title":{"rendered":"\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30f3\u30ca\u30fc\u5fc5\u898b\uff01\u7d50\u679c\u304c\u51fa\u308b\u30e1\u30c7\u30a3\u30a2\u9078\u3073\u3068\u306f\uff1f"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/span><\/span><\/span><\/span><\/p>\n<h3>\u5e83\u544a\u304c\u30ea\u30b9\u30af\u306b\u306a\u308b\uff1f<\/h3>\n<p>2019\u5e74\u3001<a href=\"https:\/\/dentsu-ho.com\/articles\/7161\" target=\"_blank\" rel=\"noopener 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href=\"http:\/\/www.jaa.or.jp\/wp-content\/uploads\/2019\/11\/JAA_proclamation.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u8ab2\u984c\u306b\u5bfe\u3059\u308b\u30a2\u30c9\u30d0\u30bf\u30a4\u30b6\u30fc\u5ba3\u8a00<\/a>\u300d\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u5ba3\u8a00\u3067\u306f\u3001\u696d\u754c\u5168\u4f53\u3067\u900f\u660e\u6027\u5411\u4e0a\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u304f\u305f\u3081\u306b\u89e3\u6c7a\u3059\u3079\u304d8\u3064\u306e\u8ab2\u984c\u304c\u63b2\u3052\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong>\u91d1\u92ad\u7684\u306a\u640d\u5931\uff08\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\uff09<\/strong><\/p>\n<p>\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306f\u3001\u4eba\u9593\u3067\u306f\u306a\u304f\u30dc\u30c3\u30c8\u306b\u3088\u308b\u5e83\u544a\u95b2\u89a7\u3084\u30af\u30ea\u30c3\u30af\u306a\u3069\u306b\u3088\u308a\u3001\u5e83\u544a\u8cbb\u7528\u304c\u4e0d\u5f53\u306b\u643e\u53d6\u3055\u308c\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u30a2\u30c9\u30d0\u30bf\u30a4\u30b6\u30fc\u5ba3\u8a00\u306e\u4e2d\u3067\u6700\u521d\u306b\u6307\u6458\u3055\u308c\u305f\u8ab2\u984c\u3067\u3059\u3002\u8cb4\u91cd\u306a\u5e83\u544a\u8cbb\u7528\u304c\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3084\u8ca9\u4fc3\u3068\u3044\u3063\u305f\u5e83\u544a\u672c\u6765\u306e\u76ee\u7684\u306e\u9054\u6210\u306b\u4e00\u5207\u8ca2\u732e\u3057\u306a\u3044\u4e0d\u6b63\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306b\u5bfe\u3057\u3066\u652f\u6255\u308f\u308c\u3066\u3057\u307e\u3046\u3053\u3068\u306f\u3001\u640d\u5931\u4ee5\u5916\u306e\u306a\u306b\u3082\u306e\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p><strong>\u30d6\u30e9\u30f3\u30c9\u6bc0\u640d\u306e\u30ea\u30b9\u30af<\/strong><\/p>\n<p>\u5e83\u544a\u304c\u4e0d\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u63b2\u8f09\u3055\u308c\u308b\u3053\u3068\u306b\u3088\u308a\u30d6\u30e9\u30f3\u30c9\u304c\u68c4\u640d\u3055\u308c\u308b\u300c\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u300d\u3082\u6307\u6458\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30c6\u30ed\u7d44\u7e54\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5e83\u544a\u304c\u63b2\u8f09\u3055\u308c\u305f\u300c\u72af\u7f6a\u7d44\u7e54\u306b\u8cc7\u91d1\u3092\u63d0\u4f9b\u3059\u308b\u306e\u304b\u300d\u3068\u793e\u4f1a\u554f\u984c\u306b\u306a\u3063\u305f\u3053\u3068\u304c\u767a\u7aef\u3067\u3059\u304c\u3001\u7325\u893b\u3001\u66b4\u529b\u7684\u3001\u5dee\u5225\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306a\u3069\u306b\u5e83\u544a\u304c\u63b2\u8f09\u3055\u308c\u308b\u3053\u3068\u3067\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u640d\u306a\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u554f\u984c\u8996\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30b3\u30c4\u30b3\u30c4\u3068\u7bc9\u3044\u3066\u304d\u305f\u6d88\u8cbb\u8005\u304b\u3089\u306e\u4fe1\u983c\u3092\u4e00\u77ac\u306b\u3057\u3066\u5931\u3046\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u5bfe\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u5e83\u544a\u4e3b\u3082\u5897\u3048\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3>\u300c\u898b\u3089\u308c\u308b\u5e83\u544a\u300d\u306f\u6210\u679c\u306b\u3064\u306a\u304c\u308b<\/h3>\n<p>\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3084\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u4ee5\u524d\u306b\u3001\u305d\u3082\u305d\u3082\u5e83\u544a\u304c\u300c\u304d\u3061\u3093\u3068\u898b\u3089\u308c\u308b\u74b0\u5883\u3067\u914d\u4fe1\u3055\u308c\u3066\u3044\u306a\u3044\u300d\u3068\u3044\u3046\u554f\u984c\u3082\u3042\u308a\u307e\u3059\u3002\u8996\u8a8d\u53ef\u80fd\u306a\u72b6\u614b\u3067\u5e83\u544a\u304c\u914d\u4fe1\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u793a\u3059\u6307\u6a19\u306f\u300c\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u300d\u3068\u547c\u3070\u308c\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u304c\u9ad8\u3044\u307b\u3069\u300c\u4eba\u306b\u898b\u3089\u308c\u3066\u3044\u308b\u5e83\u544a\u300d\u3060\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p><strong>\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306e\u9ad8\u3055\u304c\u6210\u679c\u306b\u76f4\u7d50<\/strong><\/p>\n<p>\u898b\u3089\u308c\u306a\u3044\u5e83\u544a\u306f\u3001\u7121\u4eba\u306e\u6620\u753b\u9928\u3067\u4f5c\u54c1\u3092\u4e0a\u6620\u3059\u308b\u3088\u3046\u306a\u3082\u306e\u3067\u3001\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u5e83\u544a\u3067\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u306f\u3001\u30dc\u30c3\u30c8\u3067\u306f\u306a\u304f\u4eba\u306b\u898b\u3089\u308c\u308b\u3053\u3068\uff08\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306e\u6392\u9664\uff09\u3001\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u3092\u524a\u6e1b\u3059\u308b\u3053\u3068\u306f\u5927\u524d\u63d0\u3067\u3059\u3002\u305d\u306e\u3046\u3048\u3067\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3092\u78ba\u4fdd\u3057\u5e83\u544a\u306e\u8868\u793a\u79d2\u6570\u3084\u9762\u7a4d\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3001\u3088\u308a\u9ad8\u3044\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u5e83\u544a\u304c\u30d3\u30e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href=\"https:\/\/digiday.jp\/agencies\/jiaa-viewable-impression\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5e83\u544a\u8a8d\u77e5\u30678\u500d\u3001CTR\u3067\u306f23.4\u500d<\/a>\u306e\u5e83\u544a\u52b9\u679c\u304c\u3042\u308b\u3053\u3068\u304c\u5b9f\u8a3c\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<figure id=\"attachment_115907\" aria-describedby=\"caption-attachment-115907\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-115907\" src=\"\/wp-content\/uploads\/2020\/06\/\u30d3\u30e5\u30fc\u30a2\u30d6\u30eb\u3067\u3042\u308b\u3053\u3068\u306e\u610f\u5473-760x285.png\" alt=\"\" width=\"760\" height=\"285\"><figcaption id=\"caption-attachment-115907\" class=\"wp-caption-text\"><span style=\"color: #808080;\"><em>\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u304c\u9ad8\u3044\u307b\u3069\u3001\u5e83\u544a\u52b9\u679c\u304c\u9ad8\u307e\u308b\u3002\uff08JIAA\u8abf\u67fb\u7d50\u679c\u3088\u308a\u3001IAS\u306b\u3066\u56f3\u8868\u4f5c\u6210\uff09<\/em><\/span><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3>\u6210\u679c\u304c\u51fa\u308b\u30e1\u30c7\u30a3\u30a2\u9078\u3073\u3068\u306f<\/h3>\n<p>\u5b89\u5fc3\uff08\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\uff09\u3001\u5b89\u5168\uff08\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u6392\u9664\uff09\u3067\u3001\u898b\u3089\u308c\u308b\uff08\u30d3\u30e5\u30fc\u30a2\u30d6\u30eb\uff09\u30e1\u30c7\u30a3\u30a2\u306b\u5e83\u544a\u3092\u51fa\u7a3f\u3059\u308b\u3053\u3068\u304c\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6210\u679c\u306b\u76f4\u7d50\u3059\u308b\u3053\u3068\u304c\u304a\u5206\u304b\u308a\u3044\u305f\u3060\u3051\u305f\u304b\u3068\u601d\u3044\u307e\u3059\u3002\u3067\u306f\u3001\u6210\u679c\u304c\u51fa\u308b\u30e1\u30c7\u30a3\u30a2\u3092\u3069\u3046\u3084\u3063\u3066\u9078\u5b9a\u3059\u308c\u3070\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<figure id=\"attachment_115899\" aria-describedby=\"caption-attachment-115899\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-115899 size-medium\" src=\"\/wp-content\/uploads\/2020\/06\/2H2019MQRStats-760x175.png\" alt=\"\" width=\"760\" height=\"175\"><figcaption id=\"caption-attachment-115899\" class=\"wp-caption-text\"><em><span style=\"color: #808080;\">\u65e5\u672c\u3068\u4e16\u754c\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3001\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u6570\u5024\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3002\u5e83\u544a\u306e4\u5272\u306f\u898b\u3089\u308c\u3066\u3044\u306a\u3044\u3002\uff08<a 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href=\"\/jp\/contact-us\/\"><img decoding=\"async\" class=\"alignnone wp-image-110177 size-medium\" src=\"\/wp-content\/uploads\/2019\/02\/contactusnow-760x151.png\" alt=\"\" width=\"760\" height=\"151\"><\/a><\/p>\n<p><strong>IAS\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u5bfe\u5fdc\u3057\u305f\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304a\u3088\u3073DSP\u306e\u4e00\u89a7\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3001\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30f3\u7b56\u5b9a\u306e\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5b89\u5fc3\uff08\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\uff09\u3001\u5b89\u5168\uff08\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u6392\u9664\uff09\u3067\u3001\u898b\u3089\u308c\u308b\uff08\u30d3\u30e5\u30fc\u30a2\u30d6\u30eb\uff09\u30e1\u30c7\u30a3\u30a2\u306b\u5e83\u544a\u3092\u51fa\u7a3f\u3059\u308b\u3053\u3068\u304c\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6210\u679c\u306b\u76f4\u7d50\u3059\u308b\u3053\u3068\u304c\u304a\u5206\u304b\u308a\u3044\u305f\u3060\u3051\u305f\u304b\u3068\u601d\u3044\u307e\u3059\u3002\u3067\u306f\u3001\u6210\u679c\u304c\u51fa\u308b\u30e1\u30c7\u30a3\u30a2\u3092\u3069\u3046\u3084\u3063\u3066\u9078\u5b9a\u3059\u308c\u3070\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<br 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