{"id":306478,"date":"2020-07-28T04:00:00","date_gmt":"2020-07-28T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/webinar-report-digital-ad-transparency-project\/"},"modified":"2024-11-13T16:08:55","modified_gmt":"2024-11-13T16:08:55","slug":"webinar-report-digital-ad-transparency-project","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/webinar-report-digital-ad-transparency-project\/","title":{"rendered":"\u30ed\u30fc\u30c8\u88fd\u85ac\u306e\u6210\u529f\u4e8b\u4f8b \uff1a\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u30d3\u30d5\u30a9\u30fc\u30a2\u30d5\u30bf\u30fc"},"content":{"rendered":"

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\n

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    \n
  • \u958b\u50ac\u65e5\uff1a2020\u5e747\u67086\u65e5<\/li>\n
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      \n
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      \n

      <\/h4>\n

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      <\/h4>\n

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        \n
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        \n\u300c\u5c0e\u5165\u76ee\u7684\u300d\u3068\u300c\u30b4\u30fc\u30eb\u300d\u306e\u660e\u78ba\u5316<\/u><\/h4>\n

        \u3000<\/strong>\u30ed\u30fc\u30c8\u88fd\u85ac\u304c\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5c0e\u5165\u3059\u308b\u306b\u3042\u305f\u308a\u3001\u6700\u5927\u306e\u30cf\u30fc\u30c9\u30eb\u3060\u3063\u305f\u306e\u304c\u3001\u300c\u3069\u3046\u3084\u3063\u3066\u793e\u5185\u3092\u8aac\u5f97\u3059\u308b\u306e\u304b\u300d\u3068\u3001\u300c\u4f55\u3092\u30b4\u30fc\u30eb\u306b\u8a2d\u5b9a\u3059\u308b\u306e\u304b\u300d\u306e\u4e8c\u70b9\u3067\u3057\u305f\u3002<\/p>\n

        \u30ed\u30fc\u30c8\u88fd\u85ac\u3067\u306f\u3001\u4ee5\u524d\u304b\u3089\u30c6\u30ec\u30d3CM\u3067\u3082\u8996\u8074\u7387\u3084\u8996\u8074\u8005\u30c7\u30fc\u30bf\u306a\u3069\u3092\u8a73\u7d30\u306b\u5206\u6790\u3057\u3001\u5e83\u544a\u304c\u610f\u56f3\u3057\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5c4a\u3044\u3066\u3044\u308b\u304b\u3092\u53b3\u3057\u304f\u7ba1\u7406\u3057\u3066\u304d\u305f\u5b9f\u7e3e\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u3053\u306e\u305f\u3081\u3001\u30c7\u30b8\u30bf\u30eb\u3067\u3082\u540c\u3058\u3088\u3046\u306b\u8a08\u6e2c\u3092\u3057\u3063\u304b\u308a\u3084\u308b\u3079\u304d\u3060\u3068\u3044\u3046\u5408\u610f\u306f\u65e9\u3044\u6bb5\u968e\u3067\u53d6\u308c\u305f\u3068\u3044\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u300c\u8a08\u6e2c\u3067\u304d\u308b\u300d\u3068\u3044\u3046\u3060\u3051\u3067\u306f\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u5c0e\u5165\u306b\u8e0f\u307f\u5207\u308b\u306b\u81f3\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u305d\u3053\u3067\u3001\u5c0e\u5165\u306b\u3088\u308b\u30b3\u30b9\u30c8\u7684\u306a\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u660e\u793a\u3059\u308b\u3053\u3068\u3067\u5c0e\u5165\u76ee\u7684\u3092\u660e\u78ba\u5316<\/strong>\u3057\u3001\u793e\u5185\u3092\u8aac\u5f97\u3057\u307e\u3057\u305f\u3002\u52a0\u3048\u3066\u4e0a\u53f8\u3084\u30c1\u30fc\u30e0\u30e1\u30f3\u30d0\u30fc\u306b\u7a4d\u6975\u7684\u306b\u95a2\u9023\u30bb\u30df\u30ca\u30fc\u3084\u52c9\u5f37\u4f1a\u306b\u53c2\u52a0\u3057\u3066\u3082\u3089\u3044\u3001\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u5bfe\u3059\u308b\u7406\u89e3\u3092\u6df1\u3081\u3066\u3082\u3089\u3044\u307e\u3057\u305f\u3002<\/p>\n

        \u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u5bfe\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u306b\u3042\u305f\u3063\u3066\u306e\u30b4\u30fc\u30eb\u306f\u3001\u2460\u73fe\u72b6\u628a\u63e1\u3068\u3001\u2461\u5bfe\u7b56\u306b\u3088\u3063\u3066\u6307\u6a19\u304c\u3069\u306e\u3088\u3046\u306b\u6539\u5584\u3059\u308b\u306e\u304b\u3092\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3059\u308b\u3053\u3068\u3001\u306e2\u70b9\u306b\u8a2d\u5b9a\u3057\u307e\u3057\u305f\u3002\u2460\u3067\u306f\u73fe\u72b6\u628a\u63e1\u306e\u305f\u3081\u306b\u7d041\u304b\u6708\u9593\u3001\u30a2\u30c9\u30d9\u30ea3\u6307\u6a19\u306e\u8a08\u6e2c\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002\u305d\u3057\u3066\u3001\u2461\u3067\u306f\u30013\uff5e7\u65e5\u3068\u3044\u3063\u305f\u77ed\u3044\u30b9\u30d1\u30f3\u3067\u69d8\u3005\u306a\u5bfe\u7b56\u3092\u5b9f\u65bd\u3057\u3001\u30a2\u30c9\u30d9\u30ea\u6307\u6a19\u306e\u63a8\u79fb\u3092\u65e5\u5225\u3067\u8ffd\u3044\u3001\u65bd\u7b56\u306b\u3088\u3063\u3066\u3069\u306e\u6570\u5024\u304c\u3069\u306e\u3088\u3046\u306b\u5909\u5316\u3059\u308b\u304b\u3092\u8a73\u7d30\u306b\u5206\u6790\u3057\u307e\u3057\u305f\u3002\u73fe\u72b6\u628a\u63e1\u3068\u3001\u5bfe\u7b56\u306b\u3088\u308b\u6307\u6a19\u5909\u5316\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u5411\u3051\u3066\u8a2d\u5b9a\u3059\u3079\u304d\u30b4\u30fc\u30eb\u3082\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n

        <\/h4>\n

        \u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u5bfe\u7b56\u3092\u9032\u3081\u308b\u3046\u3048\u3067\u306e\u30dd\u30a4\u30f3\u30c8<\/u><\/h4>\n

        \u901a\u5e38\u3001\u30a2\u30c9\u30d9\u30ea\u3092\u5c0e\u5165\u3059\u308b\u969b\u306b\u306f
        \n\uff11\uff09\u5065\u5eb7\u8a3a\u65ad\u306e\u5b9f\u65bd
        \n\uff12\uff09\u6700\u9069\u5316\u904b\u7528
        \n\uff13\uff09ROI\u6539\u5584
        \n\u3068\u3044\u30463\u3064\u306e\u30b9\u30c6\u30c3\u30d7<\/strong>\u3092\u304a\u52e7\u3081\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

        \uff11\u3067\u73fe\u72b6\u3092\u628a\u63e1\u3057\u3001\u6539\u5584\u30d7\u30e9\u30f3\u3068KPI\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\uff12\u3067\u306f\u5bfe\u7b56\u3092\u5b9f\u65bd\u3057\u306a\u304c\u3089KPI\u306b\u57fa\u3065\u3044\u3066\u30e1\u30c7\u30a3\u30a2\u3054\u3068\u306bPDCA\u3092\u5c55\u958b\u3057\u3001\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30f3\u306e\u898b\u76f4\u3057\u3092\u884c\u3044\u307e\u3059\u3002\u305d\u3057\u3066\uff13\u3067\u306f\u3055\u3089\u306b\u30e6\u30fc\u30b6\u30fc\u306e\u95b2\u89a7\u6642\u9593\u306a\u3069\u3092\u57fa\u306b\u3057\u305fROI\u306e\u6700\u5927\u5316\u3092\u56f3\u3063\u3066\u3044\u304d\u307e\u3059\u3002\u30b9\u30c6\u30c3\u30d7\u3092\u8e0f\u3093\u3067\u5c0e\u5165\u3092\u9032\u3081\u308b\u3053\u3068\u306f\u3001\u30c1\u30fc\u30e0\u5185\u3067\u76ee\u7684\u610f\u8b58\u3092\u5171\u6709\u3057\u3001\u904b\u7528\u306e\u7d4c\u9a13\u5024\u3092\u7a4d\u3080\u3053\u3068\u3067\u5de5\u6570\u306e\u80a5\u5927\u3092\u9632\u304e\u306a\u304c\u3089\u3001\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

        \u307e\u305f\u3001\u30ed\u30fc\u30c8\u88fd\u85ac\u306e\u4f8b\u3067\u3082\u898b\u305f\u3088\u3046\u306b\u3001\u30a2\u30c9\u30d9\u30ea\u5bfe\u7b56\u306b\u306f\u8907\u5408\u7684\u306a\u5bfe\u7b56\u304c\u5fc5\u8981\u3067\u3001\u304b\u3064\u3001\u5e83\u544a\u4e3b\u3068\u4ee3\u7406\u5e97\u3001\u305d\u3057\u3066\u6642\u306b\u306f\u30e1\u30c7\u30a3\u30a2\u3082\u4e00\u3064\u306e\u30c1\u30fc\u30e0\u3068\u306a\u3063\u3066\u9023\u643a\u3057\u3066\u53d6\u308a\u7d44\u3093\u3067\u3044\u304f\u3053\u3068\u304c\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u904b\u7528\u3057\u3066\u3044\u308b\u62c5\u5f53\u8005\u306e\u7406\u89e3\u5ea6\u3092\u4e0a\u3052\u308b\u3053\u3068\u3001\u30b4\u30fc\u30eb\u30a4\u30e1\u30fc\u30b8\u3092\u5168\u54e1\u3067\u5171\u6709\u3059\u308b\u305f\u3081\u306b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5bc6\u306b\u3059\u308b\u3053\u3068<\/strong>\u3082\u3001\u6210\u679c\u3092\u5de6\u53f3\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n

        \u3055\u3089\u306b\u3001\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u8907\u5408\u7684\u306b\u5bfe\u7b56\u3092\u6253\u3064\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306e\u6d41\u884c\u306b\u3088\u308a\u3001\u307f\u3093\u306a\u30de\u30b9\u30af\u3092\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u30de\u30b9\u30af\u3092\u3057\u3066\u3044\u308b\u3060\u3051\u3067\u306f\u611f\u67d3\u306f\u9632\u3052\u307e\u305b\u3093\u3002\u624b\u6d17\u3044\u3084\u3046\u304c\u3044\u3001\u4e09\u5bc6\u3092\u907f\u3051\u308b\u306a\u3069\u3001\u69d8\u3005\u306a\u5bfe\u7b56\u304c\u7dcf\u5408\u7684\u306b\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u3088\u3046\u306b\u3001\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u3082\u69d8\u3005\u306a\u6307\u6a19\u3084\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u5305\u62ec\u7684\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u304f\u3053\u3068\u3067\u7d50\u679c\u304c\u51fa\u308b<\/strong>\u3001\u3068\u3044\u3046\u3053\u3068\u3092\u7406\u89e3\u3057\u3066\u9032\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

        IAS \u306f\u3001\u30cd\u30c3\u30c8\u5e83\u544a\u5065\u5168\u5316\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u767a\u8db3\u30e1\u30f3\u30d0\u30fc\u306e\u4e00\u54e1\u3068\u3057\u3066\u3001\u3053\u308c\u304b\u3089\u3082\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u5065\u5168\u5316\u306b\u5411\u3051\u3066\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u306e\u95a2\u9023\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u63d0\u4f9b\u3084\u3001\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u900f\u660e\u6027\u306b\u95a2\u9023\u3057\u305f\u69d8\u3005\u306a\u60c5\u5831\u3092\u767a\u4fe1\u3057\u3066\u307e\u3044\u308a\u307e\u3059\u3002
        \n\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u3001\u55b6\u696d\u62c5\u5f53\u3088\u308a\u8a73\u3057\u3044\u3054\u8aac\u660e\u3092\u3054\u5e0c\u671b\u306e\u65b9\u306f\u304a\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u3088\u308a\u304a\u6c17\u8efd\u306b\u304a\u554f\u5408\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

        IAS \u306f\u3001\u516c\u76ca\u793e\u56e3\u6cd5\u4eba\u65e5\u672c\u30a2\u30c9\u30d0\u30bf\u30a4\u30b6\u30fc\u30ba\u5354\u4f1a\uff08JAA\uff09Web\u5e83\u544a\u7814\u7a76\u4f1a\u5185\u306b\u8a2d\u7acb\u3055\u308c\u305f\u300c\u30cd\u30c3\u30c8\u5e83\u544a\u5065\u5168\u5316\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u300d\u306e\u767a\u8db3\u3092\u8a18\u5ff5\u3057\u3066\u958b\u50ac\u3055\u308c\u305f\u7279\u5225\u30bb\u30df\u30ca\u30fc\u300c\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u30d3\u30d5\u30a9\u30fc\u30a2\u30d5\u30bf\u30fc\u300d\u306b\u767b\u58c7\u3057\u3001\u65e5\u672c\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u5065\u5168\u5316\u306e\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u53d6\u308a\u7d44\u307f\u3092\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002
        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