{"id":306488,"date":"2020-08-25T04:00:00","date_gmt":"2020-08-25T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/context-control\/"},"modified":"2024-11-13T16:24:32","modified_gmt":"2024-11-13T16:24:32","slug":"context-control","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/context-control\/","title":{"rendered":"IAS\u306e\u6700\u65b0\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3 \u300eContext Control\u300f"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u3088\u308a\u4e00\u5c64\u8907\u96d1\u5316\u3059\u308b\u4eca\u65e5\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u696d\u754c\u306b\u304a\u3044\u3066\u3001\u5e83\u544a\u63b2\u8f09\u9762\u306e\u30d6\u30e9\u30f3\u30c9\u68c4\u640d\u30ea\u30b9\u30af\u3092\u30bc\u30ed\u30a4\u30c1\u3067\u5224\u65ad\u3059\u308b\u4e8c\u9805\u5bfe\u7acb\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u5bfe\u7b56\u3088\u308a\u3082\u3001\u30d6\u30e9\u30f3\u30c9\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u7684\u306b\u9069\u5207\u304b\u3069\u3046\u304b\u3092\u3088\u308a\u67d4\u8edf\u306b\u5224\u65ad\u3059\u308b\u5bfe\u7b56\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002IAS\u306f\u3001\u3053\u3046\u3057\u305f\u5e83\u544a\u4e3b\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u6700\u65b0\u306e\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300cContext Control\u300d\u3092<a href=\"https:\/\/integralads.com\/jp\/news\/200825-context-control\/\">\u30ea\u30ea\u30fc\u30b9\u3057\u307e\u3057\u305f<\/a>\u3002<\/span><\/span><\/span><\/span><\/p>\n<p>Context Control\u306b\u7528\u3044\u3089\u308c\u3066\u3044\u308bIAS\u306e\u7279\u8a31\u53d6\u5f97\u6e08\u307f\u30bb\u30de\u30f3\u30c6\u30a3\u30c3\u30af\u6280\u8853\u306f\u3001\u985e\u4f3c\u306e\u88fd\u54c1\u3068\u6bd4\u8f03\u3057\u306642%\u6b63\u78ba\u6027\u304c\u9ad8\u3044\u3053\u3068\u304c\u8a3c\u660e\u3055\u308c\u3066\u3044\u307e\u3059\uff08<a href=\"https:\/\/www.ozoneproject.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ozone Project<\/a> \u8abf\u3079\uff09\u3002\u3053\u306e\u6b63\u78ba\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u529b\u306b\u3088\u308a\u3001Web\u30da\u30fc\u30b8\u306a\u3069\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6587\u8108\u3084\u611f\u60c5\u3001\u60c5\u7dd2\u3092\u5206\u6790\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306b\u305d\u3050\u308f\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u907f\u3051\u3001\u9069\u5408\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u306e\u307f\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u4e00\u822c\u7684\u306a\u9664\u5916\u30ea\u30b9\u30c8\u306e\u6d3b\u7528\u3068\u6bd4\u8f03\u3057\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u6bc0\u640d\u30ea\u30b9\u30af\u3092\u6700\u5c0f\u9650\u306b\u3057\u306a\u304c\u3089\u914d\u4fe1\u30dc\u30ea\u30e5\u30fc\u30e0\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h2>Context Control\u3067\u3067\u304d\u308b\u3053\u3068\uff1a<\/h2>\n<ul>\n<li>\u6a5f\u4f1a\u5b66\u7fd2\u3092\u7528\u3044\u305f\u30da\u30fc\u30b8\u30ec\u30d9\u30eb\u5206\u6790\u3068\u3001\u7279\u8a31\u53d6\u5f97\u6e08\u307f\u306e\u30bb\u30de\u30f3\u30c6\u30a3\u30c3\u30af\u6280\u8853\u3001\u305d\u3057\u3066\u5c02\u4efb\u306e\u8a00\u8a9e\u5b66\u8005\u306b\u3088\u308b\u6b63\u78ba\u3067\u7cbe\u5ea6\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe<\/li>\n<li>\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\uff08\u60c5\u7dd2\uff09\u3068\u30a8\u30e2\u30fc\u30b7\u30e7\u30f3\uff08\u611f\u60c5\uff09\u5206\u6790\u306b\u3088\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\u3092\u691c\u51fa\u3057\u3001\u95a2\u9023\u3059\u308b\u611f\u60c5\u3092\u540c\u6642\u306b\u8b58\u5225\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u552f\u4e00\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/li>\n<li>\u5165\u672d\u524d\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3068\u914d\u4fe1\u30d6\u30ed\u30c3\u30af\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u3042\u3089\u304b\u3058\u3081\u8a2d\u5b9a\u3057\u305f\u57fa\u6e96\u306b\u6e80\u305f\u306a\u3044\u4e0d\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u5e83\u544a\u914d\u4fe1\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb<\/li>\n<li>40\u8a00\u8a9e\u3001\u591a\u69d8\u306a\u30c7\u30d0\u30a4\u30b9\u74b0\u5883\u306b\u5bfe\u5fdc<\/li>\n<li>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u5411\u3051\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u3082\u5bfe\u5fdc\u3002\u5e83\u544a\u4e3b\u5411\u3051\u306b\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u6cbf\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30d1\u30c3\u30b1\u30fc\u30b8\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u9069\u5207\u306a\u53ce\u76ca\u5316\u3092\u30b5\u30dd\u30fc\u30c8<\/li>\n<\/ul>\n<h2>\u5e83\u544a\u914d\u4fe1\u306b\u304a\u3044\u3066\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u304c\u91cd\u8981\u306a\u7406\u7531\uff1a<\/h2>\n<p>\u6d88\u8cbb\u8005\u306e\u30cd\u30c3\u30c8\u5229\u7528\u5b9f\u614b\u3068\u5e83\u544a\u53d7\u5bb9\u306b\u3064\u3044\u3066\u3001\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306b\u95a2\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5e83\u544a\u3092\u8868\u793a\u3057\u305f\u5834\u5408\u3092\u8abf\u3079\u308b\u3068\u3001\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u8868\u793a\u3057\u305f\u5e83\u544a\u306e\u4f01\u696d\u3078\u597d\u611f\u5ea6\u304c\u4e0b\u304c\u308b\u3068\u56de\u7b54\u3057\u305f\u306e\u306f12\uff05\u3060\u3063\u305f\u306e\u306b\u5bfe\u3057\u3001\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u306f22%\u304c\u597d\u611f\u5ea6\u304c\u4e0b\u304c\u308b\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u3002\uff08\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u300e<a href=\"https:\/\/integralads.com\/jp\/insider\/japan-consumers-on-covid\/\">\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u304c\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u914d\u4fe1\u74b0\u5883\u306b\u4e0e\u3048\u308b\u5f71\u97ff<\/a>\u300f\u3088\u308a\uff09<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-118055 size-medium\" src=\"\/wp-content\/uploads\/2020\/08\/context-matters-jp-760x251.png\" alt=\"\u5e83\u544a\u304c\u3069\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u8868\u793a\u3055\u308c\u308b\u304b\u306f\u3068\u3066\u3082\u91cd\u8981\u3067\u3059\" width=\"760\" height=\"251\" \/><\/p>\n<p>\u307e\u305f\u300134%\u304c\u4f4e\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u3068\u597d\u611f\u5ea6\u304c\u4e0b\u304c\u308b\u3068\u56de\u7b54\u3057\u305f\u3060\u3051\u3067\u306a\u304f\u3001\uff16\uff15\uff05\u304c\u5bfe\u8c61\u30d6\u30e9\u30f3\u30c9\u306e\u4f7f\u7528\u3092\u3084\u3081\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\u5e83\u544a\u306e\u63b2\u8f09\u74b0\u5883\u306e\u54c1\u8cea\u306f\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u3082\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u3067\u3059\u3002\u307e\u3055\u3089\u306b\u306f\u300166%\u304c\u5e83\u544a\u304c\u3069\u3053\u306b\u8868\u793a\u3055\u308c\u308b\u304b\u3092\u7ba1\u7406\u3059\u308b\u8cac\u4efb\u306f\u5e83\u544a\u4e3b\u306b\u3042\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\uff08\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u300e<a href=\"\/jp\/insider\/ripple_effect\/\">\u6ce2\u7d0b\u52b9\u679c\uff5e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u304c\u6d88\u8cbb\u8005\u306e\u5e83\u544a\u8a8d\u77e5\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u306b\u95a2\u3059\u308b\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8<\/a>\u300f\u3088\u308a\uff09<\/p>\n<p>\u3053\u308c\u3089\u306e\u3053\u3068\u304b\u3089\u3001\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6587\u8108\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u30dd\u30b8\u30c6\u30a3\u30d6\u304b\u30cd\u30ac\u30c6\u30a3\u30d6\u304b\u3068\u3044\u3063\u305f\u611f\u60c5\u3082\u89e3\u6790\u3057\u305f\u4e0a\u3067\u5e83\u544a\u914d\u4fe1\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n<h2>\u30de\u30fc\u30b1\u30bf\u30fc\u3078\u306e\u30e1\u30c3\u30bb\u30fc\u30b8<\/h2>\n<p>IAS\u306e\u6700\u9ad8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cac\u4efb\u8005CMO\u3001Tony Marlow\u306f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u5411\u3051\u3066\u6b21\u306e\u3088\u3046\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u767a\u4fe1\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u30c7\u30b8\u30bf\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u5bc4\u4e0e\u3059\u308b\u9ad8\u54c1\u8cea\u3067\u6700\u3082\u52b9\u679c\u7684\u306a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u3001\u7af6\u5408\u3068\u306e\u30bc\u30ed\u30b5\u30e0\u30b2\u30fc\u30e0\u306b\u3055\u3089\u3055\u308c\u3066\u3044\u307e\u3059\u3002IAS \u306eContext Control \u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u305f\u3044\u3068\u9858\u3046\u5e83\u544a\u4e3b\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002\u300d<\/p>\n<p>Context Control \u306e\u6982\u8981\u8cc7\u6599\u3092\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3044\u305f\u3060\u3051\u307e\u3059\u3002\u30da\u30fc\u30b8\u4e0b\u90e8\u306e\u30d5\u30a9\u30fc\u30e0\u306b\u5fc5\u8981\u4e8b\u9805\u3092\u8a18\u5165\u3057\u3066\u9001\u4fe1\u3057\u3066\u304f\u3060\u3055\u3044\u3002<br \/>\n\u307e\u305f\u3001Context Control \u306b\u95a2\u3059\u308b\u8a73\u7d30\u3084\u3001\u305d\u306e\u4ed6\u306e\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u5bfe\u7b56\u306b\u3064\u3044\u3066\u3001\u55b6\u696d\u62c5\u5f53\u3088\u308a\u8a73\u3057\u3044\u3054\u8aac\u660e\u3092\u3054\u5e0c\u671b\u306e\u65b9\u306f\u304a\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u3088\u308a\u304a\u6c17\u8efd\u306b\u304a\u554f\u5408\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"\/jp\/contact-us\/\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-110177\" src=\"\/wp-content\/uploads\/2019\/02\/contactusnow-760x151.png\" alt=\"\" width=\"760\" height=\"151\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS \u306eContext Control 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