{"id":306490,"date":"2020-09-07T04:00:00","date_gmt":"2020-09-07T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/digital-advertising-presidential-election\/"},"modified":"2024-11-16T09:43:42","modified_gmt":"2024-11-16T09:43:42","slug":"digital-advertising-presidential-election","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/digital-advertising-presidential-election\/","title":{"rendered":"\u7c73\u5927\u7d71\u9818\u9078\u6319\u9078\u30a4\u30e4\u30fc\u5230\u6765\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u8ab2\u984c\u3068\u306f\uff1f"},"content":{"rendered":"

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IAS\u304c\u6700\u8fd1\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3068\u9069\u5408\u6027\u5bfe\u7b56\u306e\u7dcf\u5408\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3 \u30b9\u30a4\u30fc\u30c8\u300cContext Control\uff08\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8 \u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\uff09\u300d\u3092\u30ea\u30ea\u30fc\u30b9<\/a>\u3057\u307e\u3057\u305f\u3002\u696d\u754c\u306f\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3068\u9069\u5408\u6027\u306f\u3001\u4e00\u822c\u7684\u306b\u4e0d\u9069\u5207\u3068\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304b\u3089\u30d6\u30e9\u30f3\u30c9\u3092\u4fdd\u8b77\u3059\u308b\u3060\u3051\u306e\u5bfe\u7b56\u3060\u3051\u3067\u306a\u304f\u3001\u6f5c\u5728\u7684\u306a\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3092\u7406\u89e3\u3057\u3001\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3059\u308b\u6280\u8853\u304c\u5fc5\u8981\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u4eba\u9593\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7406\u89e3\u3059\u308b\u3088\u3046\u306b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8aad\u307f\u3001\u30cb\u30e5\u30a2\u30f3\u30b9\u3084\u60c5\u7dd2\u3001\u611f\u60c5\u3092\u7406\u89e3\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u306e\u3067\u3059\u3002Context Control \u306f\u3001\u6a5f\u68b0\u5b66\u7fd2\u3092\u7528\u3044\u3066\u3001\u8a00\u8449\u304c\u6f5c\u5728\u7684\u306b\u6301\u3064\u610f\u5473\u306b\u57fa\u3065\u3044\u3066\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u3001\u975e\u5e38\u306b\u9ad8\u3044\u7cbe\u5ea6\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5206\u985e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002IAS\u306e\u6280\u8853\u306f\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u9ad8\u5ea6\u3067\u3001\u7af6\u5408\u4ed6\u793e\u306e\u3069\u3053\u3088\u308a\u3082\u5927\u898f\u6a21\u306a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u30ab\u30d0\u30fc\u3057\u3066\u304a\u308a\u3001\u6bd4\u985e\u306e\u306a\u3044\u6b63\u78ba\u6027\u3068\u524d\u4f8b\u306e\u306a\u3044\u30b9\u30b1\u30fc\u30eb\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002\u6700\u8fd1\u306e\u8abf\u67fb<\/a>\u3067\u306f\u3001IAS\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30fb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u6280\u8853\u306e\u7cbe\u5ea6\u306f\u30c8\u30c3\u30d7\u30ec\u30d9\u30eb\u3067\u30012\u4f4d\u306b\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u6bd4\u8f03\u3057\u306642%\u3082\u7cbe\u5ea6\u304c\u9ad8\u3044\u3053\u3068\u304c\u5206\u304b\u3063\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n

\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9<\/h2>\n

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\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/h2>\n

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\u5897\u52a0\u3059\u308b\u30ce\u30a4\u30ba<\/h2>\n

2020\u5e748\u67084\u65e5\u73fe\u5728\u3001\u9078\u6319\u30b5\u30a4\u30af\u30eb\u306e\u5e83\u544a\u8cbb\u306f21.9\u5104\u30c9\u30eb\u306b\u9054\u3057\u3066\u3044\u307e\u3059\u30022016\u5e74\u30842018\u5e74\u306e\u9078\u6319\u306e\u540c\u6642\u671f\u3068\u6bd4\u3079\u3001\u6d88\u8cbb\u3055\u308c\u305f\u91d1\u984d\u306f2\u500d\u3092\u3059\u3067\u306b\u8d85\u3048\u3066\u3044\u307e\u3059\u3002Advertising Analytics<\/a> \u306f\u3001\u9078\u6319\u304c\u7d42\u4e86\u3059\u308b\u307e\u3067\u306b67\u5104\u30c9\u30eb\u3082\u306e\u5e83\u544a\u8cbb\u304c\u6295\u4e0b\u3055\u308c\u308b\u3068\u4e88\u6e2c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u6295\u4e0b\u3055\u308c\u308b\u5e83\u544a\u8cbb\u304c\u5897\u3048\u308b\u307b\u3069\u3001\u30ce\u30a4\u30ba\u3082\u5897\u3048\u307e\u3059\u3002\u81ea\u793e\u306e\u5e83\u544a\u304c\u305d\u306e\u4ed6\u5927\u52e2\u306e\u5e83\u544a\u3088\u308a\u3082\u76ee\u7acb\u3063\u3066\u3044\u3066\u307b\u3057\u3044\u3068\u3044\u3046\u306e\u306f\u3001\u591a\u304f\u306e\u5e83\u544a\u4e3b\u304c\u601d\u3046\u3068\u3053\u308d\u3067\u3057\u3087\u3046\u3002Quality Impressions\u2122<\/a> \u306f\u3001\u5e83\u544a\u4e3b\u304c\u5b9a\u3081\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u57fa\u6e96\u306b\u57fa\u3065\u3044\u305f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n

\u30d3\u30e5\u30fc\u30a2\u30d6\u30eb\u3067\u3001\u30d5\u30e9\u30a6\u30c9\u304c\u9664\u5916\u3055\u308c\u3001\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u304c\u9ad8\u304f\u3001\u30b8\u30aa\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u6b63\u3057\u304f\u9069\u7528\u3055\u308c\u3066\u3044\u308b\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u306f\u3001\u5e83\u544a\u4e3b\u306e\u8cb4\u91cd\u306a\u5e83\u544a\u6295\u8cc7\u304c\u7121\u99c4\u306b\u6d6a\u8cbb\u3055\u308c\u3066\u3044\u306a\u3044\u3053\u3068\u3092\u4fdd\u8a3c\u3057\u307e\u3059\u3002Quality Impressions \u306f\u3001CTV\uff08\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\uff09\u5e83\u544a\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u5e83\u544a\u306e\u3059\u3079\u3066\u3067\u5229\u7528\u53ef\u80fd\u3067\u3059\u3002\u653f\u6cbb\u8ad6\u4e89\u306e\u4e3b\u6226\u5834\u3068\u306a\u308a\u3064\u3064\u3042\u308b\u30c7\u30b8\u30bf\u30eb\u74b0\u5883\u306b\u6700\u9069\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306a\u306e\u3067\u3059\u3002<\/p>\n

\u9078\u6319\u30a4\u30e4\u30fc\u306e\u304b\u3058\u53d6\u308a\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b<\/h1>\n

\u9069\u5408\u6027\u306e\u9ad8\u3044\u5e83\u544a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u9069\u5207\u306a\u5834\u6240\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u306e\u6d88\u8cbb\u8005\u3078\u306e\u30ea\u30fc\u30c1\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002\u30d5\u30a7\u30a4\u30af\u30cb\u30e5\u30fc\u30b9\u304b\u3089\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u307e\u3067\u3001\u9078\u6319\u30a4\u30e4\u30fc\u4e2d\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u52d5\u5411\u3092\u898b\u6975\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u6cb9\u65ad\u306f\u7981\u7269\u3067\u3059\u3002<\/p>\n

\u9078\u6319\u30b7\u30fc\u30ba\u30f3\u306b\u78ba\u4fe1\u3092\u3082\u3063\u3066\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8\u3092\u307e\u3068\u3081\u305f\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002\uff08\u6ce8\uff1a\u8cc7\u6599\u306f\u82f1\u8a9e\u3067\u3059\u3002\u7ffb\u8a33\u5143\u306e\u8a18\u4e8b<\/a>\u3088\u308a\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3044\u305f\u3060\u3051\u307e\u3059\u3002\uff09<\/p>\n

\n
\u203b\u3053\u306e\u8a18\u4e8b\u306f\u82f1\u8a9e\u7248Insider\u306b\u63b2\u8f09\u306e\u300cTop digital advertising concerns for election season<\/a>\u300d\u3092\u3082\u3068\u306b\u3001IAS Insider Japan\u7de8\u96c6\u30c1\u30fc\u30e0\u304c\u7ffb\u8a33\u3001\u7de8\u96c6\u3057\u307e\u3057\u305f\u3002<\/h6>\n","protected":false},"excerpt":{"rendered":"

\u4eca\u6708\u521d\u3081\u3001\u6c11\u4e3b\u515a\u5019\u88dc\u306e\u30b8\u30e7\u30fc\u30fb\u30d0\u30a4\u30c7\u30f3\u6c0f\u306b\u3088\u308b\u30019\u6708\u306b\u958b\u59cb\u3057\u305f2\u51048,000\u4e07\u30c9\u30eb\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c The New York Times \u306e\u898b\u51fa\u3057\u3092\u3092\u98fe\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u3001\u3053\u308c\u307e\u3067\u306e\u3068\u3053\u308d\u30012020\u5e74\u306e\u5927\u7d71\u9818\u9078\u30ec\u30fc\u30b9\u5019\u88dc\u8005\u306e\u4e2d\u3067\u6700\u5927\u898f\u6a21\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u3059\u3002\u6295\u8cc7\u306e\u5927\u90e8\u5206\u306f\u3001\u30d0\u30a4\u30c7\u30f3\u6c0f\u3068\u30c9\u30ca\u30eb\u30c9\u30fb\u30c8\u30e9\u30f3\u30d7\u5927\u7d71\u9818\u306e\u6226\u3044\u306e\u4e3b\u6226\u5834\u3068\u306a\u3063\u3066\u3044\u308b\u30c6\u30ec\u30d3\u5e83\u544a\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a6000\u4e07\u30c9\u30eb\u3082\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u30022016\u5e74\u306e\u5927\u7d71\u9818\u9078\u6319\u3067\u306f\u8aa4\u5831\u3084\u30d5\u30a7\u30a4\u30af\u30cb\u30e5\u30fc\u30b9\u304c\u6a2a\u884c\u3057\u305f\u3053\u3068\u3092\u8003\u616e\u3059\u308c\u3070\u3001\u6765\u308b\u3079\u304d\u653f\u6cbb\u306e\u5b63\u7bc0\u306b\u30c7\u30b8\u30bf\u30eb\u6295\u8cc7\u306b\u5927\u304d\u304f\u8235\u3092\u5207\u308b\u3053\u3068\u3078\u306e\u61f8\u5ff5\u304c\u3088\u304e\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u3046\u3057\u305f\u61f8\u5ff5\u306b\u6b63\u9762\u304b\u3089\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u65b9\u6cd5\u304c\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":306491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[366,384,352],"tags":[376],"class_list":["post-306490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-jp","category-insights-jp","category-brand-safety-suitability-jp","tag-376"],"acf":[],"yoast_head":"\n\u7c73\u5927\u7d71\u9818\u9078\u6319\u9078\u30a4\u30e4\u30fc\u5230\u6765\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u8ab2\u984c\u3068\u306f\uff1f- Integral Ad Science<\/title>\n<meta name=\"description\" content=\"2020\u5e74\u306e\u7c73\u5927\u7d71\u9818\u9078\u6319\u3067\u306f\u3001\u5de8\u984d\u306e\u5e83\u544a\u4e88\u7b97\u304c\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u6295\u4e0b\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u4f34\u3044\u3001\u30d5\u30a7\u30a4\u30af\u30cb\u30e5\u30fc\u30b9\u3084\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306e\u6025\u6fc0\u306a\u5897\u52a0\u304c\u61f8\u5ff5\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u74b0\u5883\u4e0b\u3067\u3001\u5e83\u544a\u4e3b\u304c\u7559\u610f\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3068\u306f\uff1f5\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u53d6\u308a\u4e0a\u3052\u3001\u89e3\u8aac\u3057\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/jp\/insider\/digital-advertising-presidential-election\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u7c73\u5927\u7d71\u9818\u9078\u6319\u9078\u30a4\u30e4\u30fc\u5230\u6765\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u8ab2\u984c\u3068\u306f\uff1f\" \/>\n<meta property=\"og:description\" content=\"2020\u5e74\u306e\u7c73\u5927\u7d71\u9818\u9078\u6319\u3067\u306f\u3001\u5de8\u984d\u306e\u5e83\u544a\u4e88\u7b97\u304c\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u6295\u4e0b\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u4f34\u3044\u3001\u30d5\u30a7\u30a4\u30af\u30cb\u30e5\u30fc\u30b9\u3084\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306e\u6025\u6fc0\u306a\u5897\u52a0\u304c\u61f8\u5ff5\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u74b0\u5883\u4e0b\u3067\u3001\u5e83\u544a\u4e3b\u304c\u7559\u610f\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3068\u306f\uff1f5\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u53d6\u308a\u4e0a\u3052\u3001\u89e3\u8aac\u3057\u307e\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/jp\/insider\/digital-advertising-presidential-election\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-07T04:00:00+00:00\" 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