{"id":306493,"date":"2020-12-01T05:00:00","date_gmt":"2020-12-01T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/how-to-save-on-your-programmatic-spend\/"},"modified":"2024-11-13T09:55:50","modified_gmt":"2024-11-13T09:55:50","slug":"how-to-save-on-your-programmatic-spend","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/how-to-save-on-your-programmatic-spend\/","title":{"rendered":"\u5c0e\u5165\u4e8b\u4f8b\uff1a\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u4e88\u7b97\u309215%\u7bc0\u7d04"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: 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France\u306e\u53d6\u308a\u7d44\u307f<\/h2>\n<p>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306f\u7d14\u5e83\u544a\u3068\u6bd4\u8f03\u3057\u3066\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u304c\u4f4e\u4e0b\u3057\u3084\u3059\u304f\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3084\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u306b\u3055\u3089\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002GroupM France \u306f\u3001\u5927\u624b\u5e83\u544a\u4e3b\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u304b\u3064\u5927\u898f\u6a21\u306a\u52b9\u7387\u5316\u3092\u652f\u63f4\u3059\u308b\u305f\u3081\u3001IAS 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France\u304c\u53d6\u308a\u7d44\u3093\u3060\u52b9\u7387\u5316\u306f\u300120\u30ab\u56fd\u4ee5\u4e0a\u3067\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u3068\u30e2\u30d0\u30a4\u30eb\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3001\u30e2\u30d0\u30a4\u30eb\u52d5\u753b\u306b\u6e21\u3063\u3066\u5c55\u958b\u3055\u308c\u308b\u5927\u898f\u6a21\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5bfe\u8c61\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u4fdd\u8b77\u3068\u5411\u4e0a\u3092\u76ee\u6307\u3059\u3068\u3044\u3046\u91ce\u5fc3\u7684\u306a\u8a66\u307f\u3067\u3057\u305f\u3002<\/p>\n<p>\u76ee\u6307\u3057\u305f\u306e\u306f\u4ee5\u4e0b\u306e3\u70b9\u3067\u3059\uff1a<\/p>\n<ul>\n<li><strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3059\u308b\u3059\u3079\u3066\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u3067\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u308b<\/strong><\/li>\n<li><strong>\u7121\u52b9\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u30d6\u30e9\u30f3\u30c9\u6bc0\u640d\u30ea\u30b9\u30af\u3092\u9650\u308a\u306a\u304f\u30bc\u30ed\u306b\u8fd1\u3065\u3051\u308b<\/strong><\/li>\n<li><strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e15%\u3092\u3001\u975e\u52b9\u7387\u306a\u914d\u4fe1\u5148\u304b\u3089\u52b9\u7387\u7684\u306a\u3082\u306e\u3078\u518d\u914d\u5206\u3059\u308b<\/strong><\/li>\n<\/ul>\n<h2>\u5e83\u544a\u4e3b\u3001\u4ee3\u7406\u5e97\u3001IAS\u304c<br \/>\n\u30ef\u30f3\u30c1\u30fc\u30e0\u3068\u306a\u3063\u3066\u7d99\u7d9a\u7684\u306a\u5bfe\u7b56\u3092\u5b9f\u65bd<\/h2>\n<p>GroupM France\u306f\u3001IAS\u306eTotal Visibility\u3092\u6d3b\u7528\u3057\u305f\u7cbe\u5ea6\u306e\u9ad8\u3044\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u53d6\u5f15\u306e\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u975e\u52b9\u7387\u3067\u30ea\u30b9\u30af\u306e\u9ad8\u3044\u914d\u4fe1\u5148\u3092\u9664\u5916\u3057\u3001\u52b9\u679c\u306e\u9ad8\u3044\u914d\u4fe1\u5148\u3078\u4e88\u7b97\u3092\u518d\u914d\u5206\u3057\u307e\u3057\u305f\u3002\u53d6\u308a\u7d44\u3093\u3060\u306e\u306f\u4e3b\u306b\u6b21\u306e2\u70b9\u3067\u3059\u3002<\/p>\n<p>\u307e\u305a\u3001IAS\u306e\u30ec\u30dd\u30fc\u30c8\u304b\u3089\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u53d6\u5f15\u306e\u30e1\u30c7\u30a3\u30a2\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u3046\u3061\u3001\u3069\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u3001\u3069\u306e\u9818\u57df\u3067\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u304c\u5e73\u5747\u4ee5\u4e0b\u3067\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3084\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u306e\u30ec\u30d9\u30eb\u304c\u5e73\u5747\u3092\u8d85\u3048\u3066\u3044\u308b\u304b\u3092\u7279\u5b9a\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u540c\u6642\u306b\u3001IAS\u306e\u5165\u672d\u524d\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08Pre-bid\uff09\u3067\u5e83\u544a\u53d6\u5f15\u306e\u5165\u672d\u524d\u306b\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3084\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u306e\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3092\u5b9f\u65bd\u3002\u4e21\u30ea\u30b9\u30af\u3092\u5373\u5ea7\u306b\u4f4e\u4e0b\u3055\u305b\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001IAS\u306e\u62c5\u5f53\u30c1\u30fc\u30e0\u3068\u5b9a\u671f\u7684\u306a\u30ec\u30d3\u30e5\u30fc\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3057\u3001\u6307\u6a19\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3092\u7d99\u7d9a\u7684\u306b\u5b9f\u65bd\u3002\u3055\u3089\u306b\u3001\u65bd\u7b56\u306e\u6210\u529f\u306b\u5fc5\u8981\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u6b63\u3057\u304f\u5b9f\u88c5\u3055\u308c\u3066\u3044\u308b\u304b\u306a\u3069\u3001\u5e83\u544a\u4e3b\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30c1\u30fc\u30e0\u304c\u6700\u65b0\u306e\u958b\u767a\u72b6\u6cc1\u3092\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u60c5\u5831\u5171\u6709\u3092\u884c\u3044\u307e\u3057\u305f\u3002<\/p>\n<h2>\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u304c10%\u4ee5\u4e0a\u5411\u4e0a\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3068\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u306f\u307b\u307c\u30bc\u30ed\u306b<\/h2>\n<p>\u5165\u672d\u524d\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u76ee\u6a19\u3068\u3059\u308b\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u7387\u3092\u3042\u3089\u304b\u3058\u3081\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u76ee\u6a19\u3092\u4e0a\u56de\u308b\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3060\u3051\u306b\u6295\u8cc7\u3002\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u305f\u6708\u306f\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u304c\u5bfe\u8c61\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5168\u4f53\u306e\u5e73\u5747\u306768.8%\u3068\u306a\u308a\u3001\u524d\u6708\u3068\u6bd4\u8f03\u3057\u306610\u30dd\u30a4\u30f3\u30c8\u8fd1\u304f\u4e0a\u6607\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u307e\u305f\u3001\u3053\u306e\u6700\u9069\u5316\u65bd\u7b56\u306b\u3088\u308a\u3001\u5bfe\u8c61\u5168\u5e83\u544a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306f67%\u3068\u306a\u308a\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u53d6\u5f15\u306b\u304a\u3051\u308b\u5e73\u5747\u5024\u306e61.6%\u3092\u5927\u304d\u304f\u4e0a\u56de\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u5e83\u544a\u4e3b\u304c\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u304c\u9ad8\u3044\u3068\u5224\u65ad\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7279\u5b9a\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8981\u4ef6\u306b\u5f93\u3063\u3066IAS\u304c\u9ad8\u30ea\u30b9\u30af\u3068\u5224\u65ad\u3057\u305f\u914d\u4fe1\u9762\u3092\u3059\u3079\u3066\u9664\u5916\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u3092\u5c55\u958b\u3059\u308b20\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u3067\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u306e\u4f4e\u6e1b\u306b\u6210\u529f\u3002\u5168\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e99.8%\u304c\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u306a\u74b0\u5883\u3067\u914d\u4fe1\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u5165\u672d\u524d\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u6a5f\u80fd\u306b\u3088\u308a\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306e\u30ea\u30b9\u30af\u306f\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30670.56%\u306b\u307e\u3067\u4f4e\u6e1b\u3002\u540c\u6642\u671f\u306e\u4e16\u754c\u7684\u306a\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u30ea\u30b9\u30af\u306f14.7%\u3067\u3057\u305f\u304b\u3089\u3001\u4e88\u7b97\u306e\u7121\u99c4\u3092\u5927\u5e45\u306b\u524a\u6e1b\u3067\u304d\u305f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5165\u672d\u524d\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u53d6\u5f15\u306e\u5165\u672d\u3092\u5b9f\u65bd\u3059\u308b\u524d\u306b\u3001\u914d\u4fe1\u5148\u306e\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u3092\u89e3\u6790\u3057\u3001\u57fa\u6e96\u3092\u6e80\u305f\u3059\u914d\u4fe1\u9762\u306e\u307f\u306b\u5165\u672d\u3092\u5b9f\u65bd\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002IAS\u304cAmino\u793e\u3068\u306e\u63d0\u643a\u306b\u3088\u308a\u5b9f\u73fe\u3057\u305f\u65b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300cTotal Visibility\u300d\u3068\u3042\u308f\u305b\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30c3\u30af\u30dc\u30c3\u30af\u30b9\u306b\u306a\u308a\u304c\u3061\u306a\u53d6\u5f15\u3084\u914d\u4fe1\u7d4c\u8def\u306e\u30b3\u30b9\u30c8\u3068\u30ea\u30b9\u30af\u3092\u53ef\u8996\u5316\u3057\u3001\u52b9\u7387\u5316\u3092\u3055\u3089\u306b\u9032\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u53d6\u5f15\u306b\u5727\u5012\u7684\u306a\u900f\u660e\u6027\u3092\u3082\u305f\u3089\u3059Total Visibility\u306b\u3064\u3044\u3066\u3001\u8a73\u3057\u304f\u306f\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n<hr \/>\n<h6>\u203b\u3053\u306e\u8a18\u4e8b\u306f\u30a4\u30ae\u30ea\u30b9\u7248Insider\u306b\u63b2\u8f09\u306e\u300c<a href=\"https:\/\/integralads.com\/uk\/insider\/how-to-save-on-your-programmatic-spend\/\">How to save 15% of your programmatic spend<\/a>\u300d\u3092\u3082\u3068\u306b\u3001IAS Insider Japan\u7de8\u96c6\u30c1\u30fc\u30e0\u304c\u7ffb\u8a33\u3001\u7de8\u96c6\u3057\u307e\u3057\u305f\u3002<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6d3b\u52d5\u306e\u4e2d\u3067\u5916\u3059\u3053\u3068\u306e\u3067\u304d\u306a\u3044\u91cd\u8981\u306a\u4f4d\u7f6e\u3092\u5f37\u3044\u3081\u3066\u3044\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u305d\u3053\u306b\u5e83\u544a\u4e88\u7b97\u306e\u5927\u304d\u306a\u5272\u5408\u3092\u6295\u8cc7\u3057\u3066\u3044\u307e\u3059\u3002\u4e2d\u3067\u3082\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u5b58\u5728\u611f\u306f\u5927\u304d\u304f\u3001\u3053\u3053\u306b\u6295\u4e0b\u3059\u308b\u5e83\u544a\u8cbb\u3092\u3044\u304b\u306b\u52b9\u679c\u7684\u306b\u3001\u52b9\u7387\u7684\u306b\u904b\u7528\u3059\u308b\u304b\u304c\u30c7\u30b8\u30bf\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30ab\u30ae\u3092\u63e1\u308a\u307e\u3059\u3002IAS\u306e\u300cTotal Visibility\u300d\u304c\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u53d6\u5f15\u306b\u4fc2\u308b\u30b3\u30b9\u30c8\u3092\u900f\u660e\u5316\u3057\u3001\u4e88\u7b97\u306e\u52b9\u679c\u7684\u306a\u6295\u8cc7\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u305f\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":296530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[342,351,339,343],"tags":[420,394],"class_list":["post-306493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programmatic-jp","category-topics-jp","category-resources-jp","category-case-studies-jp","tag-total-visibility-jp","tag-394"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u5c0e\u5165\u4e8b\u4f8b\uff1a\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u4e88\u7b97\u309215%\u7bc0\u7d04 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/jp\/insider\/how-to-save-on-your-programmatic-spend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5c0e\u5165\u4e8b\u4f8b\uff1a\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u4e88\u7b97\u309215%\u7bc0\u7d04\" \/>\n<meta property=\"og:description\" content=\"\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6d3b\u52d5\u306e\u4e2d\u3067\u5916\u3059\u3053\u3068\u306e\u3067\u304d\u306a\u3044\u91cd\u8981\u306a\u4f4d\u7f6e\u3092\u5f37\u3044\u3081\u3066\u3044\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u305d\u3053\u306b\u5e83\u544a\u4e88\u7b97\u306e\u5927\u304d\u306a\u5272\u5408\u3092\u6295\u8cc7\u3057\u3066\u3044\u307e\u3059\u3002\u4e2d\u3067\u3082\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u5b58\u5728\u611f\u306f\u5927\u304d\u304f\u3001\u3053\u3053\u306b\u6295\u4e0b\u3059\u308b\u5e83\u544a\u8cbb\u3092\u3044\u304b\u306b\u52b9\u679c\u7684\u306b\u3001\u52b9\u7387\u7684\u306b\u904b\u7528\u3059\u308b\u304b\u304c\u30c7\u30b8\u30bf\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30ab\u30ae\u3092\u63e1\u308a\u307e\u3059\u3002IAS\u306e\u300cTotal 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