{"id":306496,"date":"2020-09-28T04:00:00","date_gmt":"2020-09-28T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/google-to-scrap-third-party-cookies-will-it-crumble-parts-of-the-digital-ad-world\/"},"modified":"2023-08-11T08:57:32","modified_gmt":"2023-08-11T08:57:32","slug":"google-to-scrap-third-party-cookies-will-it-crumble-parts-of-the-digital-ad-world","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/google-to-scrap-third-party-cookies-will-it-crumble-parts-of-the-digital-ad-world\/","title":{"rendered":"Google\u304c\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u3092\u5ec3\u6b62\uff1a\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u696d\u754c\u306f\u5d29\u58ca\u3059\u308b\u306e\u304b\uff1f"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/p>\n<p class=\"p1\">Google \u306f\u30012\u5e74\u5f8c\u306e2022\u5e74\u306b\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u306e Chrome \u4e0a\u3067\u306e\u5229\u7528\u3092\u5ec3\u6b62\u3059\u308b\u8a08\u753b\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002Google \u306e Privacy Sandbox \u3068\u547c\u3070\u308c\u308b\u30aa\u30fc\u30d7\u30f3\u30bd\u30fc\u30b9\u30fb\u30a4\u30cb\u30b7\u30a2\u30c1\u30d6\u306e\u4e00\u74b0\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u308b\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u4e00\u5c64\u306e\u4fdd\u8b77\u3001\u3064\u307e\u308a\u500b\u4eba\u60c5\u5831\u306e\u5229\u7528\u306b\u95a2\u3059\u308b\u9078\u629e\u6a29\u3068\u5236\u5fa1\u3001\u305d\u3057\u3066\u900f\u660e\u6027\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u53d6\u308a\u7d44\u307f\u306e\u3072\u3068\u3064\u3067\u3059\u3002<\/p>\n<p>Chrome \u30a8\u30f3\u30b8\u30cb\u30a2\u30ea\u30f3\u30b0\u306e\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u3001Justin Schuh\u6c0f\u306f\u30d6\u30ed\u30b0\u3067\u300cweb\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u3053\u308c\u3089\u306e\u4e16\u7d1a\u306e\u9ad8\u307e\u308a\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u9032\u5316\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u306f\u660e\u3089\u304b\u300d\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u6765\u308b2\u6708\u306b\u306f Chrome \u3067\u306e\u5b89\u5168\u3067\u306f\u306a\u3044\u30af\u30ed\u30b9\u30b5\u30a4\u30c8\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306f\u5236\u9650\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001Google \u306f\u3001\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306e\u96a0\u533f\u3084\u56de\u907f\u7b56\u3092\u691c\u51fa\u3001\u8efd\u6e1b\u3059\u308b\u305f\u3081\u3001\u3053\u3046\u3057\u305f\u6b3a\u779e\u7684\u3067\u89aa\u53cb\u7684\u306a\u624b\u6cd5\u3092\u6291\u6b62\u3059\u308b\u305f\u3081\u306e\u30a2\u30f3\u30c1\u30fb\u30d5\u30a3\u30f3\u30ac\u30fc\u30d7\u30ea\u30f3\u30c8\u6280\u8853\u3092\u958b\u767a\u3057\u3066\u3044\u307e\u3059\u3002Chrome \u306f2020\u5e74\u5f8c\u534a\u306b\u306f\u3053\u308c\u3089\u306e\u5bfe\u7b56\u3092\u30b9\u30bf\u30fc\u30c8\u3055\u305b\u308b\u4e88\u5b9a\u3067\u3059\u3002<\/p>\n<p class=\"p1\">\u524d\u8ff0\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b\u3067Schuh\u6c0f\u306f\u3001\u30d5\u30a3\u30f3\u30ac\u30fc\u30d7\u30ea\u30f3\u30c8\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u958b\u767a\u8005\u306f\u30e6\u30fc\u30b6\u30fc\u9593\u3067\u7570\u306a\u308b\u7d30\u5207\u308c\u306e\u60c5\u5831\uff08\u4f8b\u3048\u3070\u3069\u306e\u3088\u3046\u306a\u30c7\u30d0\u30a4\u30b9\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u304b\u306a\u3069\uff09\u3092\u7528\u3044\u3066\u4e00\u610f\u306e\u8b58\u5225\u5b50\u3092\u751f\u6210\u3057\u3001\u305d\u306e\u8b58\u5225\u5b50\u3092\u3082\u3063\u3066\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u9593\u3067\u30e6\u30fc\u30b6\u30fc\u3092\u7167\u5408\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u30af\u30c3\u30ad\u30fc\u3068\u306f\u7570\u306a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u30d5\u30a3\u30f3\u30ac\u30fc\u30d7\u30ea\u30f3\u30c8\u3092\u6d88\u53bb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u60c5\u5831\u304c\u53ce\u96c6\u3055\u308c\u308b\u65b9\u6cd5\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p class=\"p1\">Google \u306e\u767a\u8868\u4ee5\u6765\u3001<a href=\"https:\/\/www.reuters.com\/article\/us-alphabet-google-privacy\/google-cutting-web-cookies-ending-lucrative-tracking-tool-for-advertisers-idUSKBN1ZD2L0\" target=\"_blank\" rel=\"noopener noreferrer\">\u30ed\u30a4\u30bf\u30fc<\/a>\u3092\u542b\u3080\u8907\u6570\u306e\u30e1\u30c7\u30a3\u30a2\u306f\u3001Criteo \u3084 Trade Desk \u306a\u3069\u306e\u30a2\u30c9\u30c6\u30af\u4f01\u696d\u304c\u5f71\u97ff\u3092\u53d7\u3051\u3066\u304a\u308a\u3001\u682a\u4fa1\u306f\u305d\u308c\u305e\u308c8%\u30681.4%\u4e0b\u843d\u3057\u3066\u3044\u308b\u3068\u5831\u3058\u3066\u3044\u307e\u3059\u3002\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u696d\u754c\u95a2\u4fc2\u8005\u306f\u3001\u4eca\u56de\u306e\u767a\u8868\u306f Google \u306b\u3068\u3063\u3066\u6b63\u3057\u3044\u65b9\u5411\u306b\u9032\u3080\u4e00\u6b69\u3060\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Integral Ad Science \u306e\u6771\u5357\u30a2\u30b8\u30a2\u62c5\u5f53\u30de\u30cd\u30fc\u30b8\u30f3\u30b0\u30c0\u30a4\u30ec\u30af\u30bf\u30fcLaura Quigley\u6c0f\u306f\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068\u900f\u660e\u6027\u306e\u554f\u984c\u304c\u8a71\u984c\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u696d\u754c\u304c\u5909\u5316\u3059\u308b\u3053\u3068\u306f\u907f\u3051\u3089\u308c\u306a\u3044\u3001\u3068 Marketing \u306b\u8a9e\u308a\u307e\u3057\u305f\u3002\u5f7c\u5973\u306f\u6b21\u306e\u3088\u3046\u306b\u4ed8\u3051\u52a0\u3048\u307e\u3059\u3002<\/p>\n<blockquote><p><strong>\u30af\u30c3\u30ad\u30fc\u304c\u30c7\u30b8\u30bf\u30eb\u3092\u4e3b\u5c0e\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u8003\u3048\u308c\u3070\u3001\u3053\u308c\u306f\u6700\u521d\u306b\u53d6\u308a\u7d44\u3080\u3079\u304d\u8ab2\u984c\u3067\u3059\u3002<\/strong><\/p><\/blockquote>\n<p>\u57fa\u672c\u306b\u7acb\u3061\u8fd4\u3063\u3066\u3001Quigley\u6c0f\u306f\u3001\u30af\u30c3\u30ad\u30fc\u3068\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u304c\u8a2a\u554f\u8005\u306e\u30d6\u30e9\u30a6\u30b6\u306b\u914d\u4fe1\u3059\u308b\u30b3\u30fc\u30c9\u306e\u5c0f\u3055\u306a\u65ad\u7247\u3067\u3042\u308a\u3001\u8a2a\u554f\u8005\u304c\u4ed6\u306e\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3059\u308b\u3054\u3068\u306b\u84c4\u7a4d\u3055\u308c\u3066\u3044\u304f\u3082\u306e\u3060\u3068\u8aac\u660e\u3057\u307e\u3059\u3002\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u30af\u30c3\u30ad\u30fc\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5b9f\u969b\u306b\u8a2a\u554f\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u306b\u52a0\u3048\u3001\u5e83\u544a\u4e3b\u3084\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306b\u3088\u3063\u3066\u8ffd\u52a0\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u8907\u6570\u306e\u30b5\u30a4\u30c8\u306b\u307e\u305f\u304c\u3063\u3066\u30e6\u30fc\u30b6\u30fc\u3092\u8ffd\u8de1\u3057\u305f\u308a\u3001\u5e83\u544a\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u3066\u305d\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6e2c\u308b\u305f\u3081\u306b\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30af\u30c3\u30ad\u30fc\u8ffd\u8de1\u306b\u5bfe\u3059\u308b\u3088\u308a\u53b3\u3057\u3044\u59ff\u52e2\u306f\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u696d\u754c\u5168\u4f53\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3060\u308d\u3046\u304c\u3001Quigley\u6c0f\u306f\u3001\u4e00\u90e8\u306e\u4f01\u696d\u306f\u4ed6\u306e\u4f01\u696d\u3088\u308a\u3082\u591a\u304f\u3092\u5931\u3046\u3053\u3068\u306b\u306a\u308b\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p><strong>\u30a2\u30c9\u30c6\u30af\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u306f\u3055\u3089\u306b\u3001\u30af\u30c3\u30ad\u30fc\u304c\u6bb5\u968e\u7684\u306b\u5ec3\u6b62\u3055\u308c\u308b\u306e\u306b\u4f34\u3044\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u30af\u30c3\u30ad\u30fc\u3092\u901a\u3058\u3066\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3092\u5931\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/strong><\/p><\/blockquote>\n<p>\u300c\u30af\u30c3\u30ad\u30fc\u3078\u306e\u7de0\u3081\u4ed8\u3051\u304c\u3082\u305f\u3089\u3059\u53ef\u80fd\u6027\u306e\u3042\u308b\u7d50\u679c\u3068\u3057\u3066\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u518d\u3073\u6ce8\u76ee\u3057\u3001\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u306b\u983c\u308b\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002\u300dQuitley\u6c0f\u306f\u3001\u696d\u754c\u306f\u30d6\u30e9\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e21\u65b9\u306b\u65bc\u3044\u3066\u30af\u30c3\u30ad\u30fc\u306b\u3088\u308b\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306b\u975e\u5e38\u306b\u4f9d\u5b58\u3057\u3066\u304a\u308a\u3001\u7279\u306b\u5f8c\u8005\u306f\u4e00\u822c\u7684\u306b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u53ef\u80fd\u306a\u9650\u308a\u591a\u304f\u306e\u30af\u30ea\u30c3\u30af\u306b\u8a98\u5c0e\u3057\u3088\u3046\u3068\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u308b\u3001\u3068\u4ed8\u3051\u52a0\u3048\u307e\u3057\u305f\u3002\u5e83\u544a\u4e3b\u304c\u30af\u30c3\u30ad\u30fc\u306e\u4ee3\u308f\u308a\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u76ee\u3092\u5411\u3051\u308c\u3070\u3001\u300c\u9593\u9055\u3044\u306a\u304f\u826f\u3044\u7d50\u679c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u540c\u6642\u306b\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u30af\u30ea\u30fc\u30f3\u30a2\u30c3\u30d7\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u300d<\/p>\n<p class=\"p1\">\u300c\u3053\u306e\u3053\u3068\u304c\u3001\u30af\u30ea\u30c3\u30af\u3092\u4fc3\u3059\u305f\u3081\u306b\u30c7\u30b6\u30a4\u30f3\u3055\u308c\u305f\u30af\u30ea\u30c3\u30af\u30d9\u30a4\u30c8\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6e1b\u5c11\u3055\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u6700\u7d42\u7684\u306b\u306f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u3084\u696d\u754c\u304c\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u8cea\u304c\u9ad8\u304fCPM\u306e\u9ad8\u3044\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u3001\u3088\u308a\u5c11\u306a\u3044\u6570\u3067\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u53d6\u308a\u7d44\u307f\u3092\u7d9a\u3051\u308b\u3053\u3068\u306f\u3001\uff08\u5b89\u4fa1\u3067\u8cea\u306e\u4f4e\u3044\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u6295\u8cc7\u3092\u3057\u7d9a\u3051\u308b\u3053\u3068\u3078\u306e\uff09\u63fa\u308a\u623b\u3057\u306e\u9632\u6b62\u306b\u3082\u5f79\u7acb\u3064\u3067\u3057\u3087\u3046\u3002\u300d<\/p>\n<p>SearchGuru \u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u3067\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u52d9\u3081\u308b Justin Chen\u6c0f\u3082\u3001Quigley\u6c0f\u306b\u540c\u610f\u3057\u307e\u3059\u3002\u307b\u304b\u306e\u30d6\u30e9\u30a6\u30b6\u306f\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u306b\u5bfe\u3057\u3066\u53b3\u3057\u3044\u59ff\u52e2\u3092\u53d6\u3063\u3066\u304a\u308a\u3001Google\u3082\u305d\u306e\u52d5\u304d\u306b\u5f93\u308f\u306a\u3051\u308c\u3070\u7af6\u4e89\u306b\u8ca0\u3051\u308b\u3053\u3068\u306b\u306a\u308b\u3060\u308d\u3046\u3001\u3068Chen\u6c0f\u306f\u8ff0\u3079\u307e\u3059\u3002\u307e\u305f\u3001Privacy Sandbox \u304c\u30e6\u30fc\u30b6\u30fc\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306eGoogle\u306e\u8a66\u307f\u3067\u3042\u308b\u3068\u3082\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u300cGoogle \u304c\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u3092\u5ec3\u6b62\u3059\u308b\u306e\u306f\u7406\u306b\u304b\u306a\u3063\u3066\u3044\u308b\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u3082\u826f\u3044\u3053\u3068\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u9577\u671f\u7684\u306b\u306f\u3001\u4f01\u696d\u304c\u3069\u3046\u53cd\u5fdc\u3059\u308b\u304b\u306f\u5206\u304b\u308a\u307e\u305b\u3093\u3002\u591a\u304f\u306e\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u56f0\u96e3\u306a\u53d6\u308a\u7d44\u307f\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u300d<\/p>\n<p>Quigley\u6c0f\u540c\u69d8\u3001Chen\u6c0f\u3082\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3078\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u6210\u308a\u7acb\u3063\u3066\u3044\u308b\u306f\u5e83\u544a\u4ee3\u7406\u5e97\u30e2\u30c7\u30eb\u300c\u56f0\u96e3\u306b\u76f4\u9762\u3059\u308b\u3067\u3057\u3087\u3046\u300d\u3068\u8a00\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u307b\u3068\u3093\u3069\u306e\u4ee3\u7406\u5e97\u306f\u3088\u308a\u7d71\u5408\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u63d0\u4f9b\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u305d\u3046\u3057\u305f\u52aa\u529b\u3092\u3057\u3066\u3044\u308b\u4ee3\u7406\u5e97\u306f\u5f71\u97ff\u3092\u53d7\u3051\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<blockquote><p><strong>Facebook 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\u3067\u3088\u308a\u5b89\u5168\u306a\u5e83\u544a\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u65b9\u6cd5\u3092\u958b\u767a\u3059\u308b\u3060\u308d\u3046\u3001\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u5e83\u544a\u4e3b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u500b\u4eba\u30c7\u30fc\u30bf\u3084\u30d6\u30e9\u30a6\u30b6\u5c65\u6b74\u3092\u904e\u5ea6\u306b\u3055\u3089\u3051\u51fa\u3055\u305b\u308b\u3053\u3068\u306a\u304f\u3001\u5e83\u544a\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u300d<\/p>\n<p>2020\u5e74\u306f<a href=\"\/apac\/insider\/brand-safety-is-best-for-everyone-brand-suitability-is-best-for-you\/\">\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/a>\u5143\u5e74\u3068\u306a\u308b\u304b\uff1f<\/p>\n<p>\u696d\u754c\u3067\u306e\u8a71\u984c\u306e\u5927\u304d\u3055\u3068\u306f\u88cf\u8179\u306b\u3001Google \u306e\u52d5\u304d\u306f\u76ee\u65b0\u3057\u3044\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u30022017\u5e74\u306b\u306f\u3001Apple \u304c Safari \u30d6\u30e9\u30a6\u30b6\u306e Intelligent Tracking Preventions \u3092\u30ea\u30ea\u30fc\u30b9\u3057\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a2a\u554f\u5f8c24\u6642\u9593\u3092\u8d85\u3048\u3066\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u304c\u30e6\u30fc\u30b6\u30fc\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3092\u9632\u6b62\u3057\u307e\u3057\u305f\u3002\u6628\u5e74\u306f Firefox \u3082\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30af\u30c3\u30ad\u30fc\u3092\u30d6\u30ed\u30c3\u30af\u3059\u308b\u3068\u767a\u8868\u3057\u3066\u3044\u307e\u3059\u3002\u3068\u306f\u3044\u3048\u3001\u30a6\u30a7\u30d6\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u5206\u6790\u4f1a\u793e\u306e Statcounter \u793e\u306b\u3088\u308c\u3070\u3001Google Chrome \u306f\u7d0464%\u306e\u30b7\u30a7\u30a2\u3092\u63e1\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u5834\u5408\u3001Chrome \u306e\u30af\u30c3\u30ad\u30fc\u5236\u9650\u306f\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u30e2\u30c7\u30eb\u3092\u6839\u5e95\u304b\u3089\u8986\u3059\u53ef\u80fd\u6027\u3092\u79d8\u3081\u3066\u3044\u308b\u3001\u3068IAS \u306eQuigley\u6c0f\u306f\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u30af\u30c3\u30ad\u30fc\u306f\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u790e\u77f3\u3067\u3042\u308a\u3001\u3053\u308c\u3092\u53d6\u308a\u9664\u304f\u3053\u3068\u306f\u5efa\u7269\u5168\u4f53\u306e\u5d29\u58ca\u306b\u3064\u306a\u304c\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u300c\u30af\u30c3\u30ad\u30fc\u306e\u5d29\u58ca\u306b\u76f4\u9762\u3057\u3001\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30ea\u30fc\u30c1\u306e\u624b\u6cd5\u3068\u3057\u3066\u307e\u3059\u307e\u3059\u91cd\u8981\u6027\u3092\u5897\u3059\u3067\u3057\u3087\u3046\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u4eba\u3005\u3092\u8ffd\u8de1\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u5f7c\u3089\u304c\u6d88\u8cbb\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8ffd\u8de1\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u89b3\u70b9\u304b\u3089\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u3001\u6700\u7d42\u7684\u306b\u5165\u672d\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u4e3b\u306f\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306b\u95a2\u9023\u6027\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5e83\u544a\u3092\u8868\u793a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u300d<\/p>\n<blockquote><p><strong>\u30af\u30c3\u30ad\u30fc\u306f\u904e\u53bb\u306e\u884c\u52d5\u3092\u793a\u3059\u512a\u308c\u305f\u6307\u6a19\u3067\u3059\u304c\u3001\u73fe\u6642\u70b9\u3067\u4f55\u304c\u91cd\u8981\u306a\u306e\u304b\u3092\u793a\u3059\u306e\u306b\u306f\u5411\u3044\u3066\u3044\u307e\u305b\u3093\u3002\u4eca\u4f55\u304c\u5fc5\u8981\u304b\u3092\u77e5\u308b\u306b\u306f\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u304c\u5fc5\u8981\u3067\u3059\u3002<\/strong><\/p><\/blockquote>\n<p class=\"p2\">Quigley\u6c0f\u306f\u3001\u4f01\u696d\u304c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u5f7c\u3089\u304c\u4eca\u3001\u4f55\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u7406\u89e3\u3059\u308c\u3070\u3059\u308b\u307b\u3069\u3001\u95a2\u9023\u6027\u306f\u3088\u308a\u9ad8\u304f\u306a\u308b\u3068\u8a00\u3044\u307e\u3059\u3002\u306a\u306b\u3088\u308a\u3082\u3001\u73fe\u5728\u30af\u30c3\u30ad\u30fc\u304c\u5927\u304d\u306a\u554f\u984c\u3068\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u306f\u3001\u6839\u672c\u7684\u306a\u5909\u5316\u304c\u5f85\u3061\u53d7\u3051\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p>\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u3088\u308a\u95a2\u9023\u6027\u306e\u9ad8\u3044\u9069\u5207\u306a\u30c7\u30b8\u30bf\u30eb\u4f53\u9a13\u3092\u6d88\u8cbb\u8005\u306b\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u3001\u65e9\u6025\u306b\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u8003\u3048\u65b9\u3092\u53d6\u308a\u5165\u308c\u308b\u3079\u304d\u3067\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u5909\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u4f01\u696d\u304c\u5b58\u7d9a\u3067\u304d\u306a\u3044\u3053\u3068\u306f\u660e\u3089\u304b\u3067\u3059\u3002\u300d<\/p>\n<p>Google \u306f\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u306e\u524a\u9664\u3092\u767a\u8868\u3057\u305f\u3060\u3051\u3067\u306a\u304f\u3001\u30d6\u30e9\u30a6\u30b6\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3001\u958b\u767a\u8005\u3001\u305d\u3057\u3066\u5e83\u544a\u4e3b\u304c\u3053\u308c\u3089\u306e\u65b0\u3057\u3044\u30e1\u30ab\u30cb\u30ba\u30e0\u3092\u8a66\u3057\u3001\u5e83\u544a\u306e\u9078\u629e\u3068\u8a08\u6e2c\u3001\u30b5\u30fc\u30d3\u30b9\u62d2\u5426\u306e\u9632\u6b62\u3001\u30b9\u30d1\u30e0\u3084\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u3001\u8a8d\u8a3c\u9023\u643a\u306a\u3069\u3001\u30af\u30c3\u30ad\u30fc\u306b\u4ee3\u308f\u308b\u6280\u8853\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u69d8\u3005\u306a\u6280\u8853\u5b9f\u88c5\u306e\u958b\u767a\u3092\u9032\u3081\u308b\u3068\u3068\u3082\u306b\u3001\u69d8\u3005\u306a\u72b6\u6cc1\u3067\u306e\u5b9f\u8a3c\u5b9f\u9a13\u306b\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5168\u4f53\u3067\u7a4d\u6975\u7684\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p1\">\u30c7\u30fc\u30bf\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u4f01\u696d Lotame\u793e\u306eCMO\u3067\u3042\u308bAdam Solomon\u6c0f\u306f\u3001Google\u304c\u6709\u8a00\u5b9f\u884c\u3059\u308b\u304b\u304c\u554f\u984c\u3060\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u300c\u3059\u3079\u3066\u306e\u5584\u826f\u306a\u95a2\u4fc2\u8005\u304c\u3001\u305d\u306e\u904e\u7a0b\u3067Google \u306b\u4e0d\u5f53\u306a\u512a\u4f4d\u6027\u3092\u4e0e\u3048\u3089\u308c\u308b\u3053\u3068\u306a\u304f\u3001\u540c\u69d8\u306b\u3053\u306e\u6280\u8853\u3092\u6d3b\u7528\u3059\u308b\u6a5f\u4f1a\u3092\u5e73\u7b49\u306b\u4e0e\u3048\u3089\u308c\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002Google \u304c\u30aa\u30fc\u30d7\u30f3\u306a\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u7d04\u675f\u3057\u3066\u3044\u308b\u9650\u308a\u3001Google \u306f\u30de\u30fc\u30b1\u30c3\u30bf\u30fc\u3001\u30d6\u30e9\u30f3\u30c9\u3001\u4ee3\u7406\u5e97\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u65b0\u305f\u306a\u9053\u3092\u6a21\u7d22\u3059\u308b\u8a66\u307f\u306b\u559c\u3093\u3067\u53c2\u52a0\u3057\u3001\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002\u300d<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h6>\u203b\u3053\u306e\u8a18\u4e8b\u306f<a href=\"https:\/\/www.marketing-interactive.com\/google-to-scrap-third-party-cookies-will-it-crumble-parts-of-the-digital-ad-world\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Interactive \u306b\u5bc4\u7a3f\u3057\u305f\u8a18\u4e8b<\/a>\u3092\u3082\u3068\u306b\u3001IAS Insider Japan \u7de8\u96c6\u30c1\u30fc\u30e0\u304c\u7ffb\u8a33\u3001\u7de8\u96c6\u3057\u307e\u3057\u305f\u3002<\/h6>\n<p><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google 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Schuh\u6c0f\u306f\u30d6\u30ed\u30b0\u3067\u300cweb\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u3053\u308c\u3089\u306e\u4e16\u7d1a\u306e\u9ad8\u307e\u308a\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u9032\u5316\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u306f\u660e\u3089\u304b\u300d\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u6765\u308b2\u6708\u306b\u306f Chrome \u3067\u306e\u5b89\u5168\u3067\u306f\u306a\u3044\u30af\u30ed\u30b9\u30b5\u30a4\u30c8\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306f\u5236\u9650\u3055\u308c\u307e\u3059\u3002<br \/>\n\u307e\u305f\u3001Google \u306f\u3001\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306e\u96a0\u533f\u3084\u56de\u907f\u7b56\u3092\u691c\u51fa\u3001\u8efd\u6e1b\u3059\u308b\u305f\u3081\u3001\u3053\u3046\u3057\u305f\u6b3a\u779e\u7684\u3067\u89aa\u53cb\u7684\u306a\u624b\u6cd5\u3092\u6291\u6b62\u3059\u308b\u305f\u3081\u306e\u30a2\u30f3\u30c1\u30fb\u30d5\u30a3\u30f3\u30ac\u30fc\u30d7\u30ea\u30f3\u30c8\u6280\u8853\u3092\u958b\u767a\u3057\u3066\u3044\u307e\u3059\u3002Chrome \u306f2020\u5e74\u5f8c\u534a\u306b\u306f\u3053\u308c\u3089\u306e\u5bfe\u7b56\u3092\u30b9\u30bf\u30fc\u30c8\u3055\u305b\u308b\u4e88\u5b9a\u3067\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":296673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[384,352],"tags":[398],"class_list":["post-306496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-jp","category-brand-safety-suitability-jp","tag-398"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google\u304c\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u3092\u5ec3\u6b62\uff1a\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u696d\u754c\u306f\u5d29\u58ca\u3059\u308b\u306e\u304b\uff1f - Integral Ad Science<\/title>\n<meta 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