{"id":306498,"date":"2020-11-05T05:00:00","date_gmt":"2020-11-05T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/mike-kim-talks-adstxt\/"},"modified":"2023-08-11T08:49:24","modified_gmt":"2023-08-11T08:49:24","slug":"mike-kim-talks-adstxt","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/mike-kim-talks-adstxt\/","title":{"rendered":"Mike Kim\u304c\u8a9e\u308b\u300cAds.txt\u300d"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/273403020?title=0&amp;byline=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>IAS\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u90e8\u9580\u3092\u7387\u3044\u308bVP\u306eMike Kim\u304c\u3001Ads.txt\u3092\u6d3b\u7528\u3057\u3066\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306b\u5bfe\u6297\u3059\u308b\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u65e5\u672c\u8a9e\u7248\u306e\u672c\u8a18\u4e8b\u3067\u306f\u52d5\u753b\u306b\u52a0\u3048\u3001\u65e5\u672c\u8a9e\u3067\u306e\u66f8\u304d\u8d77\u3053\u3057\u3082\u3054\u7528\u610f\u3057\u307e\u3057\u305f\u3002<br \/>\n\u52d5\u753b\u3068\u3042\u308f\u305b\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<hr \/>\n<p>Aes.txt is an initiatives developed by the IB tech lab. \u00a0It&#8217;s meant to combat the issues of fraud the programmatic supply chain or space. Specifically it&#8217;s meant to reduce the spoofing issue that we see in the space. What it is exactly is, it&#8217;s a file, a protocol that publishes can post their site declaring all the authorized dealers of their inventory. And a good analogy would be luxury watch dealers such as Rolex listing all the authorized sellers of their watch so that buyers can go into whatever store and knows it\u2019s an authorized seller and be sure they buy the real thing.<\/p>\n<p>Ads.txt \u306f\u3001IAB Tech Lab\u306b\u3088\u3063\u3066\u63a8\u9032\u3055\u308c\u3066\u3044\u308b\u53d6\u308a\u7d44\u307f\u3067\u3059\u3002\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u3001\uff08\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u53d6\u5f15\u306e\uff09\u9818\u57df\u306b\u304a\u3051\u308b\u4e0d\u6b63\u884c\u70ba\u306e\u554f\u984c\u306b\u5bfe\u51e6\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u9818\u57df\u306b\u304a\u3051\u308b\u306a\u308a\u3059\u307e\u3057\u306e\u554f\u984c\u3092\u524a\u6e1b\u3059\u308b\u3053\u3068\u3067\u3059\u3002Ads.txt\u306f\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u30b5\u30a4\u30c8\u306b\u63b2\u8f09\u3067\u304d\u308b\u30d5\u30a1\u30a4\u30eb\u3001\u3042\u308b\u3044\u306f\u30d7\u30ed\u30c8\u30b3\u30eb\u3067\u3001\u5f7c\u3089\u306e\u5e83\u544a\u5728\u5eab\u3092\u6271\u3048\u308b\u3059\u3079\u3066\u306e\u6b63\u898f\u8ca9\u58f2\u5e97\u304c\u8a18\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3066\u8a00\u3046\u306a\u3089\u3001\u30ed\u30ec\u30c3\u30af\u30b9\u306e\u3088\u3046\u306a\u9ad8\u7d1a\u8155\u6642\u8a08\u30d6\u30e9\u30f3\u30c9\u304c\u3001\u5f7c\u3089\u306e\u6642\u8a08\u3092\u6271\u3046\u3053\u3068\u306e\u3067\u304d\u308b\u6b63\u898f\u8ca9\u58f2\u5e97\u30ea\u30b9\u30c8\u3092\u516c\u958b\u3059\u308b\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002\u8cfc\u5165\u8005\u306f\u3069\u3053\u304c\u6b63\u898f\u306e\u8ca9\u58f2\u5e97\u306a\u306e\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u3066\u3001\u672c\u7269\u3092\u8cb7\u3063\u3066\u3044\u308b\u3068\u78ba\u4fe1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>So Ads.txt relies on the mass adoption of it. I&#8217;ve got the buy side and sell side right now. It&#8217;s so early days I think there&#8217;s positive signs out there from the sell side &#8211; big publishers such as Guardian, ESPN, CBS have all posted their Ads.tet files and overall we&#8217;ve seen over 10,000 domains posting Ads.txt files. On the buy side, DBM, the Trade Desk, App Nexus amongst others have declared their support for, are crawling those files and will start filtering impressions based on declared authorized sellers of inventory.<\/p>\n<p>Adx.txt \uff08\u304c\u6b63\u3057\u304f\u6a5f\u80fd\u3059\u308b\u305f\u3081\u306b\uff09\u306f\u3001\u3069\u308c\u3060\u3051\u5927\u898f\u6a21\u306b\u63a1\u7528\u3055\u308c\u308b\u304b\u306b\u304b\u304b\u3063\u3066\u3044\u307e\u3059\u3002\u4eca\u3001\u30d0\u30a4\u30b5\u30a4\u30c9\u3082\u30bb\u30eb\u30b5\u30a4\u30c9\u3082\u3053\u306e\u53d6\u308a\u7d44\u307f\u306b\u53c2\u52a0\u3057\u3066\u3044\u307e\u3059\u3002\u53d6\u308a\u7d44\u307f\u306e\u975e\u5e38\u306b\u521d\u671f\u6bb5\u968e\u3067\u3059\u304c\u3001\u30bb\u30eb\u30b5\u30a4\u30c9\u304b\u3089\u306f\u975e\u5e38\u306b\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u5146\u3057\u304c\u898b\u3048\u3066\u3044\u307e\u3059\u3002Guardian\u3001ESPN\u3001CBS\u304c\u3059\u3067\u306bAds.txt \u3092\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u30dd\u30b9\u30c8\u3057\u3066\u3044\u307e\u3059\u3057\u3001\u5168\u4f53\u3067\u306f1\u4e07\u30c9\u30e1\u30a4\u30f3\u4ee5\u4e0a\u304cAds.txt \u30d5\u30a1\u30a4\u30eb\u3092\u30dd\u30b9\u30c8\u3057\u3066\u3044\u307e\u3059\u3002\u30d0\u30a4\u30b5\u30a4\u30c9\u3067\u3082\u3001DBM\u3001the Trade Desk\u3001App Nexus\u3092\u306f\u3058\u3081\u591a\u304f\u304c\u3053\u306e\u53d6\u308a\u7d44\u307f\u3092\u652f\u6301\u3059\u308b\u3068\u8868\u660e\u3057\u3066\u3044\u307e\u3059\u3002\u3059\u3067\u306b\u30d5\u30a1\u30a4\u30eb\u306e\u30af\u30ed\u30fc\u30ea\u30f3\u30b0\u304c\u958b\u59cb\u3055\u308c\u3066\u304a\u308a\u3001\u30d5\u30a1\u30a4\u30eb\u306b\u8a18\u8f09\u3055\u308c\u305f\u8a8d\u5b9a\u8ca9\u58f2\u8005\u60c5\u5831\u306b\u57fa\u3065\u3044\u3066\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u304c\u958b\u59cb\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>adoption by both the buy side and sell side. The other thing it doesn&#8217;t really prevent all types of fraud it specifically addresses counterfeit or unauthorized sale of inventory by removing incentives for bad actors there, but it doesn&#8217;t prevent bot fraud.<\/p>\n<p>Ads.txt \u306e\u6709\u52b9\u6027\u306f\u3001\u30d0\u30a4\u30b5\u30a4\u30c9\u3068\u30bb\u30eb\u30b5\u30a4\u30c9\u306e\u53cc\u65b9\u306b\u3088\u308b\u5927\u898f\u6a21\u306a\u53c2\u52a0\u304c\u5fc5\u8981\u3067\u3059\u3002\u3082\u3046\u4e00\u3064\u6ce8\u610f\u3059\u3079\u304d\u306a\u306e\u306f\u3001\u3059\u3079\u3066\u30aa\u30f3\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3092\u9632\u6b62\u3067\u304d\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u70b9\u3067\u3059\u3002\u60aa\u8cea\u306a\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u696d\u8005\u306b\u5bfe\u3059\u308b\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u53d6\u308a\u9664\u304f\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u5728\u5eab\u306e\u507d\u9020\u3084\u4e0d\u6b63\u8ca9\u58f2\u306b\u306f\u5bfe\u51e6\u3067\u304d\u307e\u3059\u3002\u3067\u3082\u3001\u30dc\u30c3\u30c8\u306b\u3088\u308b\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3092\u9632\u3050\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>Ads.txt \u306f\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3092\u9632\u3050\u53d6\u308a\u7d44\u307f\u3068\u3057\u3066\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u3088\u308b\u63a1\u7528\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u6b8b\u5ff5\u306a\u304c\u3089\u3001\u5e83\u544a\u4e3b\u30b5\u30a4\u30c9\u3067\u306f\u3001Ads.txt \u306e\u8a2d\u7f6e\u72b6\u6cc1\u3092\u8003\u616e\u3057\u305f\u30e1\u30c7\u30a3\u30a2\u30d0\u30a4\u30a4\u30f3\u30b0\u304c\u6d78\u900f\u3057\u3066\u3044\u308b\u3068\u306f\u8a00\u3048\u306a\u3044\u72b6\u6cc1\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u8a2d\u7f6e\u3057\u305f\u3089\u304a\u3057\u307e\u3044\u3001\u3068\u3044\u3046\u308f\u3051\u306b\u3082\u3044\u304d\u307e\u305b\u3093\u30022020\u5e743\u6708\u3001IAS\u306e\u4e0d\u6b63\u5bfe\u7b56\u5c02\u9580\u6a5f\u95a2 IAS Threat Lab\u306f\u3001<a href=\"\/jp\/insider\/have-you-seen-this-bot\/\">\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\u304c\u3055\u308c\u3066\u3044\u306a\u3044Ads.txt\u3092\u60aa\u7528\u3057\u305f\u30c9\u30e1\u30a4\u30f3\u30b9\u30d7\u30fc\u30d5\u30a3\u30f3\u30b0\uff08\u30c9\u30e1\u30a4\u30f3\u540d\u507d\u88c5\uff09\u3092\u5927\u898f\u6a21\u306b\u884c\u3046404bot<\/a>\u3068\u3044\u3046\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306e\u624b\u53e3\u306b\u3064\u3044\u3066\u6ce8\u610f\u559a\u8d77\u3092\u884c\u3044\u307e\u3057\u305f\u3002Ads.txt\u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u60aa\u7528\u306b\u5bfe\u3057\u3066\u52b9\u679c\u3092\u4e0a\u3052\u3066\u3044\u308b\u5bfe\u7b56\u3067\u3059\u304c\u3001\u9069\u5207\u306b\u904b\u7528\u304c\u3055\u308c\u306a\u3051\u308c\u3070\u7a74\u3092\u885d\u304b\u308c\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306e\u900f\u660e\u6027\u5411\u4e0a\u306b\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u696d\u754c\u306e\u5404\u30d7\u30ec\u30a4\u30e4\u30fc\u304c\u8cac\u4efb\u3042\u308b\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3068\u3057\u3066\u305d\u308c\u305e\u308c\u306e\u7acb\u5834\u304b\u3089\u3001\u7d99\u7d9a\u7684\u306b\u53d6\u308a\u7d44\u3080\u3079\u304d\u8ab2\u984c\u306a\u306e\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>65\u30da\u30fc\u30b8\u306b\u308f\u305f\u3063\u3066\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306e\u624b\u53e3\u306a\u3069\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u305f\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306e\u5165\u9580\u30ac\u30a4\u30c9\u300e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u89e3\u4f53\u65b0\u66f8\u300f\u306f\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3044\u305f\u3060\u3051\u307e\u3059\uff01<a href=\"\/jp\/insider\/ad-fraud-essentials\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-110193 size-full\" src=\"\/wp-content\/uploads\/2019\/07\/InsiderBanner_AdFraudEssential.png\" alt=\"\" width=\"1279\" height=\"258\" \/><\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u90e8\u9580\u3092\u7387\u3044\u308bVP\u306eMike Kim\u304c\u3001Ads.txt\u3092\u6d3b\u7528\u3057\u3066\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306b\u5bfe\u6297\u3059\u308b\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<br \/>\n\u65e5\u672c\u8a9e\u7248\u306e\u672c\u8a18\u4e8b\u3067\u306f\u52d5\u753b\u306b\u52a0\u3048\u3001\u65e5\u672c\u8a9e\u3067\u306e\u66f8\u304d\u8d77\u3053\u3057\u3082\u3054\u7528\u610f\u3057\u307e\u3057\u305f\u3002<br \/>\n\u52d5\u753b\u3068\u3042\u308f\u305b\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"author":1,"featured_media":301213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[366,341,374],"tags":[357],"class_list":["post-306498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-jp","category-341","category-publisher-jp","tag-357"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mike Kim\u304c\u8a9e\u308b\u300cAds.txt\u300d - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/jp\/insider\/mike-kim-talks-adstxt\/\" \/>\n<meta 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