{"id":306507,"date":"2021-01-07T05:00:00","date_gmt":"2021-01-07T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/webinar-on-demand-ttd-programmatic\/"},"modified":"2023-08-11T08:40:02","modified_gmt":"2023-08-11T08:40:02","slug":"webinar-on-demand-ttd-programmatic","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/webinar-on-demand-ttd-programmatic\/","title":{"rendered":"\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u62c5\u5f53\u8005\u306a\u3089\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u300c\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u300d\u306e\u57fa\u790e\u77e5\u8b58\u3068\u6d3b\u7528\u306e\u30e1\u30ea\u30c3\u30c8"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"color: #00324a;\"><strong>\u30c7\u30de\u30f3\u30c9\u30b5\u30a4\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08DSP\uff09\u3092\u6d3b\u7528\u3057\u305f\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306fGoogle \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4 \u30cd\u30c3\u30c8\u30ef\u30fc\u30af\uff08GDN\uff09\u3084\u3001Yahoo! \u5e83\u544a \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\uff08\u904b\u7528\u578b\uff09\uff08\u65e7 YDN\uff09\u3068\u4f55\u304c\u9055\u3046\u306e\uff1f<\/strong><\/span><br \/>\n<span style=\"color: #00324a;\"><strong>DSP\u3092\u5229\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306f\uff1f<\/strong><\/span><br \/>\n<span style=\"color: #00324a;\"><strong>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306f\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u9ad8\u3044\u3063\u3066\u672c\u5f53\uff1f<\/strong><\/span><\/span><\/span><\/span><\/span><\/p>\n<p>\u300c\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u300d\u3068\u3044\u3046\u8a00\u8449\u306e\u610f\u5473\u306f\u306a\u3093\u3068\u306a\u304f\u7406\u89e3\u3057\u3066\u3044\u3066\u3082\u3001\u5b9f\u969b\u306b\u4ed5\u7d44\u307f\u3092\u6b63\u3057\u304f\u7406\u89e3\u3067\u304d\u3066\u3044\u308b\u304b\u81ea\u4fe1\u304c\u306a\u3044\u3068\u3044\u3046\u30de\u30fc\u30b1\u30bf\u30fc\u3084\u4ee3\u7406\u5e97\u62c5\u5f53\u8005\u306e\u65b9\u306e\u58f0\u3092\u591a\u304f\u805e\u304d\u307e\u3059\u3002<\/p>\n<h2>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3068\u306f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304d\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u4ecb\u3057\u3066\u81ea\u52d5\u3067\u58f2\u8cb7\u3055\u308c\u308b\u5e83\u544a<\/h2>\n<p>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u53d6\u5f15\u5f62\u614b\u306e\u4e00\u3064\u3067\u3059\u3002\u5e83\u544a\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u30e1\u30c7\u30a3\u30a2\u3001\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3068\u306f\u95a2\u4fc2\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u7279\u5fb4\u3068\u3057\u3066\u3001<\/p>\n<ol>\n<li><strong>\u5e83\u544a\u4e3b\u5074\uff08\u30d0\u30a4\u30b5\u30a4\u30c9\uff09\u3068\u5a92\u4f53\u5074\uff08\u30b5\u30d7\u30e9\u30a4\u30b5\u30a4\u30c9\uff09\u304c\u5bfe\u7b49\u306a\u95a2\u4fc2\u3067\u3001<\/strong><\/li>\n<li><strong>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5358\u4f4d\u306e\u5e83\u544a\u5728\u5eab\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u3001\u304b\u3064\u81ea\u52d5\u3067\u53d6\u5f15\u3067\u304d\u308b\u3053\u3068<\/strong><\/li>\n<\/ol>\n<p>\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u5e83\u544a\u4e3b\u306fDSP\uff08\u30c7\u30de\u30f3\u30c9\u30b5\u30a4\u30c9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u3001\u5a92\u4f53\u306fSSP\uff08\u30b5\u30d7\u30e9\u30a4\u30b5\u30a4\u30c9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u3068\u3001\u305d\u308c\u305e\u308c\u72ec\u7acb\u3057\u305f\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3057\u3066\u5e83\u544a\u3092\u58f2\u8cb7\u3059\u308b\u305f\u3081\u3001\u516c\u5e73\u6027\u304c\u9ad8\u3044\u3053\u3068\u3082\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<p>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u53d6\u5f15\u306f\u5e74\u3005\u5897\u52a0\u3057\u3066\u304a\u308a\u3001\u4e16\u754c\u7684\u306b\u306f\u5168\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u7d047\u5272\u304c\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u53d6\u5f15\u306b\u3088\u3063\u3066\u5360\u3081\u3089\u308c\u3066\u3044\u308b\u3068\u3044\u3046\u30c7\u30fc\u30bf\u3082\u3042\u308a\u3001\u4eca\u3084\u30c7\u30b8\u30bf\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u6b20\u304b\u305b\u306a\u3044\u5b58\u5728\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<h2>\u65b0\u578b\u30b3\u30ed\u30ca\u3067\u3001\u3055\u3089\u306a\u308b\u52b9\u7387\u5316\u3092\u6c42\u3081\u3089\u308c\u308b\u30c7\u30b8\u30bf\u30eb\u5e83\u544a<\/h2>\n<p>\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u611f\u67d3\u75c7\u306e\u62e1\u5927\u306b\u4f34\u3044\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u306e\u7e2e\u5c0f\u306a\u3069\u3082\u3042\u308b\u4e2d\u3067\u9650\u3089\u308c\u305f\u4e88\u7b97\u3092\u52b9\u679c\u7684\u304b\u3064\u52b9\u7387\u7684\u306b\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3059\u308b\u305f\u3081\u306b\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u5e83\u544a\u914d\u4fe1\u306e\u91cd\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u53d6\u5f15\u3092\u3046\u307e\u304f\u6d3b\u7528\u3059\u308c\u3070\u3001\u30ea\u30fc\u30c1\u3092\u78ba\u4fdd\u3057\u306a\u304c\u3089\u3001\u69d8\u3005\u306a\u30c7\u30d0\u30a4\u30b9\u3084\u30e1\u30c7\u30a3\u30a2\u3092\u6a2a\u65ad\u3057\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8d70\u3089\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306bTTD\u3067\u5229\u7528\u53ef\u80fd\u306aIAS\u306e\u5165\u672d\u524d\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u4e0d\u6b63\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306a\u3069\u5e83\u544a\u8cbb\u306e\u7121\u99c4\u306b\u3064\u306a\u304c\u308b\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u6392\u9664\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h2>\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u62c5\u5f53\u8005\u306a\u3089\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u300c\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u300d\u306e\u57fa\u790e\u77e5\u8b58\u3068\u6d3b\u7528\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p>IAS\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306bDSP\u30b5\u30fc\u30d3\u30b9\u3092\u5c55\u958b\u3059\u308bThe Trade Desk\u3068\u5171\u50ac\u3067\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u57fa\u790e\u304b\u3089\u30e1\u30ea\u30c3\u30c8\u307e\u3067\u309260\u5206\u3067\u7406\u89e3\u3067\u304d\u308b\u30a6\u30a7\u30d3\u30ca\u30fc\u3092\u958b\u50ac\u3057\u307e\u3057\u305f\u3002200\u540d\u4ee5\u4e0a\u306e\u65b9\u306b\u3054\u53c2\u52a0\u3044\u305f\u3060\u3044\u305f\u3053\u306e\u30a6\u30a7\u30d3\u30ca\u30fc\u3092\u3001\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u3067\u3054\u89a7\u3044\u305f\u3060\u3051\u307e\u3059\uff01<\/p>\n<p>\u30b9\u30d4\u30fc\u30ab\u30fc\uff1a<\/p>\n<ul>\n<li>\u66fd\u6839 \u5d07\u667a\u6c0f\uff08The Trade Desk Japan\u682a\u5f0f\u4f1a\u793eLead Associate Trading Director\uff09<\/li>\n<li>\u9577\u8c37\u5ddd \u5f25\uff08Integral Ad Science Japan\u682a\u5f0f\u4f1a\u793e \u30a2\u30ab\u30a6\u30f3\u30c8 \u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\uff09<\/li>\n<\/ul>\n<p>\u30a2\u30b8\u30a7\u30f3\u30c0\uff1a<\/p>\n<ol>\n<li>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u57fa\u672c &#8211; DSP\u6d3b\u7528\u306e\u57fa\u790e\u77e5\u8b58\u3068\u30e1\u30ea\u30c3\u30c8<\/li>\n<li>The Trade Desk \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u3054\u7d39\u4ecb<\/li>\n<li>The Trade Desk \u3067\u3054\u5229\u7528\u3044\u305f\u3060\u3051\u308bIAS\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3054\u7d39\u4ecb<\/li>\n<li>Q&amp;A<\/li>\n<\/ol>\n<p>\u25bc\u3053\u3093\u306a\u65b9\u306b\u304a\u3059\u3059\u3081\u306e\u30bb\u30df\u30ca\u30fc\u3067\u3059<\/p>\n<ul>\n<li>\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3067\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u53d6\u5f15\/DSP\u3092\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3092\u77e5\u308a\u305f\u3044<\/li>\n<li>The Trade Desk \u3067\u5229\u7528\u53ef\u80fd\u306aIAS\u306e\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u6a5f\u80fd\u3092\u77e5\u308a\u305f\u3044<\/li>\n<li>\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u62c5\u5f53\u3092\u3057\u3066\u3044\u308b\u304c\u3001GND\u3001YDN\u4ee5\u5916\u306b\u6d3b\u7528\u3067\u304d\u308b\u30e1\u30c7\u30a3\u30a2\u306e\u5e45\u3092\u5e83\u3052\u305f\u3044<\/li>\n<\/ul>\n<p>\u597d\u8a55\u306b\u3064\u304d\u958b\u50ac\u3057\u305f\u7d9a\u7de8\u3082\u4f75\u305b\u3066\u3069\u3046\u305e\uff01<br \/>\n<a href=\"\/jp\/insider\/ias-ttd-programmatic-webinar-questions-answered\/\" target=\"_blank\" rel=\"noopener\" data-wplink-edit=\"true\">IAS x TTD \u5171\u50ac\u30a6\u30a7\u30d3\u30ca\u30fc\u7b2c2\u5f3e\u300e\u305d\u308c\u8aa4\u89e3\u3067\u3059\uff01DSP\u306e\u3088\u304f\u3042\u308b\u7591\u554f\u8cea\u554f\u300f\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u3067\u516c\u958b\u4e2d<\/a><\/p>\n<p>\u30d5\u30a9\u30fc\u30e0\u306b\u5fc5\u8981\u4e8b\u9805\u3092\u5165\u529b\u3057\u3001\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u30a6\u30a7\u30d3\u30ca\u30fc\u3092\u7121\u6599\u3067\u3054\u8996\u8074\u304f\u3060\u3055\u3044\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u62c5\u5f53\u8005\u306a\u3089\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u300c\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u300d\u306e\u57fa\u790e\u77e5\u8b58\u3068\u6d3b\u7528\u306e\u30e1\u30ea\u30c3\u30c8\u300f<br \/>\nIAS\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306bDSP\u30b5\u30fc\u30d3\u30b9\u3092\u5c55\u958b\u3059\u308bThe Trade Desk\u3068\u5171\u50ac\u3067\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u57fa\u790e\u304b\u3089\u30e1\u30ea\u30c3\u30c8\u307e\u3067\u309260\u5206\u3067\u7406\u89e3\u3067\u304d\u308b\u30a6\u30a7\u30d3\u30ca\u30fc\u3092\u958b\u50ac\u3057\u307e\u3057\u305f\u3002200\u540d\u4ee5\u4e0a\u306e\u65b9\u306b\u3054\u53c2\u52a0\u3044\u305f\u3060\u3044\u305f\u3053\u306e\u30a6\u30a7\u30d3\u30ca\u30fc\u3092\u3001\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u3067\u3054\u89a7\u3044\u305f\u3060\u3051\u307e\u3059\uff01<\/p>\n","protected":false},"author":1,"featured_media":295893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[400,342],"tags":[396],"class_list":["post-306507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinars-videos-jp","category-programmatic-jp","tag-ias"],"acf":[],"yoast_head":"<!-- This site is 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