{"id":306510,"date":"2021-01-26T05:00:00","date_gmt":"2021-01-26T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-products-sneak-peek-2021\/"},"modified":"2025-05-20T17:32:26","modified_gmt":"2025-05-20T17:32:26","slug":"ias-products-sneak-peek-2021","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/ias-products-sneak-peek-2021\/","title":{"rendered":"2020\u5e74\u306eIAS\u88fd\u54c1\u30cb\u30e5\u30fc\u30b9\u632f\u308a\u8fd4\u308a\uff062021\u5e74\u30ea\u30ea\u30fc\u30b9\u4e88\u5b9a"},"content":{"rendered":"<p>https:\/\/integralads.com\/jp\/insider\/<span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u5148\u65e5\u3001\u767a\u8868\u3057\u305f\u30012021\u5e74\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u696d\u754c\u8ab2\u984c\u3092\u696d\u754c\u95a2\u4fc2\u8005\u3078\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u304b\u3089\u4e88\u60f3\u3059\u308b\u300c<a href=\"https:\/\/integralads.com\/jp\/insider\/industy-pulse-2021-japan\/\">The 2021 Industry Pulse Report \u65e5\u672c\u7248<\/a>\u300d\u306f\u3082\u3046\u3054\u89a7\u3044\u305f\u3060\u3051\u307e\u3057\u305f\u304b\uff1f\u696d\u754c\u304c\u6ce8\u76ee\u3059\u308b\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3084\u30e1\u30c7\u30a3\u30a2\u3001\u8ab2\u984c\u3092\u7db2\u7f85\u3057\u305f\u30de\u30fc\u30b1\u30bf\u30fc\u5fc5\u8aad\u306e\u30ec\u30dd\u30fc\u30c8\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u5185\u5bb9\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\uff01<\/span><\/span><\/span><\/span><\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u696d\u754c\u5168\u4f53\u306e\u52d5\u304d\u304b\u3089\u305a\u3063\u3068\u30ba\u30fc\u30e0\u30a4\u30f3\u3057\u3066\u30012020\u5e74\u306b\u30ea\u30ea\u30fc\u30b9\u3057\u305f IAS \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u632f\u308a\u8fd4\u308a\u30012021\u5e74\u306e\u30ea\u30ea\u30fc\u30b9\u4e88\u5b9a\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h2>2020\u5e74\u306b\u30ea\u30ea\u30fc\u30b9\u3057\u305fIAS\u65b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u30d4\u30c3\u30af\u30a2\u30c3\u30d7<\/h2>\n<h3>Total Visibility\uff08\u30c8\u30fc\u30bf\u30eb\u30fb\u30d3\u30b8\u30d3\u30ea\u30c6\u30a3\uff09\uff1aAmino Payments \u793e\u8cb7\u53ce\u3001\u900f\u660e\u6027\u5411\u4e0a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u7fa4\u3078\u306e\u6295\u8cc7\u3092\u52a0\u901f<\/h3>\n<p>\u79c1\u305f\u3061\u304c2020\u5e744\u6708\u306b Amino Payments \u793e\u3068\u306e\u696d\u52d9\u63d0\u643a\u306b\u3088\u308a\u30ea\u30ea\u30fc\u30b9\u3057\u305f Total Visibility \u306f\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u53d6\u5f15\u306b\u304a\u3051\u308b\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u3068\u30b3\u30b9\u30c8\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u696d\u754c\u3067\u521d\u3081\u3066\u63d0\u4f9b\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306f\u5927\u304d\u306a\u6210\u529f\u3092\u304a\u3055\u3081\u3001Total Visibility \u306f\u4e16\u754c\u4e2d\u306e\u5e83\u544a\u4e3b\u3084\u4ee3\u7406\u5e97\u306e\u304a\u5ba2\u69d8\u306b\u3054\u6d3b\u7528\u3044\u305f\u3060\u3044\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u6210\u529f\u3092\u3055\u3089\u306b\u78ba\u304b\u306a\u3082\u306e\u306b\u3059\u308b\u305f\u3081\u3001IAS \u306f Amino Payments \u30c1\u30fc\u30e0\u3092 IAS \u30d5\u30a1\u30df\u30ea\u30fc\u306b\u8fce\u3048\u307e\u3057\u305f\u3002IAS \u3068 Amino Payments \u793e\u304c\u4fdd\u6709\u3059\u308b\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306b\u95a2\u3059\u308b\u5c02\u9580\u77e5\u8b58\u304c\u7d44\u307f\u5408\u308f\u3055\u308b\u3053\u3068\u3067\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u900f\u660e\u6027\u3068\u52b9\u7387\u6027\u5411\u4e0a\u306b\u3055\u3089\u306b\u8ca2\u732e\u3067\u304d\u308b\u3068\u78ba\u4fe1\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\uff1e\uff1e<a href=\"https:\/\/integralads.com\/jp\/insider\/ias-acquires-amino\/\">Total Visibility \u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3061\u3089\u3082\u3054\u4e00\u8aad\u304f\u3060\u3055\u3044<\/a>\u3002<\/p>\n<h3>Context Control\uff08\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30fb\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\uff09\uff1a\u8907\u96d1\u5316\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<b><\/b><\/h3>\n<p>IAS \u306f\u3053\u308c\u307e\u3067\u3082\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u3092\u524a\u6e1b\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u304d\u307e\u3057\u305f\u304c\u30012020\u5e74\u306f\u3055\u3089\u306b\u3053\u308c\u3092\u9032\u5316\u3055\u305b\u3001\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u7fa4\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u307e\u3057\u305f\u3002\u6700\u65b0\u306e\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u5bfe\u5fdc\u3057\u305f\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30fb\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u8a31\u53d6\u5f97\u6e08\u307f\u306e\u8a8d\u77e5\u30bb\u30de\u30f3\u30c6\u30a3\u30c3\u30af\u6280\u8853\u3068\u81ea\u7136\u8a00\u8a9e\u51e6\u7406\uff08NLP\uff09\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002NLP \u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001IAS\u306e\u6280\u8853\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\uff08\u6587\u8108\uff09\u3084\u611f\u60c5\uff08\u30a8\u30e2\u30fc\u30b7\u30e7\u30f3\u3001\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\uff09\u306e\u30cb\u30e5\u30a2\u30f3\u30b9\u3092\u52d5\u7684\u306b\u89e3\u6790\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7684\u78ba\u306a\u30ab\u30c6\u30b4\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u5927\u898f\u6a21\u306b\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\uff1e\uff1e<a href=\"https:\/\/integralads.com\/jp\/insider\/context-control\/\">Context Control\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089<\/a><\/p>\n<h3><b>IAS Automated Tag for Google\uff1a\u696d\u754c\u521d\u306e\u81ea\u52d5\u30bf\u30b0\u3092 Google \u3068\u5171\u540c\u958b\u767a<\/b><\/h3>\n<p>\u9032\u5316\u3057\u7d9a\u3051\u308b\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u4e16\u754c\u3067\u306f\u3001\u62c5\u5f53\u8005\u306f\u5e38\u306b\u6700\u65b0\u306e\u60c5\u5831\u3092\u628a\u63e1\u3057\u3001\u30c4\u30fc\u30eb\u3092\u4f7f\u3044\u3053\u306a\u3057\u3001\u52b9\u7387\u7684\u306b\u696d\u52d9\u3092\u9042\u884c\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u3057\u304b\u3057\u73fe\u5b9f\u306f\u3001\u5897\u3048\u7d9a\u3051\u308b\u30c4\u30fc\u30eb\u306e\u4f7f\u3044\u65b9\u3092\u899a\u3048\u3001\u4f5c\u696d\u3084\u30d7\u30ed\u30bb\u30b9\u306b\u8ffd\u308f\u308c\u308b\u62c5\u5f53\u8005\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>Display &amp; Video 360 \uff08DV360\uff09\u3067\u306f\u3001 IAS \u5165\u672d\u524d\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u6d3b\u7528\u3057\u3066\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u9632\u6b62\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u6700\u9069\u5316\u3001\u305d\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u5bfe\u7b56\u304c\u53ef\u80fd\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u30bf\u30b0\u30e9\u30c3\u30d4\u30f3\u30b0\u3068\u547c\u3070\u308c\u308b\u8a08\u6e2c\u3084\u6700\u9069\u5316\u306e\u305f\u3081\u306e\u8a2d\u5b9a\u306f\u975e\u5e38\u306b\u7169\u96d1\u3067\u3001\u6642\u9593\u3082\u624b\u9593\u3082\u304b\u304b\u308b\u306e\u304c\u904b\u7528\u62c5\u5f53\u8005\u306e\u60a9\u307f\u306e\u7a2e\u3067\u3057\u305f\u3002<\/p>\n<p>\u3053\u308c\u3092\u89e3\u6d88\u3059\u308b\u305f\u3081\u3001IAS \u306fCampaign Manager 360\u3067\u6570\u79d2\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u958b\u59cb\u3067\u304d\u308bAutomated Tag\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u958b\u767a\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\uff1e\uff1e<a href=\"https:\/\/integralads.com\/jp\/insider\/google-dv360-integration\/\">\u81ea\u52d5\u30bf\u30b0\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089\u3067\u3054\u78ba\u8a8d\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/a><\/p>\n<h3><b>Channel Scienec\uff08\u30c1\u30e3\u30f3\u30cd\u30eb\u30fb\u30b5\u30a4\u30a8\u30f3\u30b9\uff09\uff1a\u6700\u65b0\u306eYouTube \u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u5bfe\u7b56<\/b><\/h3>\n<p>YouTube\u306f\u4e16\u754c\u4e2d\u3067<a href=\"https:\/\/www.youtube.com\/intl\/en-GB\/about\/press\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4e00\u65e5\u5f53\u305f\u308a10\u5104\u6642\u9593\u4ee5\u4e0a\u8996\u8074<\/a>\u3055\u308c\u3001<a href=\"https:\/\/blog.youtube\/press\" target=\"_blank\" rel=\"noopener noreferrer\">\u6bce\u5206500\u6642\u9593\u4ee5\u4e0a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9<\/a>\u3055\u308c\u3066\u3044\u308b\u8d85\u5de8\u5927\u52d5\u753b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u76ee\u7684\u3067\u306e\u52d5\u753b\u5e83\u544a\u306e\u5229\u7528\u62e1\u5927\u3084\u3001\u30b9\u30c6\u30a4\u30db\u30fc\u30e0\u3067\u6d88\u8cbb\u8005\u306e\u52d5\u753b\u8996\u8074\u6642\u9593\u304c\u4f38\u3073\u3066\u3044\u308b\u3053\u3068\u306a\u3069\u3092\u53d7\u3051\u3001\u5e83\u544a\u4e3b\u306fYouTube\u5e83\u544a\u3078\u306e\u6295\u8cc7\u3092\u6d3b\u767a\u306b\u884c\u3063\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u81a8\u5927\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u751f\u6210\u3001\u6d88\u8cbb\u3055\u308c\u308b YouTube \u3068\u3044\u3046\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3001\u5e83\u544a\u4e3b\u306f\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u8996\u8074\u8005\u306b\u7684\u78ba\u306b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u3001\u52b9\u7387\u7684\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u3059\u308c\u3070\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>IAS \u306f Channel Factory \u3068\u696d\u52d9\u63d0\u643a\u3057\u3001YouTube \u5e83\u544a\u3067\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3092\u5b9f\u73fe\u3059\u308b\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3 Channel Science \u3092\u958b\u767a\u3057\u307e\u3057\u305f\u3002Channel Science \u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5b89\u5168\u6027\u3068\u9069\u5408\u6027\u3001\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u306b\u57fa\u3065\u3044\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6700\u9069\u5316\u3001YouTube \u5e83\u544a\u4e3b\u306e\u305f\u3081\u306e\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u3068\u3044\u3046 4 \u3064\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092 1 \u3064\u306b\u307e\u3068\u3081\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\uff1e\uff1eChannel Science\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089<\/p>\n<h3><b>CTV\uff08\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\uff09\uff1a\u30a2\u30e1\u30ea\u30ab\u3092\u4e2d\u5fc3\u306b\u9ad8\u307e\u308bCTV\u5e83\u544a\u306e\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u9700\u8981\u306b\u5bfe\u5fdc<\/b><\/h3>\n<p>2020\u5e74\u3001CTV\u306f\u4e88\u60f3\u3092\u4e0a\u56de\u308b\u6025\u6210\u9577\u3092\u898b\u305b\u307e\u3057\u305f\u3002\u5e83\u544a\u4e3b\u306f\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084\u30c7\u30d0\u30a4\u30b9\u3001\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u304c\u5165\u308a\u4e71\u308c\u308b\u65b0\u3057\u3044\u5e83\u544a\u74b0\u5883\u3067\u3001\u9069\u5207\u306b\u52b9\u679c\u3092\u6e2c\u308c\u308b\u6307\u6a19\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u306b\u82e6\u6226\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u7279\u306b\u30a2\u30e1\u30ea\u30ab\u306b\u304a\u3044\u3066\u3001\u5f93\u6765\u578b\u306e\u30c6\u30ec\u30d3\u5e83\u544a\u3084\u305d\u306e\u4ed6\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u304b\u3089CTV\u3078\u3068\u5e83\u544a\u8cbb\u304c\u30b7\u30d5\u30c8\u3057\u7d9a\u3051\u308b\u4e2d\u3001\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u3068\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306e\u5897\u52a0\u304c\u5f37\u304f\u61f8\u5ff5\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002IAS \u306f\u3044\u3061\u65e9\u304f\u6700\u5927\u624b\u306e\u52d5\u753b\u914d\u4fe1\u4e8b\u696d\u8005\u3068\u76f4\u63a5\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7d44\u307f\u3001CTV\u30c7\u30d0\u30a4\u30b9\u4e0a\u306e\u52d5\u753b\u5e83\u544a\u306e\u4e0d\u6b63\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u691c\u8a3c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u696d\u754c\u3067\u521d\u3081\u3066\u30ea\u30ea\u30fc\u30b9\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u203b\u65e5\u672c\u3067\u306e\u63d0\u4f9b\u72b6\u6cc1\u306b\u3064\u3044\u3066\u306f\u3001IAS Japan \u306e\u62c5\u5f53\u8005\u307e\u3067\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2><b>2021 IAS \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3068\u30ea\u30ea\u30fc\u30b9\u4e88\u5b9a Sneak Peek<\/b><b><\/b><\/h2>\n<p>2021\u5e74\u306b\u4e88\u5b9a\u3057\u3066\u3044\u308b\u88fd\u54c1\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3084\u30ea\u30ea\u30fc\u30b9\u306f\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u304c\u3001\u5171\u901a\u3057\u3066\u3044\u308b\u4e00\u3064\u306e\u30c6\u30fc\u30de\u306f\u300c\u3042\u3089\u3086\u308b\u74b0\u5883\u3067\u3001\u30d7\u30ed\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u30d7\u30ed\u30c6\u30af\u30b7\u30e7\u30f3\u3092\u300d\u3067\u3059\u3002<\/p>\n<h3>CTV\u5411\u3051\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u5bfe\u7b56<\/h3>\n<p>\u3053\u308c\u307e\u3067\u3082CTV\u306e\u6210\u9577\u304c\u5f93\u6765\u578b\u306eTV\u5e83\u544a\u3092\u51cc\u99d5\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306e\u5f71\u97ff\u3067\u6210\u9577\u30b9\u30d4\u30fc\u30c9\u304c\u4e88\u6e2c\u3092\u5927\u5e45\u306b\u4e0a\u56de\u3063\u305f\u7d50\u679c\u3001\u5e83\u544a\u4e3b\u304c\u6c42\u3081\u308b\u5e83\u544a\u74b0\u5883\u3068\u3001\u5229\u7528\u53ef\u80fd\u306a\u6280\u8853\u529b\u306e\u3042\u3044\u3060\u306b\u9f5f\u9f6c\u304c\u751f\u3058\u3066\u3044\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u306f\u3060\u308c\u304c\u898b\u3066\u3082\u660e\u3089\u304b\u306a\u8ab2\u984c\u3067\u3059\u304c\u3001\u6b8b\u5ff5\u306a\u304c\u3089\u30a2\u30d7\u30ea\u30ec\u30d9\u30eb\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u304c\u5b9f\u73fe\u3055\u308c\u305f\u3068\u3057\u3066\u3082\u3001\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u306f\u3042\u307e\u308a\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002CTV \u306e\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3092\u7406\u89e3\u3057\u3066\u521d\u3081\u3066\u5b9f\u73fe\u3067\u304d\u308b\u3082\u306e\u3067\u3042\u308a\u3001IAS \u306f\u3053\u308c\u3092\u5b9f\u73fe\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u4f9b\u3092\u76ee\u6307\u3057\u3066\u958b\u767a\u3092\u9032\u3081\u3066\u3044\u307e\u3059\u3002\u65e2\u5b58\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3001\u304a\u3088\u3073\u65b0\u6a5f\u80fd\u306e\u30d9\u30fc\u30bf\u7248\u306f\u5e74\u5185\u306b\u30ea\u30ea\u30fc\u30b9\u4e88\u5b9a\u3067\u3059\u3002<\/p>\n<p>\u203b\u65e5\u672c\u3067\u306e\u63d0\u4f9b\u72b6\u6cc1\u306b\u3064\u3044\u3066\u306f\u3001IAS Japan \u306e\u62c5\u5f53\u8005\u307e\u3067\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>Twitter \u30a4\u30f3\u30d5\u30a3\u30fc\u30c9\u5e83\u544a\u306e\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3068\u9069\u5408\u6027\u8a08\u6e2c<\/h3>\n<p>IAS \u306f Twitter \u793e\u3068\u63d0\u643a\u3057\u3001\u696d\u754c\u521d\u306e\u7b2c\u4e09\u8005\u306b\u3088\u308b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306a\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u8a08\u6e2c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u63d0\u4f9b\u958b\u59cb\u306b\u5411\u3051\u3066\u6e96\u5099\u3092\u9032\u3081\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u9023\u643a\u5f37\u5316\u306b\u3088\u308a\u3001\u5e83\u544a\u4e3b\u306f Twitter \u5e83\u544a\u306b\u96a3\u63a5\u3057\u3066\u8868\u793a\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u3059\u308b\u7406\u89e3\u3092\u6df1\u3081\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u7684\u78ba\u306a\u30d0\u30a4\u30a4\u30f3\u30b0\u306e\u5224\u65ad\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\uff1e\uff1e<a href=\"https:\/\/blog.twitter.com\/en_us\/topics\/product\/2020\/expanding-our-commitment-to-brand-safety.html\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter \u3068 IAS \u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u5f37\u5316\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3061\u3089\u3082\u3054\u89a7\u304f\u3060\u3055\u3044<\/a>\u3002<\/p>\n<h3><b>GARM\uff08Global Alliance for Responsible Media\uff09\u3068\u306e\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3068\u9069\u5408\u6027\u306e\u696d\u754c\u57fa\u6e96\u7b56\u5b9a\u306e\u53d6\u308a\u7d44\u307f<\/b><\/h3>\n<p>IAS \u306f\u3001\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u306b\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u3092\u8a55\u4fa1\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3068\u9069\u5408\u6027\u306b\u95a2\u3059\u308b\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u57fa\u6e96\u3092\u78ba\u7acb\u3059\u308b\u8cac\u4efb\u304c\u3042\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u79c1\u305f\u3061\u306f\u3001Global Alliance for Responsible Media \uff08\u5e83\u544a\u4e3b\u30fb\u30e1\u30c7\u30a3\u30a2\u30fb\u30cf\u30a4\u30c6\u30af\u4f01\u696d\u306a\u3069\u3067\u69cb\u6210\u3055\u308c\u308b\uff0c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306e\u5b89\u5168\u57fa\u6e96\u56e3\u4f53\u3001GARM\uff09\u306eBrand Safety Floor \u3068 Brand Suitability Framework \u306e\u958b\u767a\u3068\u5b9f\u88c5\u306b\u7a4d\u6975\u7684\u306a\u5f79\u5272\u3092\u306f\u305f\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>2021\u5e74\u3082\u5f15\u304d\u7d9a\u304d\u3001GARM \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u30b3\u30df\u30c3\u30c8\u3057\u3001\u5b9f\u88c5\u3068\u63a1\u7528\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u696d\u754c\u3068\u5354\u529b\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\uff1e\uff1e<a href=\"https:\/\/integralads.com\/jp\/insider\/ias-has-taken-an-active-role-in-developing-and-implementing-the-evolving-framework-for-brand-safety-and-suitability\/\">GARM\u3068\u306e\u696d\u754c\u57fa\u6e96\u7b56\u5b9a\u306e\u53d6\u308a\u7d44\u307f\u306b\u3064\u3044\u3066<\/a><\/p>\n<h3><b>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u8a08\u6e2c\u3068\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u00a0<\/b><\/h3>\n<p>\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u4e88\u7b97\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u53d6\u5f15\u3078\u306e\u30b7\u30d5\u30c8\u304c\u7d9a\u304f\u4e2d\u3001\u52b9\u7387\u5316\u3084\u6700\u9069\u5316\u306b\u3064\u306a\u304c\u308b\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5c0e\u304f\u305f\u3081\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u306f\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u91cd\u8981\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002IAS\u306f\u30012021\u5e74\u306b\u5411\u3051\u3066\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af \u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u306e\u62e1\u5145\u306b\u5927\u898f\u6a21\u306a\u6295\u8cc7\u3092\u884c\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>Line Item\u3001Exchange\u3001DSP\u3001Deal &amp; Publisher\u3068\u3044\u3063\u305f\u3001\u91cd\u8981\u306aDSP\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u3092 Report Builder \u3067\u516c\u958b\u3057\u3001\u904b\u7528\u62c5\u5f53\u8005\u304c\u65b0\u3057\u3044\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u3092\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u30a2\u30af\u30bb\u30b9\u6a29\u3092\u4ed8\u4e0e\u3057\u307e\u3059\u3002\u9577\u671f\u7684\u306a\u76ee\u6a19\u306f\u3001\u65b0\u3057\u3044\u30ec\u30dd\u30fc\u30c8\u30bf\u30a4\u30d7\u3001\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3001\u5206\u6790\u30c4\u30fc\u30eb\u306a\u3069\u3001\u904b\u7528\u62c5\u5f53\u8005\u304c\u4e00\u7b87\u6240\u3067\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306a\u30ec\u30dd\u30fc\u30c8\u30c7\u30fc\u30bf\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u7dcf\u5408\u7684\u306a\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4eca\u5f8c\u306e\u30d9\u30fc\u30bf\u30d7\u30ed\u30b0\u30e9\u30e0\u3078\u306e\u53c2\u52a0\u306e\u6a5f\u4f1a\u3084\u66f4\u306a\u308b\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u3054\u671f\u5f85\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>IAS \u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u3001\u55b6\u696d\u62c5\u5f53\u3088\u308a\u8a73\u3057\u3044\u3054\u8aac\u660e\u3092\u3054\u5e0c\u671b\u306e\u65b9\u306f\u304a\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u3088\u308a\u304a\u6c17\u8efd\u306b\u304a\u554f\u5408\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"\/jp\/contact-us\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-110177 size-medium\" src=\"\/wp-content\/uploads\/2019\/02\/contactusnow-760x151.png\" alt=\"\" width=\"760\" height=\"151\" \/><\/a><\/p>\n<hr \/>\n<h6>\u203b\u3053\u306e\u8a18\u4e8b\u306f\u82f1\u8a9e\u7248Insider\u306b\u63b2\u8f09\u306e\u300c<a href=\"https:\/\/integralads.com\/insider\/ad-tech-products-sneak-peek-2021\/\">IAS 2020 Product Review and 2021 Sneak Peek<\/a>\u300d\u3092\u3082\u3068\u306b\u3001IAS Insider Japan\u7de8\u96c6\u30c1\u30fc\u30e0\u304c\u7ffb\u8a33\u3001\u7de8\u96c6\u3057\u307e\u3057\u305f\u3002<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>\u5148\u65e5\u3001\u767a\u8868\u3057\u305f\u30012021\u5e74\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u696d\u754c\u8ab2\u984c\u3092\u696d\u754c\u95a2\u4fc2\u8005\u3078\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u304b\u3089\u4e88\u60f3\u3059\u308b\u300cThe 2021 Industry Pulse Report \u65e5\u672c\u7248\u300d\u306f\u3082\u3046\u3054\u89a7\u3044\u305f\u3060\u3051\u307e\u3057\u305f\u304b\uff1f\u696d\u754c\u304c\u6ce8\u76ee\u3059\u308b\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3084\u30e1\u30c7\u30a3\u30a2\u3001\u8ab2\u984c\u3092\u7db2\u7f85\u3057\u305f\u30de\u30fc\u30b1\u30bf\u30fc\u5fc5\u8aad\u306e\u30ec\u30dd\u30fc\u30c8\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u5185\u5bb9\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\uff01<br \/>\n\u3053\u306e\u8a18\u4e8b\u3067\u306f\u696d\u754c\u5168\u4f53\u306e\u52d5\u304d\u304b\u3089\u305a\u3063\u3068\u30ba\u30fc\u30e0\u30a4\u30f3\u3057\u3066\u30012020\u5e74\u306b\u30ea\u30ea\u30fc\u30b9\u3057\u305f IAS \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u632f\u308a\u8fd4\u308a\u30012021\u5e74\u306e\u30ea\u30ea\u30fc\u30b9\u4e88\u5b9a\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":301159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[401],"tags":[],"class_list":["post-306510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solutions-jp"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2020\u5e74\u306eIAS\u88fd\u54c1\u30cb\u30e5\u30fc\u30b9\u632f\u308a\u8fd4\u308a\uff062021\u5e74\u30ea\u30ea\u30fc\u30b9\u4e88\u5b9a - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/jp\/insider\/ias-products-sneak-peek-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2020\u5e74\u306eIAS\u88fd\u54c1\u30cb\u30e5\u30fc\u30b9\u632f\u308a\u8fd4\u308a\uff062021\u5e74\u30ea\u30ea\u30fc\u30b9\u4e88\u5b9a\" \/>\n<meta property=\"og:description\" content=\"\u5148\u65e5\u3001\u767a\u8868\u3057\u305f\u30012021\u5e74\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u696d\u754c\u8ab2\u984c\u3092\u696d\u754c\u95a2\u4fc2\u8005\u3078\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u304b\u3089\u4e88\u60f3\u3059\u308b\u300cThe 2021 Industry Pulse Report 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