{"id":306513,"date":"2021-01-21T05:00:00","date_gmt":"2021-01-21T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-has-taken-an-active-role-in-developing-and-implementing-the-evolving-framework-for-brand-safety-and-suitability\/"},"modified":"2023-08-11T08:14:32","modified_gmt":"2023-08-11T08:14:32","slug":"ias-has-taken-an-active-role-in-developing-and-implementing-the-evolving-framework-for-brand-safety-and-suitability","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/ias-has-taken-an-active-role-in-developing-and-implementing-the-evolving-framework-for-brand-safety-and-suitability\/","title":{"rendered":"\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3068\u9069\u5408\u6027\u306e\u696d\u754c\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u7b56\u5b9a\u306b\u5411\u3051\u3066"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u793e\u4f1a\u6b63\u7fa9\u306e\u305f\u3081\u306e\u6d3b\u52d5\u3084\u653f\u6cbb\u7684\u306a\u8a71\u984c\u3001\u4e16\u754c\u7684\u306a\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306a\u3069\u3001\u30c7\u30b8\u30bf\u30eb\u306e\u4e16\u754c\u3001\u7279\u306b\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u5e83\u544a\u306e\u914d\u4fe1\u5148\u3068\u3057\u3066\u306e\u8907\u96d1\u6027\u304c\u5897\u3057\u3066\u3044\u307e\u3059\u3002\u79c1\u305f\u3061 IAS \u306f\u3001\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u306b\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u3092\u8a55\u4fa1\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3068\u9069\u5408\u6027\u306b\u95a2\u3059\u308b\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u57fa\u6e96\u3092\u78ba\u7acb\u3059\u308b\u8cac\u4efb\u304c\u3042\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001IAS\u306f\u3001Global Alliance for Responsible Media \uff08\u5e83\u544a\u4e3b\u30fb\u30e1\u30c7\u30a3\u30a2\u30fb\u30cf\u30a4\u30c6\u30af\u4f01\u696d\u306a\u3069\u3067\u69cb\u6210\u3055\u308c\u308b\uff0c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306e\u5b89\u5168\u57fa\u6e96\u56e3\u4f53\u3001GARM\uff09\u306eBrand Safety Floor \u3068 Brand Suitability Framework \u306e\u958b\u767a\u3068\u5b9f\u88c5\u306b\u7a4d\u6975\u7684\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>4A\uff08\u7c73\u56fd\u5e83\u544a\u696d\u5354\u4f1a\uff09\u306e Advertising Protection Bureau\uff08\u5e83\u544a\u4fdd\u8b77\u5c40\u3001APB\uff09\u3068 World Federation of Advertisers\uff08\u4e16\u754c\u5e83\u544a\u4e3b\u9023\u76df\u3001WFA\uff09\u306eGARM\u306f\u3001\u696d\u754c\u521d\u306e\u6a19\u6e96\u3092\u7b56\u5b9a\u3057\u307e\u3057\u305f\u3002\u696d\u754c\u5168\u4f53\u306e\u5354\u529b\u304c\u91cd\u8981\u3067\u3042\u308b\u3053\u3068\u3092\u7406\u89e3\u3057\u305f\u4e0a\u3067\u3001\u57fa\u6e96\u7b56\u5b9a\u306b\u306f\u696d\u754c\u5168\u4f53\u306e\u5354\u529b\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3068\u5224\u65ad\u3057\u305f4A\u306f\u3001GARM \u306e\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u306e\u30ab\u30c6\u30b4\u30ea\u5206\u985e\u6cd5\u306e\u5b9a\u7fa9\u3068\u7b56\u5b9a\u3092\u652f\u63f4\u3059\u308b\u305f\u3081\u306b\u3001IAS \u3092\u542b\u3080\u696d\u754c\u306e\u30ea\u30fc\u30c0\u30fc\u3092\u62db\u96c6\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3068\u9069\u5408\u6027\u306e\u63a8\u9032\u3092\u30ea\u30fc\u30c9\u3059\u308b\u7acb\u5834\u3068\u3057\u3066\u3001IAS \u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092 GARM \u306e\u539f\u5247\u306b\u6cbf\u3063\u305f\u3082\u306e\u306b\u3059\u308b\u305f\u3081\u306e\u53d6\u308a\u7d44\u307f\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u79c1\u305f\u3061\u306f\u3001GARM \u306b\u3088\u3063\u3066\u7279\u5b9a\u3055\u308c\u305f\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u9069\u5207\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u3001\u73fe\u5728\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u5316\u306e\u67a0\u7d44\u307f\u3092\u9069\u5fdc\u3055\u305b\u308b\u305f\u3081\u306e\u63aa\u7f6e\u3092\u8b1b\u3058\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001IAS \u306f\u3001\u696d\u754c\u306e\u30ea\u30fc\u30c0\u30fc\u3068\u5354\u529b\u3057\u3066\u3001\u3053\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u8a73\u7d30\u306a\u4ed5\u69d8\u3092\u5b9a\u7fa9\u3057\u3001\u958b\u767a\u3059\u308b\u4e00\u65b9\u3067\u3001\u5f53\u793e\u3092\u30ea\u30fc\u30c9\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3068\u9069\u5408\u6027\u306e\u63d0\u4f9b\u3092\u7d99\u7d9a\u7684\u306b\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u3002\u79c1\u305f\u3061\u306f\u3001\u3053\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u696d\u754c\u306b\u4e0e\u3048\u308b\u30d7\u30e9\u30b9\u306e\u5f71\u97ff\u3092\u8a8d\u8b58\u3057\u3066\u304a\u308a\u3001\u305d\u306e\u6210\u529f\u306b\u7a4d\u6975\u7684\u306b\u8ca2\u732e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Publicis \u306e\u3088\u3046\u306a\u696d\u754c\u306e\u30ea\u30fc\u30c0\u30fc\u3082\u307e\u305f\u3001\u696d\u754c\u5168\u4f53\u3067\u3053\u308c\u3089\u306e\u57fa\u6e96\u3092\u5b9a\u7fa9\u3059\u308b\u305f\u3081\u306e\u4f5c\u696d\u3092\u884c\u3046\u4e0a\u3067\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u300c\u79c1\u305f\u3061\u306b\u306f\u3001\u5e83\u544a\u4e3b\u3068\u6d88\u8cbb\u8005\u3092\u4fdd\u8b77\u3059\u308b\u8cac\u4efb\u304c\u3042\u308a\u307e\u3059\u30024A\u3068GARM\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u5e83\u544a\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u3042\u3089\u3086\u308b\u5074\u9762\u304c\u7d50\u96c6\u3059\u308b\u305f\u3081\u306e\u3001\u3088\u308a\u4e00\u8cab\u6027\u306e\u3042\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u30dd\u30ea\u30b7\u30fc\u306e\u305f\u3081\u306e\u5fc5\u8981\u306a\u30d3\u30eb\u30c7\u30a3\u30f3\u30b0\u30d6\u30ed\u30c3\u30af\u3068\u3057\u3066\u306e\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u304d\u307e\u3057\u305f\u300d\u3068\u3001Publicis Media Exchange \u306e\u30c7\u30b8\u30bf\u30eb\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u62c5\u5f53\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u3001\u30a8\u30df\u30ea\u30fc\u30fb\u30d2\u30fc\u30ea\u30fc\u306f\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u300c\u30d6\u30e9\u30f3\u30c9\u306e\u5b89\u5168\u6027\u3068\u9069\u5408\u6027\u306b\u52b9\u679c\u7684\u306b\u53d6\u308a\u7d44\u3080\u305f\u3081\u306b\u306f\u3001\u3059\u3079\u3066\u306e\u696d\u754c\u95a2\u4fc2\u8005\u304c\u5354\u529b\u3057\u3066\u3053\u308c\u3089\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u9075\u5b88\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u57fa\u6e96\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3053\u3068\u3067\u3001\u696d\u754c\u306b\u3088\u308a\u5927\u304d\u306a\u8aac\u660e\u8cac\u4efb\u3068\u900f\u660e\u6027\u3092\u63d0\u4f9b\u3057\u3088\u3046\u3068\u52aa\u529b\u3057\u3066\u3044\u308b\u4e2d\u3067\u3001IAS \u306e\u3088\u3046\u306a\u4f01\u696d\u3068\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7d44\u3093\u3067\u53d6\u308a\u7d44\u3081\u308b\u3053\u3068\u306f\u3001\u79c1\u305f\u3061\u306b\u3068\u3063\u3066\u3082\u5e78\u904b\u3067\u3059\u3002\u300d<\/p>\n<p>IAS \u306f\u3001GARM \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u30b3\u30df\u30c3\u30c8\u3057\u3066\u304a\u308a\u3001\u5b9f\u88c5\u3068\u63a1\u7528\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u696d\u754c\u3068\u5354\u529b\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3068\u9069\u5408\u6027\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3 \u306b\u95a2\u3059\u308b\u8a73\u7d30\u3084\u3001\u305d\u306e\u4ed6\u306e\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u5bfe\u7b56\u306b\u3064\u3044\u3066\u3001\u55b6\u696d\u62c5\u5f53\u3088\u308a\u8a73\u3057\u3044\u3054\u8aac\u660e\u3092\u3054\u5e0c\u671b\u306e\u65b9\u306f\u304a\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u3088\u308a\u304a\u6c17\u8efd\u306b\u304a\u554f\u5408\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"\/jp\/contact-us\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-110177\" src=\"\/wp-content\/uploads\/2019\/02\/contactusnow-760x151.png\" alt=\"\" width=\"760\" height=\"151\" \/><\/a><\/p>\n<hr \/>\n<h6>\u203b\u3053\u306e\u8a18\u4e8b\u306f\u82f1\u8a9e\u7248Insider\u306b\u63b2\u8f09\u306e\u300c<a href=\"\/insider\/ias-and-the-garm-brand-safety-floor-and-suitability-framework\/\">IAS and the GARM Brand Safety Floor and Suitability Framework<\/a>\u300d\u3092\u3082\u3068\u306b\u3001IAS Insider Japan\u7de8\u96c6\u30c1\u30fc\u30e0\u304c\u7ffb\u8a33\u3001\u7de8\u96c6\u3057\u307e\u3057\u305f\u3002<\/h6>\n<p><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3068\u9069\u5408\u6027\u306e\u63a8\u9032\u3092\u30ea\u30fc\u30c9\u3059\u308b\u7acb\u5834\u3068\u3057\u3066\u3001IAS \u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092 GARM \u306e\u539f\u5247\u306b\u6cbf\u3063\u305f\u3082\u306e\u306b\u3059\u308b\u305f\u3081\u306e\u53d6\u308a\u7d44\u307f\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u79c1\u305f\u3061\u306f\u3001GARM \u306b\u3088\u3063\u3066\u7279\u5b9a\u3055\u308c\u305f\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u9069\u5207\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u3001\u73fe\u5728\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u5316\u306e\u67a0\u7d44\u307f\u3092\u9069\u5fdc\u3055\u305b\u308b\u305f\u3081\u306e\u63aa\u7f6e\u3092\u8b1b\u3058\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001IAS 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