{"id":306514,"date":"2021-01-18T05:00:00","date_gmt":"2021-01-18T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/importance-of-ad-verification\/"},"modified":"2024-11-16T11:42:49","modified_gmt":"2024-11-16T11:42:49","slug":"importance-of-ad-verification","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/importance-of-ad-verification\/","title":{"rendered":"\u306a\u305c\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f"},"content":{"rendered":"

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    \n
  1. \u8cb4\u793e\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u5f93\u3063\u3066\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306e\u57fa\u6e96\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046<\/strong>\u3002\u57fa\u6e96\u3092\u3069\u3046\u8a2d\u5b9a\u3057\u3066\u3088\u3044\u304b\u5206\u304b\u3089\u306a\u3044\u5834\u5408\u3001IAB\u306e\u696d\u754c\u6a19\u6e96\u3092\u78ba\u8a8d\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u56fd\u3084\u696d\u754c\u306e\u5e73\u5747\u5024\u3082\u53c2\u8003\u306b\u306a\u308a\u307e\u3059\u3002\uff08\u7de8\u96c6\u90e8\u6ce8\uff1aIAS\u304c\u5e742\u56de\u767a\u8868\u3057\u3066\u3044\u308b\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u6307\u6a19\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af Media Quality Report\u3082\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\uff09
    \n\u62c5\u5f53\u306e\u5e83\u544a\u4ee3\u7406\u5e97\u304c\u540c\u3058\u3088\u3046\u306a\u57fa\u6e96\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u306a\u3044\u304b\u78ba\u8a8d\u3057\u3066\u307f\u308b\u306e\u3082\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/li>\n
  2. \u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u306e\u95be\u5024\u3092\u78ba\u7acb\u3057\u307e\u3057\u3087\u3046<\/strong>\u3002\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u8a31\u5bb9\u3067\u304d\u308b\u3001\u3042\u308b\u3044\u306f\u3067\u304d\u306a\u3044\u30ab\u30c6\u30b4\u30ea\u3084\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u306e\u975e\u63a8\u5968\u5316\u304c\u9032\u3080\u4e2d\u3001\u696d\u754c\u306f\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u3078\u306e\u5bfe\u5fdc\u3092\u6025\u30d4\u30c3\u30c1\u3067\u9032\u3081\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u9069\u3057\u305f\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3092\u7279\u5b9a\u3057\u3001\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u5fdc\u3058\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u305f\u3081\u306e\u6226\u7565\u3092\u4eca\u304b\u3089\u7acb\u3066\u59cb\u3081\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/li>\n
  3. \u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u306f\u3001\u4e00\u5ea6\u8a2d\u5b9a\u3057\u305f\u3089\u304a\u3057\u307e\u3044\u3001\u3068\u3044\u3046\u305f\u3050\u3044\u306e\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3054\u3068\u306b\u57fa\u6e96\u3092\u898b\u76f4\u3057\u3001\u8a2d\u5b9a\u3092\u8abf\u6574<\/strong>\u3059\u308b\u306e\u3092\u5fd8\u308c\u306a\u3044\u3088\u3046\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/li>\n
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  5. \u5fd8\u308c\u3066\u306f\u306a\u3089\u306a\u3044\u306e\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u3001\u7d14\u5e83\u544a\u306a\u3069\u3001\u30c1\u30e3\u30f3\u30cd\u30eb\u3084\u53d6\u5f15\u5f62\u614b\u3092\u554f\u308f\u305a\u3059\u3079\u3066\u306e\u30e1\u30c7\u30a3\u30a2\u30d0\u30a4\u30a4\u30f3\u30b0\u306b\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u9069\u7528\u3059\u3079\u304d\u3067\u3042\u308b<\/strong>\u3001\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/li>\n
  6. \u6700\u5f8c\u306b\u3001\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u30d9\u30f3\u30c0\u30fc\u304c\u63d0\u4f9b\u3059\u308b\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u7d99\u7d9a\u7684\u306b\u6700\u9069\u5316<\/strong>\u3092\u5b9f\u65bd\u3057\u3001\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u4eca\u5f8c\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u751f\u304b\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<\/ol>\n

    \u3053\u308c\u3089\u306e\u30b9\u30c6\u30c3\u30d7\u3059\u3079\u3066 – \u8a08\u753b\u3001\u5b9f\u88c5\u3001\u898b\u76f4\u3057\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3001\u305d\u3057\u3066\u3044\u6700\u9069\u5316 – \u3092\u8e0f\u3093\u3067\u3001\u54c1\u8cea\u306e\u9ad8\u3044\u5728\u5eab\u3092\u8cfc\u5165\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308c\u3070\u3001ROI\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

    \u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u5b89\u5168\u6027\u3092\u78ba\u4fdd\u3057\u3001\u53d6\u5f15\u5f62\u614b\u3084\u30c1\u30e3\u30f3\u30cd\u30eb\u3059\u3079\u3066\u306b\u826f\u3044\u5f71\u97ff\u3092\u4e0e\u3048\u3001\u5177\u4f53\u7684\u306a\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u5b58\u5728\u3057\u307e\u3059\u3002\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u4eca\u5f8c\u3082\u672c\u8cea\u7684\u304b\u3064\u57fa\u790e\u7684\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u3042\u308a\u7d9a\u3051\u307e\u3059\u3002\u305d\u3057\u3066\u305d\u306e\u5148\u3078\u3068\u3064\u306a\u304c\u3063\u3066\u3044\u304f\u306e\u3067\u3059\u3002<\/p>\n

    \u203b\u3053\u306e\u8a18\u4e8b\u306fMarketing in Asia \u306b\u5bc4\u7a3f\u3057\u305f\u8a18\u4e8b<\/a>\u3092\u3082\u3068\u306b\u3001IAS Insider Japan \u7de8\u96c6\u30c1\u30fc\u30e0\u304c\u7ffb\u8a33\u3001\u7de8\u96c6\u3057\u307e\u3057\u305f\u3002<\/h6>\n","protected":false},"excerpt":{"rendered":"

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Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/jp\/insider\/importance-of-ad-verification\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u306a\u305c\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f\" \/>\n<meta property=\"og:description\" content=\"\u300c\u691c\u8a3c\u6280\u8853\u306b\u3088\u308a\u3001\u5e83\u544a\u3092\u5b9f\u969b\u306e\u4eba\u9593\u306b\u3001\u9069\u5207\u306a\u5730\u57df\u3067\u3001\u5b89\u5168\u3067\u9069\u5207\u306a\u74b0\u5883\u3067\u898b\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002Inegral Ad Science \u3067\u306f\u3001\u3053\u308c\u3092\u300cQuality Impression\uff08\u30af\u30aa\u30ea\u30c6\u30a3\u30fb\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff09\u300d\u7dd2\u3093\u3067\u3044\u307e\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/jp\/insider\/importance-of-ad-verification\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-18T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-16T11:42:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/photo-1523169116197-5c1b5d4d0d96.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1051\" \/>\n\t<meta property=\"og:image:height\" content=\"701\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/jp\/insider\/importance-of-ad-verification\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/jp\/insider\/importance-of-ad-verification\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"\u306a\u305c\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f\",\"datePublished\":\"2021-01-18T05:00:00+00:00\",\"dateModified\":\"2024-11-16T11:42:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/jp\/insider\/importance-of-ad-verification\/\"},\"wordCount\":33,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/jp\/insider\/importance-of-ad-verification\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/photo-1523169116197-5c1b5d4d0d96.jpeg\",\"keywords\":[\"\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\",\"\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u5165\u9580\",\"\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\"],\"articleSection\":[\"\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\",\"\u30a4\u30f3\u30b5\u30a4\u30c8\",\"\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\",\"\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\uff06\u9069\u5408\u6027\"],\"inLanguage\":\"ja-JP\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/jp\/insider\/importance-of-ad-verification\/\",\"url\":\"https:\/\/integralads.com\/jp\/insider\/importance-of-ad-verification\/\",\"name\":\"\u306a\u305c\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f - 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