{"id":306518,"date":"2021-02-22T05:00:00","date_gmt":"2021-02-22T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/three-cs-set-to-define-ad-tech-in-2021\/"},"modified":"2023-08-11T08:06:18","modified_gmt":"2023-08-11T08:06:18","slug":"three-cs-set-to-define-ad-tech-in-2021","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/three-cs-set-to-define-ad-tech-in-2021\/","title":{"rendered":"2021\u5e74\u306e\u30a2\u30c9\u30c6\u30af\u3092\u8c61\u5fb4\u3059\u308b3\u3064\u306e\u201dC\u201d"},"content":{"rendered":"

Laura Quigley\uff08IAS\u3001\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u30de\u30cd\u30fc\u30b8\u30f3\u30b0\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\uff09\u304c\u3001\u53b3\u3057\u3044\u7d4c\u6e08\u60c5\u52e2\u306b\u3042\u308b2021\u5e74\u306b\u3042\u3063\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3057\u3066\u3044\u308b\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u8cfc\u5165\u307e\u305f\u306f\u5165\u672d\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u306e\u8cea\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3057\u3001\u3059\u3079\u3066\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u7121\u99c4\u306b\u3057\u306a\u3044\u3053\u3068\u304c\u304b\u3064\u3066\u306a\u304f\u91cd\u8981\u3068\u306a\u308b\u7406\u7531\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/span><\/span><\/span><\/span><\/p>\n

\u30a2\u30c9\u30c6\u30af\u696d\u754c\u306f\u3001\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u3068\u3044\u3046\u524d\u4ee3\u672a\u805e\u306e\u72b6\u6cc1\u306b\u76f4\u9762\u3057\u3001\u9650\u754c\u306b\u6311\u6226\u3057\u3001\u4e8b\u614b\u3092\u4e57\u308a\u8d8a\u3048\u308b\u3053\u3068\u3092\u4f59\u5100\u306a\u304f\u3055\u308c\u3066\u3044\u307e\u3059\u30022020\u5e74\u306b\u8d77\u304d\u305f\u6fc0\u5909\u306f\u3001\u6765\u5e74\u307e\u3067\u7d9a\u304f\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3067\u3057\u3087\u3046\u3002\u3053\u306e12\u304b\u6708\u9593\u306b\u30012021\u5e74\u4ee5\u964d\u306e\u30c7\u30b8\u30bf\u30eb\u3092\u4ee3\u8868\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u308b\u3044\u304f\u3064\u304b\u306e\u91cd\u8981\u306a\u30c8\u30ec\u30f3\u30c9\u304c\u6d6e\u4e0a\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u305d\u3053\u3067\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c2021\u5e74\u306b\u76f4\u9762\u3059\u308b\u3068\u4e88\u60f3\u3055\u308c\u308b\u30b7\u30ca\u30ea\u30aa\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n

Contextual Targeting\uff08\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09<\/h3>\n

\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306f2021\u5e74\u3082\u7d99\u7d9a\u3057\u3066\u30db\u30c3\u30c8\u306a\u30c8\u30d4\u30c3\u30af\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u5f53\u793e\u306e Consumer Privacy \u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u300110\u4eba\u4e2d7\u4eba\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u884c\u52d5\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u5236\u9650\u3059\u308b\u5bfe\u7b56\u3092\u53d6\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u7d50\u679c\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u696d\u754c\u3067\u3082\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u306b\u6e96\u62e0\u3059\u308b\u52d5\u304d\u304c\u9855\u8457\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u5e83\u544a\u76ee\u7684\u3067\u53ce\u96c6\u3055\u308c\u308b\u30c7\u30fc\u30bf\u306b\u3064\u3044\u3066\u3082\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306e\u89b3\u70b9\u304b\u3089\u3088\u308a\u7cbe\u67fb\u304c\u9032\u3080\u3067\u3057\u3087\u3046\u3002\u30af\u30c3\u30ad\u30fc\u5229\u7528\u306e\u5236\u9650\u304c\u3001\u30c7\u30fc\u30bf\u306e\u6709\u7528\u30bb\u306b\u3082\u5927\u304d\u304f\u5236\u9650\u3092\u304b\u3051\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u500b\u4eba\u306b\u95a2\u3059\u308b\u3042\u3089\u3086\u308b\u30c7\u30fc\u30bf\u3092\u4fdd\u6709\u3057\u3066\u3044\u305f\u3068\u3057\u3066\u3082\u3001\u305d\u306e\u30c7\u30fc\u30bf\u3092\u30c7\u30b8\u30bf\u30eb\u74b0\u5883\u3067\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u304c\u306a\u3044\u306a\u3089\u3001\u3044\u3063\u305d\u30c7\u30fc\u30bf\u3092\u5168\u304f\u6301\u3063\u3066\u3044\u306a\u3044\u65b9\u304c\u826f\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n

\u3053\u306e\u3088\u3046\u306a\u80cc\u666f\u304b\u3089\u3001\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u7279\u5b9a\u3059\u308b\u4ee3\u66ff\u624b\u6bb5\u3068\u3057\u3066\u5b58\u5728\u611f\u3092\u9ad8\u3081\u3066\u3044\u307e\u3059\u3002\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u6d17\u7df4\u5ea6\u3092\u9ad8\u3081\u3001\u6700\u65b0\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u3088\u3063\u3066\u30aa\u30f3\u30e9\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u611f\u60c5\u3084\u60c5\u7dd2\u3092\u5206\u6790\u3057\u3001\u4eba\u9593\u3068\u540c\u3058\u3088\u3046\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u89e3\u91c8\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u5148\u9032\u306e\u6280\u8853\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u30ea\u30b9\u30af\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u56de\u907f\u3059\u308b\u3068\u540c\u6642\u306b\u3001\u9069\u5408\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4ed8\u52a0\u4fa1\u5024\u3092\u9ad8\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u306e\u6574\u5408\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u5e83\u544a\u4e3b\u306f\u3001\u500b\u4eba\u3092\u7279\u5b9a\u3067\u304d\u308b\u60c5\u5831\u3092\u53d6\u5f97\u3057\u3066\u4fdd\u5b58\u3057\u3001\u30c7\u30fc\u30bf\u3092\u9069\u5207\u306b\u7ba1\u7406\u3057\u3001\u5f37\u5316\u3055\u308c\u308b\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u3092\u3059\u3079\u3066\u628a\u63e1\u3057\u3066\u9075\u5b88\u3059\u308b\u305f\u3081\u306b\u81a8\u5927\u306a\u624b\u9593\u3092\u304b\u3051\u308b\u304b\u308f\u308a\u306b\u3001\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30fb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3092\u6d3b\u7528\u3057\u306f\u3058\u3081\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

CTV\uff08\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\uff09\u3067\u306e\u8a08\u6e2c\u3078\u306e\u9700\u8981\u304c\u9ad8\u307e\u308b<\/strong><\/h3>\n

2020\u5e74\u306f\u6d88\u8cbb\u8005\u306e\u65b0\u3057\u3044\u300c\u30b9\u30c6\u30a4\u30db\u30fc\u30e0\u306a\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u300d\u304c\u5e83\u544a\u4e3b\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u3001\u5e83\u544a\u4e88\u7b97\u3082\u96c6\u4e2d\u3057\u307e\u3057\u305f\u3002\u4eca\u5e742021\u5e74\u307e\u3067\u7d9a\u304f\u3068\u4e88\u60f3\u3055\u308c\u308b\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306b\u95a2\u9023\u3057\u305f\u5728\u5b85\u52e4\u52d9\u3084\u305d\u306e\u4ed6\u306e\u5236\u9650\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306e\u300c\u30a4\u30f3\u30c9\u30a2\u751f\u6d3b\u300d\u306f\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u5f15\u304d\u7d9a\u304d\u6ce8\u8996\u3059\u3079\u304d\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u304a\u8336\u306e\u9593\u306e\u6d88\u8cbb\u8005\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u3059\u308b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u624b\u6cd5\u3092\u6a21\u7d22\u3057\u3001\u767a\u898b\u3057\u3066\u3044\u304b\u306a\u304f\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u4e00\u3064\u306e\u65b9\u6cd5\u306f\u3001\u3088\u308a\u8eab\u8fd1\u306b\u306a\u3063\u305f\u30c7\u30b8\u30bf\u30eb\u52d5\u753b\u3068\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\uff08CTV\uff09\u306e\u8996\u8074\u7fd2\u6163\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n

CTV\u306e\u8996\u8074\u8005\u6570\u304c\u9855\u8457\u306b\u5897\u52a0\u3057\u3001\u5e83\u544a\u914d\u4fe1\u306b\u5bfe\u5fdc\u3057\u305fCTV\u30b3\u30f3\u30c6\u30f3\u30c4\u3082\u5897\u52a0\u3057\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3001\u5e83\u544a\u4e3b\u306f\u3059\u3067\u306b\u5f93\u6765\u578bTV\u304b\u3089CTV\u3078\u3068\u5e83\u544a\u4e88\u7b97\u3092\u30b7\u30d5\u30c8\u3057\u306f\u3058\u3081\u3066\u3044\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304a\u3088\u3073\u30e1\u30c7\u30a3\u30a2\u696d\u754c\u306e\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u306e\u307b\u307c9\u4eba\u306b1\u4eba\uff0888%\uff09\u304c\u3001\u30c7\u30b8\u30bf\u30eb\u52d5\u753b\/OTT\u304a\u3088\u3073CTV\u6280\u8853\u306e\u9032\u6b69\u306b\u3088\u308a\u30012021\u5e74\u306b\u306f\u5e83\u544a\u8cbb\u306e\u5f93\u6765\u578bTV\u304b\u3089\u30c7\u30b8\u30bf\u30eb\u3078\u306e\u30b7\u30d5\u30c8\u304c\u52a0\u901f\u3059\u308b\u3060\u308d\u3046\u3068\u4e88\u60f3\u3057\u307e\u3057\u305f\u3002eMarketer\u306f\u3001CTV\u306e\u5e83\u544a\u8cbb\u306f\u3053\u3053\u6570\u5e74\u3067\u6700\u5927\u306e\u4f38\u3073\u3092\u793a\u3057\u3001\u7c73\u56fd\u3067\u306f40.1%\u5897\u306e113\u30fb6\u5104\u30c9\u30eb\u306b\u306a\u308b\u3060\u308d\u3046\u3068\u4e88\u6e2c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30b9\u30c6\u30a4\u30db\u30fc\u30e0\u306a\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306f\u3057\u3070\u3089\u304f\u7d9a\u304d\u3001CTV\u5e83\u544a\u306f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u3059\u308b\u624b\u6bb5\u3068\u3057\u3066\u3088\u308a\u591a\u304f\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u9078\u3070\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u304f\u3067\u3057\u3087\u3046\u3002\u3055\u3089\u306b\u3001eMarketer\u306e\u30ec\u30dd\u30fc\u30c8\u306b\u3088\u308c\u3070\u3001CTV\u5e83\u544a\u306e\u5728\u5eab\u306e\u307b\u307c60%\u304c2021\u5e74\u307e\u3067\u306b\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u53d6\u5f15\u306b\u3088\u3063\u3066\u58f2\u8cb7\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002CTV\u5e83\u544a\u306e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3084\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u306b\u5bfe\u3059\u308b\u61f8\u5ff5\u306f\u3001\u691c\u8a3c\u6280\u8853\u3084\u3001\u691c\u8a3c\u30d9\u30f3\u30c0\u30fc\u3068CTV\u4e8b\u696d\u8005\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u52a0\u901f\u3055\u305b\u3001\u3088\u308a\u591a\u304f\u306e\u5e83\u544a\u4e3b\u304c\u3053\u3046\u3057\u305f\u5bfe\u7b56\u624b\u6bb5\u3092\u63a1\u7528\u3059\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

Compassion\uff08\u601d\u3044\u3084\u308a\uff09\u3068Empathy\uff08\u5171\u611f\uff09<\/h3>\n

\u4e0d\u78ba\u5b9f\u306a\u6642\u4ee3\u306b\u306f\u3001\u6bd4\u985e\u306a\u304d\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u304c\u5fc5\u8981\u3068\u3055\u308c\u307e\u3059\u3002\u4eca\u3001\u30a8\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u306a\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u306b\u5bfe\u3059\u308b\u8a55\u4fa1\u304c\u30c9\u30e9\u30b9\u30c6\u30a3\u30c3\u30af\u306b\u3001\u305d\u3057\u3066\u6052\u4e45\u7684\u306b\u30b7\u30d5\u30c8\u3057\u3066\u3044\u308b\u3068\u611f\u3058\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u307e\u3067\u3082\u3001CEO\u306b\u6c42\u3081\u3089\u308c\u308b\u91cd\u8981\u306a\u8981\u7d20\u306e\u4e00\u3064\u306bEmpathy\uff08\u5171\u611f\u6027\uff09\u304c\u3042\u308a\u307e\u3057\u305f\u304c\u3001\u3053\u308c\u304b\u3089\u306f\u3088\u308a\u4e00\u5c64\u3053\u306e\u8981\u7d20\u304c\u6c42\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u4e16\u754c\u306e\u69d8\u3005\u306a\u5834\u6240\u3067\u306e\u751f\u6d3b\u3068\u4ed5\u4e8b\u3092\u7d4c\u9a13\u3057\u3066\u304d\u305f\u79c1\u306b\u3068\u3063\u3066\u3001\u4eca\u4ee5\u4e0a\u306b\u5171\u611f\u6027\u304c\u6c42\u3081\u3089\u308c\u308b\u6642\u4ee3\u306f\u306a\u3044\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002\u6d3b\u52d5\u306e\u5834\u306e\u30b7\u30d5\u30c8\u304c\u8d77\u304d\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u7d4c\u55b6\u5c64\u304c\u5171\u611f\u578b\u306e\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u30fb\u30b9\u30bf\u30a4\u30eb\u3092\u63a1\u7528\u3057\u3001\u5f93\u696d\u54e1\u306e\u5e78\u798f\u3092\u7b2c\u4e00\u306b\u8003\u3048\u306a\u3051\u308c\u3070\u3001\u30c1\u30fc\u30e0\u306f\u3044\u3064\u307e\u3067\u3082\u4e0d\u78ba\u5b9f\u6027\u306b\u7ffb\u5f04\u3055\u308c\u3001\u65e5\u3005\u81a8\u5927\u306a\u60c5\u5831\u3068\u4ed5\u4e8b\u306b\u5fd9\u6bba\u3055\u308c\u3001\u30d9\u30b9\u30c8\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u767a\u63ee\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n

\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3068\u306f\u3001\u5171\u611f\u3057\u3001\u50be\u8074\u3057\u3001\u7d46\u3092\u7d50\u3076\u3053\u3068\u3067\u4eba\u3005\u306b\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u4e0e\u3048\u3001\u9f13\u821e\u3059\u308b\u80fd\u529b\u3092\u6301\u3064\u3053\u3068\u3067\u3059\u3002\u3044\u307e\u3001\u696d\u754c\u3084\u5834\u6240\u3092\u554f\u308f\u305a\u3001\u5f93\u696d\u54e1\u306f\u5927\u304d\u306a\u6050\u6016\u3068\u30d5\u30e9\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u62b1\u3048\u3066\u3044\u307e\u3059\u3002\u5171\u611f\u7684\u306a\u30ea\u30fc\u30c0\u30fc\u3092\u64c1\u3059\u308b\u30c1\u30fc\u30e0\u306f\u30b9\u30c8\u30ec\u30b9\u3092\u514b\u670d\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u304c\u3001\u3053\u308c\u307e\u3067\u901a\u308a\u306e\u30ea\u30fc\u30c0\u30fc\u306e\u4e0b\u3067\u4ed5\u4e8b\u3092\u3057\u3066\u3044\u308b\u30e1\u30f3\u30d0\u30fc\u306f\u3084\u308b\u6c17\u3092\u306a\u304f\u3057\u305f\u308a\u3001\u61a4\u308a\u3092\u611f\u3058\u305f\u308a\u3059\u308b\u3053\u3068\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002\u8aa0\u5b9f\u306a\u8b70\u8ad6\u3092\u53ef\u80fd\u306b\u3057\u3001\u524d\u5411\u304d\u306a\u89e3\u6c7a\u7b56\u306b\u3044\u5411\u3051\u3066\u610f\u8b58\u3068\u884c\u52d5\u3092\u8ee2\u63db\u3055\u305b\u308b\u3053\u3068\u304c\u30012021\u5e74\u306e\u30ea\u30fc\u30c0\u30fc\u304c\u30c1\u30fc\u30e0\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u7dad\u6301\u3057\u3001\u8077\u696d\u7684\u306b\u3082\u500b\u4eba\u7684\u306b\u3082\u6210\u529f\u3092\u53ce\u3081\u308b\u30ab\u30ae\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u6210\u719f\u3059\u308b\u30ea\u30e2\u30fc\u30c8\u30ef\u30fc\u30af\uff1a<\/strong>2020\u5e74\u3001\u4e16\u754c\u4e2d\u304c\u300c\u30ea\u30e2\u30fc\u30c8\u30ef\u30fc\u30af\u300d\u306e\u5b9f\u9a13\u5834\u3068\u306a\u308a\u3001\u4e16\u754c\u306f\u6025\u901f\u306b\u5728\u5b85\u52e4\u52d9\u3084\u30ea\u30e2\u30fc\u30c8\u30ef\u30fc\u30af\u3078\u3068\u30b7\u30d5\u30c8\u3057\u307e\u3057\u305f\u3002\u30c7\u30b8\u30bf\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u304c\u3059\u3067\u306b\u666e\u53ca\u3057\u3066\u3044\u305f\u3053\u3068\u3067\u3001\u4e00\u90e8\u306e\u696d\u754c\u3067\u306f\u3001\u3053\u306e\u65b0\u3057\u3044\u50cd\u304d\u65b9\u3078\u3068\u30b9\u30e0\u30fc\u30ba\u306b\u79fb\u884c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u30b3\u30ed\u30ca\u306e\u306a\u3044\u4e16\u754c\u3078\u3068\u8fd1\u3065\u304f\u306b\u3064\u308c\u3001\u30ea\u30e2\u30fc\u30c8\u30ef\u30fc\u30af\u3092\u4fc3\u9032\u3059\u308b\u30e2\u30d0\u30a4\u30eb\u3084\u30af\u30e9\u30a6\u30c9\u6280\u8853\u306e\u3088\u3046\u306a\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u306b\u652f\u3048\u3089\u308c\u305f\u3001\u30ef\u30fc\u30af\u30b9\u30bf\u30a4\u30eb\u3078\u306e\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u898b\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u81ea\u5b85\u304b\u3089\u3082\u30aa\u30d5\u30a3\u30b9\u304b\u3089\u3082\u4ed5\u4e8b\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u59cb\u696d\u304b\u3089\u5c31\u696d\u307e\u3067\u4f1a\u793e\u3067\u50cd\u3044\u3066\u3044\u305f\u3053\u308d\u3068\u5909\u308f\u3089\u306a\u3044\u900f\u660e\u6027\u3068\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3092\u4fdd\u3063\u305f\u307e\u307e\u3001\u57fa\u672c\u7684\u306b\u306f\u5834\u6240\u3092\u554f\u308f\u305a\u306b\u30d3\u30b8\u30cd\u30b9\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

<\/h3>\n

\u6b63\u78ba\u3067\u7cbe\u5bc6\u306a\u8a08\u6e2c\u304c\u6c42\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308b<\/h3>\n

2021\u5e74\u306f\u5f15\u304d\u7d9a\u304d\u53b3\u3057\u3044\u7d4c\u6e08\u74b0\u5883\u304c\u4e88\u60f3\u3055\u308c\u3066\u304a\u308a\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3053\u308c\u4ee5\u4e0a\u306b\u5e83\u544a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u8cea\u3092\u7ba1\u7406\u3057\u3001\u7121\u99c4\u306a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u767a\u751f\u3057\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u30022021\u5e74\u306f\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078\u306e\u30b7\u30d5\u30c8\u3068\u3001\u5e83\u544a\u52b9\u7387\u5316\u306e\u52d5\u304d\u304c\u307e\u3059\u307e\u3059\u52a0\u901f\u3059\u308b\u3067\u3057\u3087\u3046\u3002\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u3001\u30c7\u30b8\u30bf\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3088\u3063\u3066\u9069\u5207\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u3067\u304d\u308b\u3001\u3088\u308a\u900f\u660e\u6027\u304c\u9ad8\u304f\u8a08\u6e2c\u53ef\u80fd\u306a\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3078\u306e\u9053\u3092\u958b\u304f\u3067\u3057\u3087\u3046\u3002\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5229\u7528\u3057\u3066\u3001\u30c7\u30b8\u30bf\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3092\u6392\u9664\u3057\u3001\u898b\u3089\u308c\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u3082\u5897\u3057\u3066\u3044\u307e\u3059\u30022021\u5e74\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u6280\u8853\u3092\u5229\u7528\u3057\u3066\u3001\u5e83\u544a\u8cbb\u306e\u7121\u99c4\u3092\u524a\u6e1b\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d3\u30b8\u30cd\u30b9\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u6e2c\u5b9a\u3057\u3001\u6d88\u8cbb\u8005\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u3092\u3055\u3089\u306b\u91cd\u8996\u3059\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u3046\u3057\u305f\u5909\u5316\u306f\u3001\u7279\u306b\u3001\u3088\u308a\u512a\u308c\u305f\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u308bCTV\/OTT\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u3068\u3044\u305f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u304a\u3044\u3066\u9855\u8457\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

AI\u3068\u6a5f\u68b0\u5b66\u7fd2\u3092\u6d3b\u7528\u3057\u305f\u9ad8\u5ea6\u306a\u691c\u8a3c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u3088\u308a\u4e3b\u6d41\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u53ce\u76ca\u6027\u3092\u9ad8\u3081\u3066\u5229\u76ca\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u4ee3\u7406\u5e97\u306f\u3088\u308a\u52b9\u679c\u7684\u3067\u52b9\u7387\u7684\u306a\u6226\u7565\u3092\u6253\u3061\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u3001\u5e83\u544a\u4e3b\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u6d88\u8cbb\u8005\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u53ef\u8996\u5316\u3057\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u81ea\u52d5\u5316\u304c\u30d3\u30b8\u30cd\u30b9\u52b9\u7387\u3092\u3044\u3063\u305d\u3046\u9ad8\u3081\u308b\uff1a<\/strong>2020\u5e74\u306b\u6d6e\u4e0a\u3057\u305f\u8ab2\u984c\u306f\u3001\u696d\u52d9\u52b9\u7387\u5316\u306e\u5fc5\u8981\u6027\u3092\u6d6e\u304d\u5f6b\u308a\u306b\u3057\u3001\u7d50\u679c\u3001\u81ea\u52d5\u5316\u306e\u6d41\u308c\u3092\u52a0\u901f\u3055\u305b\u307e\u3057\u305f\u3002\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u4e16\u754c\u3067\u306f\u3001\u3053\u306e\u52d5\u304d\u306f\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u53d6\u5f15\u306e\u5897\u52a0\u3068\u3044\u3046\u5f62\u3067\u73fe\u308c\u307e\u3057\u305f\u3002\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306a\u30e1\u30c7\u30a3\u30a2\u8cfc\u5165\u3078\u306e\u4f9d\u5b58\u5ea6\u304c\u9ad8\u307e\u308a\u3001\u7d14\u5e83\u306e\u76f4\u63a5\u8cfc\u5165\u304b\u3089\u30b7\u30d5\u30c8\u304c\u9032\u307f\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306b\u3088\u308b\u30e1\u30c7\u30a3\u30a2\u8cfc\u5165\u306e\u81ea\u52d5\u5316\u304c\u4fc3\u9032\u3055\u308c\u307e\u3057\u305f\u30022020\u5e74\u306b\u591a\u304f\u306e\u4f01\u696d\u304c\u640d\u5931\u3092\u88ab\u3063\u305f\u3053\u3068\u3092\u8003\u3048\u308b\u3068\u30012021\u5e74\u306f\u81ea\u52d5\u5316\u306b\u88cf\u6253\u3061\u3055\u308c\u305f\u52b9\u7387\u5316\u306e\u5e74\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u30a2\u30c9\u30c6\u30af\u30d9\u30f3\u30c0\u30fc\u306f\u904b\u7528\u306b\u4f34\u3046\u30de\u30cb\u30e5\u30a2\u30eb\u4f5c\u696d\u3092\u524a\u6e1b\u3057\u3001\u5e83\u544a\u8cfc\u5165\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u6d3b\u7528\u3092\u306f\u3058\u3081\u306a\u3051\u308c\u3070\u3001\u3044\u3064\u307e\u3067\u305f\u3063\u3066\u3082\u624b\u4f5c\u696d\u306b\u3088\u308b\u9ad8\u3044\u4eba\u4ef6\u8cbb\u3092\u6291\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u305a\u3001\u9ad8\u3059\u304e\u308b\u904b\u7528\u30b3\u30b9\u30c8\u3092\u62b1\u3048\u3066\u7acb\u3061\u5f80\u751f\u3059\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002Frost & Sullivan \u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u306a\u3069\u306e\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30bb\u30b9\u3092\u81ea\u52d5\u5316\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u3001\u751f\u7523\u6027\u304c\u5411\u4e0a\u3057\u53ce\u76ca\u306e\u5897\u52a0\u306b\u3064\u306a\u304c\u308b\u3068\u3044\u3046\u30d3\u30b8\u30cd\u30b9\u4e0a\u304a\u3088\u3073\u904b\u7528\u4e0a\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u8a8d\u8b58\u3057\u3066\u3044\u307e\u3059\u3002\u7d042,000\u4eba\u306e\u30b0\u30ed\u30fc\u30d0\u30ebIT\u610f\u601d\u6c7a\u5b9a\u8005\u3092\u5bfe\u8c61\u3068\u3057\u305f\u6700\u8fd1\u306e\u8abf\u67fb\u3067\u306f\u300172%\u306e\u4f01\u696d\u304c\u3001\u904b\u7528\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3057\u3001\u9867\u5ba2\u4f53\u9a13\u3084\u30c7\u30b8\u30bf\u30eb\u30d7\u30ec\u30bc\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u4f01\u696d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30bb\u30b9\u7ba1\u7406\u3092\u63a8\u9032\u30fb\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u3059\u3067\u306b\u6295\u8cc7\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u91cd\u8981\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u81ea\u52d5\u5316\u3057\u3001AI\u3084\u6a5f\u68b0\u5b66\u7fd2\u3092\u63a1\u7528\u3057\u3066\u696d\u52d9\u306e\u30b9\u30d4\u30fc\u30c9\u3001\u6b63\u78ba\u6027\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u3001\u5f93\u696d\u54e1\u306e\u751f\u7523\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u203b\u3053\u306e\u8a18\u4e8b\u306fbrandequity,com\u306b\u5bc4\u7a3f\u3057\u305f\u8a18\u4e8b<\/a>\u3092\u3082\u3068\u306b\u3001IAS Insider Japan \u7de8\u96c6\u30c1\u30fc\u30e0\u304c\u7ffb\u8a33\u3001\u7de8\u96c6\u3057\u307e\u3057\u305f\u3002<\/h6>\n","protected":false},"excerpt":{"rendered":"

Laura Quigley\uff08IAS\u3001\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u5730\u57df\u30de\u30cd\u30fc\u30b8\u30f3\u30b0\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\uff09\u304c\u3001\u53b3\u3057\u3044\u7d4c\u6e08\u60c5\u52e2\u306b\u3042\u308b2021\u5e74\u306b\u3042\u3063\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3057\u3066\u3044\u308b\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u8cfc\u5165\u307e\u305f\u306f\u5165\u672d\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u306e\u8cea\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3057\u3001\u3059\u3079\u3066\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u7121\u99c4\u306b\u3057\u306a\u3044\u3053\u3068\u304c\u304b\u3064\u3066\u306a\u304f\u91cd\u8981\u3068\u306a\u308b\u7406\u7531\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002
\n\u30a2\u30c9\u30c6\u30af\u696d\u754c\u306f\u3001\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u3068\u3044\u3046\u524d\u4ee3\u672a\u805e\u306e\u72b6\u6cc1\u306b\u76f4\u9762\u3057\u3001\u9650\u754c\u306b\u6311\u6226\u3057\u3001\u4e8b\u614b\u3092\u4e57\u308a\u8d8a\u3048\u308b\u3053\u3068\u3092\u4f59\u5100\u306a\u304f\u3055\u308c\u3066\u3044\u307e\u3059\u30022020\u5e74\u306b\u8d77\u304d\u305f\u6fc0\u5909\u306f\u3001\u6765\u5e74\u307e\u3067\u7d9a\u304f\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3067\u3057\u3087\u3046\u3002\u3053\u306e12\u304b\u6708\u9593\u306b\u30012021\u5e74\u4ee5\u964d\u306e\u30c7\u30b8\u30bf\u30eb\u3092\u4ee3\u8868\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u308b\u3044\u304f\u3064\u304b\u306e\u91cd\u8981\u306a\u30c8\u30ec\u30f3\u30c9\u304c\u6d6e\u4e0a\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u305d\u3053\u3067\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c2021\u5e74\u306b\u76f4\u9762\u3059\u308b\u3068\u4e88\u60f3\u3055\u308c\u308b\u30b7\u30ca\u30ea\u30aa\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"author":1,"featured_media":294061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[384],"tags":[398,350],"class_list":["post-306518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-jp","tag-398","tag-350"],"acf":[],"yoast_head":"\n2021\u5e74\u306e\u30a2\u30c9\u30c6\u30af\u3092\u8c61\u5fb4\u3059\u308b3\u3064\u306e\u201dC\u201d - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/jp\/insider\/three-cs-set-to-define-ad-tech-in-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2021\u5e74\u306e\u30a2\u30c9\u30c6\u30af\u3092\u8c61\u5fb4\u3059\u308b3\u3064\u306e\u201dC\u201d\" \/>\n<meta property=\"og:description\" content=\"Laura 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