{"id":306520,"date":"2021-03-04T05:00:00","date_gmt":"2021-03-04T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/power-of-context-jp-consumer-research\/"},"modified":"2024-11-13T16:12:13","modified_gmt":"2024-11-13T16:12:13","slug":"power-of-context-jp-consumer-research","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/power-of-context-jp-consumer-research\/","title":{"rendered":"\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u5e83\u544a\u306e\u300c\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u95a2\u9023\u6027\u300d\u306b\u6ce8\u76ee"},"content":{"rendered":"

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\n\u307e\u305f\u306f\u3001\u8a18\u5ff5\u65e5\u306b\u4e88\u7d04\u3059\u308b\u9ad8\u7d1a\u30ec\u30b9\u30c8\u30e9\u30f3\u3092\u9078\u307c\u3046\u3068\u691c\u7d22\u3057\u3066\u3044\u308b\u3068\u304d\u306b\u3001\u8abf\u7406\u5bb6\u96fb\u306e\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u3068\u3057\u305f\u3089\uff1f<\/span><\/span><\/span><\/span><\/p>\n

\u3053\u3046\u3057\u305f\u5e83\u544a\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8208\u5473\u3092\u6301\u3066\u898b\u3066\u3044\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306e\u95a2\u9023\u6027\u304c\u8584\u3044\u305f\u3081\u3001\u300c\u81ea\u5206\u30b4\u30c8\u5316\u300d\u3055\u308c\u306b\u304f\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n

\u65e5\u672c\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc502\u540d\u3092\u5bfe\u8c61\u306b\u5b9f\u65bd\u3057\u305fIAS \u306e\u6700\u65b0\u306e\u8abf\u67fb\u300c\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u304c\u5e83\u544a\u53d7\u5bb9\u6027\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u300d\u3067\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u5e83\u544a\u306e\u9593\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\uff08\u6587\u8108\uff09\u95a2\u9023\u6027\u306b\u6ce8\u76ee\u3057\u3001\u5e83\u544a\u306e\u8a8d\u77e5\u3084\u53d7\u5bb9\u6027\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3057\u305f\u3002<\/p>\n

\"\"<\/p>\n

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\u3053\u308c\u3089\u306e\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u306e\u516c\u958b\u6642\u304b\u3089\u3001IAS \u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u3055\u3089\u306b\u9032\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u307e\u3067\u306f\u767d\u304b\u9ed2\u304b\u306e\u4e8c\u5143\u7684\u306a\u30ab\u30c6\u30b4\u30ea\u5206\u985e\u3057\u304b\u3067\u304d\u306a\u304b\u3063\u305f\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u306b\u52a0\u3048\u3001\u7279\u5b9a\u306eWeb\u30da\u30fc\u30b8\u306b\u542b\u307e\u308c\u308b\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\uff08\u60c5\u7dd2\uff09\u3068\u30a8\u30e2\u30fc\u30b7\u30e7\u30f3\uff08\u611f\u60c5\uff09\u307e\u3067\u89e3\u6790\u3067\u304d\u308b\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u5206\u6790\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u300235\u4e07\u4ee5\u4e0a\u306e\u6982\u5ff5\u3068\u305d\u306e\u540c\u7fa9\u8a9e\u306b\u3088\u308b280\u4ee5\u4e0a\u306e\u30ea\u30f3\u30af\u3067\u69cb\u7bc9\u3055\u308c\u305f\u30bb\u30de\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3067\u3001\u9ad8\u7cbe\u5ea6\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u89e3\u6790\u304c\u53ef\u80fd\u3068\u306a\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n

\u3067\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u542b\u307e\u308c\u308b\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\u3084\u30a8\u30e2\u30fc\u30b7\u30e7\u30f3\u3001\u305d\u3057\u3066\u30aa\u30f3\u30e9\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u5e83\u544a\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u95a2\u9023\u6027\u306f\u3001\u6d88\u8cbb\u8005\u306e\u5e83\u544a\u8a8d\u77e5\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n

\u300cThe Power of Context\uff1a\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u304c\u5e83\u544a\u53d7\u5bb9\u6027\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u300d\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u95a2\u9023\u6027\u304c\u5e83\u544a\u306e\u597d\u611f\u5ea6\u3084\u8a18\u61b6\u3078\u306e\u6b8b\u308a\u3084\u3059\u3055\u306b\u5f71\u97ff\u3059\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u8abf\u67fb\u5bfe\u8c61\u8005\u306e4\u4eba\u4e2d3\u4eba\u304c\u3001\u5e83\u544a\u3068\u3001\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u9023\u6027\u304c\u3042\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3068\u56de\u7b54\u3057\u30018\u5272\u3092\u8d85\u3048\u308b\u4eba\u304c\u300c\u3007\u3007\u306a\u300d\u5e83\u544a\u3092\u898b\u305f\u3044\u3001\u3068\u7b54\u3048\u307e\u3057\u305f\u3002<\/p>\n

\u305c\u3072\u3001\u30ec\u30dd\u30fc\u30c8\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a>\u3057\u3066\u3054\u81ea\u8eab\u306e\u76ee\u3067\u78ba\u304b\u3081\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002
\n\u203b\u672c\u8abf\u67fb\u306f\u65e5\u672c\u306e\u307b\u304b\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3001\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u3067\u3082\u5b9f\u65bd\u3057\u3066\u3044\u307e\u3059\u3002APAC\u5730\u57df\u5404\u56fd\u306e\u8abf\u67fb\u7d50\u679c\u3001\u304a\u3088\u3073\u65e5\u672c\u8abf\u67fb\u7d50\u679c\u306e\u82f1\u8a9e\u30ec\u30dd\u30fc\u30c8\u3082\u7121\u6599\u516c\u958b\u4e2d\u3067\u3059\u3002<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc502\u540d\u3092\u5bfe\u8c61\u306b\u5b9f\u65bd\u3057\u305fIAS \u306e\u6700\u65b0\u306e\u8abf\u67fb\u3067\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u5e83\u544a\u306e\u9593\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\uff08\u6587\u8108\uff09\u95a2\u9023\u6027\u306b\u6ce8\u76ee\u3057\u3001\u5e83\u544a\u306e\u8a8d\u77e5\u3084\u53d7\u5bb9\u6027\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3057\u305f\u3002\u300cThe Power of Context\uff1a\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u304c\u5e83\u544a\u53d7\u5bb9\u6027\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u300d\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u95a2\u9023\u6027\u304c\u5e83\u544a\u306e\u597d\u611f\u5ea6\u3084\u8a18\u61b6\u3078\u306e\u6b8b\u308a\u3084\u3059\u3055\u306b\u5f71\u97ff\u3059\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u8abf\u67fb\u5bfe\u8c61\u8005\u306e3\u4eba\u306b4\u4eba\u304c\u3001\u5e83\u544a\u3068\u3001\u5e83\u544a\u304c\u3072\u3087\u3058\u3055\u308c\u3066\u3044\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u9023\u6027\u304c\u3042\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3068\u56de\u7b54\u3057\u30018\u5272\u3092\u8d85\u3048\u308b\u4eba\u304c\u300c\u3007\u3007\u306a\u300d\u5e83\u544a\u3092\u898b\u305f\u3044\u3001\u3068\u7b54\u3048\u307e\u3057\u305f\u3002<\/p>\n

\u305c\u3072\u3001\u30ec\u30dd\u30fc\u30c8\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3054\u81ea\u8eab\u306e\u76ee\u3067\u78ba\u304b\u3081\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"author":1,"featured_media":294091,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[414,352,372],"tags":[417,398,363,359],"class_list":["post-306520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-jp","category-brand-safety-suitability-jp","category-research-jp","tag-context-control-jp","tag-398","tag-363","tag-359"],"acf":[],"yoast_head":"\n\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u5e83\u544a\u306e\u300c\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u95a2\u9023\u6027\u300d\u306b\u6ce8\u76ee - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/jp\/insider\/power-of-context-jp-consumer-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u5e83\u544a\u306e\u300c\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u95a2\u9023\u6027\u300d\u306b\u6ce8\u76ee\" \/>\n<meta property=\"og:description\" content=\"\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc502\u540d\u3092\u5bfe\u8c61\u306b\u5b9f\u65bd\u3057\u305fIAS 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