{"id":306538,"date":"2021-03-23T04:00:00","date_gmt":"2021-03-23T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-recirtified-for-brand-safety-and-ad-fraud-by-tag\/"},"modified":"2024-11-13T16:45:55","modified_gmt":"2024-11-13T16:45:55","slug":"ias-recirtified-for-brand-safety-and-ad-fraud-by-tag","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/ias-recirtified-for-brand-safety-and-ad-fraud-by-tag\/","title":{"rendered":"\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3068\u6226\u3046\u696d\u754c\u6a2a\u65ad\u306e\u30a4\u30cb\u30b7\u30a2\u30c1\u30d6\u300cTAG\u300d"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">2021\u5e743\u6708\u3001IAS \u306f <a href=\"https:\/\/www.tagtoday.net\/\" target=\"_blank\" rel=\"noopener\">Trustworthy Accountability Group<\/a>\uff08TAG\uff09\u306b\u3088\u308b\u8a8d\u8a3c\u76e3\u67fb\u624b\u7d9a\u304d\u3092\u7d42\u4e86\u3057\u3001\u300cCertified Against Fraud\uff08\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u8a8d\u8a3c\uff09\u300d\u3001\u300cCertified Against Piracy\uff08\u8457\u4f5c\u6a29\u4fb5\u5bb3\u5bfe\u7b56\u8a8d\u8a3c\uff09\u300d\u3001\u300cBrand Safety Certified\uff08\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u8a8d\u8a3c\uff09\u300d\u306e\u8a8d\u8a3c\u304c\u66f4\u65b0\u3055\u308c\u307e\u3057\u305f\u3002<\/span><\/span><\/span><\/span><\/p>\n<p>\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u30d9\u30f3\u30c0\u30fc\u306f\u3001\u7b2c\u4e09\u8005\u7684\u306a\u7acb\u5834\u304b\u3089\u516c\u5e73\u3067\u4fe1\u983c\u3067\u304d\u308b\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002TAG \u306e\u8a8d\u5b9a\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u72af\u7f6a\u884c\u70ba\u3084\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u306b\u95a2\u3059\u308b\u30b0\u30ed\u30fc\u30d0\u30eb\u6a19\u6e96\u306e\u8a8d\u5b9a\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u3001\u30a2\u30c9\u30d9\u30ea\u30d9\u30f3\u30c0\u30fc\u3092\u3055\u3089\u306b\u7b2c\u4e09\u8005\u7684\u306a\u7acb\u5834\u304b\u3089\u691c\u8a3c\u30fb\u8a8d\u5b9a\u3059\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n<h2><\/h2>\n<h2>Trustworthy Accountability Group (TAG) \u3068\u306f<\/h2>\n<p>TAG \u306f\u30012015\u5e74\u306b\u7d50\u6210\u3055\u308c\u305f\u30a2\u30e1\u30ea\u30ab\u306e\u5e83\u544a\u696d\u754c\u56e3\u4f53\u3067\u3059\u3002\u5897\u52a0\u3059\u308b\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306b\u5bfe\u3057\u3001\u696d\u754c\u6a2a\u65ad\u3067\u5bfe\u6297\u3059\u308b\u305f\u3081\u5168\u7c73\u5e83\u544a\u696d\u5354\u4f1a\uff084A\uff09\u3001\u5168\u7c73\u5e83\u544a\u4e3b\u5354\u4f1a\uff08ANA\uff09\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u5354\u4f1a\uff08IAB\uff09\u306b\u3088\u3063\u3066\u7acb\u3061\u4e0a\u3052\u3089\u308c\u307e\u3057\u305f\u3002\u73fe\u5728\u3067\u306f\u4e16\u754c\u7684\u306a\u5e83\u544a\u4e3b\u30d6\u30e9\u30f3\u30c9\u3001\u4ee3\u7406\u5e97\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3001\u305d\u3057\u3066\u30a2\u30c9\u30c6\u30af\u30d9\u30f3\u30c0\u30fc\u306a\u3069\u3001600\u540d\u4ee5\u4e0a\u306e\u4f1a\u54e1\u304c\u3053\u306e\u53d6\u308a\u7d44\u307f\u306b\u53c2\u52a0\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>TAG \u306f\u4e0b\u306b\u6319\u3052\u305f3\u3064\u306e\u8a8d\u8a3c\u306b\u300cCertified Against Malware\uff08\u30de\u30eb\u30a6\u30a7\u30a2\u5bfe\u7b56\u8a8d\u8a3c\uff09\u300d\u3092\u3042\u308f\u305b\u305f4\u3064\u306e\u8a8d\u8a3c\u3092\u5b9f\u65bd\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\u30fbCertified Against Fraud\uff08\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u8a8d\u8a3c\uff09<\/h3>\n<p>\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306b\u304a\u3051\u308b\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3084\u4e0d\u6b63\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306b\u5bfe\u3057\u3001TAG\u304c\u5b9a\u3081\u308b\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u9075\u5b88\u3057\u3001\u57fa\u6e96\u3092\u6e80\u305f\u3059\u5bfe\u7b56\u3092\u5b9f\u65bd\u3057\u3066\u3044\u308b\u4f01\u696d\u3092\u8a8d\u5b9a\u3059\u308b\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u3059\u3002The 614 Group \u304c2019\u5e74\u306b\u5b9f\u65bd\u3057\u305fTAG Fraud Benchmark Study \u3067\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b TAG\u8a8d\u8a3c\u3092\u53d7\u3051\u305f\u914d\u4fe1\u30c1\u30e3\u30cd\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u30012,010\u5104\u4ee5\u4e0a\u306e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3001\u52d5\u753b\u3001\u30e2\u30d0\u30a4\u30eb\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306eIVT\u7387\u304c1.41%\u306b\u524a\u6e1b\u3055\u308c\u3001\u696d\u754c\u5e73\u5747\u3068\u6bd4\u8f03\u3057\u306688%\u4ee5\u4e0a\u3082\u30d5\u30e9\u30a6\u30c9\u7387\u304c\u4f4e\u4e0b\u3057\u305f\u3068\u3044\u3046\u5b9f\u7e3e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30fbBrand Safety Certified\uff08\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u8a8d\u8a3c\uff09<\/h3>\n<p>\u3042\u3089\u3086\u308b\u7a2e\u985e\u306e\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u6bc0\u640d\u30ea\u30b9\u30af\u3092\u8efd\u6e1b\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3092\u78ba\u4fdd\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u5b89\u5168\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u305f\u8a8d\u8a3c\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u3059\u3002\u30d0\u30a4\u30b5\u30a4\u30c9\u306b\u306f\u9ad8\u3044\u900f\u660e\u6027\u3068\u9078\u629e\u80a2\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u5e83\u544a\u4e88\u7b97\u306e\u9069\u5207\u306a\u6295\u8cc7\u3092\u3001\u30bb\u30eb\u30b5\u30a4\u30c9\u306b\u306f\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u793a\u3057\u3066\u5e83\u544a\u4fa1\u5024\u306e\u5411\u4e0a\u306e\u5b9f\u73fe\u3092\u305d\u308c\u305e\u308c\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30fbCertified Against Piracy\uff08\u8457\u4f5c\u6a29\u4fb5\u5bb3\u5bfe\u7b56\u8a8d\u8a3c\uff09<\/h3>\n<p>Certified Against Piracy Program \u306f\u3001\u6d77\u8cca\u7248\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u507d\u9020\u54c1\u306e\u6d41\u901a\u3092\u52a9\u9577\u3059\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u305d\u306e\u4ed6\u306e\u30e1\u30c7\u30a3\u30a2\u7b49\u3078\u306e\u5e83\u544a\u63b2\u8f09\u306b\u3088\u3063\u3066\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u304c\u68c4\u640d\u3055\u308c\u308b\u3053\u3068\u306b\u5bfe\u3057\u3001\u5e83\u544a\u4e3b\u3084\u4ee3\u7406\u5e97\u304c\u56de\u907f\u3067\u304d\u308b\u3088\u3046\u306b\u652f\u63f4\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u305f\u53d6\u308a\u7d44\u307f\u3067\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u30d0\u30a4\u30b5\u30a4\u30c9\u3001\u30bb\u30eb\u30b5\u30a4\u30c9\u306f\u3068\u3082\u306b Certified Against Piracy \u8a8d\u5b9a\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3092\u9078\u3076\u3053\u3068\u3067\u3001\u3053\u3046\u3057\u305f\u30ea\u30b9\u30af\u3092\u56de\u907f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>\u8a8d\u5b9a\u3092\u53d7\u3051\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3084\u4f01\u696d\u3092\u9078\u307c\u3046<\/h2>\n<p>\u300c<a href=\"https:\/\/integralads.com\/jp\/insider\/select-fraud-detection-provider\/\" target=\"_blank\" rel=\"noopener\">\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u30d9\u30f3\u30c0\u30fc\u306e\u9078\u3073\u65b9<\/a>\u300d\u3067\u3082\u3001MRC\u306e\u57fa\u6e96\u3092\u6e80\u305f\u3057\u305f\u4e0d\u6b63\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u691c\u51fa\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u9078\u5b9a\u57fa\u6e96\u306e\u4e00\u3064\u3068\u3057\u3066\u6319\u3052\u307e\u3057\u305f\u3002<\/p>\n<p>\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u3068\u3072\u3068\u3053\u3068\u3067\u8a00\u3063\u3066\u3082\u3001\u305d\u306e\u5185\u5bb9\u306f\u69d8\u3005\u3067\u3059\u3002\u5358\u7d14\u306a\u9664\u5916\u30ea\u30b9\u30c8\u30fb\u914d\u4fe1\u30ea\u30b9\u30c8\uff08\u3044\u308f\u3086\u308b\u30d6\u30e9\u30c3\u30af\u30ea\u30b9\u30c8\u30fb\u30db\u30ef\u30a4\u30c8\u30ea\u30b9\u30c8\uff09\u3092\u300c\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u5bfe\u7b56\u300d\u3068\u3046\u305f\u3063\u3066\u3044\u308b\u3082\u306e\u3082\u3042\u308a\u307e\u3059\u3002\uff08\u6b8b\u5ff5\u306a\u304c\u3089\u3053\u3046\u3057\u305f\u30ea\u30b9\u30c8\u5bfe\u7b56\u3067\u306f\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306f\u3082\u3061\u308d\u3093\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3084\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3068\u3044\u3063\u305f\u554f\u984c\u306b\u306f\u5bfe\u51e6\u3057\u304d\u308c\u307e\u305b\u3093\u3002\u305d\u308c\u3069\u3053\u308d\u304b\u304b\u3048\u3063\u3066\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u3084\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3092\u60aa\u5316\u3055\u305b\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\uff09<\/p>\n<p>TAG \u8a8d\u5b9a\u3092\u53d7\u3051\u3066\u3044\u308b\u4f01\u696d\u306f\u3001<a href=\"https:\/\/www.tagtoday.net\/registry\" target=\"_blank\" rel=\"noopener\">\u3053\u3061\u3089\u306e\u30da\u30fc\u30b8<\/a>\u304b\u3089\u691c\u7d22\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306e\u7406\u89e3\u3092\u6df1\u3081\u3066\u304a\u304f\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u3069\u3046\u3044\u3063\u305f\u5bfe\u7b56\u304c\u5fc5\u8981\u306a\u306e\u304b\u3092\u7406\u89e3\u3067\u304d\u308c\u3070\u3001\u5b9f\u52b9\u6027\u306e\u9ad8\u3044\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u9078\u3076\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001<a href=\"\/jp\/insider\/ad-fraud-essentials\/\" target=\"_blank\" rel=\"noopener\">\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u308b\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306e\u89e3\u8aac\u66f8\u300c\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u89e3\u4f53\u65b0\u66f8\u300d<\/a>\u3082\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u300a\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\u300b<\/p>\n<ul>\n<li><a href=\"https:\/\/integralads.com\/jp\/insider\/inclusion-list-exclusion-list\/\" target=\"_blank\" rel=\"noopener\">\u305d\u308d\u305d\u308d\u767d\u9ed2\u3064\u3051\u3088\u3046\u3058\u3083\u306a\u3044\u304b\uff5e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u3067\u30d6\u30e9\u30c3\u30af\u30ea\u30b9\u30c8\/\u30db\u30ef\u30a4\u30c8\u30ea\u30b9\u30c8\u304c\u4e0d\u5341\u5206\u306a\u7406\u7531<\/a><\/li>\n<li><a href=\"\/jp\/insider\/the-four-types-of-domain-spoofing\/\" target=\"_blank\" rel=\"noopener\">\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3068\u306f\uff1f\u30c9\u30e1\u30a4\u30f3\u30b9\u30d7\u30fc\u30d5\u30a3\u30f3\u30b0\u306e4\u30bf\u30a4\u30d7<\/a><\/li>\n<li><a href=\"https:\/\/integralads.com\/jp\/insider\/webinar-understanding-media-quality-metrics\/\" target=\"_blank\" rel=\"noopener\">\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u30fb\u30a6\u30a7\u30d3\u30ca\u30fc\u300c\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3092\u6b63\u3057\u304f\u8a55\u4fa1\u3059\u308b\u6307\u6a19\u3068\u306f\u300d<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>2021\u5e743\u6708\u3001IAS \u306f Trustworthy Accountability Group\uff08TAG\uff09\u306b\u3088\u308b\u8a8d\u8a3c\u76e3\u67fb\u624b\u7d9a\u304d\u3092\u7d42\u4e86\u3057\u3001\u300cCertified Against Fraud\uff08\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u8a8d\u8a3c\uff09\u300d\u3001\u300cCertified Against Piracy\uff08\u8457\u4f5c\u6a29\u4fb5\u5bb3\u5bfe\u7b56\u8a8d\u8a3c\uff09\u300d\u3001\u300cBrand Safety Certified\uff08\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u8a8d\u8a3c\uff09\u300d\u306e\u8a8d\u8a3c\u304c\u66f4\u65b0\u3055\u308c\u307e\u3057\u305f\u3002\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u30d9\u30f3\u30c0\u30fc\u306f\u3001\u7b2c\u4e09\u8005\u7684\u306a\u7acb\u5834\u304b\u3089\u516c\u5e73\u3067\u4fe1\u983c\u3067\u304d\u308b\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002TAG 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