{"id":306607,"date":"2021-04-21T01:34:00","date_gmt":"2021-04-21T01:34:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/2h-2020-mqr-2\/"},"modified":"2024-10-15T11:29:26","modified_gmt":"2024-10-15T11:29:26","slug":"2h-2020-mqr-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/2h-2020-mqr-2\/","title":{"rendered":"\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3 \u30ec\u30dd\u30fc\u30c82020\u5e74\u4e0b\u534a\u671f\u7248 \u516c\u958b"},"content":{"rendered":"<p>IAS \u304c\u534a\u5e74\u306b\u4e00\u5ea6\u767a\u8868\u3057\u3066\u3044\u308b\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u6307\u6a19\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ec\u30dd\u30fc\u30c8\u300e\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3 \u30ec\u30dd\u30fc\u30c8\uff08MQR\uff09 2020\u5e74\u4e0b\u534a\u671f\u7248\u300f\u3092\u516c\u958b\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u65e5\u672c\u306e\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u54c1\u8cea\u3092\u793a\u3059\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306e\u5404\u6307\u6a19\u3092\u3001\u7aef\u672b\uff08\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\/\u30e2\u30d0\u30a4\u30eb\/CTV\uff09\u3001\u74b0\u5883\uff08\u30a6\u30a7\u30d6\u30d6\u30e9\u30a6\u30b6\/\u30a2\u30d7\u30ea\uff09\u3001\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\uff08\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\/\u52d5\u753b\uff09\u5225\u306b\u3001\u4e16\u754c20\u30ab\u56fd\u306e\u30c7\u30fc\u30bf\u3068\u3068\u3082\u306b\u3054\u78ba\u8a8d\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\n<p>\u6b8b\u5ff5\u306a\u3053\u3068\u306b\u3001\u4eca\u56de\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u65e5\u672c\u306e\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306f\u4e16\u754c\u6700\u4f4e\u30ec\u30d9\u30eb\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002\u3053\u3053\u3067\u306f\u30dd\u30a4\u30f3\u30c8\u3092\u7d5e\u3063\u3066\u4eca\u56de\u306e\u30ec\u30dd\u30fc\u30c8\u306e\u5185\u5bb9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<hr>\n<p>\u3082\u304f\u3058<\/p>\n<p>\u25b6 <a href=\"#adfraud\">\u30dd\u30a4\u30f3\u30c8\uff11\uff0e\u65e5\u672c\u306e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306f\u4e16\u754c\u6700\u4f4e\u30ec\u30d9\u30eb<\/a><br>\u25b6 <a href=\"#brandrisk\">\u30dd\u30a4\u30f3\u30c8\uff12\uff0e\u65e5\u672c\u306f\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u3067\u3082\u6700\u3082\u9ad8\u3044\u5897\u52a0\u7387\u3092\u8a18\u9332<\/a><br>\u25b6 <a href=\"#viewability\">\u30dd\u30a4\u30f3\u30c8\uff13\uff0e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3082\u524d\u5e74\u306b\u5f15\u304d\u7d9a\u304d\u4e16\u754c\u6700\u4f4e\u30ec\u30d9\u30eb<\/a><br>\u25b6 <a href=\"#4\">\u30a2\u30c9\u30d9\u30ea\u5bfe\u7b56\u304c\u9045\u308c\u308b\u65e5\u672c\u306f\u4e16\u754c\u304b\u3089\u72d9\u308f\u308c\u3066\u3044\u308b\uff01<\/a><br>\u25b6 <a href=\"#mqr\">\u300a\u53c2\u8003\u300b\u305d\u306e\u4ed6\u306e\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3 \u30ec\u30dd\u30fc\u30c8<\/a><\/p>\n<hr>\n<h2 id=\"adfraud\"><strong>\uff11\uff0e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\uff1a\u4e16\u754c\u7684\u306a\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306e\u4f4e\u4e0b\u50be\u5411\u306b\u3082\u95a2\u308f\u3089\u305a\u3001\u65e5\u672c\u306e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u7387\u306f\u5897\u52a0\u3057\u4e16\u754c\u6700\u4f4e\u30ec\u30d9\u30eb\u306b<\/strong><\/h2>\n<p>2020\u5e74\u4e0b\u534a\u671f\u3001\u4e16\u754c\u306e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u7387\u306f\u5168\u4f53\u7684\u306b\u6539\u5584\u3057\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u3092\u5b9f\u65bd\u3057\u305f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3067\u306f\u8a08\u6e2c\u5bfe\u8c61\u306e\u3059\u3079\u3066\u306e\u7aef\u672b\u3001\u74b0\u5883\u3068\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u7387\u304c\u4f4e\u4e0b\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u7d50\u679c\u3001\u3059\u3079\u3066\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u306e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306e\u5e73\u5747\u7387\u306f1.0%\u4ee5\u4e0b\u3068\u306a\u308a\u3001\u65e5\u672c\u7248\u30ec\u30dd\u30fc\u30c8\u306e\u516c\u958b\u3092\u958b\u59cb\u3057\u305f2018\u5e74\u4ee5\u964d\u3067\u6700\u3082\u4f4e\u3044\u6c34\u6e96\u3067\u3057\u305f\u3002<\/p>\n<p>\u56fd\u5225\u306e\u30c7\u30fc\u30bf\u3067\u306f\u3001\u65e5\u672c\u3068\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3060\u3051\u304c\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u7387\u306e\u4e0a\u6607\u3092\u793a\u3057\u307e\u3057\u305f\u3002\u65e5\u672c\u3067\u306f\u7279\u306b\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u3068\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u306e\u30a6\u30a7\u30d6\uff08\u30d6\u30e9\u30a6\u30b6\uff09\u74b0\u5883\u3067\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u5bfe\u7b56\u6e08\u307f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u5897\u52a0\u3057\u307e\u3057\u305f\u3002\u65e5\u672c\u306e\u30c7\u30b9\u30af\u30c8\u30c3\u30d7 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3067\u306e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u7387\u306f\u524d\u5e74\u540c\u671f\u306e2.6%\u304b\u3089\u3055\u3089\u306b\u60aa\u5316\u30572.9%\u3068\u306a\u308a\u3001\u4e16\u754c\u30ef\u30fc\u30b9\u30c81\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002\u540c\u671f\u9593\u306b\u30b0\u30ed\u30fc\u30d0\u30eb\u5e73\u5747\u3067\u306f0.3\u30dd\u30a4\u30f3\u30c8\u306e\u6539\u5584\u304c\u898b\u3089\u308c\u305f\u306e\u3068\u5bfe\u7167\u7684\u3067\u3059\u3002\u3055\u3089\u306b\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6\u3000\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3067\u30822.7%\uff08\u524d\u5e74\u540c\u671f1.9%\u304b\u30890.8\u30dd\u30a4\u30f3\u30c8\u4e0a\u6607\uff09\u3068\u4e16\u754c\u3067\u6700\u3082\u9ad8\u3044\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u7387\u3067\u3057\u305f\u3002\u30b0\u30ed\u30fc\u30d0\u30eb\u5e73\u5747\u306f0.7%\uff082019\u5e74\u4e0b\u534a\u671f\uff09\u304b\u30890.4%\uff082020\u5e74\u4e0b\u534a\u671f\uff09\u3068\u6539\u5584\u3057\u3066\u304a\u308a\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u304c\u4e16\u754c\u7684\u306b\u9032\u3080\u4e2d\u3067\u65e5\u672c\u304c\u53d6\u308a\u6b8b\u3055\u308c\u3001\u6a19\u7684\u3068\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u3046\u304b\u304c\u3048\u307e\u3059\u3002<\/p>\n<h2 id=\"brandrisk\">\uff12\uff0e\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\uff1a\u4e16\u754c\u306e\u4e2d\u3067\u3082\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u306e\u4e0a\u6607\u304c\u76ee\u7acb\u3063\u305f\u65e5\u672c\u3002\u30c7\u30b9\u30af\u30c8\u30c3\u30d7 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3068\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3067\u306f\u65e5\u672c\u304c\u6700\u3082\u9ad8\u3044\u5897\u52a0\u7387\u3092\u8a18\u9332<\/h2>\n<p>\u65e5\u672c\u306f\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306e\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u304c2019\u5e74\u4e0b\u534a\u671f\u306e7.\uff16\uff05\u304b\u30892.8\u30dd\u30a4\u30f3\u30c8\u3082\u4e0a\u6607\u3057\u30012020\u5e74\u4e0b\u534a\u671f\u306f10.4%\u3068\u3001\u4e16\u754c\u3067\u6700\u3082\u9ad8\u3044\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u306e\u5897\u52a0\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u30022020\u5e74\u4e0b\u534a\u671f\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u5e73\u5747\u5024\u306f5.8%\u3067\u3001\u524d\u5e74\u540c\u671f\u6bd4\u3067\u308f\u305a\u304b0.1\u30dd\u30a4\u30f3\u30c8\u4e0a\u6607\u3057\u305f\u3060\u3051\u3067\u3057\u305f\u3002\u65e5\u672c\u306f\u30c7\u30b9\u30af\u30c8\u30c3\u30d7 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3067\u30822019\u5e74\u4e0b\u534a\u671f\u306e3.2%\u304b\u30892020\u5e74\u4e0b\u534a\u671f\u306f5.6%\u3068\u5927\u5e45\u306a\u4e0a\u6607\u3092\u793a\u3057\u3001\u3053\u308c\u306f\u30a4\u30ae\u30ea\u30b9\u306b\u6b21\u3044\u30672\u756a\u76ee\u306b\u9ad8\u3044\u30ea\u30b9\u30af\u5024\u3067\u3057\u305f\u3002\u540c\u74b0\u5883\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u5e73\u5747\u306f4.4%\u3067\u3057\u305f\u3002<\/p>\n<p>2020\u5e74\u306b\u767a\u751f\u3057\u305f\u4e88\u6e2c\u4e0d\u53ef\u80fd\u306a\u4e16\u754c\u7684\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u304c\u30c7\u30b8\u30bf\u30eb\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u4e0e\u3048\u305f\u5f71\u97ff\u306e\u4e00\u3064\u304c\u3001\u52d5\u753b\u5e83\u544a\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u306e\u4e16\u754c\u7684\u306a\u4e0a\u6607\u3067\u3059\u3002\u3053\u306e\u50be\u5411\u306b\u306f\u3001\u4e0b\u534a\u671f\u3092\u901a\u3057\u3066\u898b\u3089\u308c\u305f\u52d5\u753b\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5168\u4f53\u306e\u5897\u52a0\u3068\u76f8\u95a2\u304c\u898b\u3089\u308c\u307e\u3057\u305f\u3002\u3064\u307e\u308a\u3001\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306b\u3088\u3063\u3066\u81ea\u5b85\u3067\u904e\u3054\u3059\u6642\u9593\u304c\u5897\u3048\u305f\u3053\u3068\u3067\u52d5\u753b\u306e\u8996\u8074\u6642\u9593\u304c\u4f38\u3073\u305f\u3053\u3068\u3068\u3001\u52d5\u753b\u5e83\u544a\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u306e\u5897\u52a0\u306e\u9593\u306b\u306f\u76f8\u95a2\u95a2\u4fc2\u304c\u898b\u3089\u308c\u305f\u306e\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u5897\u52a0\u306e\u6700\u5927\u306e\u8981\u56e0\u306f\u30a2\u30c0\u30eb\u30c8\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3001\u30d8\u30a4\u30c8\u30b9\u30d4\u30fc\u30c1\u304c\u3053\u308c\u306b\u7d9a\u304d\u307e\u3057\u305f\u3002<\/p>\n<h2 id=\"viewability\"><strong>\uff13\uff0e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3068\u30bf\u30a4\u30e0\u30a4\u30f3\u30d3\u30e5\u30fc\uff1a\u65e5\u672c\u306f\u524d\u5e74\u540c\u671f\u306b\u5f15\u304d\u7d9a\u304d\u4e16\u754c\u6700\u4f4e\u30ec\u30d9\u30eb<\/strong><\/h2>\n<p>\u65e5\u672c\u306e2020\u5e74\u4e0b\u534a\u671f\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306f55.7%\uff08\u30c7\u30b9\u30af\u30c8\u30c3\u30d7 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306b\u304a\u3044\u3066\uff09\u3067\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u5e73\u5747\u306e68.8%\u3092\u5927\u304d\u304f\u4e0b\u56de\u308a\u307e\u3057\u305f\u30022019\u5e74\u4e0b\u534a\u671f\u306b\u65e5\u672c\u6570\u5024\u306e\u516c\u958b\u3092\u958b\u59cb\u3057\u3066\u4ee5\u6765\u3001\u521d\u3081\u30665\u5272\u3092\u8d85\u3048\u305f\u3082\u306e\u306e\u30012\u534a\u671f\u9023\u7d9a\u3067\u4e0b\u843d\u3057\u3066\u3044\u307e\u3059\u3002\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u304c7\u5272\u3092\u8d85\u3048\u308b\u56fd\u3082\u591a\u3044\u4e2d\u3001\u65e5\u672c\u306e55.7%\u306f\u5727\u5012\u7684\u306b\u4f4e\u3044\u6c34\u6e96\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3067\u306f\u65e5\u672c\u306e\u6570\u5024\u306f43.5%\uff082019\u5e74\u4e0b\u534a\u671f\uff09\u304b\u308946.4%\uff082020\u5e74\u4e0b\u534a\u671f\uff09\u3078\u3068\u6539\u5584\u304c\u898b\u3089\u308c\u307e\u3057\u305f\u304c\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u5e73\u5747\u306e62.9%\u3068\u6bd4\u8f03\u3059\u308b\u3068\u5927\u5e45\u306b\u4f4e\u3044\u6c34\u6e96\u306b\u3068\u3069\u307e\u3063\u3066\u3044\u307e\u3059\u300250%\u3092\u4e0b\u56de\u3063\u305f\u306e\u306f\u65e5\u672c\u306e\u307f\u3067\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u3001\u30e2\u30d0\u30a4\u30eb\u3068\u3082\u306b\u65e5\u672c\u306e\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306e\u4f4e\u3055\u304c\u969b\u7acb\u3064\u7d50\u679c\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u65e5\u672c\u306e\u30c7\u30b9\u30af\u30c8\u30c3\u30d7 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306e\u30bf\u30a4\u30e0\u30a4\u30f3\u30d3\u30e5\u30fc\u306f23.53\u79d2\u3067\u3001\u524d\u5e74\u540c\u671f\u306e21.95\u79d2\u304b\u3089\u82e5\u5e72\u4f38\u3073\u307e\u3057\u305f\u3002\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6 \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306f2019\u5e74\u4e0b\u534a\u671f\u306e16.6\u79d2\u304b\u308914.72\u79d2\u3068\u3001\u9006\u306b\u77ed\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u3067\u3082\u30e2\u30d0\u30a4\u30eb\u3067\u30a6\u30a7\u30d6\u3067\u3082\u3001\u65e5\u672c\u306e\u30bf\u30a4\u30e0\u30a4\u30f3\u30d3\u30e5\u30fc\u306f\u30b0\u30ed\u30fc\u30d0\u30eb\u306e\u5e73\u5747\u5024\u3068\u307b\u307c\u540c\u7a0b\u5ea6\u3067\u3059\u3002<\/p>\n<h2 id=\"4\"><strong>\uff14\uff0e<\/strong>\u30a2\u30c9\u30d9\u30ea\u5bfe\u7b56\u304c\u9045\u308c\u308b\u65e5\u672c\u306f\u4e16\u754c\u304b\u3089\u72d9\u308f\u308c\u3066\u3044\u308b\uff01<img decoding=\"async\" style=\"width: 600px;\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/2H2020MQR_JPStats.png\" alt=\"\"><\/h2>\n<p>\u3053\u3053\u307e\u3067\u898b\u3066\u304d\u305f\u3088\u3046\u306b\u3001\u65e5\u672c\u306f\u3069\u306e\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u6307\u6a19\u3082\u4e16\u754c\u3068\u6bd4\u8f03\u3057\u3066\u4f4e\u3044\u6c34\u6e96\u306b\u3042\u308a\u307e\u3059\u3002\u5404\u6307\u6a19\u3068\u30822018\u5e74\u4e0b\u534a\u671f\u306b\u4e00\u5ea6\u6539\u5584\u306e\u5146\u3057\u304c\u898b\u3048\u305f\u3082\u306e\u306e\u3001\u305d\u306e\u5f8c\u3075\u305f\u305f\u3073\u60aa\u5316\u3002\u540c\u671f\u9593\u306b\u4e16\u754c\u5404\u56fd\u304c\u30a2\u30c9\u30d9\u30ea\u5bfe\u7b56\u3092\u63a8\u3057\u9032\u3081\u3066\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u3092\u6539\u5584\u3055\u305b\u305f\u306e\u306b\u5bfe\u3057\u3001\u65e5\u672c\u306f\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3001\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u3068\u3082\u306b\u660e\u3089\u304b\u306a\u60aa\u5316\u50be\u5411\u304c\u7d9a\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6642\u7cfb\u5217\u3067\u306e\u63a8\u79fb\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u3068\u306e\u6bd4\u8f03\u306b\u3064\u3044\u3066\u306f\u5225\u9014\u8a73\u3057\u304f\u89e3\u8aac\u3059\u308b\u4e88\u5b9a\u3067\u3059\u3002<\/p>\n<p>\u65e5\u672c\u306f\u4e16\u754c\u3067\u6700\u3082\u5e83\u544a\u6295\u8cc7\u984d\u306e\u5927\u304d\u3044\u56fd\u306e\u4e00\u3064\u3067\u3059\u3002\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u5bfe\u7b56\u306e\u5c0e\u5165\u306f\u30a2\u30e1\u30ea\u30ab\u3084\u30e8\u30fc\u30ed\u30c3\u30d1\u8af8\u56fd\u3068\u6bd4\u8f03\u3059\u308b\u3068\u5727\u5012\u7684\u306b\u4f4e\u3044\u6c34\u6e96\u306b\u3068\u3069\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u7279\u306b\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306b\u3088\u3063\u3066\u91d1\u5132\u3051\u3092\u3057\u3088\u3046\u3068\u3059\u308b\u4e0d\u6b63\u696d\u8005\u306b\u3068\u3063\u3066\u300c\u72d9\u3063\u3066\u304f\u3060\u3055\u3044\u300d\u3068\u8a00\u3063\u3066\u3044\u308b\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002 \u305c\u3072MQR\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3001\u307e\u305a\u306f\u65e5\u672c\u306e\u73fe\u72b6\u3092\u3054\u81ea\u8eab\u306e\u76ee\u3067\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n<h4 id=\"mqr\">\u300a\u53c2\u8003\uff1a\u305d\u306e\u4ed6\u306e\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3 \u30ec\u30dd\u30fc\u30c8\u300b<\/h4>\n<ul>\n<li><a href=\"https:\/\/go.integralads.com\/glb-mqr-2020-h2.html\">\u4e16\u754c\u5404\u56fd\u306e2021\u5e74\u4e0b\u534a\u671f\u7248<\/a><\/li>\n<li><a href=\"https:\/\/integralads.com\/jp\/insider\/h1-2020-media-quality-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">2020\u5e74\u4e0a\u534a\u671f\u7248<\/a><\/li>\n<li><a href=\"https:\/\/integralads.com\/jp\/insider\/jp-h2-2019-media-quality-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">2019\u5e74\u4e0b\u534a\u671f\u7248<\/a><\/li>\n<\/ul>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS \u304c\u534a\u5e74\u306b\u4e00\u5ea6\u767a\u8868\u3057\u3066\u3044\u308b\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u6307\u6a19\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ec\u30dd\u30fc\u30c8\u300e\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3 \u30ec\u30dd\u30fc\u30c8\uff08MQR\uff09 2020\u5e74\u4e0b\u534a\u671f\u7248\u300f\u3092\u516c\u958b\u3057\u307e\u3057\u305f\u3002<br \/>\n\u6b8b\u5ff5\u306a\u3053\u3068\u306b\u3001\u4eca\u56de\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u65e5\u672c\u306e\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306f\u4e16\u754c\u6700\u4f4e\u30ec\u30d9\u30eb\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002\u3053\u3053\u3067\u306f\u30dd\u30a4\u30f3\u30c8\u3092\u7d5e\u3063\u3066\u4eca\u56de\u306e\u30ec\u30dd\u30fc\u30c8\u306e\u5185\u5bb9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<br \/>\n\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u65e5\u672c\u306e\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u54c1\u8cea\u3092\u793a\u3059\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306e\u5404\u6307\u6a19\u3092\u3001\u7aef\u672b\uff08\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\/\u30e2\u30d0\u30a4\u30eb\/CTV\uff09\u3001\u74b0\u5883\uff08\u30a6\u30a7\u30d6\u30d6\u30e9\u30a6\u30b6\/\u30a2\u30d7\u30ea\uff09\u3001\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\uff08\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\/\u52d5\u753b\uff09\u5225\u306b\u3001\u4e16\u754c20\u30ab\u56fd\u306e\u30c7\u30fc\u30bf\u3068\u3068\u3082\u306b\u3054\u78ba\u8a8d\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":306544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[366,407,360,352],"tags":[345],"class_list":["post-306607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-jp","category-407","category-viewability-jp","category-brand-safety-suitability-jp","tag-345"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3 \u30ec\u30dd\u30fc\u30c82020\u5e74\u4e0b\u534a\u671f\u7248 \u516c\u958b - IAS Insider<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/jp\/insider\/2h-2020-mqr-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3 \u30ec\u30dd\u30fc\u30c82020\u5e74\u4e0b\u534a\u671f\u7248 \u516c\u958b\" \/>\n<meta property=\"og:description\" content=\"IAS \u304c\u534a\u5e74\u306b\u4e00\u5ea6\u767a\u8868\u3057\u3066\u3044\u308b\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u6307\u6a19\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ec\u30dd\u30fc\u30c8\u300e\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3 \u30ec\u30dd\u30fc\u30c8\uff08MQR\uff09 2020\u5e74\u4e0b\u534a\u671f\u7248\u300f\u3092\u516c\u958b\u3057\u307e\u3057\u305f\u3002 \u6b8b\u5ff5\u306a\u3053\u3068\u306b\u3001\u4eca\u56de\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u65e5\u672c\u306e\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306f\u4e16\u754c\u6700\u4f4e\u30ec\u30d9\u30eb\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002\u3053\u3053\u3067\u306f\u30dd\u30a4\u30f3\u30c8\u3092\u7d5e\u3063\u3066\u4eca\u56de\u306e\u30ec\u30dd\u30fc\u30c8\u306e\u5185\u5bb9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002 \u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u65e5\u672c\u306e\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u54c1\u8cea\u3092\u793a\u3059\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306e\u5404\u6307\u6a19\u3092\u3001\u7aef\u672b\uff08\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\/\u30e2\u30d0\u30a4\u30eb\/CTV\uff09\u3001\u74b0\u5883\uff08\u30a6\u30a7\u30d6\u30d6\u30e9\u30a6\u30b6\/\u30a2\u30d7\u30ea\uff09\u3001\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\uff08\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\/\u52d5\u753b\uff09\u5225\u306b\u3001\u4e16\u754c20\u30ab\u56fd\u306e\u30c7\u30fc\u30bf\u3068\u3068\u3082\u306b\u3054\u78ba\u8a8d\u3044\u305f\u3060\u3051\u307e\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/jp\/insider\/2h-2020-mqr-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-21T01:34:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-15T11:29:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/2h2020MediaQualityReport_Cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1263\" \/>\n\t<meta property=\"og:image:height\" content=\"712\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/jp\/insider\/2h-2020-mqr-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/jp\/insider\/2h-2020-mqr-2\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3 \u30ec\u30dd\u30fc\u30c82020\u5e74\u4e0b\u534a\u671f\u7248 \u516c\u958b\",\"datePublished\":\"2021-04-21T01:34:00+00:00\",\"dateModified\":\"2024-10-15T11:29:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/jp\/insider\/2h-2020-mqr-2\/\"},\"wordCount\":4,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/jp\/insider\/2h-2020-mqr-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/2h2020MediaQualityReport_Cover.png\",\"keywords\":[\"\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3\u30ec\u30dd\u30fc\u30c8\"],\"articleSection\":[\"\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\",\"\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\",\"\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\",\"\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\uff06\u9069\u5408\u6027\"],\"inLanguage\":\"ja-JP\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/jp\/insider\/2h-2020-mqr-2\/\",\"url\":\"https:\/\/integralads.com\/jp\/insider\/2h-2020-mqr-2\/\",\"name\":\"\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3 \u30ec\u30dd\u30fc\u30c82020\u5e74\u4e0b\u534a\u671f\u7248 \u516c\u958b - IAS Insider\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/integralads.com\/jp\/insider\/2h-2020-mqr-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/jp\/insider\/2h-2020-mqr-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/2h2020MediaQualityReport_Cover.png\",\"datePublished\":\"2021-04-21T01:34:00+00:00\",\"dateModified\":\"2024-10-15T11:29:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/integralads.com\/jp\/insider\/2h-2020-mqr-2\/#breadcrumb\"},\"inLanguage\":\"ja-JP\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/integralads.com\/jp\/insider\/2h-2020-mqr-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ja-JP\",\"@id\":\"https:\/\/integralads.com\/jp\/insider\/2h-2020-mqr-2\/#primaryimage\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/2h2020MediaQualityReport_Cover.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/2h2020MediaQualityReport_Cover.png\",\"width\":1263,\"height\":712},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/integralads.com\/jp\/insider\/2h-2020-mqr-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/integralads.com\/jp\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3 \u30ec\u30dd\u30fc\u30c82020\u5e74\u4e0b\u534a\u671f\u7248 \u516c\u958b\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/integralads.com\/#website\",\"url\":\"https:\/\/integralads.com\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/integralads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja-JP\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/integralads.com\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\/\/integralads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja-JP\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja-JP\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\/\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\/\/integralads.com\/jp\/insider\/author\/ias2023\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3 \u30ec\u30dd\u30fc\u30c82020\u5e74\u4e0b\u534a\u671f\u7248 \u516c\u958b - IAS Insider","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/jp\/insider\/2h-2020-mqr-2\/","og_locale":"en_US","og_type":"article","og_title":"\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3 \u30ec\u30dd\u30fc\u30c82020\u5e74\u4e0b\u534a\u671f\u7248 \u516c\u958b","og_description":"IAS \u304c\u534a\u5e74\u306b\u4e00\u5ea6\u767a\u8868\u3057\u3066\u3044\u308b\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u6307\u6a19\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ec\u30dd\u30fc\u30c8\u300e\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3 \u30ec\u30dd\u30fc\u30c8\uff08MQR\uff09 2020\u5e74\u4e0b\u534a\u671f\u7248\u300f\u3092\u516c\u958b\u3057\u307e\u3057\u305f\u3002 \u6b8b\u5ff5\u306a\u3053\u3068\u306b\u3001\u4eca\u56de\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u65e5\u672c\u306e\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306f\u4e16\u754c\u6700\u4f4e\u30ec\u30d9\u30eb\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002\u3053\u3053\u3067\u306f\u30dd\u30a4\u30f3\u30c8\u3092\u7d5e\u3063\u3066\u4eca\u56de\u306e\u30ec\u30dd\u30fc\u30c8\u306e\u5185\u5bb9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002 \u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u65e5\u672c\u306e\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u54c1\u8cea\u3092\u793a\u3059\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306e\u5404\u6307\u6a19\u3092\u3001\u7aef\u672b\uff08\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\/\u30e2\u30d0\u30a4\u30eb\/CTV\uff09\u3001\u74b0\u5883\uff08\u30a6\u30a7\u30d6\u30d6\u30e9\u30a6\u30b6\/\u30a2\u30d7\u30ea\uff09\u3001\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\uff08\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\/\u52d5\u753b\uff09\u5225\u306b\u3001\u4e16\u754c20\u30ab\u56fd\u306e\u30c7\u30fc\u30bf\u3068\u3068\u3082\u306b\u3054\u78ba\u8a8d\u3044\u305f\u3060\u3051\u307e\u3059\u3002","og_url":"https:\/\/integralads.com\/jp\/insider\/2h-2020-mqr-2\/","og_site_name":"Integral Ad Science","article_published_time":"2021-04-21T01:34:00+00:00","article_modified_time":"2024-10-15T11:29:26+00:00","og_image":[{"width":1263,"height":712,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/2h2020MediaQualityReport_Cover.png","type":"image\/png"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/jp\/insider\/2h-2020-mqr-2\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/jp\/insider\/2h-2020-mqr-2\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3 \u30ec\u30dd\u30fc\u30c82020\u5e74\u4e0b\u534a\u671f\u7248 \u516c\u958b","datePublished":"2021-04-21T01:34:00+00:00","dateModified":"2024-10-15T11:29:26+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/jp\/insider\/2h-2020-mqr-2\/"},"wordCount":4,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/jp\/insider\/2h-2020-mqr-2\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/2h2020MediaQualityReport_Cover.png","keywords":["\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3\u30ec\u30dd\u30fc\u30c8"],"articleSection":["\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9","\u30d4\u30c3\u30af\u30a2\u30c3\u30d7","\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3","\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\uff06\u9069\u5408\u6027"],"inLanguage":"ja-JP"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/jp\/insider\/2h-2020-mqr-2\/","url":"https:\/\/integralads.com\/jp\/insider\/2h-2020-mqr-2\/","name":"\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3 \u30ec\u30dd\u30fc\u30c82020\u5e74\u4e0b\u534a\u671f\u7248 \u516c\u958b - IAS Insider","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/jp\/insider\/2h-2020-mqr-2\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/jp\/insider\/2h-2020-mqr-2\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/2h2020MediaQualityReport_Cover.png","datePublished":"2021-04-21T01:34:00+00:00","dateModified":"2024-10-15T11:29:26+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/jp\/insider\/2h-2020-mqr-2\/#breadcrumb"},"inLanguage":"ja-JP","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/jp\/insider\/2h-2020-mqr-2\/"]}]},{"@type":"ImageObject","inLanguage":"ja-JP","@id":"https:\/\/integralads.com\/jp\/insider\/2h-2020-mqr-2\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/2h2020MediaQualityReport_Cover.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/2h2020MediaQualityReport_Cover.png","width":1263,"height":712},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/jp\/insider\/2h-2020-mqr-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/jp\/"},{"@type":"ListItem","position":2,"name":"\u30e1\u30c7\u30a3\u30a2\u30af\u30aa\u30ea\u30c6\u30a3 \u30ec\u30dd\u30fc\u30c82020\u5e74\u4e0b\u534a\u671f\u7248 \u516c\u958b"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja-JP"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"ja-JP","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"ja-JP","@id":"https:\/\/integralads.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/jp\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/jp\/wp-json\/wp\/v2\/posts\/306607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/jp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/jp\/wp-json\/wp\/v2\/comments?post=306607"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/jp\/wp-json\/wp\/v2\/posts\/306607\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/jp\/wp-json\/wp\/v2\/media\/306544"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/jp\/wp-json\/wp\/v2\/media?parent=306607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/jp\/wp-json\/wp\/v2\/categories?post=306607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/jp\/wp-json\/wp\/v2\/tags?post=306607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}