{"id":306608,"date":"2021-04-03T15:20:00","date_gmt":"2021-04-03T15:20:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/%e3%83%97%e3%83%ad%e3%82%b0%e3%83%a9%e3%83%9e%e3%83%86%e3%82%a3%e3%83%83%e3%82%af%e5%ba%83%e5%91%8a%e3%82%92%e6%88%90%e5%8a%9f%e3%81%95%e3%81%9b%e3%82%8b%e3%82%b3%e3%83%84%e3%82%92ias%e3%81%ae\/"},"modified":"2023-08-10T13:02:39","modified_gmt":"2023-08-10T13:02:39","slug":"%e3%83%97%e3%83%ad%e3%82%b0%e3%83%a9%e3%83%9e%e3%83%86%e3%82%a3%e3%83%83%e3%82%af%e5%ba%83%e5%91%8a%e3%82%92%e6%88%90%e5%8a%9f%e3%81%95%e3%81%9b%e3%82%8b%e3%82%b3%e3%83%84%e3%82%92ias%e3%81%ae","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/%e3%83%97%e3%83%ad%e3%82%b0%e3%83%a9%e3%83%9e%e3%83%86%e3%82%a3%e3%83%83%e3%82%af%e5%ba%83%e5%91%8a%e3%82%92%e6%88%90%e5%8a%9f%e3%81%95%e3%81%9b%e3%82%8b%e3%82%b3%e3%83%84%e3%82%92ias%e3%81%ae\/","title":{"rendered":"\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3092\u6210\u529f\u3055\u305b\u308b\u30b3\u30c4\u3092IAS\u306e\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u304c\u89e3\u8aac"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Akshay Bhattacharjee \u304c\u89e3\u8aac\uff01\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u529f\u306b\u5fc5\u8981\u306a\u3053\u3068\u3068\u306f\uff1f<\/strong><\/h2>\n\n\n\n<p>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u3068\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u304a\u3051\u308b\u53d6\u5f15\u5f62\u614b\u306e\u4e00\u3064\u3067\u3059\u3002\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5e83\u544a\u67a0\u306e\u5165\u672d\u3092\u81ea\u52d5\u7684\u306b\u884c\u3044\u3001\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u4ed5\u7d44\u307f\u306e\u3053\u3068\u3067\u3001\u300c\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30d0\u30a4\u30a4\u30f3\u30b0\uff08\u81ea\u52d5\u8cb7\u4ed8\uff09\u300d\u3084\u300c\u904b\u7528\u578b\u5e83\u544a\u300d\u3068\u547c\u3070\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u300d\u3002\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u5c0e\u5165\u304c\u3082\u3063\u3068\u3082\u9032\u3093\u3067\u3044\u308b\u306e\u306f\u30a2\u30e1\u30ea\u30ab\u3067\u3059\u304c\u3001\u65e5\u672c\u3067\u3082\u8fd1\u5e74\u5c0e\u5165\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002\u4eca\u5f8c\u8033\u306b\u3059\u308b\u6a5f\u4f1a\u3082\u5897\u3048\u3066\u3044\u304f\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u307e\u3059\u306e\u3067\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u643a\u308f\u308b\u4eba\u306a\u3089\u899a\u3048\u3066\u304d\u305f\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3092\u6d3b\u7528\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u30b3\u30c4\u3092\u3001IAS&nbsp; EMEA\u5730\u57df\u62c5\u5f53\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3 \u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8Akshay Bhattacharjee \u304c\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u52d5\u753b\u306e\u4e0b\u306b\u82f1\u8a9e\u306e\u66f8\u304d\u8d77\u3053\u3057\u3068\u65e5\u672c\u8a9e\u8a33\u3092\u3054\u7528\u610f\u3057\u307e\u3057\u305f\u306e\u3067\u3001\u82f1\u8a9e\u306e\u30b9\u30ad\u30eb\u30a2\u30c3\u30d7\u3092\u76ee\u6307\u3059\u65b9\u3082\u305c\u3072\u30ea\u30b9\u30cb\u30f3\u30b0\u306b\u30c1\u30e3\u30ec\u30f3\u30b8\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u306d\uff01<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Trust in Programmatic - IAS Faces Behind the Tech\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/7-LoI9b3tTI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Hi everyone, I am Akshay Bhattacharjee, the Programmatic Solution Specialist at IAS EMEA and based in Berlin.<\/p>\n\n\n\n<p>For those of you who are unfamiliar with integral ad science, we are the global leaders in this lab verification. We identify the best possible media for our clients and partners and in my role, I am the first point of contact for all inquiries regarding verification and programmatic.<\/p>\n\n\n\n<p>\u7686\u3055\u3093\u3001\u3053\u3093\u306b\u3061\u306f\u3002\u79c1\u306f\u30a2\u30af\u30b7\u30e3\u30a4\u30fb\u30d0\u30bf\u30c1\u30e3\u30eb\u30b8\u30fc\uff08Akshay Bhattacharjee\uff09\u3001IAS\u306eEMEA\u5730\u57df\u3092\u62c5\u5f53\u3059\u308b\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u3067\u3059\u3002\u30d9\u30eb\u30ea\u30f3\u3092\u62e0\u70b9\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>Integral Ad Science (\u30a4\u30f3\u30c6\u30b0\u30e9\u30eb\u30a2\u30c9\u30b5\u30a4\u30a8\u30f3\u30b9\u3001IAS) \u306e\u3053\u3068\u3092\u3054\u5b58\u3058\u306a\u3044\u65b9\u306e\u305f\u3081\u306b\u8aac\u660e\u3057\u307e\u3059\u3068\u3001\u79c1\u305f\u3061\u306f\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3051\u308b\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30fc\u30c0\u30fc\u3067\u3059\u3002IAS\u306f\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3084\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u7686\u69d8\u306b\u3068\u3063\u3066\u6700\u826f\u306e\u30e1\u30c7\u30a3\u30a2\u3092\u9078\u5b9a\u3057\u307e\u3059\u3002\u305d\u306e\u4e2d\u3067\u3001\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3084\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306b\u95a2\u3059\u308b\u3042\u3089\u3086\u308b\u8cea\u554f\u306e\u6700\u521d\u306e\u7a93\u53e3\u3068\u306a\u308b\u306e\u304c\u79c1\u306e\u4ed5\u4e8b\u3067\u3059\u3002<\/p>\n\n\n\n<p>The emergence of programmatic advertising has created a huge opportunity for digital marketers to effectively reach their ideal customers thereby enabling advertisers to bid on placements within milliseconds.<\/p>\n\n\n\n<p>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u53f0\u982d\u306f\u3001\u7406\u60f3\u3068\u3059\u308b\u5ba2\u5c64\u306b\u52b9\u7387\u7684\u306b\u30ea\u30fc\u30c1\u3067\u304d\u3001\u5e83\u544a\u4e3b\u306b\u3088\u308b\u30d7\u30ec\u30fc\u30b9\u30e1\u30f3\u30c8\u3078\u306e\u5165\u672d\u304c\u77ac\u6642\u306b\u53ef\u80fd\u306b\u306a\u308b\u306a\u3069\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u5927\u304d\u306a\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u3092\u751f\u307f\u51fa\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>Now, although the automation and efficiency benefits are quite clear, programmatic can still present some challenges.<\/p>\n\n\n\n<p>\u81ea\u52d5\u5316\u3084\u52b9\u7387\u5316\u306b\u3088\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u4eca\u65e5\u3067\u306f\u5f53\u305f\u308a\u524d\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3064\u3044\u3066\u306f\u3001\u307e\u3060\u8ab2\u984c\u304c\u6b8b\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>Traditionally, programmatic has provided limited visibility into the supply chain and thereby led advertisers to trust that their budgets are being handled responsibly.&nbsp; Additionally, a recent study by PWC and ISBA from the UK highlighted the fact that 15% of digital ad spend from advertisers just disappears within the programmatic supply chain.<\/p>\n\n\n\n<p>\u3053\u308c\u307e\u3067\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306b\u304a\u3051\u308b\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u306e\u30d3\u30b8\u30d3\u30ea\u30c6\u30a3\u306f\u9650\u5b9a\u7684\u3067\u3042\u3063\u305f\u305f\u3081\u3001\u5e83\u544a\u4e3b\u306f\u3001\u8cac\u4efb\u3092\u6301\u3063\u3066\u4e88\u7b97\u304c\u4f7f\u308f\u308c\u3066\u3044\u308b\u3068\u4fe1\u983c\u3059\u308b\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u307e\u305f\u3001\u82f1\u56fd\u306e PWC \u3068 ISBA \u304c\u5b9f\u65bd\u3057\u305f\u6700\u8fd1\u306e\u8abf\u67fb\u3067\u306f\u3001\u5e83\u544a\u4e3b\u304c\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u4f7f\u3063\u305f\u8cbb\u7528\u306e\u3046\u306115\uff05\u304c\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af \u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u4e2d\u3067\u8ffd\u8de1\u3067\u304d\u306a\u3044\u4e0d\u660e\u306a\u30b3\u30b9\u30c8\u3068\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>So, marketers today are looking for ways to ensure that their programmatic budgets are as effective as possible and thereby bridging the transparency gap and maintaining control of their budget every step of the way. So, with these perceived obstacles, how can one really trust programmatic, right? Well across the board, advertisers can look for a certain level of transparency by using ad verification technology. And to increase the trust and transparency in programmatic campaigns IAS is monitoring solutions, analyzing key media quality factors such as viewability, invalid traffic, brand safety, and brand suitability. So, these IAS pre-bid segments are integrated nearly in every DSP and this helps advertisers to avoid bidding on risky impressions and also the ability to actually contextually target relevant placements as well.<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u3001\u3044\u307e\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u6a21\u7d22\u3057\u3066\u3044\u308b\u306e\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u4e88\u7b97\u304c\u53ef\u80fd\u306a\u9650\u308a\u52b9\u679c\u7684\u306b\u4f7f\u7528\u3055\u308c\u3001\u900f\u660e\u6027\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u3001\u3042\u3089\u3086\u308b\u6bb5\u968e\u3067\u4e88\u7b97\u3092\u7ba1\u7406\u3067\u304d\u308b\u78ba\u5b9f\u306a\u65b9\u6cd5\u3067\u3059\u3002\u3053\u3046\u3044\u3063\u305f\u8ab2\u984c\u3092\u62b1\u3048\u3066\u3044\u308b\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306b\u5bfe\u3057\u3001\u305d\u306e\u6709\u52b9\u6027\u3092\u4fe1\u983c\u3059\u308b\u3053\u3068\u306f\u96e3\u3057\u3044\u3067\u3059\u3088\u306d\uff1f\u5e83\u544a\u4e3b\u306f\u307f\u306a\u3001\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u6280\u8853\u3092\u4f7f\u3063\u3066\u3001\u3042\u308b\u7a0b\u5ea6\u306e\u900f\u660e\u6027\u304c\u5f97\u3089\u308c\u308b\u3053\u3068\u3092\u671f\u5f85\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u3053\u3067 IAS \u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u304a\u3051\u308b\u4fe1\u983c\u3084\u900f\u660e\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3001\u4e0d\u6b63\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3001\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u3068\u3044\u3063\u305f\u4e3b\u8981\u306a\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u8981\u56e0\u3092\u5206\u6790\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a IAS \u306e\u30d7\u30ec\u30ec\u30d3\u30c3\u30c9\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u307b\u3068\u3093\u3069\u3059\u3079\u3066\u306e\u30c7\u30de\u30f3\u30c9\u30b5\u30a4\u30c9 \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08DSP\uff09\u306b\u7d71\u5408\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u5e83\u544a\u4e3b\u306b\u3088\u308b\u30ea\u30b9\u30af\u306e\u3042\u308b\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3078\u306e\u5165\u672d\u3092\u9632\u304e\u3001\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u306b\u5373\u3057\u305f\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30d7\u30ec\u30fc\u30b9\u30e1\u30f3\u30c8\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u4e00\u5f79\u8cb7\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>In further efforts to promote trust and close the transparency gap, IAS formed an exclusive partnership with Amino Payments creating a total visibility solution that provides programmatic supply part transparency with real-time financial reporting.<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u3001\u900f\u660e\u6027\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b\u305f\u3081\u306e\u3055\u3089\u306a\u308b\u53d6\u308a\u7d44\u307f\u3068\u3057\u3066\u3001IAS \u306f Amino Payments \u793e\u3068\u72ec\u5360\u7684\u696d\u52d9\u63d0\u643a\u3092\u7d50\u3073\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u8ca1\u52d9\u5831\u544a\u306b\u3088\u308a\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af \u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u900f\u660e\u5316\u3092\u5b9f\u73fe\u3059\u308b\u3001\u30c8\u30fc\u30bf\u30eb \u30d3\u30b8\u30d3\u30ea\u30c6\u30a3 \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u958b\u767a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>Advertisers see not only the wasted percent of media across programmatic buys, but also the resulting financial impact, thereby allowing advertisers to optimize their campaigns towards cost efficiency and quality media.<\/p>\n\n\n\n<p>\u5e83\u544a\u4e3b\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u53d6\u5f15\u306b\u304a\u3044\u3066\u52b9\u679c\u304c\u5f97\u3089\u308c\u306a\u304b\u3063\u305f\u30e1\u30c7\u30a3\u30a2\u306e\u6bd4\u7387\u3060\u3051\u3067\u306a\u304f\u3001\u6700\u7d42\u7684\u306a\u8ca1\u52d9\u7684\u52b9\u679c\u3082\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30b3\u30b9\u30c8\u52b9\u7387\u304c\u826f\u304f\u3001\u54c1\u8cea\u306e\u9ad8\u3044\u30e1\u30c7\u30a3\u30a2\u306b\u5bfe\u3057\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>No matter if you&#8217;re a buyer or a seller, you need sophisticated technology for transparency into programmatic advertising. For more information, you can check out IAS&#8217;s programmatic capabilities or contact IAS via our website.<\/p>\n\n\n\n<p>\u5e83\u544a\u306e\u8cb7\u3044\u624b\u3001\u307e\u305f\u58f2\u308a\u624b\u306b\u3068\u3063\u3066\u3082\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306b\u304a\u3051\u308b\u900f\u660e\u6027\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u3001\u9ad8\u5ea6\u306a\u6280\u8853\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001IAS \u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af \u30b1\u30fc\u30d1\u30d3\u30ea\u30c6\u30a3\u3092\u3054\u89a7\u9802\u304f\u304b\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u7d4c\u7531\u3067 IAS \u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306b\u95a2\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u8a73\u3057\u304f\u306f\u3001IAS\u306e\u62c5\u5f53\u8005\/\u304a\u554f\u3044\u5408\u308f\u305b\u7a93\u53e3\u307e\u3067\u304a\u6c17\u8efd\u306b\u3054\u9023\u7d61\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/integralads.com\/jp\/contact-us\/\"><img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/contactusnow-760x151-1.png\" alt=\"\" class=\"wp-image-277479\"\/><\/a><\/figure>\n\n\n\n<p>\u300a\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\u300b<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"\/jp\/insider\/ias-acquires-amino\/\">Amino Payments\u793e\u8cb7\u53ce\u3067\u52a0\u901f\u3059\u308b\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u53d6\u5f15\u306e\u900f\u660e\u6027\u5411\u4e0a<\/a><\/li><li><a href=\"\/jp\/insider\/how-to-save-on-your-programmatic-spend\/\">\u5c0e\u5165\u4e8b\u4f8b\uff1a\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u4e88\u7b97\u309215%\u7bc0\u7d04<\/a><\/li><li><a href=\"\/jp\/insider\/webinar-on-demand-ttd-programmatic\/\">\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u62c5\u5f53\u8005\u306a\u3089\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u300c\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u300d\u306e\u57fa\u790e\u77e5\u8b58\u3068\u6d3b\u7528\u306e\u30e1\u30ea\u30c3\u30c8<\/a><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u63a8\u9032\u3059\u308bIAS\u306e\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb<\/h2>\n\n\n\n<p>\u3053\u3093\u306b\u3061\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u79c1\u305f\u3061\u306b\u3068\u3063\u3066\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30e9\u30a4\u30d5\u30e9\u30a4\u30f3\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30ea\u30e2\u30fc\u30c8\u30ef\u30fc\u30af\u3084\u3001\u679c\u3066\u3057\u306a\u304f\u7d9a\u304f\u3088\u3046\u306b\u611f\u3058\u3089\u308c\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u4f1a\u8b70\u306a\u3069\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u304a\u4e92\u3044\u304c\u96e2\u308c\u305f\u5834\u6240\u306b\u3044\u3066\u3082\u3064\u306a\u304c\u3063\u3066\u3044\u3089\u308c\u308b\u3088\u3046\u306b\u3057\u3066\u304f\u308c\u3066\u3044\u307e\u3059\u30022020\u5e74\u3001\u4e16\u754c\u306e\u5909\u5316\u306b\u4f34\u3044\u3001\u79c1\u305f\u3061\u306f\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u72b6\u6cc1\u304c\u5909\u5316\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u6d88\u8cbb\u8005\u306e\u8a8d\u8b58\u3084\u512a\u5148\u9806\u4f4d\u3082\u5927\u304d\u304f\u5909\u5316\u3059\u308b\u306e\u3092\u76ee\u306e\u5f53\u305f\u308a\u306b\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u304c\u65b0\u305f\u306a\u5909\u9769\u3092\u4fc3\u3059\u4e00\u65b9\u3067\u3001IAS\u3082\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u7d9a\u3051\u3066\u304d\u307e\u3057\u305f\u3002\u79c1\u305f\u3061\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u6280\u8853\u3092\u652f\u3048\u308b\u4eba\u3005\u306b\u3088\u3063\u3066\u652f\u3048\u3089\u308c\u3001\u63a8\u9032\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Faces Behind The Tech<\/h4>\n\n\n\n<p>Faces Behind The Tech 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\/>\n\u300c\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u300d\u3002\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u5c0e\u5165\u304c\u3082\u3063\u3068\u3082\u9032\u3093\u3067\u3044\u308b\u306e\u306f\u30a2\u30e1\u30ea\u30ab\u3067\u3059\u304c\u3001\u65e5\u672c\u3067\u3082\u8fd1\u5e74\u5c0e\u5165\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002\u4eca\u5f8c\u8033\u306b\u3059\u308b\u6a5f\u4f1a\u3082\u5897\u3048\u3066\u3044\u304f\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u307e\u3059\u306e\u3067\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u643a\u308f\u308b\u4eba\u306a\u3089\u899a\u3048\u3066\u304d\u305f\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3059\u3002\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3092\u6d3b\u7528\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u30b3\u30c4\u3092\u3001IAS  EMEA\u5730\u57df\u62c5\u5f53\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3 \u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8Akshay Bhattacharjee \u304c\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":306610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[342],"tags":[],"class_list":["post-306608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programmatic-jp"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3092\u6210\u529f\u3055\u305b\u308b\u30b3\u30c4\u3092IAS\u306e\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u304c\u89e3\u8aac - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/jp\/insider\/\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3092\u6210\u529f\u3055\u305b\u308b\u30b3\u30c4\u3092ias\u306e\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3092\u6210\u529f\u3055\u305b\u308b\u30b3\u30c4\u3092IAS\u306e\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u304c\u89e3\u8aac\" \/>\n<meta property=\"og:description\" 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