{"id":306611,"date":"2021-04-13T15:20:14","date_gmt":"2021-04-13T15:20:14","guid":{"rendered":"https:\/\/integralads.com\/insider\/three-metrics-of-media-quality\/"},"modified":"2023-08-10T12:56:40","modified_gmt":"2023-08-10T12:56:40","slug":"three-metrics-of-media-quality","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/three-metrics-of-media-quality\/","title":{"rendered":"\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306e\u4e09\u5927\u6307\u6a19 \u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3 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id=\"why\">\u305d\u3082\u305d\u3082\u306a\u305c\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u6307\u6a19\u304c\u91cd\u8981\u306a\u306e\u3067\u3057\u3087\u3046\uff1f<\/h2>\n\n\n\n<p>\u3044\u308f\u3086\u308b\u30de\u30b9\u30b3\u30df4\u5a92\u4f53\u3068\u547c\u3070\u308c\u308b\u65b0\u805e\u3001\u30c6\u30ec\u30d3\u3001\u96d1\u8a8c\u3001\u30e9\u30b8\u30aa\u3001\u305d\u3057\u3066\u5c4b\u5916\u5e83\u544a\u306a\u3069\u306f\u3001\u3069\u3046\u3044\u3046\u30b3\u30f3\u30c6\u30f3\u30c4\uff08\u5834\u6240\uff09\u306b\u3001\u3069\u3046\u3044\u3046\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u5e83\u544a\u304c\u63b2\u8f09\u3055\u308c\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u5bb9\u6613\u3067\u3057\u305f\u3002\u3055\u3089\u306bTVCM\u306a\u308915\u79d2\u308430\u79d2\u306e\u9577\u3055\u3067TV\u753b\u9762\u3092\u5360\u6709\u3057\u3066\u653e\u9001\u3055\u308c\u308b\u3001\u3068\u3044\u3063\u305f\u3088\u3046\u306b\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3082\u6c7a\u307e\u3063\u305f\u3082\u306e\u3067\u3057\u305f\u3002\u307e\u305f\u3001\u6642\u9593\u5e2f\u3084\u756a\u7d44\u306b\u3088\u3063\u3066\u653e\u9001\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u8996\u8074\u8005\u3092\u3042\u308b\u7a0b\u5ea6\u60f3\u5b9a\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/TraditionalMedia-760x255-1.png\" alt=\"\" class=\"wp-image-277519\"\/><\/figure><\/div>\n\n\n\n<p>\u3053\u308c\u306b\u5bfe\u3057\u3066\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u3001\u4e2d\u3067\u3082\u3068\u304f\u306b\u904b\u7528\u578b\u3068\u547c\u3070\u308c\u308b\u5e83\u544a\u306f\u3001\u5e83\u544a\u304c\u5b9f\u969b\u3069\u306e\u30b5\u30a4\u30c8\u306e\u3069\u306e\u30da\u30fc\u30b8\u306b\u8868\u793a\u3055\u308c\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u306e\u304c\u975e\u5e38\u306b\u56f0\u96e3\u3067\u3059\u3002\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306f\u591a\u5c90\u306b\u308f\u305f\u308a\u3001\u6d88\u8cbb\u8005\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u95b2\u89a7\u3059\u308b\u7aef\u672b\u3082\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u304b\u3089PC\u3001\u6700\u8fd1\u3067\u306fTV\u753b\u9762\u306a\u3069\u591a\u69d8\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3088\u3063\u3066\u306f\u5104\u5358\u4f4d\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u767a\u751f\u3057\u307e\u3059\u304b\u3089\u3001\u305d\u308c\u3089\u3092\u3059\u3079\u3066\u5236\u5fa1\u3059\u308b\u306e\u306f\u4e0d\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5f93\u6765\u578b\u306e\u5e83\u544a\u3067\u3042\u308c\u3070\u3001\u3053\u3046\u3057\u305f\u54c1\u8cea\u9762\u306e\u554f\u984c\u306f\u3042\u3089\u304b\u3058\u3081\u30af\u30ea\u30a2\u3055\u308c\u3066\u3044\u305f\u306e\u3067\u3001\u3042\u307e\u308a\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u3067\u306f\u3001\u5e83\u544a\u4e3b\u81ea\u3089\u3053\u3046\u3057\u305f\u8ab2\u984c\u3092\u628a\u63e1\u3057\u3001\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u6307\u6a19\u306f\u3001\u3053\u3046\u3057\u305f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u7279\u6709\u306e\u8ab2\u984c\u3092\u6570\u5024\u5316\u3057\u3066\u628a\u63e1\u3057\u3001\u9069\u5207\u306a\u5bfe\u7b56\u3092\u6253\u3064\u305f\u3081\u306e\u57fa\u790e\u30c7\u30fc\u30bf\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3000\u3000\u3000<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"viewability\">\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\uff1a\u5e83\u544a\u304c\u300c\u898b\u3089\u308c\u308b\u72b6\u614b\u306b\u3042\u3063\u305f\u304b\u300d<\/h2>\n\n\n\n<p>\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306b\u3064\u3044\u3066\u306f\u3001MRC\uff08Media Ratings Council\u3001\u30e1\u30c7\u30a3\u30a2\u8abf\u67fb\u4f1a\u793e\u306e\u76e3\u67fb\u3084\u8a8d\u5b9a\u5be9\u67fb\u3092\u884c\u306a\u3046\u30a2\u30e1\u30ea\u30ab\u306e\u696d\u754c\u56e3\u4f53\uff09\u304c\u660e\u78ba\u306a\u57fa\u6e96\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul 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class=\"wp-image-277493\"\/><\/figure><\/div>\n\n\n\n<p>\u5e83\u544a\u306e\u76ee\u7684\u306f\u3001\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u6d88\u8cbb\u8005\u306b\u5c4a\u3051\u308b\u3053\u3068\u3067\u3059\u3002\u305d\u308c\u304c\u305d\u3082\u305d\u3082\u898b\u3089\u308c\u308b\u72b6\u614b\u306b\u306a\u304b\u3063\u305f\u3068\u3057\u305f\u3089\u3001\u5e83\u544a\u3068\u3057\u3066\u306f\u5168\u304f\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u7acb\u6d3e\u306a\u30dd\u30b9\u30bf\u30fc\u3092\u4f5c\u3063\u3066\u3001\u8ab0\u3082\u7d76\u5bfe\u306b\u901a\u3089\u306a\u3044\u5eca\u4e0b\u306e\u958b\u304b\u305a\u306e\u90e8\u5c4b\u306e\u30c9\u30a2\u306e\u5185\u5074\u306b\u5f35\u308a\u4ed8\u3051\u3066\u304a\u304f\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002\u898b\u3089\u308c\u306a\u3044\u5e83\u544a\u306b\u610f\u5473\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u3000\u3000\u3000<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" 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class=\"wp-block-heading\" 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class=\"wp-image-277479\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u5e83\u544a\u304c\u914d\u4fe1\u307e\u305f\u306f\u8868\u793a\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u3092\u8a08\u6e2c\u3057\u3001\u30ea\u30b9\u30af\u3092\u9664\u5916\u3057\u3001\u5e83\u544a\u6295\u8cc7\u306e\u6700\u9069\u5316\u3068\u52b9\u679c\u306e\u6700\u5927\u5316\u3092\u5b9f\u73fe\u3059\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3067\u3059\u3002\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u3092\u8a08\u6e2c\u3059\u308b\u3068\u304d\u306b\u7528\u3044\u3089\u308c\u308b3\u3064\u306e\u6307\u6a19\u304c\u300c\u30d6\u30e9\u30f3\u30c9\u30ea\u30b9\u30af\u300d\u300c\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u300d\u305d\u3057\u3066\u300c\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u300d\u3067\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":306615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[414,366,360,352],"tags":[],"class_list":["post-306611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-jp","category-ad-fraud-jp","category-viewability-jp","category-brand-safety-suitability-jp"],"acf":[],"yoast_head":"<!-- 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