{"id":306619,"date":"2021-07-26T08:59:47","date_gmt":"2021-07-26T08:59:47","guid":{"rendered":"https:\/\/integralads.com\/insider\/%e5%b0%8e%e5%85%a5%e4%ba%8b%e4%be%8b%ef%bc%9abench-media%ef%bc%88%e3%82%aa%e3%83%bc%e3%82%b9%e3%83%88%e3%83%a9%e3%83%aa%e3%82%a2%ef%bc%89\/"},"modified":"2023-10-06T04:09:31","modified_gmt":"2023-10-06T04:09:31","slug":"casestudy_bench_media","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/casestudy_bench_media\/","title":{"rendered":"\u52d5\u753b\u5e83\u544a\u306e\u8996\u8074\u5b8c\u4e86\u7387\u309210%\u5411\u4e0a\u3055\u305b\u306a\u304c\u3089\u3001CPA\u306e19%\u524a\u6e1b\u3092\u9054\u6210\uff1a\u5c0e\u5165\u4e8b\u4f8b Bench Media\uff08\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\uff09"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"306619\" class=\"elementor elementor-306619\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-6e6f7eb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"92786\" data-id=\"6e6f7eb3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d8f0aef\" data-eae-slider=\"15027\" data-id=\"1d8f0aef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a3471d elementor-widget elementor-widget-text-editor\" data-id=\"7a3471d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>\u30af\u30c3\u30ad\u30fc\u306e\u5229\u7528\u5236\u9650\u304c\u8feb\u308b\u4e2d\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fc\u30af\u30c3\u30ad\u30fc\u4ee5\u5916\u306e\u52b9\u679c\u7684\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u624b\u6bb5\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u306f\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306e\u982d\u3092\u60a9\u307e\u305b\u7d9a\u3051\u3066\u3044\u308b\u8ab2\u984c\u3067\u3059\u3002<\/p>\n<p>\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc Bench Media \u793e\u3082\u4f8b\u5916\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u672c\u7a3f\u3067\u306f\u3001Bench Media \u793e\u304c IAS \u306e Context Control \u3092\u4f7f\u3063\u305f\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u8a2d\u5b9a\u3092\u6d3b\u7528\u3057\u3001\u3069\u306e\u3088\u3046\u306b\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3057\u3001\u671f\u5f85\u3092\u4e0a\u56de\u308b\u6210\u679c\u3092\u9054\u6210\u3067\u304d\u305f\u304b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u00a0<\/p>\n<h2>Bench Media \u793e\u306e\u8ab2\u984c\u3068\u53d6\u308a\u7d44\u307f<\/h2>\n<p>Bench Media \u793e\u306f\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3092\u62e0\u70b9\u3068\u3059\u308b\u72ec\u7acb\u7cfb\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4ee3\u7406\u5e97\u3067\u3059\u3002\u5f7c\u3089\u306e\u5f37\u307f\u306f\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u76ee\u7684\u9054\u6210\u306b\u8ca2\u732e\u3059\u308b\u305f\u3081\u3001\u73fe\u6642\u70b9\u3067\u5229\u7528\u53ef\u80fd\u306a\u591a\u69d8\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u70b9\u3002\u30af\u30c3\u30ad\u30fc\u306e\u5229\u7528\u304c\u5236\u9650\u3055\u308c\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u4eca\u3001Bench Media \u793e\u306f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u65b0\u305f\u306a\u4ee3\u66ff\u624b\u6bb5\u3092\u7a4d\u6975\u7684\u306b\u691c\u8a0e\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>Bench Media \u793e\u306f\u3001\u30a8\u30a2\u30b3\u30f3\u696d\u754c\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30e1\u30fc\u30ab\u30fc\u3001\u6559\u80b2\u6a5f\u95a2\u3001\u5927\u624b\u4f1a\u8a08\u4e8b\u52d9\u6240\u306e3\u793e\u3092\u5bfe\u8c61\u306b\u3001IAS\u3068\u5927\u624bDSP\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fb\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7528\u3044\u305f\u6bd4\u8f03\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002\u76ee\u7684\u306f\u3001\u3069\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u30b3\u30b9\u30c8\u52b9\u7387\u304c\u9ad8\u304f\u3001\u62e1\u5f35\u6027\u304c\u3042\u308a\u3001\u9ad8\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u767a\u63ee\u3059\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3057\u305f\u3002<\/p>\n<h2>\u00a0<\/h2>\n<h2>CPM\u3001CTR\u3001CPC\u304c\u3059\u3079\u306620%\u4ee5\u4e0a\u6539\u5584<\/h2>\n<p>\u6bd4\u8f03\u30c6\u30b9\u30c8\u306e\u7d50\u679c\u3001Bench Media \u793e\u306f\u3001IAS \u306eContext Control\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u3001\u7b2c\u4e09\u8005\u30af\u30c3\u30ad\u30fc\u3092\u4f7f\u7528\u305b\u305a\u306b\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u95a2\u9023\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u3066\u4e88\u60f3\u3092\u4e0a\u56de\u308b\u7d50\u679c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u6bd4\u8f03\u30c6\u30b9\u30c8\u3092\u884c\u3063\u305f3\u793e\u306e\u3046\u3061\u30a8\u30a2\u30b3\u30f3\u696d\u754c\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30e1\u30fc\u30ab\u30fc\u306e\u7d50\u679c\u3067\u3059\u3002<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/08\/BenchMediaCaseStudyStats1.png\" alt=\"\" width=\"600\" height=\"212\" \/><\/p>\n<p>CPC\u304c23%\u3001CPC\u306b\u81f3\u3063\u3066\u306f36%\u306e\u524a\u6e1b\u306b\u6210\u529f\u3057\u305f\u3060\u3051\u3067\u306a\u304f\u3001CTR\u308221%\u5411\u4e0a\u3059\u308b\u3068\u3044\u3046\u9a5a\u304f\u3079\u304d\u7d50\u679c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u6cbf\u3063\u3066\u9069\u5207\u306a\u914d\u4fe1\u9762\u306b\u5e83\u544a\u3092\u8868\u793a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u52b9\u7387\u306e\u5411\u4e0a\u3060\u3051\u3067\u306a\u304f\u3001\u52b9\u679c\u3082\u5927\u5e45\u306b\u30a2\u30c3\u30d7\u3059\u308b\u3053\u3068\u304c\u8a3c\u660e\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u307e\u305f\u3001\u540c\u3058\u304f\u30c6\u30b9\u30c8\u306b\u53c2\u52a0\u3057\u305f\u6559\u80b2\u6a5f\u95a2\u3067\u306f\u3001\u52d5\u753b\u8cc7\u6599\u5b8c\u4e86\u7387\u304c10%\u5411\u4e0a\u3057\u307e\u3057\u305f\u3002\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u6cbf\u3063\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u308b\u3053\u3068\u3067\u3001\u52d5\u753b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3078\u306e\u6ce8\u76ee\u5ea6\u304c\u9ad8\u307e\u308a\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u8208\u5473\u95a2\u5fc3\u304c\u9ad8\u3044\u72b6\u614b\u3067\u52d5\u753b\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3042\u308bNPO\u56e3\u4f53\u3067\u306f\u3001CPA\u309219%\u524a\u6e1b\u3059\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002\u6d88\u8cbb\u8005\u304c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3059\u308b\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u3001\u6587\u8108\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3057\u305f\u7d50\u679c\u3001\u30b3\u30b9\u30c8\u52b9\u7387\u3082\u5927\u5e45\u306b\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u306e\u3067\u3059\u3002<\/p>\n<p>\u00a0<\/p>\n<h2>IAS \u306e Context Control \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u7279\u5fb4<\/h2>\n<p>Bench Media\u793e\u306e\u4f8b\u3067\u898b\u305f\u3088\u3046\u306b\u3001IAS \u306e Context Control \u306f\u975e\u5e38\u306b\u52b9\u7387\u7684\u3067\u52b9\u679c\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u696d\u754c\u6700\u9ad8\u30ec\u30d9\u30eb\u306e\u30bb\u30de\u30f3\u30c6\u30a3\u30c3\u30af\u30fb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3092\u4f7f\u7528\u3057\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6b63\u78ba\u306a\u5206\u985e\u3092\u5927\u898f\u6a21\u306a\u30b9\u30b1\u30fc\u30eb\u3067\u5b9f\u73fe\u53ef\u80fd\u306b<\/li>\n<li>\u60c5\u7dd2\uff08\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\uff09\u3084\u611f\u60c5\uff08\u30a8\u30e2\u30fc\u30b7\u30e7\u30f3\uff09\u306e\u691c\u51fa\u306b\u3088\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u3088\u308a\u6df1\u3044\u89e3\u6790\u3068\u5206\u985e\u3092\u5b9f\u73fe<\/li>\n<li>200\u4ee5\u4e0a\u306e\u696d\u7a2e\u3001\u5b63\u7bc0\u3001\u8a71\u984c\u306e\u30c8\u30d4\u30c3\u30af\u30b9\u3084\u6642\u4e8b\u30cd\u30bf\u3001\u8996\u8074\u8005\u5225\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fb\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7528\u610f<\/li>\n<\/ul>\n<p>\u8a73\u3057\u304f\u306f\u300c<a href=\"https:\/\/integralads.com\/jp\/solutions\/contextual-targeting\/\"> IAS\u306e\u6700\u65b0\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3 \u300eContext Control\u300f<\/a>\u300d\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<br \/><br \/><br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u30af\u30c3\u30ad\u30fc\u306e\u5229\u7528\u5236\u9650\u304c\u8feb\u308b\u4e2d\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fc\u30af\u30c3\u30ad\u30fc\u4ee5\u5916\u306e\u52b9\u679c\u7684\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u624b\u6bb5\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u306f\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306e\u982d\u3092\u60a9\u307e\u305b\u7d9a\u3051\u3066\u3044\u308b\u8ab2\u984c\u3067\u3059\u3002\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc Bench Media \u793e\u3082\u4f8b\u5916\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u672c\u7a3f\u3067\u306f\u3001Bench Media 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