{"id":306844,"date":"2023-03-29T09:20:23","date_gmt":"2023-03-29T09:20:23","guid":{"rendered":"https:\/\/integralads.com\/?p=306844"},"modified":"2023-09-18T07:24:13","modified_gmt":"2023-09-18T07:24:13","slug":"masters-of-media-takumi-tomita-group-manager-at-dentsu-digital","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/masters-of-media-takumi-tomita-group-manager-at-dentsu-digital\/","title":{"rendered":"Masters of Media \u2013 \u5bcc\u7530 \u5320\u6c0f\u3000\u682a\u5f0f\u4f1a\u793e\u96fb\u901a\u30c7\u30b8\u30bf\u30eb\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u90e8\u9580 \u30b0\u30eb\u30fc\u30d7\u30de\u30cd\u30fc\u30b8\u30e3\u30fc"},"content":{"rendered":"\t\t
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\u300cMasters of Media\u300d\u306f\u3001Integral Ad Science Japan \u304c\u65e5\u672c\u306e\u5e83\u544a\u696d\u754c\u306e\u6709\u8b58\u8005\u306b\u3001<\/span>\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u95a2\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u4e8b\u67c4\u306b\u3064\u3044\u3066\u304a\u8a71\u3092\u4f3a\u3046\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u30b7\u30ea\u30fc\u30ba\u3067\u3059\u3002<\/span><\/span>\u00a0<\/span><\/p>

Masters of Media \u65e5\u672c\u7248\u306e\u7b2c\u4e00\u56de\u76ee\u306f\u300cIAS AWARD 2022\u300d\u306e\u4ee3\u7406\u5e97\u90e8\u9580\u3067\u30b4\u30fc\u30eb\u30c9\u306b\u8f1d\u3044\u305f<\/span>\u96fb\u901a\u30c7\u30b8\u30bf\u30eb\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u90e8\u9580 \u30b0\u30eb\u30fc\u30d7\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u5bcc\u7530\u69d8<\/b><\/span>\u306b\u304a\u8a71\u3092\u4f3a\u3044\u307e\u3059\u3002<\/span>
<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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IAS : \u5bcc\u7530\u69d8\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u304a\u3051\u308b\u3054\u7d4c\u9a13\u3068\u73fe\u5728\u306e\u8077\u52d9\u306b\u3064\u3044\u3066\u304a\u805e\u304b\u305b\u304f\u3060\u3055\u3044\u3002<\/strong><\/span><\/p>\n

Inter Public Group\u306e\u30c8\u30ec\u30fc\u30c7\u30a3\u30f3\u30b0\u30c7\u30b9\u30af\u4e8b\u696d\u3067\u3042\u308bCaderen\u306e\u65e5\u672c\u4e8b\u696d\u306e\u7acb\u3061\u4e0a\u3052\/Director\u306a\u3069\u3092\u7d4c\u3066\u3001\u96fb\u901a\u30c7\u30b8\u30bf\u30eb\u306b\u5165\u793e\u3057\u307e\u3057\u305f\u3002
\n\u5165\u793e\u5f8c\u306f\u3001\u65e5\u672c\u56fd\u5185\u3067\u306eData Clean Room\u306e\u7acb\u3061\u4e0a\u3052\/\u63a8\u9032\u7b49\u306e\u696d\u52d9\u3092\u884c\u3044\u3001\u73fe\u5728\u306f\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3084\u7b2c\u4e09\u8005\u914d\u4fe1\u306a\u3069\u3001\u5a92\u4f53\u6a2a\u65ad\u7684\u306b\u6d3b\u7528\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63a8\u9032\u3059\u308b\u30b0\u30eb\u30fc\u30d7\u306e\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u96fb\u901a\u30c7\u30b8\u30bf\u30eb\u306f\u96fb\u901a\u30b0\u30eb\u30fc\u30d7\u306e\u4e2d\u3067\u3001\u5148\u9032\u6027\u3084\u5c02\u9580\u6027\u3092\u7d44\u7e54\u7684\u306b\u7d71\u5408\u3057\u3066\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u4f01\u696d\u306e\u8ab2\u984c\u306b\u5fdc\u3048\u308b\u30c7\u30b8\u30bf\u30eb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

 <\/p>\n


\nIAS : 2023\u5e74\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306b\u95a2\u3059\u308b\u53d6\u308a\u7d44\u307f\u306b\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u308b\u3068\u3057\u305f\u3089\u3001\u4ed6\u306e\u65b9\u306b\u3069\u306e\u3088\u3046\u306b\u30a2\u30c9\u30d0\u30a4\u30b9\u3055\u308c\u307e\u3059\u304b\uff1f<\/strong><\/span><\/p>\n

 \u6b21\u306e3\u3064\u306b\u512a\u5148\u3057\u3066\u53d6\u308a\u7d44\u3080\u3079\u304d\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n

 <\/p>\n

    \n
  1. <\/li>\n<\/ol>\n
      \n
    1. \n
        \n
      1. \u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3084\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3079\u304d\u3067\u306f\u306a\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u3084\u30e1\u30c7\u30a3\u30a2\u3092\u9069\u5207\u306b\u6392\u9664\u3059\u308b\u3053\u3068\u3092\u3001\u5e83\u544a\u914d\u4fe1\u306e\u524d\u63d0\u6761\u4ef6\u3068\u3057\u3066\u5e83\u544a\u6d3b\u52d5\u3092\u884c\u3046<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n
          \n
        1. \n
            \n
          1. YouTube\u306a\u3069\u306e\u52d5\u753b\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u914d\u4fe1\u306e\u62e1\u5927\u3068\u3001\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u6700\u9069\u306aChannel List\u306e\u4f5c\u6210\u3068\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u884c\u3046\u305f\u3081\u306e\u5e83\u544a\u914d\u4fe1\u306ePDCA<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n
              \n
            1. \n
                \n
              1. \u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306b\u5bc4\u4e0e\u3059\u308b\u3001\u5e83\u544a\u4e3b\u69d8\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3068\u3063\u3066\u306e\u9069\u5207\u306a\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u306e\u8a2d\u5b9a<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

                 <\/p>\n

                IAS : 2023\u5e74\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u53d6\u308a\u7d44\u3080\u3079\u304d\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u30ad\u30fc\u30c8\u30ec\u30f3\u30c9\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/span><\/p>\n

                \u300c3rd Party \u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u8870\u9000\u300d\u3068
                \n\u300c\u771f\u306b\u9867\u5ba2\u306b\u306a\u308b\u5f97\u308b\u5e83\u544a\u914d\u4fe1\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u518d\u5b9a\u7fa9\u300d<\/p>\n

                 <\/p>\n

                IAS : \u4eca\u5f8c2\u30013\u5e74\u3067\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3069\u306e\u3088\u3046\u306b\u9032\u5316\u3059\u308b\u3068\u304a\u8003\u3048\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/span><\/p>\n

                \u5e83\u544a\u4e3b\u306e\u4fdd\u6709\u3059\u308b\u3042\u3089\u3086\u308b1st Party\u30c7\u30fc\u30bf\u3092\u9069\u5207\u306a\u5f62\u3067\u914d\u4fe1\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u9023\u643a\u3057\u3001\u305d\u308c\u306b\u3088\u3063\u3066\u9759\u6b62\u753b\u3060\u3051\u306b\u3068\u3069\u307e\u3089\u305a\u52d5\u753b\u306b\u304a\u3044\u3066\u3082\u30d7\u30ec\u30fc\u30b9\u30e1\u30f3\u30c8\u3068\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u6700\u9069\u5316\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u9032\u5316\u3059\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n

                 <\/p>\n

                IAS : \u30a2\u30c9\u30d9\u30ea\u304c\u4eca\u5f8c\u3001\u65e5\u672c\u3067\u3082\u3063\u3068\u6d78\u900f\u3059\u308b\u305f\u3081\u306b\u3001\u696d\u754c\u3068\u3057\u3066\u4f55\u304c\u5fc5\u8981\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/span><\/p>\n

                 \u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u304a\u3051\u308b\u8868\u793a\/\u8996\u8074\u306b\u3088\u308b\u5e83\u544a\u52b9\u679c\u3092\u9069\u5207\u306b\u3068\u3089\u3048\u308b\u305f\u3081\u306e\u8a8d\u77e5\u6307\u6a19\u306e\u7d99\u7d9a\u7684\u306aPDCA\u3068\u3001\u305d\u306e\u4ed6\u306eKPI\u3068\u9023\u52d5\u3057\u305f\u52b9\u679c\u306e\u53ef\u8996\u5316\u3067\u3059\u3002<\/span><\/p>\n

                 <\/p>\n

                IAS : IAS\u3092\u4f7f\u3063\u3066\u3088\u304b\u3063\u305f\u3053\u3068\u304c\u3042\u308c\u3070\u3001\u6559\u3048\u3066\u3044\u305f\u3060\u3051\u307e\u3059\u304b\uff1f<\/strong><\/span><\/p>\n

                 IAS\u3092\u4f7f\u3063\u305f\u3053\u3068\u306b\u3088\u308a\u3001\u7b2c\u4e09\u8005\u914d\u4fe1\u3068\u9023\u643a\u3057\u305fPost-bid\u306b\u3088\u3063\u3066\u3001URL\u5358\u4f4d\u3067\u5e83\u544a\u4e3b\u69d8\u306b\u3068\u3063\u3066\u30ea\u30b9\u30af\u306e\u3042\u308b\u914d\u4fe1\u9762\u306b\u304a\u3051\u308b\u5e83\u544a\u9732\u51fa\u3092\u30d6\u30ed\u30c3\u30af\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n

                 <\/p>\n

                IAS : \u304a\u6c17\u306b\u5165\u308a\u306e\u672c\u3084\u4f5c\u54c1\u304c\u3042\u308c\u3070\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/strong><\/span><\/p>\n

                 \u300e\u938c\u5009\u6bbf\u306e13\u4eba\u300f\u3067\u3059\u3002<\/span><\/p>

                \n\u6a29\u529b\u304c\u79fb\u884c\u3057\u3066\u3044\u304f\u30d7\u30ed\u30bb\u30b9\u3092\u3001\u73fe\u4ee3\u306b\u3082\u901a\u3058\u308b\u8996\u70b9\u3067\u4e01\u5be7\u306b\u63cf\u3044\u305f\u4f5c\u54c1\u3067\u3059\u3002<\/p>\n

                 <\/p>\n

                \u4ed5\u4e8b\u306e\u7dca\u5f35\u3084\u5fd9\u3057\u3055\u304b\u3089\u30ea\u30e9\u30c3\u30af\u30b9\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u6642\u3005\u30b5\u30a6\u30ca\u306b\u5165\u308a\u3001\u96d1\u5ff5\u3092\u53d6\u308a\u6255\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u5bcc\u7530\u69d8\u30022023\u5e74\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u5411\u4e0a\u306b\u5411\u3051\u305f\u53d6\u308a\u7d44\u307f\u306e\u512a\u5148\u4e8b\u9805\u3084\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u6ce8\u76ee\u3059\u3079\u304d\u30c8\u30ec\u30f3\u30c9\u306b\u3064\u3044\u3066\u3082\u3001\u30a2\u30c9\u30d0\u30a4\u30b9\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002<\/p>\n

                \u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3057\u305f\u3002<\/p>\n

                 <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                Masters of Media \u65e5\u672c\u7248\u306e\u7b2c\u4e00\u56de\u76ee\u306f\u300cIAS AWARD 2022\u300d\u306e\u4ee3\u7406\u5e97\u90e8\u9580\u3067\u30b4\u30fc\u30eb\u30c9\u306b\u8f1d\u3044\u305f\u96fb\u901a\u30c7\u30b8\u30bf\u30eb\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u90e8\u9580 \u30b0\u30eb\u30fc\u30d7\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u5bcc\u7530\u69d8\u306b\u304a\u8a71\u3092\u4f3a\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":318574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[414,415],"tags":[],"class_list":["post-306844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-jp","category-masters-of-media"],"acf":[],"yoast_head":"\nMasters of Media \u2013 \u5bcc\u7530 \u5320\u6c0f\u3000\u682a\u5f0f\u4f1a\u793e\u96fb\u901a\u30c7\u30b8\u30bf\u30eb\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u90e8\u9580 \u30b0\u30eb\u30fc\u30d7\u30de\u30cd\u30fc\u30b8\u30e3\u30fc - 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