{"id":306972,"date":"2023-04-21T08:49:00","date_gmt":"2023-04-21T08:49:00","guid":{"rendered":"https:\/\/integralads.com\/?p=306972"},"modified":"2023-09-18T07:16:17","modified_gmt":"2023-09-18T07:16:17","slug":"masters-of-media-suemasa-media-director-publicis-media","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/masters-of-media-suemasa-media-director-publicis-media\/","title":{"rendered":"Masters of Media – \u672b\u653f \u5e79\u6c0f, Publicis Media, Media Director"},"content":{"rendered":"\t\t
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\u300cMasters of Media\u300d\u306f\u3001IAS Japan \u304c\u65e5\u672c\u306e\u5e83\u544a\u696d\u754c\u306e\u6709\u8b58\u8005\u306b\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u95a2\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u4e8b\u67c4\u306b\u3064\u3044\u3066\u304a\u8a71\u3092\u4f3a\u3046\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u30b7\u30ea\u30fc\u30ba\u3067\u3059\u3002<\/span><\/p>

\u4eca\u56de\u306f\u300cIAS AWARD 2022\u300d\u306e\u4ee3\u7406\u5e97\u90e8\u9580\u3067\u30d6\u30ed\u30f3\u30ba\u306b\u8f1d\u3044\u305f<\/span>Publicis Media\u306eMedia Director \u672b\u653f\u69d8<\/b><\/span>\u306b\u304a\u8a71\u3092\u4f3a\u3044\u307e\u3059\u3002<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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IAS : \u672b\u653f\u69d8\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u304a\u3051\u308b\u3054\u7d4c\u9a13\u3068\u73fe\u5728\u306e\u8077\u52d9\u306b\u3064\u3044\u3066\u304a\u805e\u304b\u305b\u304f\u3060\u3055\u3044\u3002<\/strong><\/span><\/p>

2006\u5e74\u306bMicrosoft\u306b\u8ee2\u8077\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3068\u306e\u95a2\u308f\u308a\u304c\u59cb\u307e\u308a\u307e\u3057\u305f\u3002\u65b0\u5352\u3067WOWOW\u306b\u5165\u793e\u4ee5\u964d\u3001\u30a6\u30a9\u30eb\u30c8\u30fb\u30c7\u30a3\u30ba\u30cb\u30fc\u30fb\u30b8\u30e3\u30d1\u30f3\u3067\u306e\u30c6\u30ec\u30d3\u5c40\u306e\u7acb\u3061\u4e0a\u3052\u3001\u65e5\u7d4cCNBC\u3067\u306e\u30c6\u30ec\u30d3\u5e83\u544a\u306e\u55b6\u696d\u306a\u3069\u3001\u305d\u308c\u307e\u3067\u9577\u5e74\u30c6\u30ec\u30d3\u696d\u754c\u306b\u304a\u308a\u307e\u3057\u305f\u304c\u3001\u30c7\u30b8\u30bf\u30eb\u3078\u306e\u6f6e\u6d41\u3092\u808c\u3067\u611f\u3058\u3001\u30c7\u30b8\u30bf\u30eb\u306e\u4e16\u754c\u306b\u98db\u3073\u8fbc\u307f\u307e\u3057\u305f\u3002\u30c6\u30ec\u30d3\u3068\u30c7\u30b8\u30bf\u30eb\u306f\u5168\u304f\u6307\u6a19\u304c\u9055\u3046\u306e\u3067\u3001\u5f53\u521d\u306f\u300c\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3063\u3066\u4f55!?\u300d\u3068\u3044\u3046\u72b6\u614b\u3067\u3057\u305f\uff08\u7b11\uff09\u3002\u4eca\u3067\u3082\u3001\u30c6\u30ec\u30d3\u8133\u3068\u30c7\u30b8\u30bf\u30eb\u8133\u306e\u5207\u308a\u66ff\u3048\u306f\u5fc5\u8981\u3067\u3059\u3002<\/p>

\u73fe\u5728\u306f\u3001Publicis Media\u3067\u3001\u4e16\u754c\u6709\u6570\u306e\u898f\u6a21\u3092\u8a87\u308b\u30b0\u30ed\u30fc\u30d0\u30eb\u88fd\u85ac\u4f01\u696d\u3092\u62c5\u5f53\u3059\u308b\u30c1\u30fc\u30e0\u3067\u30a2\u30ab\u30a6\u30f3\u30c8\u30fb\u30ea\u30fc\u30c9\u3092\u3057\u3066\u3044\u307e\u3059\u3002\u30e1\u30f3\u30d0\u30fc\u306f\u6771\u4eac\u3068\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u306b\u5206\u304b\u308c\u3066\u304a\u308a\u3001\u5168\u4f53\u3067\u7d0430\u4eba\u306e\u898f\u6a21\u306e\u30c1\u30fc\u30e0\u3067\u3059\u3002<\/p>

\u00a0<\/strong><\/p>

IAS : Media Director \u3068\u3057\u3066\u3001\u4e00\u756a\u5927\u5909\u306a\u3053\u3068\/\u3084\u308a\u304c\u3044\u306e\u3042\u308b\u90e8\u5206\u306f\u3069\u3046\u3044\u3063\u305f\u3068\u3053\u308d\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/p>

\u79c1\u304c\u62c5\u5f53\u3057\u3066\u3044\u308b\u306e\u306f\u3001\u5f0a\u793e\u304c\u30a2\u30c9\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\uff08\u5e83\u544a\u904b\u7528\uff09\u3092\u30a4\u30f3\u30cf\u30a6\u30b9\u3067\u59cb\u3081\u305f\u6700\u521d\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3067\u3059\u3002\u305d\u308c\u307e\u3067\u306f\u904b\u7528\u3092\u30a2\u30a6\u30c8\u30bd\u30fc\u30b9\u3057\u3066\u3044\u307e\u3057\u305f\u304c\u30012021\u5e742\u6708\u304b\u3089\u30d3\u30fc\u30b3\u30f3\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30ba\u3068\u3057\u3066\u521d\u3081\u3066\u30a2\u30c9\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u5185\u88fd\u5316\u3002\u4ed5\u7d44\u307f\u3082\u7d44\u7e54\u3082\u3001\u62c5\u5f53\u3059\u308b\u4eba\u6750\u3082\u30a2\u30c9\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u5185\u88fd\u5316\u306f\u521d\u3081\u3066\u306a\u306e\u3067\u30012021\u5e74\u306f\u672c\u5f53\u306b\u6012\u6d9b\u306e1\u5e74\u3067\u3057\u305f\u3002<\/p>

\u4f8b\u3048\u3070\u3001\u65e5\u672c\u306f\u591a\u304f\u306e\u65e5\u672c\u4f01\u696d\u306b\u30663\u6708\u304c\u4f1a\u8a08\u5e74\u5ea6\u672b\u3067\u3059\u306e\u3067\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u5165\u672d\u30823\u6708\u306b\u96c6\u4e2d\u3057\u307e\u3059\u304c\u3001\u6d77\u5916\u3067\u306f12\u6708\u304c\u30d4\u30fc\u30af\u30b7\u30fc\u30ba\u30f3\u3067\u3059\u3002\u307e\u305f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3084\u691c\u7d22\u5e83\u544a\u3067\u306f\u65e5\u672c\u8a9e\u306e\u30d0\u30ba\u30ef\u30fc\u30c9\u3084\u65e5\u672c\u8a9e\u306e\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306a\u3069\u306e\u8a2d\u5b9a\u304c\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u306e\u3067\u3001\u305d\u306e\u65e5\u672c\u306e\u7279\u6b8a\u4e8b\u60c5\u3092\u9451\u307f\u3066\u3001\u6d77\u5916\u306e\u30c1\u30fc\u30e0\u3068\u306f\u7570\u306a\u308b\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u30d7\u30ed\u30bb\u30b9\u306e\u69cb\u7bc9\u3001\u305d\u3057\u3066\u3001\u65e5\u672c\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u671f\u5f85\u5024\u306e\u9ad8\u3055\u306b\u6211\u3005\u304c\u63d0\u4f9b\u5dee\u3057\u4e0a\u3052\u308b\u30b5\u30fc\u30d3\u30b9\u30af\u30aa\u30ea\u30c6\u30a3\u3092\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u6700\u521d\u306e\u4ed5\u4e8b\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u6bce\u65e5\u306e\u3088\u3046\u306b\u300c\u4eca\u3059\u3050\u5bfe\u51e6\u3057\u307e\u3059\uff01\u300d\u3068\u9aea\u306e\u6bdb\u3092\u632f\u308a\u4e71\u3057\u3066\u3044\u305f\u3068\u601d\u3044\u307e\u3059\u3002\uff08\u7b11\uff09\u3002<\/span><\/p>

\u30b0\u30ed\u30fc\u30d0\u30eb\u898f\u6a21\u306e\u4e8b\u696d\u306b\u304a\u3044\u3066\u3001\u65e5\u672c\u306e\u7279\u6b8a\u306a\u30de\u30fc\u30b1\u30c3\u30c8\u4e8b\u60c5\u306f\u306a\u304b\u306a\u304b\u7406\u89e3\u3055\u308c\u306a\u3044\u306e\u3067\u3001IAS\u306e\u3088\u3046\u306b\u65e5\u672c\u3067\u76f4\u63a5\u624b\u539a\u304f\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u304f\u308c\u308b\u30d9\u30f3\u30c0\u30fc\u306f\u6709\u96e3\u3044\u3067\u3059\u3002IAS\u3055\u3093\u306f\u65e5\u672c\u8a9e\u3067\u306e\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u54c1\u8cea\u304c\u9ad8\u304f\u3001\u30ed\u30fc\u30ab\u30eb\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u5404\u793e\u3068\u3082\u5f37\u3044\u9023\u643a\u304c\u3042\u308a\u3001JICDAQ\u306b\u3082\u5bfe\u5fdc\u3057\u3066\u4e0b\u3055\u3063\u3066\u3044\u308b\u306e\u3067\u4fe1\u983c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>

\u00a0<\/strong><\/p>

IAS : \u4eca\u5e74\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u3001\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u308b\u53d6\u308a\u7d44\u307f\u306f\u3054\u3056\u3044\u307e\u3059\u304b\uff1f<\/strong><\/p>

\u62c5\u5f53\u3055\u305b\u3066\u9802\u3044\u3066\u3044\u308b\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306f\u4e16\u754c\u6709\u6570\u306e\u30c8\u30c3\u30d7\u30d6\u30e9\u30f3\u30c9\u3067\u3059\u306e\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30a4\u30d5\u30c6\u30a3\u306e\u53d6\u308a\u7d44\u307f\u3082\u4e16\u754c\u30c8\u30c3\u30d7\u30ec\u30d9\u30eb\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u79c1\u3069\u3082\u306f\u30b0\u30ed\u30fc\u30d0\u30eb\u5168\u4f53\u3067\u6700\u91cd\u8981\u8ab2\u984c\u3068\u6349\u3048\u3066\u6700\u512a\u5148\u3067\u53d6\u308a\u7d44\u3093\u3067\u304a\u308a\u307e\u3059\u3002<\/p>

\u5f53\u7136\u3001\u826f\u3044\u5e83\u544a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u751f\u3080\u306b\u306f\u8cbb\u7528\u5bfe\u52b9\u679c\u3082\u5fc5\u8981\u3067\u3059\u306e\u3067\u3001\u3053\u306e\u30b3\u30b9\u30c8\u3068\u52b9\u679c\u306e\u30b8\u30ec\u30f3\u30de\u304c\u3001\u5e38\u306b\u82e6\u60a9\u306e\u6839\u6e90\u3067\u3059\u3002\u66f4\u306b\u4eca\u5e74\u306f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3068\u5f0a\u793e\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30a4\u30d5\u30c6\u30a3\u306e\u5f37\u5316\u306b\u4e00\u5c64\u53d6\u308a\u7d44\u3080\u3053\u3068\u306b\u306a\u308a\u307e\u3057\u3066\u3001IAS\u306e\u7686\u69d8\u304b\u3089\u52a9\u8a00\u9802\u304d\u306a\u304c\u3089\u6b21\u3005\u306b\u65bd\u7b56\u3092\u8b1b\u3058\u3066\u3044\u308b\u3068\u3053\u308d\u3067\u3059\u3002<\/span><\/p>

\u4f8b\u3048\u3070\u3001Programmatic\u5e83\u544a\u914d\u4fe1\u30ec\u30dd\u30fc\u30c8\u3092\u898b\u308b\u3068\u3001\u30c9\u30e1\u30a4\u30f3\u30fb\u30b9\u30d7\u30fc\u30d5\u30a3\u30f3\u30b0*\uff08\u30c9\u30e1\u30a4\u30f3\u507d\u88c5\uff09\u3067\u914d\u4fe1\u3055\u308c\u3066\u3044\u308b\u3067\u3042\u308d\u3046\u602a\u3057\u3044\u30b5\u30a4\u30c8\u304c\u898b\u3064\u304b\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u5e83\u544a\u304c\u30d6\u30e9\u30f3\u30c9\u3092\u640d\u306d\u3066\u3057\u307e\u3046\u3088\u3046\u306a\u95c7\u30b5\u30a4\u30c8\u306b\u63b2\u8f09\u3055\u308c\u3066\u3044\u305f\u308a\u3001\u30da\u30fc\u30b8\u3092\u30b9\u30af\u30ed\u30fc\u30eb\u3057\u306a\u3051\u308c\u3070\u6d88\u8cbb\u8005\u306e\u76ee\u306b\u5165\u3089\u306a\u3044\u3088\u3046\u306a\u4f4d\u7f6e\u306b\u5e83\u544a\u63b2\u8f09\u3055\u308c\u5e83\u544a\u8cbb\u3092\u8ab2\u91d1\u3055\u308c\u3066\u3044\u305f\u308a\u3001\u30b5\u30a4\u30c8\u81ea\u4f53\u306b\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u3092\u81ea\u52d5\u30ab\u30a6\u30f3\u30c8\u3059\u308b\u30dc\u30c3\u30c8\u3092\u4ed5\u8fbc\u3093\u3067\u5e83\u544a\u8cbb\u3092\u7a3c\u3044\u3067\u3044\u308b\u3088\u3046\u306a\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u306f\u5f8c\u3092\u7d76\u3061\u307e\u305b\u3093\u3002\u3053\u3046\u3044\u3046\u72b6\u6cc1\u3092\u898b\u308b\u3068\u3001IAS\u306e\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u91cd\u8981\u3055\u3092\u5b9f\u611f\u3057\u307e\u3059\u3002<\/p>

IAS\u306e\u4ed5\u7d44\u307f\u306f\u591a\u5c90\u306b\u308f\u305f\u3063\u3066\u3044\u308b\u306e\u3067\u3001\u307e\u3060\u4f7f\u3044\u3053\u306a\u305b\u3066\u3044\u306a\u3044\u6a5f\u80fd\u3082\u3042\u308a\u3001\u4eca\u5e74\u306f\u3088\u308a\u4e00\u5c64\u5fb9\u5e95\u3057\u3066\u53d6\u308a\u7d44\u3093\u3067\u3044\u304d\u305f\u3044\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002<\/p>

*\u30c9\u30e1\u30a4\u30f3\u30fb\u30b9\u30d7\u30fc\u30d5\u30a3\u30f3\u30b0 : \u4e0d\u6b63\u696d\u8005\u304c\u3001\u30b5\u30a4\u30c8\u306e\u30c9\u30e1\u30a4\u30f3\u3092\u507d\u88c5\u3057\u512a\u826f\u30b5\u30a4\u30c8\u306b\u6210\u308a\u3059\u307e\u3059\u884c\u70ba\u3002\u8cea\u306e\u4f4e\u3044\u5e83\u544a\u5728\u5eab\u3092\u3001\u3042\u305f\u304b\u3082\u9ad8\u54c1\u8cea\u306a\u512a\u826f\u30b5\u30a4\u30c8\u306e\u3082\u306e\u3068\u3057\u3066\u53d6\u5f15\u3059\u308b\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306e\u4e00\u7a2e\u3002<\/i><\/p>

\u00a0<\/p>

IAS : \u65e5\u672c\u3067\u30a2\u30c9\u30d9\u30ea\u306e\u6d3b\u7528\u304c\u3082\u3063\u3068\u6d78\u900f\u3059\u308b\u305f\u3081\u306b\u3001\u696d\u754c\u3068\u3057\u3066\u4f55\u304c\u5fc5\u8981\u3067\u3057\u3087\u3046\u304b\uff1f<\/b><\/span><\/span><\/p>

\u4ee3\u7406\u5e97\u5074\u3067\u3088\u308a\u9ad8\u3044\u610f\u8b58\u3092\u6301\u3063\u3066\u53d6\u308a\u7d44\u3080\u3079\u304d\u3053\u3068\u304c\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>

CPM\u3084CTR\u304c\u5171\u901a\u8a00\u8a9e\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u304c\u3061\u3067\u3059\u304c\u3001\u4ee3\u7406\u5e97\u306e\u6211\u3005\u304c\u3001\u672c\u8cea\u7684\u306a\u300c\u5e83\u544a\u306e\u4fa1\u5024\u300d\u3092\u7a4d\u6975\u7684\u306b\u6307\u3057\u793a\u3055\u306a\u3044\u3068\u3044\u3051\u306a\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304b\u3089\u300c\u30b3\u30b9\u30c8\u91cd\u8996\u3067\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u9078\u5b9a\u3057\u305f\u3044\u300d\u3068\u8a00\u308f\u308c\u305f\u6642\u3067\u3082\u3001\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u30b5\u30fc\u30d9\u30a4\u3092\u4ed8\u5e2f\u3057\u305f\u308a\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u306a\u5e83\u544a\u5728\u5eab\u3092\u8cfc\u5165\u3067\u304d\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u4fa1\u5024\u3092\u4f1d\u3048\u3066\u63d0\u6848\u3057\u3066\u3044\u304f\u3079\u304d\u3067\u3059\u3002<\/p>

\u30d7\u30ec\u30df\u30a2\u30e0\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u3092\u63d0\u4f9b\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3042\u308c\u3070\u3001\u8cea\u306e\u9ad8\u3044\u30b5\u30a4\u30c8\u306b\u5e83\u544a\u304c\u51fa\u308b\u306e\u3067\u3001\u30b5\u30a4\u30c8\u8a98\u5c0e\u306e\u7d50\u679c\u3082\u826f\u5316\u3059\u308b\u3053\u3068\u306f\u3001\u6211\u3005\u306e\u3053\u308c\u307e\u3067\u306e\u914d\u4fe1\u7d50\u679c\u3067\u3082\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002IAS\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u30bb\u30a4\u30d5\u30c6\u30a3\u3078\u306e\u8ca2\u732e\u306b\u3064\u3044\u3066\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u3088\u308a\u8a73\u3057\u304f\u7406\u89e3\u3057\u3066\u9802\u3051\u308b\u3088\u3046\u306b\u5553\u8499\u3057\u3066\u3044\u304d\u305f\u3044\u3067\u3059\u306d\u3002<\/p>

\u00a0<\/p>

IAS : IAS\u306b\u671f\u5f85\u3055\u308c\u308b\u3053\u3068\u3001\u30ea\u30af\u30a8\u30b9\u30c8\u304c\u3042\u308c\u3070\u305c\u3072\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/b><\/span><\/p>

\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3078\u306e\u5553\u8499\u3067\u3059\u3002<\/p>

\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30c7\u30a3\u30b7\u30b8\u30e7\u30f3\u30e1\u30fc\u30ab\u30fc\u3068\u30ed\u30fc\u30ab\u30eb\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u9593\u306e\u6e29\u5ea6\u5dee\u306f\u307e\u3060\u307e\u3060\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u6d77\u5916\u3067\u306f\u30c0\u30a4\u30d0\u30fc\u30b7\u30c6\u30a3\uff06\u30a4\u30f3\u30af\u30eb\u30fc\u30b8\u30e7\u30f3\u306e\u610f\u8b58\u304c\u9ad8\u3044\u3067\u3059\u304c\u3001\u540c\u4e00\u6c11\u65cf\u306e\u5272\u5408\u304c\u5168\u4eba\u53e3\u306e85%\u4ee5\u4e0a\u3092\u5360\u3081\u308b\u5358\u4e00\u6c11\u65cf\u56fd\u5bb6\u306e\u65e5\u672c\u306b\u304a\u3044\u3066\u306f\u3001\u30ec\u30a4\u30b7\u30ba\u30e0\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30d6\u30ed\u30c3\u30af\u3059\u308b\u3053\u3068\u3092\u305d\u3053\u307e\u3067\u610f\u8b58\u3059\u308b\u3053\u3068\u306f\u5c11\u306a\u3044\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u30ec\u30d9\u30eb\u3067\u306e\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u53d6\u308a\u7d44\u307f\u3092\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3059\u308b\u969b\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u3069\u3046\u57cb\u3081\u308b\u304b\u304c\u8ab2\u984c\u3067\u3059\u3002<\/p>

\u79c1\u305f\u3061\u304c\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u5074\u3068\u3057\u3066\u300cIAS\u306e\u30e9\u30c3\u30d7\u6e08\u307f\u30bf\u30b0\u3092\u7d0d\u54c1\u3067\u304d\u306a\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u305d\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u4f7f\u7528\u3057\u306a\u3044\u300d\u3068\u3044\u3046\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u5f15\u3044\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u306e\u91cd\u8981\u6027\u306e\u7406\u89e3\u4fc3\u9032\u3092\u304a\u624b\u4f1d\u3044\u9802\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/span><\/p>

\u6b21\u306bIAS\u30ec\u30dd\u30fc\u30c8\u306e\u6570\u5024\u3092\u6bce\u6708\u5831\u544a\u3057\u3066\u306f\u3044\u307e\u3059\u304c\u3001\u305d\u3082\u305d\u3082\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u4f55\u3067\u3001IVT\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3068\u306f\u4f55\u3067\u3001\u305d\u306e\u304a\u304b\u3052\u3067\u4eca\u307e\u3067\u3069\u308c\u3060\u3051\u30af\u30aa\u30ea\u30c6\u30a3\u306e\u9ad8\u3044\u52b9\u679c\u306e\u9ad8\u3044\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u5b9f\u73fe\u3067\u304d\u3066\u3044\u305f\u304b\u3001\u3069\u308c\u3060\u3051\u30d6\u30e9\u30f3\u30c9\u306b\u8ca2\u732e\u3067\u304d\u3066\u3044\u308b\u306e\u304b\u3068\u3044\u3046\u300c\u5e83\u544a\u306e\u54c1\u8cea\u306e\u30ec\u30dd\u30fc\u30c8\u300d\u3092\u5145\u5b9f\u3055\u305b\u3066\u3044\u304d\u305f\u3044\u3068\u8003\u3048\u3066\u304a\u308a\u307e\u3059\u3002\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u300c\u30b3\u30b9\u30c8\u30fb\u30a8\u30d5\u30a7\u30af\u30c6\u30a3\u30d6\u30cd\u30b9\u300d\u306b\u9ad8\u3044\u610f\u8b58\u3092\u6301\u3063\u3066\u304f\u3060\u3055\u3063\u3066\u3044\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3060\u304b\u3089\u3053\u305d\u3001IAS\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u6700\u5927\u9650\u306b\u751f\u304b\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3055\u305b\u305f\u3044\u3067\u3059\u3002<\/p>

\u00a0<\/p>

IAS : \u30b0\u30ed\u30fc\u30d0\u30eb\u4ee3\u7406\u5e97\u304c\u6545\u306e\u5927\u5909\u3055\u306a\u3069\u3042\u308c\u3070\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/b><\/p>

\u30e1\u30c7\u30a3\u30a2\u30c1\u30fc\u30e0\u3067\u306f\u8077\u5834\u306e4\u5272\u306f\u5916\u56fd\u4eba\u3067\u3001\u6d77\u5916\u306ePublicis\u30c1\u30fc\u30e0\u3068\u306e\u3084\u308a\u53d6\u308a\u3082\u304b\u306a\u308a\u591a\u304f\u3001\u307b\u307c\u5916\u56fd\u3067\u52e4\u52d9\u3057\u3066\u3044\u308b\u3088\u3046\u306a\u611f\u899a\u3067\u3059\u3002\u4e16\u754c\u5168\u4f53\u3067\u30c1\u30fc\u30e0\u304c\u69cb\u6210\u3055\u308c\u3001\u30d3\u30b8\u30cd\u30b9\u304c\u9032\u3081\u3089\u308c\u308b\u30c0\u30a4\u30ca\u30df\u30ba\u30e0\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u65e5\u672c\u4f01\u696d\u306b\u3042\u308a\u304c\u3061\u306a\u3001\u77f3\u6a4b\u3092\u53e9\u304d\u3059\u304e\u308b\u3053\u3068\u30fb 100\u70b9\u3092\u76ee\u6307\u305d\u3046\u3068\u3059\u308b\u3053\u3068\u30fb\u5931\u6557\u3092\u907f\u3051\u3088\u3046\u3068\u3059\u308b\u3053\u3068\u3092\u6c17\u306b\u305b\u305a\u3001\u81ea\u7531\u306b\u30c1\u30e3\u30ec\u30f3\u30b8\u3067\u304d\u308b\u30ab\u30eb\u30c1\u30e3\u30fc\u306f\u7d20\u6674\u3089\u3057\u3044\u74b0\u5883\u3060\u3068\u601d\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u8a00\u8449\u4ee5\u4e0a\u306b\u30ab\u30eb\u30c1\u30e3\u30fc\u304c\u9055\u3046\u306e\u3067\u3001\u3057\u3093\u3069\u3044\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u81ea\u7531\u306a\u8077\u5834\u3060\u304b\u3089\u3053\u305d\u3001\u79c1\u304c\u65e5\u672c\u3067\u306e\u30eb\u30fc\u30eb\u3067\u304b\u3063\u3061\u308a\u696d\u52d9\u7ba1\u7406\u3057\u3066\u3044\u304f\u611f\u899a\u3067\u6307\u5c0e\u3059\u308b\u3068\u3001\u30de\u30a4\u30af\u30ed\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u306e\u3067\uff08\u7b11\uff09\u3002\u81ea\u7531\u306b\u306f\u8cac\u4efb\u304c\u4f34\u3046\u3068\u3044\u3046\u3053\u3068\u3092\u75db\u611f\u3057\u307e\u3059\u3002<\/span><\/p>

\u00a0<\/b><\/p>

IAS : \u4ed5\u4e8b\u306e\u7dca\u5f35\u3084\u5fd9\u3057\u3055\u304b\u3089\u30ea\u30e9\u30c3\u30af\u30b9\u3059\u308b\u305f\u3081\u3001\u4f55\u304b\u884c\u3063\u3066\u3089\u3063\u3057\u3083\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u3059\u304b\uff1f<\/b><\/p>

\u6620\u753b\u597d\u304d\u306e\u53cb\u4eba\u3068\u671d\u6620\u753b\u3092\u89b3\u306b\u884c\u304f\u300c\u671d\u30b7\u30cd\u30de\u4f1a\u300d\u3092\u7d50\u6210\u3057\u3066\u3001\u6708\u306b2\u30013\u56de\u306f\u6620\u753b\u9928\u306b\u8db3\u3092\u904b\u3093\u3067\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u300e\u3080\u3089\u3055\u304d\u9023\u300f\u3068\u3044\u3046\u5730\u5143\u3067\u3042\u308b\u7d4c\u5802\u306e\u963f\u6ce2\u8e0a\u308a\u306e\u9023\u306b\u52a0\u5165\u3057\u3066\u3044\u307e\u3057\u3066\u3001\u6bce\u5e74\u590f\u306f\u3042\u3061\u3053\u3061\u306e\u304a\u796d\u308a\u3067\u963f\u6ce2\u8e0a\u308a\u3092\u8e0a\u3063\u3066\u304a\u308a\u307e\u3059\u3002\u30b3\u30ed\u30ca\u3067\u4e2d\u6b62\u306b\u306a\u3063\u3066\u3044\u305f\u304a\u796d\u308a\u304c\u4eca\u5e74\u306f\u518d\u958b\u3068\u306a\u308a\u30014\u5e74\u3076\u308a\u306b\u6d3b\u52d5\u518d\u958b\u3068\u306a\u308b\u306e\u3067\u3001\u3068\u3066\u3082\u308f\u304f\u308f\u304f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>

\u00a0<\/p>

\u672b\u653f\u69d8\u3001\u8cb4\u91cd\u306a\u304a\u8a71\u3092\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3057\u305f\uff01<\/strong><\/p>

\u300c\u30b3\u30b9\u30c8\u52b9\u7387\u300d\u304b\u3089\u5e83\u544a\u8cbb\u304c\u751f\u307f\u51fa\u3059\u300c\u52b9\u679c\u300d\u306b\u3082\u6ce8\u529b\u3055\u308c\u308b\u5e83\u544a\u4e3b\u69d8\u3092\u5f37\u529b\u306b\u652f\u3048\u308b\u672b\u653f\u69d8\u30c1\u30fc\u30e0\u3002
\u6211\u3005IAS\u306f\u3001\u5e83\u544a\u4e3b\u69d8\u304c\u4fa1\u5024\u3042\u308b\u5e83\u544a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3067\u6d88\u8cbb\u8005\u3068\u7e4b\u304c\u308c\u308b\u3088\u3046\u3001\u30a2\u30c9\u30d9\u30ea\u306e\u8a08\u6e2c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u305d\u306e\u5b89\u5168\u6027\u3068\u900f\u660e\u6027\u306e\u78ba\u4fdd\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u53c2\u308a\u307e\u3059\u3002<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

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