{"id":315915,"date":"2023-09-14T08:04:04","date_gmt":"2023-09-14T08:04:04","guid":{"rendered":"https:\/\/integralads.com\/?p=315915"},"modified":"2023-09-19T20:53:45","modified_gmt":"2023-09-19T20:53:45","slug":"masters-of-media-ayako-takano-publicis-media","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/masters-of-media-ayako-takano-publicis-media\/","title":{"rendered":"Masters of Media \u2013 \u9ad8\u91ce \u7dbe\u5b50\u6c0f, Publicis Media, Senior Media Analyst Coordinator"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\u300cMasters of Media\u300d\u306f\u3001IAS Japan \u304c\u65e5\u672c\u306e\u5e83\u544a\u696d\u754c\u306e\u6709\u8b58\u8005\u306b\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u95a2\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u4e8b\u67c4\u306b\u3064\u3044\u3066\u304a\u8a71\u3092\u4f3a\u3046\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u30b7\u30ea\u30fc\u30ba\u3067\u3059\u3002\n\n\u4eca\u56de\u306f\u300cIAS AWARD 2022\u300d\u306e\u4ee3\u7406\u5e97\u90e8\u9580\u3067\u30d6\u30ed\u30f3\u30ba\u306b\u8f1d\u3044\u305fPublicis Media\u306eSenior Media Analyst Coordinator \u9ad8\u91ce\u69d8<\/strong><\/span>\u306b\u304a\u8a71\u3092\u4f3a\u3044\u307e\u3059\u3002\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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IAS : \u9ad8\u91ce\u69d8\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u304a\u3051\u308b\u3054\u7d4c\u9a13\u306b\u3064\u3044\u3066\u304a\u805e\u304b\u305b\u304f\u3060\u3055\u3044\u3002<\/strong><\/span><\/p>

2021\u5e74\u306ePublicis Groupe\u5165\u793e\u307e\u3067\u306f\u3001\u30c6\u30ec\u30d3\u4e2d\u5fc3\u306e\u5e83\u544a\u4ee3\u7406\u5e97\u306b\u52e4\u52d9\u3057\u3066\u304a\u308a\u3001\u672c\u5f53\u306b\u30c6\u30ec\u30d3\u4e2d\u5fc3\u3067\u3057\u305f\u306e\u3067\u3001\u5165\u793e\u5f53\u6642\u3001\u30c7\u30b8\u30bf\u30eb\u306e\u7d4c\u9a13\u304c\u5168\u304f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u30c6\u30ec\u30d3\u306e\u4e16\u754c\u306b\u306f\u30a2\u30c9\u30d9\u30ea\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u3042\u308a\u307e\u305b\u3093\u306e\u3067\u3001\u300c\u30dc\u30c3\u30c8\u304c\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3063\u3066\u3001\u3069\u3046\u3044\u3046\u3053\u3068\uff01\u300d\u3068\uff08\u7b11\uff09\u3002\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u4ed5\u7d44\u307f\u3092\u7406\u89e3\u3059\u308b\u306e\u304c\u5927\u5909\u3067\u3057\u305f\u3002<\/span><\/p>

\u3061\u3087\u3046\u3069\u3001<\/span>Media Director\u306e\u672b\u653f\u3055\u3093<\/a>\u304c\u5165\u793e\u3055\u308c\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3060\u3063\u305f\u306e\u3067\u3001\u5165\u793e\u76f4\u5f8c\u304b\u3089\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u3068\u3066\u3082\u8a73\u3057\u3044\u3001\u81ea\u5206\u3068\u771f\u9006\u306e\u7d4c\u9a13\u3092\u3055\u308c\u3066\u304d\u305f\u4eba\u3068\u4e00\u7dd2\u306b\u304a\u4ed5\u4e8b\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3066\u3001\u7269\u51c4\u3044\u30b9\u30d4\u30fc\u30c9\u3067\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u30c6\u30ec\u30d3\u5e83\u544a\u3068\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306f\u3001\u4f55\u4e00\u3064\u540c\u3058\u3067\u306f\u306a\u3044\u306e\u3067\u3001\u30c6\u30ec\u30d3\u8133\u3068\u30c7\u30b8\u30bf\u30eb\u8133\u3092\u5e38\u306b\u5207\u308a\u66ff\u3048\u306a\u304c\u3089\u696d\u52d9\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002<\/span><\/p>

\u00a0<\/strong><\/p>

IAS : Media Analyst Coordinator \u3068\u3057\u3066\u3001\u4eca\u62c5\u5f53\u3055\u308c\u3066\u3044\u308b\u696d\u52d9\u3092\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/strong><\/p>

\u30bf\u30b0\u6226\u7565\u3068\u30bf\u30b0\u306e\u8a2d\u8a08\u3092\u62c5\u5f53\u3092\u3057\u3066\u3044\u307e\u3059\u3002<\/p>

\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u30c7\u30b8\u30bf\u30eb\u30ec\u30dd\u30fc\u30c8\u306e\u6839\u5e79\u3068\u306a\u308b\u306e\u304c\u3001\u30bf\u30b0\u6226\u7565\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u7b2c\u4e09\u8005\u914d\u4fe1\u30bf\u30b0\uff083PAS\uff09\u306e\u8a2d\u8a08\u304c\u3068\u3066\u3082\u91cd\u8981\u306a\u306e\u3067\u3059\u304c\u3001\u305d\u306e\u8a2d\u8a08\u306b\u306f\u300c\u30bf\u30af\u30bd\u30ce\u30df\u30fc\uff08Taxonomy\uff1a\u5206\u985e\u3001\u968e\u5c64\u69cb\u9020\uff09\u300d\u304c\u5927\u304d\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>

\u79c1\u304c\u62c5\u5f53\u3057\u3066\u3044\u308b\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306f\u5de8\u5927\u306a\u30b0\u30ed\u30fc\u30d0\u30eb\u4f01\u696d\u3067\u3001\u5168\u3066\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u60c5\u5831\u3092\u30bf\u30af\u30bd\u30ce\u30df\u30fc\u306e\u6587\u5b57\u5217\u3067\u6697\u53f7\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30cd\u30fc\u30e0\u3001\u5a92\u4f53\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3001\u30d7\u30ec\u30fc\u30b9\u30e1\u30f3\u30c8\u30cd\u30fc\u30e0\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u3001\u307e\u3055\u306b\u5168\u3066\u306e\u60c5\u5831\u3067\u3059\u3002\u305d\u306e\u6587\u5b57\u5217\u304c\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u3067\u7ba1\u7406\u3055\u308c\u3001\u5168\u3066\u306e\u30a2\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u8a2d\u5b9a\u3055\u308c\u305f\u30bf\u30af\u30bd\u30ce\u30df\u30fc\u3092\u5168\u3066\u30b3\u30f3\u30d1\u30a4\u30eb\u3059\u308b\u3068\u3001MMM\uff08Marketing-Mix-Modeling, \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30df\u30c3\u30af\u30b9 \u30e2\u30c7\u30ea\u30f3\u30b0\uff09\u3092\u7528\u3044\u3066\u3001\u3069\u306e\u30e1\u30c7\u30a3\u30a2\u304c\u4f55\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\u3001\u30e1\u30c7\u30a3\u30a2\u306e\u76f8\u95a2\u95a2\u4fc2\u3092\u89e3\u6790\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30c6\u30ec\u30d3CM\u304c\u691c\u7d22\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3057\u3066\u3044\u308b\u3001YouTube\u3067\u306e\u5e83\u544a\u304c\u8cfc\u8cb7\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u5177\u5408\u306b\u3067\u3059\u3002<\/span><\/p>

\u305f\u3060\u3001\u30bf\u30af\u30bd\u30ce\u30df\u30fc\u30921\u3064\u3067\u3082\u9593\u9055\u3048\u3066\u3057\u307e\u3046\u3068\u3001\u4e00\u6c17\u306b\u4f55\u3082\u3067\u304d\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u9593\u9055\u3063\u3066\u3044\u306a\u3044\u304b\u3069\u3046\u304b\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u3067\u76e3\u67fb\u304c\u5165\u308b\u307b\u3069\u3001\u53b3\u5bc6\u306b\u7ba1\u7406\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u79c1\u304c\u5165\u793e\u3057\u3066\u304b\u3089\u306e2\u5e74\u9593\u306f\u3001\u3053\u306e\u300c\u30bf\u30af\u30bd\u30ce\u30df\u30fc\u300d\u3068\u306e\u6226\u3044\u3060\u3063\u305f\u3068\u8a00\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>

\u00a0<\/strong><\/p>

IAS : \u696d\u52d9\u3067\u5927\u5909\u3060\u3063\u305f\u3053\u3068\u3001\u4e57\u308a\u8d8a\u3048\u3089\u308c\u305f\u3053\u3068\u306b\u3064\u3044\u3066\u3001\u304a\u805e\u304b\u305b\u3044\u305f\u3060\u3051\u307e\u3059\u304b\uff1f<\/strong><\/p>

\u3084\u306f\u308a\u3001\u30bf\u30af\u30bd\u30ce\u30df\u30fc\u3092\u4f7f\u3063\u305f\u30bf\u30b0\u767a\u884c\u3092\u8ecc\u9053\u306b\u4e57\u305b\u308b\u307e\u3067\u304c\u3001\u3068\u3066\u3082\u5927\u5909\u3067\u3057\u305f\u3002<\/p>

\u6700\u521d\u306f\u30bf\u30af\u30bd\u30ce\u30df\u30fc\u306e\u30b3\u30fc\u30c9\u304c\u3069\u3046\u8a2d\u8a08\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u8aad\u307f\u53d6\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3057\u305f\u3057\u3001\u3055\u307e\u3056\u307e\u306a\u3053\u3068\u306e\u30aa\u30fc\u30ca\u30fc\u30b7\u30c3\u30d7\u306e\u78ba\u8a8d\u306b\u3082\u6642\u9593\u304c\u304b\u304b\u308a\u307e\u3057\u305f\u3002\u4f8b\u3048\u3070\u3001CM360\u8a2d\u5b9a\u306e\u30aa\u30fc\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u304c\u3069\u3053\u306e\u56fd\u306a\u306e\u304b\u3001IAS\u306e\u65e5\u672c\u30de\u30fc\u30b1\u30c3\u30c8\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u7ba1\u7406\u3059\u3079\u304d\u306f\u3069\u3053\u306e\u56fd\u306a\u306e\u304b\u3001\u3068\u3002\u7d50\u5c40\u3001\u660e\u3089\u304b\u306b\u3059\u308b\u307e\u30674\u30f6\u6708\u304f\u3089\u3044\u304b\u304b\u3063\u3066\u3057\u307e\u3044\u3001\u305d\u308c\u307e\u3067IAS\u3068\u306e\u9023\u643a\u304c\u3067\u304d\u306a\u304b\u3063\u305f\u306e\u3067\u3001IAS\u306e\u62c5\u5f53\u306e\u65b9\u3082\u304d\u3063\u3068\u56f0\u3063\u3066\u3044\u305f\u3068\u601d\u3044\u307e\u3059\uff08\u7b11\uff09\u3002<\/p>

\u65e5\u672c\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u306e\u8a71\u306a\u306e\u306b\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3068\u8a71\u3055\u306a\u3044\u3068\u3044\u3051\u306a\u304b\u3063\u305f\u308a\u3001\u3067\u3082\u3001\u65e5\u672c\u306e\u7279\u6b8a\u6027\u304c\u30b0\u30ed\u30fc\u30d0\u30eb\u306b\u306f\u4f1d\u308f\u308a\u306b\u304f\u3044\u306e\u3067\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3082\u65e5\u672c\u306e\u4e8b\u60c5\u3092\u7406\u89e3\u3067\u304d\u305a\u3001\u306a\u304b\u306a\u304b\u9032\u307e\u306a\u3044\u3002\u305d\u3093\u306a\u72b6\u6cc1\u306e\u4e2d\u3067\u3001Media Director\u306e\u672b\u653f\u3055\u3093\u30682\u4eba\u3067\u300c\u79c1\u305f\u3061\u304cIAS\u9023\u643a\u306e\u30aa\u30fc\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u6301\u3063\u3066\u9032\u3081\u3088\u3046\uff01\u300d\u3068\u8179\u3092\u62ec\u3063\u3066\u30ea\u30fc\u30c9\u3057\u59cb\u3081\u3066\u304b\u3089\u3001\u72b6\u6cc1\u304c\u5909\u308f\u308a\u59cb\u3081\u307e\u3057\u305f\u3002<\/p>

\u00a0<\/strong><\/p>

IAS : IAS\u306b\u671f\u5f85\u3059\u308b\u3053\u3068\u3001\u30ea\u30af\u30a8\u30b9\u30c8\u304c\u3042\u308c\u3070\u305c\u3072\u6559\u3048\u3066\u304f\u3060\u3055\u3044<\/strong><\/p>

\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8a2d\u5b9a\u306a\u3069\u3092\u7406\u89e3\u3059\u308b\u306e\u304c\u5927\u5909\u3067\u3057\u305f\u304c\u3001\u5343\u8449\u3055\u3093\uff08IAS Japan\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30c1\u30fc\u30e0\uff09\u306b\u5206\u304b\u308a\u3084\u3059\u304f\u30ec\u30af\u30c1\u30e3\u30fc\u3044\u305f\u3060\u304d\u3001\u3053\u3053\u6700\u8fd1\u3067\u826f\u304f\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u30aa\u30fc\u30c8\u30de\u30c3\u30d4\u30f3\u30b0\u306e\u4ed5\u7d44\u307f\u3092\u7406\u89e3\u3059\u308b\u306e\u3082\u7d50\u69cb\u6642\u9593\u304c\u304b\u304b\u3063\u3066\u3044\u305f\u306e\u3067\u3059\u304c\u3001\u3053\u306e\u5a92\u4f53\u306f\u3069\u3046\u306a\u3093\u3060\u308d\u3046\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u3069\u3046\u306a\u3093\u3060\u308d\u3046\u3001\u3068\u3075\u3093\u308f\u308a\u5206\u304b\u3063\u3066\u3044\u305f\u611f\u3058\u3060\u3063\u305f\u306e\u304c\u3001\u8a73\u7d30\u307e\u3067\u30af\u30ea\u30a2\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>

\u73fe\u5728\u3001\u30de\u30cd\u30fc\u30b8\u30c9\u30e1\u30c7\u30a3\u30a2\u30b5\u30fc\u30d3\u30b9\u3067\u5e83\u544a\u904b\u7528\u3057\u3066\u3044\u308b\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306f20\u793e\u4ee5\u4e0a\u3042\u308a\u3001\u30a4\u30f3\u30cf\u30a6\u30b9\u3067\u30a2\u30c9\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u3057\u3066\u308b\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3055\u3093\u3082\u3042\u308a\u307e\u3059\u3002\u65e5\u672c\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u306f\u65e5\u672c\u56fa\u6709\u306e\u5a92\u4f53\u3084\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u591a\u3044\u306e\u3067\u3001\u5a92\u4f53\u6bce\u306b\u8a08\u6e2c\u51fa\u6765\u308b\/\u51fa\u6765\u306a\u3044\u3092\u78ba\u8a8d\u3059\u308b\u306e\u304c\u5927\u5909\u3067\u3059\u3002\u5a92\u4f53\u793e\u306e\u5e83\u544a\u30e1\u30cb\u30e5\u30fc\u3084\u30bf\u30b0\u306e\u53d7\u3051\u5165\u308c\u5f62\u5f0f\u3082\u3069\u3093\u3069\u3093\u66f4\u65b0\u3055\u308c\u3066\u3044\u304f\u306e\u3067\u3001IAS\u3055\u3093\u306b\u306f\u3001\u5a92\u4f53\u793e\u3055\u3093\u3068\u3082\u9023\u643a\u3057\u3066\u3001IAS\u306e\u8a08\u6e2c\u53ef\u5426\u3092\u983b\u7e41\u306b\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3057\u3066\u5171\u6709\u3044\u305f\u3060\u3051\u308b\u3068\u52a9\u304b\u308a\u307e\u3059<\/p>

\u00a0<\/strong><\/p>

IAS : \u4ed5\u4e8b\u306e\u5fd9\u3057\u3055\u3001\u7dca\u5f35\u304b\u3089\u30ea\u30e9\u30c3\u30af\u30b9\u3059\u308b\u305f\u3081\u3001\u4f55\u304b\u884c\u3063\u3066\u3089\u3063\u3057\u3083\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u3059\u304b\uff1f<\/strong><\/p>

\u79c1\u306f\u3001\u732b\u306e\u308a\u3093\u3061\u3083\u3093\u306b\u7652\u3055\u308c\u3066\u3044\u307e\u3059\u3002
\u5728\u5b85\u306e\u6642\u306f\u4f1a\u8b70\u306b\u3082\u53c2\u52a0\u3057\u3066\u3001\u672b\u653f\u3055\u3093\u306b\u30cb\u30e3\u30a2\u3068\u58f0\u3092\u304b\u3051\u305f\u308a\u3001\u3082\u3046\u30c1\u30fc\u30e0\u30e1\u30f3\u30d0\u30fc\u3067\u3059\u306d\uff01<\/p>

\u00a0<\/strong><\/p>

\u9ad8\u91ce\u69d8\u3001\u8cb4\u91cd\u306a\u304a\u8a71\u3092\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3057\u305f\uff01<\/strong><\/p>

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