{"id":339163,"date":"2025-01-29T03:58:12","date_gmt":"2025-01-29T03:58:12","guid":{"rendered":"https:\/\/integralads.com\/?p=339163"},"modified":"2025-01-29T04:02:26","modified_gmt":"2025-01-29T04:02:26","slug":"empowering-advertisers-across-social-media-platforms","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/empowering-advertisers-across-social-media-platforms\/","title":{"rendered":"\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u306e\u6d3b\u7528\u3092\u652f\u63f4"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"339163\" class=\"elementor elementor-339163\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-98ed5f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"23344\" data-id=\"98ed5f7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e5b892\" data-eae-slider=\"94432\" data-id=\"0e5b892\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4638c51 elementor-widget elementor-widget-text-editor\" data-id=\"4638c51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">IAS\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u304a\u3088\u3073\u52d5\u753b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u3001CTV\u3001\u3042\u3089\u3086\u308b\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30cd\u30eb\u3067\u306e\u4fe1\u983c\u306e\u304a\u3051\u308b\u30e1\u30c7\u30a3\u30a2\u8a08\u6e2c\u3068\u6700\u9069\u5316\u306e\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u308b\u3053\u3068\u3092\u8a87\u308a\u306b\u601d\u3063\u3066\u3044\u307e\u3059\u3002\u79c1\u305f\u3061\u306f\u3001\u304a\u5ba2\u69d8\u304c\u5e83\u544a\u51fa\u7a3f\u3059\u308b\u591a\u69d8\u306a\u30c1\u30e3\u30cd\u30eb\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u4fdd\u8b77\u3057\u306a\u304c\u3089\u3001ROI\u3092\u6700\u5927\u5316\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p><p><b><br \/>\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5168\u4f53\u306b\u308f\u305f\u308b\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3068\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u306e\u8a08\u6e2c<\/b><\/p><p><span style=\"font-weight: 400;\">IAS\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3068\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u3001\u30d3\u30e5\u30fc\u30a2\u30d3\u30ea\u30c6\u30a3\u3001\u7121\u52b9\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u8a08\u6e2c\u3068\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300cTotal Media Quality \uff08TMQ\uff09\u300d\u3092\u5404\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5411\u3051\u306b\u63d0\u4f9b\u3057\u3066\u304a\u308a\u3001\u5e83\u544a\u4e3b\u306f\u5e83\u544a\u6295\u8cc7\u306e\u6210\u679c\u3092\u30c7\u30fc\u30bf\u3067\u53ef\u8996\u5316\u3057\u3001\u5e83\u544a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-d1fb007 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"58482\" data-id=\"d1fb007\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03ef486\" data-eae-slider=\"30260\" data-id=\"03ef486\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9897c95 elementor-widget elementor-widget-image\" data-id=\"9897c95\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"229\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/01\/logos-for-blog-post-1024x366.jpg\" class=\"attachment-large size-large wp-image-339126\" alt=\"\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/01\/logos-for-blog-post-1024x366.jpg 1024w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/01\/logos-for-blog-post-300x107.jpg 300w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/01\/logos-for-blog-post-768x274.jpg 768w, https:\/\/integralads.com\/wp-content\/uploads\/2025\/01\/logos-for-blog-post.jpg 1366w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-2b8a523 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"33067\" data-id=\"2b8a523\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1971d92\" data-eae-slider=\"57093\" data-id=\"1971d92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce713b9 elementor-widget elementor-widget-text-editor\" data-id=\"ce713b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001Tiktok\u3067\u306e\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306e\u78ba\u4fdd\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u5f53\u793e\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u3001\u4ee5\u4e0b\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/span><\/p><p>\u00a0<\/p><ul><li aria-level=\"1\"><p><b>Total Media Quality (TMQ) \uff1a<br \/><\/b><span style=\"font-weight: 400;\">\u753b\u50cf\u3001\u97f3\u58f0\u3001\u30c6\u30ad\u30b9\u30c8\u306a\u3069\u306e\u89e3\u6790\u3092\u5927\u898f\u6a21\u306b\u7d44\u307f\u5408\u308f\u305b\u308b\u696d\u754c\u6700\u5148\u7aef\u306e\u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u3088\u308a\u3001\u5e83\u544a\u304c\u96a3\u63a5\u3057\u3066\u8868\u793a\u3055\u308c\u305f\u30d5\u30a3\u30fc\u30c9\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6b63\u78ba\u306b\u5206\u985e\u3059\u308b\u7b2c\u4e09\u8005\u8a08\u6e2c\u3092\u4e16\u754c78\u4ee5\u4e0a\u306e\u5e02\u5834\u3067\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059<\/span><\/p><p>\u00a0<\/p><\/li><\/ul><ul><li aria-level=\"1\"><p><b>\u9664\u5916\u30ab\u30c6\u30b4\u30ea\u3068\u696d\u7a2e\u30bb\u30f3\u30b7\u30c6\u30a3\u30d3\u30c6\u30a3\u30bb\u30b0\u30e1\u30f3\u30c8\uff1a<br \/><\/b><span style=\"background-color: transparent; letter-spacing: 0em;\">TikTok Ads Manager \u3067\u3054\u5229\u7528\u53ef\u80fd\u306a\u7279\u5b9a\u696d\u7a2e\u30ab\u30c6\u30b4\u30ea\u3092\u6307\u5b9a\u3057\u305f\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u30fc\u30d5\u30a3\u30eb\u30bf\u30fc\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u60aa\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u56de\u907f\u3067\u304d\u3066\u3044\u308b\u3053\u3068\u3092\u3001\u8a08\u6e2c\u30c7\u30fc\u30bf\u3068\u3057\u3066\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u306e\u30ab\u30c6\u30b4\u30ea\u306b\u306f\u3001\u30da\u30c3\u30c8\u3001\u7f8e\u5bb9\u3001\u98df\u54c1\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\/\u5c0f\u58f2\u3001\u65c5\u884c\u3001\u91d1\u878d\u30b5\u30fc\u30d3\u30b9\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3001\u81ea\u52d5\u8eca\u3001\u30b2\u30fc\u30e0\u3001\u5c02\u9580\u30b5\u30fc\u30d3\u30b9\u3001\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u3001\u30ae\u30e3\u30f3\u30d6\u30eb\u3068\u5b9d\u304f\u3058\u3001\u66b4\u529b\u7684\u306a\u30d3\u30c7\u30aa\u30b2\u30fc\u30e0\u3001\u683c\u95d8\u6280\u3001\u9752\u5c11\u5e74\u5411\u3051\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/span><\/p><\/li><\/ul><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><p><b>\u65b0\u305f\u306a\u52d5\u753b\u9664\u5916\u30ea\u30b9\u30c8\u306b\u3088\u308b\u6700\u9069\u5316\uff08\u30a2\u30eb\u30d5\u30a1\u30c6\u30b9\u30c8\u5b9f\u65bd\uff09\uff1a<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">IAS\u306f\u3001\u696d\u754c\u6a19\u6e96\u306e\u67a0\u7d44\u307f\u3092\u8d85\u3048\u3066\u3001\u5e83\u544a\u4e3b\u306e\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u30cb\u30fc\u30ba\u306b\u57fa\u3065\u304f\u7279\u5b9a\u306e\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u56de\u907f\u3067\u304d\u308b\u6a5f\u80fd\u300c\u52d5\u753b\u9664\u5916\u30ea\u30b9\u30c8\u306b\u3088\u308b\u6700\u9069\u5316\u300d\u306e\u30a2\u30eb\u30d5\u30a1\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3066\u304a\u308a\u30012025\u5e74\u306e\u4e0a\u534a\u671f\u306b\u306f78\u4ee5\u4e0a\u306e\u5e02\u5834\u3067\u4e00\u822c\u63d0\u4f9b\u3092\u958b\u59cb\u3059\u308b\u4e88\u5b9a\u3067\u3059\u3002\u3053\u306e\u6a5f\u80fd\u62e1\u5f35\u306b\u3088\u308a\u3001\u5e83\u544a\u4e3b\u304c\u3088\u308a\u81ea\u793e\u306e\u57fa\u6e96\u306b\u6cbf\u3063\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6700\u9069\u5316\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3088\u3046\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/span><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-7730fa9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"19473\" data-id=\"7730fa9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53a0083\" data-eae-slider=\"41333\" data-id=\"53a0083\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1444c92 elementor-widget elementor-widget-text-editor\" data-id=\"1444c92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3068\u9069\u5408\u6027\u306e\u6700\u9069\u5316\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u7a4d\u6975\u7684\u306a\u63d0\u4f9b<\/b><br \/>IAS\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u8cbb\u7528\u306e\u7121\u99c4\u3092\u524a\u6e1b\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3001\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u3001\u6587\u8108\u3068\u306e\u6574\u5408\u6027\u3092\u5f37\u5316\u3055\u305b\u308b\u305f\u3081\u306e\u65b0\u3057\u3044\u6a5f\u80fd\u3092\u5e83\u544a\u4e3b\u306b\u7d99\u7d9a\u3057\u3066\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p><p>2024\u5e7410\u6708\u306b\u306f\u3001Facebook\u3068Instagram\u306e\u30d5\u30a3\u30fc\u30c9\u3068\u30ea\u30fc\u30eb\u5e83\u544a\u5411\u3051\u306e\u300c<a href=\"https:\/\/integralads.com\/jp\/news\/ias-meta-optimization-solution\/\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30d6\u30ed\u30c3\u30af\u30ea\u30b9\u30c8<\/a>\u300d\u306e\u696d\u754c\u521d\u306e\u30c6\u30b9\u30c8\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u306a\u3063\u305f\u3053\u3068\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u3055\u3089\u306b12\u6708\u306b\u306f\u3001\u9769\u65b0\u7684\u306a\u4e88\u6e2c\u30a2\u30a4\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u6280\u8853\u3092\u4fdd\u6709\u3059\u308bLumen Research\u793e\u3068\u696d\u754c\u521d\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7de0\u7d50\u3057\u3001\u4e3b\u8981\u306a\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u304a\u3051\u308b\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u8a08\u6e2c\u300c<a href=\"https:\/\/integralads.com\/jp\/news\/quality-attention-optimization-social-attention-measurement\/\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30fb\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u8a08\u6e2c<\/a>\u300d\u3092\u63d0\u4f9b\u958b\u59cb\u3059\u308b\u3053\u3068\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u300c\u30bd\u30fc\u30b7\u30e3\u30eb\u30fb\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u8a08\u6e2c\u300d\u306f\u30012025\u5e74\u306e\u521d\u982d\u306bIAS\u306e\u3059\u3079\u3066\u306e\u304a\u5ba2\u69d8\u306b\u5411\u3051\u3066\u63d0\u4f9b\u958b\u59cb\u4e88\u5b9a\u3067\u3059\u3002<\/p><p><br \/>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u8a08\u6e2c\u306b\u95a2\u3059\u308b\u3054\u8cea\u554f\u304c\u3054\u3056\u3044\u307e\u3057\u305f\u3089\u3001<br 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