{"id":346629,"date":"2026-04-07T07:42:14","date_gmt":"2026-04-07T07:42:14","guid":{"rendered":"https:\/\/integralads.com\/?p=346629"},"modified":"2026-04-07T07:42:15","modified_gmt":"2026-04-07T07:42:15","slug":"ias-at-ces-2026","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/ias-at-ces-2026\/","title":{"rendered":"IAS\u304c\u898b\u305fCES 2026 \u30fc \u3053\u308c\u304b\u3089\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u6c42\u3081\u3089\u308c\u308b\u300c3\u3064\u306e\u9375\u300d"},"content":{"rendered":"\t\t
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\n\t\t\t\t\u300c\u6628\u65e5\u306e\u5929\u6c17\u4e88\u5831\u3092\u4f1d\u3048\u308b\u3088\u3046\u306a\u8a08\u6e2c\u306b\u306f\u3001\u3082\u306f\u3084\u610f\u5473\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u79c1\u305f\u3061\u304c\u672c\u5f53\u306b\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u306e\u306f\u3001\u72b6\u6cc1\u3092\u30d7\u30ed\u30a2\u30af\u30c6\u30a3\u30d6\u306b\u3001\u5148\u56de\u308a\u3057\u3066\u5909\u3048\u3066\u3044\u304f\u305f\u3081\u306e\u30c7\u30fc\u30bf\u306a\u306e\u3067\u3059\u3002\u300d\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\u30b9\u30ea\u30b9\u30c6\u30a3\u30fb\u30b0\u30d7\u30bf\uff08IAS, CPO\uff09<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
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IAS\u306e\u6700\u9ad8\u88fd\u54c1\u8cac\u4efb\u8005\uff08CPO\uff09\u3067\u3042\u308b<\/span>\u30b9\u30ea\u30b9\u30c6\u30a3\u30fb\u30b0\u30d7\u30bf<\/span><\/a>\u3068\u3001\u30de\u30b9\u30bf\u30fc\u30ab\u30fc\u30c9\u306e\u30b7\u30cb\u30a2\u30fb\u30d0\u30a4\u30b9\u30fb\u30d7\u30ec\u30b8\u30c7\u30f3\u30c8\uff08\u30a2\u30c9\u30d0\u30f3\u30b9\u30c9\u30fb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30fb\u30d7\u30ed\u30c0\u30af\u30c8\u62c5\u5f53\uff09\u3067\u3042\u308b<\/span>\u30b9\u30b3\u30c3\u30c8\u30fb\u30ea\u30d2\u30c6\u30f3\u30bf\u30fc\u30eb<\/span><\/a>\u6c0f\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u306e\u30c7\u30fc\u30bf\u3068\u30b3\u30de\u30fc\u30b9\u30fb\u30b7\u30b0\u30ca\u30eb\u304c\u3001\u3069\u306e\u3088\u3046\u306b\u878d\u5408\u3057\u59cb\u3081\u3066\u3044\u308b\u304b\u306b\u3064\u3044\u3066\u6398\u308a\u4e0b\u3052\u307e\u3057\u305f\u3002\u305d\u3053\u3067\u6d6e\u304d\u5f6b\u308a\u306b\u306a\u3063\u305f\u306e\u306f\u3001<\/span>\u771f\u306e\u6469\u64e6\uff08\u8ab2\u984c\uff09\u306f\u6280\u8853\u7684\u306a\u554f\u984c\u3067\u306f\u306a\u304f\u3001\u300c\u7d44\u7e54\u69cb\u9020\u300d\u306b\u3042\u308b<\/b>\u3068\u3044\u3046\u3053\u3068\u3067\u3057\u305f\u3002<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
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\u307e\u305f\u3001IAS\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30fb\u30ec\u30d9\u30cb\u30e5\u30fc\u62c5\u5f53\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30d0\u30a4\u30b9\u30fb\u30d7\u30ec\u30b8\u30c7\u30f3\u30c8\u3067\u3042\u308b<\/span>\u30ad\u30e3\u30ea\u30fc\u30fb\u30b5\u30a4\u30d5\u30a1\u30fc<\/span><\/a>\u306f\u3001Spark Foundry\u306e\u30c1\u30fc\u30d5\u30fb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u30fb\u30aa\u30d5\u30a3\u30b5\u30fc\u517c\u30b0\u30ed\u30fc\u30d0\u30eb\u30fb\u30b0\u30eb\u30fc\u30d7\u30fb\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u30fb\u30ea\u30fc\u30c9\u3067\u3042\u308b<\/span>\u30ea\u30b5\u30fb\u30b8\u30e3\u30b3\u30fc\u30b6<\/span><\/a>\u6c0f\u3068\u5171\u306b\u767b\u58c7\u3057\u3001<\/span>\u81ea\u52d5\u5316\u304c\u9032\u3080\u4e16\u754c\u3067\u3044\u304b\u306b\u300c\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u300d\u3092\u7dad\u6301\u3059\u308b\u304b<\/b>\u3068\u3044\u3046\u70b9\u306b\u3064\u3044\u3066\u3001\u7387\u76f4\u306a\u610f\u898b\u3092\u4ea4\u308f\u3057\u307e\u3057\u305f\u3002<\/span><\/p>

\u73fe\u5728\u3001\u30d6\u30e9\u30f3\u30c9\u4f01\u696d\u306f\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u591a\u304f\u306e\u30b7\u30b0\u30ca\u30eb<\/strong>\u3092\u624b\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>

\u3057\u304b\u3057\u3001\u5f7c\u3089\u306b\u6b20\u3051\u3066\u3044\u308b\u306e\u306f\u3001\u81ea\u52d5\u5316\u306b\u5b8c\u5168\u306b\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3092\u59d4\u306d\u308b\u3053\u3068\u306a\u304f\u3001\u30e1\u30c7\u30a3\u30a2\u54c1\u8cea\u3092\u300c\u73fe\u5b9f\u306e\u6210\u679c\u300d\u3078\u3068\u7d50\u3073\u3064\u3051\u308b\u660e\u78ba\u306a\u624b\u6cd5\u3067\u3059\u3002 \u30a4\u30f3\u30b5\u30a4\u30c8\uff08\u6d1e\u5bdf\uff09\u3068\u30a2\u30af\u30b7\u30e7\u30f3\uff08\u5b9f\u884c\uff09\u306e\u9593\u306b\u3042\u308b\u3053\u306e\u6e9d<\/strong>\u3092\u57cb\u3081\u3089\u308c\u308b\u304b\u3069\u3046\u304b\u304c\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6210\u5426\u3092\u5206\u3051\u308b\u5883\u754c\u7dda\u306b\u306a\u308b\u3068\u7d50\u8ad6\u4ed8\u3051\u307e\u3057\u305f\u3002<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
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\u81ea\u52d5\u5316\u304c\u5148\u884c\u3059\u308b\u6642\u4ee3
\n\u4eba\u9593\u306f\u3069\u3046\u4e3b\u5c0e\u6a29\u3092\u63e1\u308b\u3079\u304d\u304b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"C\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
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\n\t\t\t
\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t

CES\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u4f1a\u8a71\u306e\u3059\u3079\u3066\u304c\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u69cb\u6210\u8981\u7d20\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u305f\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u7ba1\u7406\u3059\u308b\u5f79\u5272\u3092\u62c5\u3046\u300c\u4eba\u300d\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u8b70\u8ad6\u3082\u3042\u308a\u307e\u3057\u305f\u3002<\/span><\/p>

\u300cC Space Storytellers\u300d\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u306f\u3001IAS\u306eCOO\u3067\u3042\u308b<\/span>\u30de\u30fc\u30af\u30fb\u30b0\u30e9\u30dc\u30a6\u30b9\u30ad\u30fc<\/span><\/a>\u304c\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc\u3092\u52d9\u3081\u3001<\/span>\u30b8\u30e0\u30fb\u30b9\u30af\u30ef\u30a4\u30a2\u30fc\u30ba<\/span><\/a>\uff08Reddit \u30d3\u30b8\u30cd\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff06\u6210\u9577\u62c5\u5f53EVP\uff09\u3001<\/span>\u30b8\u30e7\u30fc\u30fb\u30aa\u30eb\u30bb\u30f3<\/span><\/a>\uff08Vector CEO\uff09\u3001<\/span>\u30ab\u30e9\u30e0\u30fb\u30de\u30ea\u30c3\u30af<\/span><\/a>\uff08Walmart \u30d3\u30b8\u30cd\u30b9\uff06\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53VP\uff09\u3001\u305d\u3057\u3066<\/span>\u30cb\u30ea\u30fb\u30af\u30ec\u30ce\u30d5<\/span><\/a>\uff08Mastercard Commerce Media \u30b3\u30de\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\uff06\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u62c5\u5f53EVP\uff09\u3068\u3044\u3046\u3001\u696d\u754c\u3092\u727d\u5f15\u3059\u308b\u8c6a\u83ef\u306a\u30d1\u30cd\u30ea\u30b9\u30c8\u9663\u3092\u8fce\u3048\u3001<\/span>\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u7ba1\u7406\u3059\u308b\u300c\u4eba\u300d\u306e\u5f79\u5272<\/b>\u306b\u3064\u3044\u3066\u8b70\u8ad6\u3092\u884c\u3044\u307e\u3057\u305f\u3002<\/span><\/p>

\u307e\u305f\u3001IAS\u306e<\/span>\u30ad\u30e3\u30ea\u30fc\u30fb\u30b5\u30a4\u30d5\u30a1\u30fc<\/span><\/a>\u304c\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc\u3092\u52d9\u3081\u305f\u300cBrand Innovators\u300d\u306e\u30d1\u30cd\u30eb\u3067\u306f\u3001<\/span>\u30b7\u30e7\u30fc\u30f3\u30fb\u30dc\u30a4\u30eb<\/span><\/a>\uff08Starz \u30b9\u30c8\u30e9\u30c6\u30b8\u30fc\uff06\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u62c5\u5f53SVP\uff09\u3001<\/span>\u30e2\u30ea\u30fc\u30fb\u30d5\u30a3\u30ca\u30c6\u30a3<\/span><\/a>\uff08Zenith \u30c1\u30fc\u30d5\u30fb\u30a4\u30f3\u30d9\u30b9\u30c8\u30e1\u30f3\u30c8\u30fb\u30aa\u30d5\u30a3\u30b5\u30fc\uff09\u3001<\/span>\u30a4\u30ca\u30fb\u30ab\u30fc\u30f3<\/span><\/a>\uff08ESPN \u30e1\u30c7\u30a3\u30a2\u30b9\u30c8\u30e9\u30c6\u30b8\u30fc\uff06\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u62c5\u5f53VP\uff09\u3001<\/span>\u30ce\u30a8\u30eb\u30fb\u30da\u30ec\u30b9<\/span><\/a>\uff08Samsung Electronics America \u30e1\u30c7\u30a3\u30a2\u8cac\u4efb\u8005\uff09\u3089\u3068\u5171\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u3044\u304b\u306b\u3057\u3066<\/span>\u300c\u30d6\u30e9\u30f3\u30c9\u6587\u5316\u300d\u3068\u300c\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u300d\u304c\u4ea4\u5dee\u3059\u308b\u70b9\u3092\u9032\u3093\u3067\u3044\u304f\u3079\u304d<\/b>\u304b\u3001\u3068\u3044\u3046\u8ab2\u984c\u3092\u8b70\u8ad6\u3057\u307e\u3057\u305f\u3002<\/span><\/p>

AI\u4e3b\u5c0e\u306e\u30b7\u30b9\u30c6\u30e0\u304c\u3088\u308a\u8907\u96d1\u5316\u3057\u3001\u4e88\u6e2c\u304c\u56f0\u96e3\u306b\u306a\u308b\u4e2d\u3067\u3001\u771f\u306b\u5f37\u529b\u306a\u30ea\u30fc\u30c0\u30fc\u305f\u3061\u306f\u300c\u78ba\u5b9f\u6027\u300d\u3092\u7d04\u675f\u3057\u305f\u308a\u306f\u3057\u307e\u305b\u3093\u3002\u5f7c\u3089\u304c\u69cb\u7bc9\u3057\u3066\u3044\u308b\u306e\u306f\u3001\u78ba\u5b9f\u6027\u304c\u5931\u308f\u308c\u305f\u3068\u304d\u3067\u3082\u9069\u5fdc\u3067\u304d\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u305f\u30c1\u30fc\u30e0\u3001\u30d7\u30ed\u30bb\u30b9\u3001\u305d\u3057\u3066\u6587\u5316\u306a\u306e\u3067\u3059\u3002<\/span><\/p>

\u3053\u306e\u300c\u66d6\u6627\u3055\u306e\u4e2d\u3067\u3082\u81ea\u4fe1\u3092\u6301\u3063\u3066\u884c\u52d5\u3067\u304d\u308b\u80fd\u529b\u300d<\/strong>\u3053\u305d\u304c\u3001\u73fe\u5728\u306e\u5e83\u544a\u696d\u754c\u306b\u304a\u3044\u3066\u6700\u3082\u904e\u5c0f\u8a55\u4fa1\u3055\u308c\u3066\u3044\u308b\u7af6\u4e89\u512a\u4f4d\u6027\u306a\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"CES\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
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2026\u5e74\u306b\u554f\u308f\u308c\u308b\u771f\u4fa1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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CES 2026\u306f\u3001\u5168\u304f\u65b0\u3057\u3044\u6226\u7565\u3092\u63d0\u793a\u3057\u305f\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/span>
<\/span>\u3080\u3057\u308d\u3001\u3053\u308c\u307e\u3067\u306e\u6226\u7565\u3060\u3051\u3067\u306f\u3082\u306f\u3084\u4e0d\u5341\u5206\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u4fe1\u3055\u305b\u305f\u5834\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/span><\/p>

\u5e83\u544a\u696d\u754c\u306f\u3001\u5927\u304d\u306a\u8ee2\u63db\u70b9\u3092\u8fce\u3048\u3066\u3044\u307e\u3059\u3002<\/span><\/p>

  • \u300c\u4fdd\u8b77\u300d\u304b\u3089\u300c\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u300d\u3078<\/b><\/li>
  • \u300c\u81ea\u52d5\u5316\u300d\u304b\u3089\u300c\u8aac\u660e\u8cac\u4efb\u300d\u3078<\/b><\/li>
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    IAS\u306f\u3001\u3053\u306e\u5909\u5316\u3092\u7f85\u91dd\u76e4\u3068\u3057\u3066\u30d7\u30ed\u30c0\u30af\u30c8\u958b\u767a\u3092\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u30e1\u30c7\u30a3\u30a2\u6295\u8cc7\u304c\u5358\u306b\u300c\u5b89\u5168\u300d\u3067\u3042\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u9ad8\u901f\u5316\u30fb\u81ea\u52d5\u5316\u304c\u9032\u307f\u3001\u305d\u3057\u3066\u53b3\u3057\u3044\u6210\u679c\u304c\u6c42\u3081\u3089\u308c\u308b\u74b0\u5883\u306b\u304a\u3044\u3066\u3001\u78ba\u304b\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u767a\u63ee\u3067\u304d\u308b\u3088\u3046\u306b\u3002<\/span><\/p>

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