{"id":347190,"date":"2026-06-04T07:21:45","date_gmt":"2026-06-04T07:21:45","guid":{"rendered":"https:\/\/integralads.com\/?p=347190"},"modified":"2026-06-04T07:21:47","modified_gmt":"2026-06-04T07:21:47","slug":"ias-expands-ai-driven-content-block-lists-to-meta-threads","status":"publish","type":"post","link":"https:\/\/integralads.com\/jp\/insider\/ias-expands-ai-driven-content-block-lists-to-meta-threads\/","title":{"rendered":"Meta\u5e83\u544a\u306eROI\u6700\u5927\u5316\u3078\u3002IAS\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30d6\u30ed\u30c3\u30af\u30ea\u30b9\u30c8\u300d\u3092Threads\u306b\u62e1\u5927"},"content":{"rendered":"\t\t
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\u5e83\u544a\u4e3b\u306b\u3088\u308bMeta\u3078\u306e\u6295\u8cc7\u304c\u62e1\u5927\u3059\u308b\u306a\u304b\u3001\u6025\u6210\u9577\u4e2d\u306eThreads \u3067\u3044\u304b\u306b\u900f\u660e\u6027\u3068\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3092\u78ba\u4fdd\u3059\u308b\u304b\u304c\u3001\u91cd\u8981\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u30022025\u5e74\u306b\u306f\u3001Threads\u306e\u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\uff08MAU\uff09\u304c\u4e16\u754c\u30674\u5104\u4eba\u3092\u7a81\u7834\u3057\u307e\u3057\u305f\u3002\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u5927\u898f\u6a21\u304b\u3064\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u9ad8\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3078\u30ea\u30fc\u30c1\u3067\u304d\u308b\u9b45\u529b\u7684\u306a\u5834\u3067\u3042\u308b\u4e00\u65b9\u3001\u4fe1\u983c\u3067\u304d\u308b\u7b2c\u4e09\u8005\u306b\u3088\u308b\u6700\u9069\u5316\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3078\u306e\u30cb\u30fc\u30ba\u3082\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>

\u3053\u3046\u3057\u305f\u80cc\u666f\u3092\u53d7\u3051\u3001IAS\u306fMeta\u5411\u3051\u6700\u9069\u5316\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30d6\u30ed\u30c3\u30af\u30ea\u30b9\u30c8\u300d\u306e\u5bfe\u8c61\u3092\u3001Threads\u30d5\u30a3\u30fc\u30c9\u3078\u62e1\u5927\u3059\u308b\u3053\u3068\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u6a5f\u80fd\u62e1\u5f35\u306b\u3088\u308a\u3001\u5e83\u544a\u4e3b\u306f\u4e16\u754c\u6700\u5927\u7d1a\u306eMeta\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u30d6\u30e9\u30f3\u30c9\u4fdd\u8b77\u3092\u3055\u3089\u306b\u5f37\u5316\u3057\u3001ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u3092\u6700\u5927\u5316\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u3092\u901a\u3058\u3066Meta\u5e83\u544a\u306e\u6210\u679c\u3092\u5411\u4e0a<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/span>IAS\u306e\u300c\u30bd\u30fc\u30b7\u30e3\u30eb\u6700\u9069\u5316\u6a5f\u80fd\u300d\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u9069\u3055\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u5e83\u544a\u914d\u4fe1\u3092\u524a\u6e1b\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u8cbb\u306e\u7121\u99c4\u3092\u5927\u5e45\u306b\u524a\u6e1b\u3057\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u6291\u5236\u3067\u304d\u305f\u7121\u99c4\u306a\u4e88\u7b97\u3092\u3088\u308a\u4fa1\u5024\u306e\u9ad8\u3044\u5e83\u544a\u914d\u4fe1\u3078\u3068\u518d\u6295\u8cc7\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u9069\u3057\u305f\u914d\u4fe1\u9762\u306e\u62e1\u5927\u3068\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5168\u4f53\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5411\u4e0a\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/span><\/p>

\u300cIAS\u306eAI\u306b\u3088\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u30ec\u30d9\u30eb\u306e\u5206\u6790\u306f\u3001\u5e83\u544a\u4e3b\u304c\u4fe1\u983c\u3067\u304d\u308b\u7b2c\u4e09\u8005\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3057\u306a\u304c\u3089\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u3067\u6210\u679c\u3092\u5411\u4e0a\u3055\u305b\u3001\u5b89\u5fc3\u3057\u3066\u6295\u8cc7\u3092\u62e1\u5927\u3067\u304d\u308b\u74b0\u5883\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002IAS\u306fMeta\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u30b0\u30ed\u30fc\u30d0\u30eb\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u9023\u643a\u3092\u6df1\u3081\u306a\u304c\u3089\u3001\u5e83\u544a\u4e3b\u304c\u4e0d\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u56de\u907f\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u52b9\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3092\u7d9a\u3051\u3066\u3044\u304d\u307e\u3059\u3002\u300d<\/i>
<\/i>– \u30ea\u30b5\u30fb\u30a2\u30c3\u30c4\u30b7\u30e5\u30ca\u30a4\u30c0\u30fc, IAS CEO<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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1. \u30d6\u30e9\u30f3\u30c9\u6bce\u306b<\/b>\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u53ef\u80fd\u306a\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb<\/b><\/p>

\u5e83\u544a\u4e3b\u306f\u3001\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u9069\u5408\u6027\u57fa\u6e96\u3084\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u6226\u7565\u306b\u5408\u308f\u305b\u3066\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30d6\u30ed\u30c3\u30af\u30ea\u30b9\u30c8\u300d\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u304d\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u56fa\u6709\u306e\u7d30\u3084\u304b\u306a\u30bb\u30fc\u30d5\u30c6\u30a3\u8981\u4ef6\u306b\u5bfe\u5fdc\u3059\u308b\u300c\u30ab\u30b9\u30bf\u30e0\u30fb\u30d6\u30e9\u30f3\u30c9\u30fb\u30bb\u30b0\u30e1\u30f3\u30c8\u300d\u3082\u542b\u307e\u308c\u3066\u304a\u308a\u3001\u5e83\u544a\u8cbb\u306e\u7121\u99c4\u3068\u30d6\u30e9\u30f3\u30c9\u6bc0\u640d\u30ea\u30b9\u30af\u3092\u540c\u6642\u306b\u6700\u5c0f\u5316\u3067\u304d\u307e\u3059\u3002<\/span><\/p>

2. \u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u81ea\u52d5\u7684\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u4fdd\u8b77<\/b><\/p>

\u4e00\u5ea6\u6709\u52b9\u5316\u3059\u308b\u3060\u3051\u3067\u3001Facebook\u30d5\u30a3\u30fc\u30c9\u3001Instagram\u30d5\u30a3\u30fc\u30c9\u3001\u30ea\u30fc\u30eb\u3001\u305d\u3057\u3066Threads\u306b\u308f\u305f\u308a\u81ea\u52d5\u7684\u306b\u4fdd\u8b77\u304c\u9069\u7528\u3055\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u5909\u5316\u306e\u901f\u3044\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u74b0\u5883\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30c7\u30fc\u30bf\u306f\u6bce\u6642\u66f4\u65b0\u3055\u308c\u3001\u5e38\u306b\u6700\u65b0\u306e\u72b6\u6cc1\u306b\u57fa\u3065\u3044\u3066\u6700\u9069\u5316\u304c\u884c\u308f\u308c\u307e\u3059\u3002<\/span><\/p>

3. \u696d\u754c\u3092\u30ea\u30fc\u30c9\u3059\u308bAI\u5206\u985e\u6280\u8853<\/b><\/p>

IAS\u72ec\u81ea\u306e\u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2\u89e3\u6790\u30e2\u30c7\u30eb\uff08Multimedia Understanding Model\uff1aMUM\uff09\u3092\u6d3b\u7528\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30d5\u30ec\u30fc\u30e0\u5358\u4f4d\u3067\u5206\u6790\u3057\u307e\u3059\u3002\u753b\u50cf\u30fb\u97f3\u58f0\u30fb\u30c6\u30ad\u30b9\u30c8\u3092\u7d71\u5408\u7684\u306b\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3001\u9ad8\u7cbe\u5ea6\u304b\u3064\u8a73\u7d30\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u5206\u985e\u3092\u5b9f\u73fe\u3057\u3001\u5e83\u544a\u4e3b\u306b\u3088\u308a\u7cbe\u7dfb\u306a\u30d6\u30e9\u30f3\u30c9\u4fdd\u8b77\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/span><\/p>

4. \u30b0\u30ed\u30fc\u30d0\u30eb\u5bfe\u5fdc\u3068\u7b2c\u4e09\u8005\u691c\u8a3c<\/b><\/p>

  • 34\u8a00\u8a9e\u306b\u5bfe\u5fdc\uff1a<\/b>\u30b0\u30ed\u30fc\u30d0\u30eb\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u4e00\u8cab\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\uff06\u9069\u5408\u6027\u6226\u7565\u3092\u5c55\u958b\u3067\u304d\u307e\u3059\u3002<\/span><\/p><\/li>

  • \u52b9\u679c\u6e2c\u5b9a\u3068\u691c\u8a3c<\/b>\uff1aMeta\u5411\u3051\u300cTotal Media Quality\uff08TMQ\uff09\u300d\u3068\u3057\u3066\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\uff06\u9069\u5408\u6027\u8a08\u6e2c\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30d6\u30ed\u30c3\u30af\u30ea\u30b9\u30c8\u300d\u304c\u671f\u5f85\u3069\u304a\u308a\u306b\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5b9f\u65bd\u4e2d\u306e\u6700\u9069\u5316\u306b\u3082\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/span><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Meta\u5168\u4f53\u3067\u3001\u3088\u308a\u5b89\u5168\u304b\u3064\u52b9\u679c\u7684\u306a\u5e83\u544a\u904b\u7528\u3092<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    IAS\u306f\u9577\u5e74\u306b\u308f\u305f\u308aMeta\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u3001\u5e83\u544a\u4e3b\u5411\u3051\u6700\u9069\u5316\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u958b\u767a\u3092\u652f\u63f4\u3057\u3066\u304d\u307e\u3057\u305f\u3002Meta \u306e\u6700\u9069\u5316\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u958b\u767a\u306e\u4e3b\u8981\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3068\u3057\u3066\u9078\u5b9a\u3055\u308c\u3066\u4ee5\u6765\u3001IAS \u306f\u63d0\u4f9b\u7bc4\u56f2\u3092\u7d99\u7d9a\u7684\u306b\u5e83\u3052\u3066\u304d\u307e\u3057\u305f\u3002<\/span><\/p>

    • 2024\u5e7410\u6708\uff1aMeta\u5411\u3051\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30d6\u30ed\u30c3\u30af\u30ea\u30b9\u30c8\u300d\u3092\u696d\u754c\u3067\u521d\u3081\u3066\u63d0\u4f9b<\/span><\/li>
    • 2025\u5e746\u6708\uff1aAI\u306b\u3088\u308b\u300c\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30fb\u30ab\u30c6\u30b4\u30ea\u30fc\u30fb\u30ec\u30dd\u30fc\u30c8\u300d\u3092\u63d0\u4f9b\u958b\u59cb<\/span><\/li>
    • 2025\u5e7410\u6708\uff1aThreads\u5411\u3051\u300c\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\uff06\u9069\u5408\u6027\u8a08\u6e2c\u300d\u8a08\u6e2c\u3092\u63d0\u4f9b\u958b\u59cb<\/span><\/li><\/ul>

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