{"id":325079,"date":"2023-06-06T11:56:13","date_gmt":"2023-06-06T11:56:13","guid":{"rendered":"https:\/\/integralads.com\/solutions-2\/ctv-video\/"},"modified":"2025-01-21T12:24:12","modified_gmt":"2025-01-21T12:24:12","slug":"ctv-video","status":"publish","type":"page","link":"https:\/\/integralads.com\/ko\/solutions\/ctv-video\/","title":{"rendered":"\ucee4\ub125\ud2f0\ub4dc TV \ubc0f \ube44\ub514\uc624"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"dark\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\uc5ec\ub7ec\ubd84\uc758 \uac00\uc7a5 \uc18c\uc911\ud55c \uad11\uace0\ub97c \ubcf4\ud638\ud569\ub2c8\ub2e4.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\uc18c\ube44\uc790\uc640 \uc2dc\uac01, \uccad\uac01 \ubc0f \ubaa8\uc158\uc744 \uc5f0\uacb0\ud558\ub294 \uac83\ubcf4\ub2e4 \uac15\ub825\ud55c \uac83\uc740 \uc5c6\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub514\uc2a4\ud50c\ub808\uc774\ubcf4\ub2e4 \ube44\ub514\uc624 \uc778\ubca4\ud1a0\ub9ac\uac00 \uc0ac\uae30 \ud589\uc704, \ube0c\ub79c\ub4dc \uc704\ud5d8 \ubc0f \ubcf4\uc5ec\uc9c0\uc9c0 \uc54a\ub294 \ud604\uc0c1\uc5d0 \ub354 \ucde8\uc57d\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc628\ub77c\uc778 \ube44\ub514\uc624 \uad11\uace0\uc758 \uc218\uc694\uac00 \ub298\uc5b4\ub098\uba74 \ube44\uc6a9\ub3c4 \ub298\uc5b4\ub0a9\ub2c8\ub2e4. \uc774\ub294 \ube44\ub514\uc624 \uad11\uace0\uac00 \ubcf4\uc774\uace0 \ub4e4\ub9b4 \uae30\ud68c\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>

IAS \ub3c4\uad6c \ud0a4\ud2b8\ub97c \ud1b5\ud574 \ud504\ub9ac\ubbf8\uc5c4 \ube44\ub514\uc624 \uad6c\ub9e4\ub97c \ud655\uc778\ud558\uc138\uc694.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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IAS <\/span><\/span> \ucee4\ub125\ud2f0\ub4dc <\/span><\/span> TV <\/span><\/span> \ubc0f <\/span><\/span> \ube44\ub514\uc624 <\/span><\/span> \uc194\ub8e8\uc158\uc5d0 <\/span><\/span> \ud3ec\ud568\ub418\ub294 <\/span><\/span> \ubd84\uc57c: <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\ube0c\ub79c\ub4dc \uc548\uc804 \ubc0f \uc801\ud569\uc131\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tRead more<\/span> <\/i><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\uc624\ud508 \uc6f9\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tRead more<\/span> <\/i><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\uc870\ud68c \uac00\ub2a5\uc131\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tRead more<\/span> <\/i><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\ud504\ub9ac\ubbf8\uc5c4 <\/span><\/span> \uc778\ubca4\ud1a0\ub9ac\uc640 <\/span><\/span> \uc5f0\uacb0\ud558\uc138\uc694 <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\ub294 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uadc0\uc0ac\uc758 \ubbf8\ub514\uc5b4 \ud488\uc9c8 \uae30\uc900\uc744 \ud0c0\ud611\ud558\uc9c0 \uc54a\uace0 \uc5ec\ub7ec\ubd84\uc758 \uc18c\ube44\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud558\uc138\uc694.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\ube44\ub514\uc624 \uad11\uace0\uc758 59.6%\ub294 \ubcf4\uc5ec\uc9c0\uc9c0 \uc54a\ub294 \uc0c1\ud0dc\ub85c \uc81c\uacf5\ub429\ub2c8\ub2e4.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\ucee4\ub125\ud2f0\ub4dc TV \uc0ac\uc6a9\uc790\uc758 42%\ub294 \uad11\uace0\uac00 \ubb38\ub9e5\uc0c1 \uad00\ub828\uc774 \uc788\ub2e4\uba74 \uad11\uace0\ub97c \ub05d\uae4c\uc9c0 \uc2dc\uccad\ud560 \uac00\ub2a5\uc131\uc774 \uc788\uac70\ub098 \ub192\uc2b5\ub2c8\ub2e4.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/span>0<\/span>%<\/span><\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2026\ub144\uae4c\uc9c0 \uc18c\ube44\uc790\ub4e4 \uc0ac\uc774\uc5d0\uc11c CTV \ucc44\ud0dd\uc774 2\uc5b5 4,200\ub9cc \uba85 \uc774\uc0c1\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uba70, \uc774\ub294 \ubbf8\uad6d \uc778\uad6c\uc758 \uc57d 70%\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\uc801\ud569\ud55c <\/span><\/span> \ud504\ub9ac\ubbf8\uc5c4 <\/span><\/span> \ube44\ub514\uc624 <\/span><\/span> \uc778\ubca4\ud1a0\ub9ac <\/span><\/span> \uc7ac\uc0dd\ud558\uae30 <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\uc5b8\uc81c \uc5b4\ub514\uc5d0\uc11c \uc5b4\ub5bb\uac8c \uc0ac\ub78c\ub4e4\uc774 \uc5ec\ub7ec\ubd84\uc758 \uad11\uace0\uc640 \uad00\uacc4\ub97c \ub9fa\ub294\uc9c0\uc5d0 \ub300\ud55c \ub354 \ud3ed\ub113\uc740 \ud1b5\ucc30\ub825\uc744 \uc5bb\uae30 \uc704\ud574 \uae30\ubcf8 \uba54\ud2b8\ub9ad \uadf8 \uc774\uc0c1\uc744 \uc0ac\uc6a9\ud558\uc138\uc694. \uc624\ud508 \uc6f9\uc5d0\uc11c \ucee4\ub125\ud2f0\ub4dc TV\uae4c\uc9c0 IAS \uc194\ub8e8\uc158\uc740 \uc5ec\ub7ec\ubd84\uc758 \uad11\uace0\ub97c \uc870\ud68c\ud560 \uc218 \uc788\uace0, \uc0ac\uae30 \ud589\uc704\uac00 \uc5c6\uace0, \uc801\uc808\ud55c \ud658\uacbd\uc5d0\uc11c \ub178\ucd9c\ub418\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\uc2dc\uc7a5 \ucd5c\ucd08\uc758 \ucee4\ub125\ud2f0\ub4dc TV \ud601\uc2e0<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\uc18c\ube44\uc790\uc758 \uc8fc\uc758\uc640 \uad11\uace0 \ube44\uc6a9\uc774 \uacc4\uc18d\ud574\uc11c \ucee4\ub125\ud2f0\ub4dc TV\ub85c \uc774\ub3d9\ud568\uc5d0 \ub530\ub77c IAS\ub294 \ube44\ub514\uc624 \uad11\uace0\uac00 \ub05d\uae4c\uc9c0 \uc7ac\uc0dd\ub418\uace0 \uc2a4\ub9c8\ud2b8 TV\uc5d0\uc11c \uc798\ubabb\ub41c \ud2b8\ub798\ud53d\uc774 \uc5c6\ub294\uc9c0\ub97c \uc785\uc99d\ud558\uae30 \uc704\ud574 \uac00\uc7a5 \ud070 \ube44\ub514\uc624 \ud37c\ube14\ub9ac\uc154\uc640 \uc9c1\uc811\uc801\uc73c\ub85c \ud611\uc5c5\ud569\ub2c8\ub2e4.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LOAD MORE<\/span><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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IAS \ucee4\ub125\ud2f0\ub4dc TV \uc194\ub8e8\uc158 \uc81c\ud488\uad70\uc758 \uc774\uc810:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>\ub370\uc2a4\ud06c\ud1b1 \ubc0f \ubaa8\ubc14\uc77c \uc778\uc571\uc5d0\uc11c OTT\uc5d0 \uac78\uccd0 \uc2e4\ud589\ub420 \ub54c \uc5ec\ub7ec\ubd84\uc758 \uad11\uace0\ub97c \uc870\ud68c\ud560 \uc218 \uc788\uace0, \uc0ac\uae30 \ud589\uc704\uac00 \uc5c6\uace0, \ube0c\ub79c\ub4dc \uc548\uc804\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud55c \ud06c\ub85c\uc2a4 \uc2a4\ud06c\ub9b0(Cross-Screen) \ub3c4\ub2ec \ubc94\uc704<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>\uad11\uace0\uc8fc\uc758 \uac00\uc7a5 \ube44\uc6a9\uc774 \ub192\uace0 \uc704\ud5d8\ub3c4\uac00 \ub192\uc740 \ube44\ub514\uc624 \uad6c\ub9e4\ub97c \uc704\ud55c \uc0ac\uc6a9\uc790 \uc815\uc758 \uc798\ubabb\ub41c \ud2b8\ub798\ud53d \uc194\ub8e8\uc158<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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YouTube\ub97c \uc704\ud55c \ucee4\ub125\ud2f0\ub4dc TV \ube0c\ub79c\ub4dc \uc548\uc804<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\ucee4\ub125\ud2f0\ub4dc TV \ud658\uacbd \ub0b4 \uad11\uace0\uac00 \ub298\uc5b4\ub098\uba74 \ube0c\ub79c\ub4dc \uc548\uc804\uc5d0 \ub300\ud55c \uad00\uc2ec\ub3c4 \ub298\uc5b4\ub0a9\ub2c8\ub2e4. IAS\ub294 \ucee4\ub125\ud2f0\ub4dc TV\uc758 \uc5c5\uacc4 \ub9ac\ub354\uc640 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uc5b4 \ube0c\ub79c\ub4dc\uc758 \uc548\uc804\uacfc \uc801\ud569\uc131\uc744 \ud601\uc2e0\uc801\uc73c\ub85c \uad6c\ucd95\ud558\ub294 \uc120\ub3c4\uc801\uc778 \uc5c5\uccb4\uc785\ub2c8\ub2e4.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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IAS \ucee4\ub125\ud2f0\ub4dc TV \ube0c\ub79c\ub4dc \uc548\uc804 \uc194\ub8e8\uc158\uc758 \uc774\uc810:<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/defs> <\/rect> <\/g> <\/svg><\/div>\uc120\ud638\ud558\ub294 \ucee4\ub125\ud2f0\ub4dc TV \uc2a4\ud2b8\ub9ac\ubc0d \uc635\uc158\uc5d0\uc11c \ube44\uad50\ud560 \uc218 \uc5c6\ub294 \ub3c4\ub2ec: YouTube\ub294 \uad11\uace0 \uc9c0\uc6d0 \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4 \uc911\uc5d0\uc11c \uac00\uc7a5 \ub192\uc740 \ub3c4\ub2ec\uacfc \uc2dc\uccad \uc2dc\uac04\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/div>
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<\/defs> <\/rect> <\/g> <\/svg><\/div>\uc548\uc804 \ubc0f \uc801\ud569\uc131 \ubcf4\uace0, \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc744 \ud1b5\ud55c \ucd5c\uc801\ud654 \ubc0f \uc5ec\ub7ec\ubd84\uc758 KPI\ub97c \ucd08\uacfc\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ubbf8\ub514\uc5b4 \ud488\uc9c8 \ud1b5\ucc30\ub825<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\ucf58\ud150\uce20 \uc0dd\uc131 \ubc0f \ub300\uc0c1 \uadf8\ub8f9\uc774 \uc2dc\uc2dc\uac01\uac01\uc73c\ub85c \uc99d\uac00\ud568\uc5d0 \ub530\ub77c \uad11\uace0\uc8fc\uac00 \ub9ac\ub2c8\uc5b4 TV\uc5d0 \ubc30\uc815\ub41c \uc608\uc0b0\uc744 \ucee4\ub125\ud2f0\ub4dc TV\ub85c \uc7ac\ubc30\uc815\ud560 \uac83\uc73c\ub85c \uc608\uce21\ub429\ub2c8\ub2e4. Unified Video Tag\ub294 \uc5ec\ub7ec\ubd84\uc758 \uad11\uace0 \uc6b4\uc601 \ud300 \ub300\uc2e0 IAS\uac00 \uc5b4\ub824\uc6b4 \uc791\uc5c5\uc744 \ucc98\ub9ac\ud560 \uc218 \uc788\ub3c4\ub85d \uc7a5\uce58 \uac10\uc9c0 \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9\ud654\ud558\uc5ec \uc791\ub3d9\ud569\ub2c8\ub2e4.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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<\/defs> <\/rect> <\/g> <\/svg><\/div>\uc6f9, \ubaa8\ubc14\uc77c \uc778\uc571 \ubc0f \ucee4\ub125\ud2f0\ub4dc TV \uc7a5\uce58\ub97c \ud3ec\ud568\ud55c \ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4(Cross-Device) \uc9c0\uc6d0<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>\ud0dc\uadf8 \ubd84\ub958\uc5d0 \uc2dc\uac04\uc744 \ub0ad\ube44\ud560 \ud544\uc694\uac00 \uc5c6\ub294 \uc6b4\uc601 \ud6a8\uc728\uc131 \uc5c5\ub85c\ub4dc\ud558\uace0 \u2018Unified Video Tag\u2019\ub97c \uc120\ud0dd\ud558\uae30\ub9cc \ud558\uba74 \uc2e4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/div>
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\uc131\uacfc\ub97c \ucc3d\ucd9c\ud558\ub294 \uc194\ub8e8\uc158<\/h5><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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IAS\ub294 \uc5c5\uacc4 \ucd5c\uace0\uc758 \ud601\uc2e0\uc801\uc778 \ub514\uc9c0\ud138 \uad11\uace0 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\uc5ec \ud0c1\uc6d4\ud55c \uacb0\uacfc\ub97c \uc774\ub04c\uc5b4 \ub0b4\ub3c4\ub85d \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub2f9\uc0ac\uc758 \uc804\uccb4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \uc81c\ud488 \uc81c\ud488\uad70\uc744 \uc0b4\ud3b4\ubcf4\uc2dc\uba74 IAS\uac00 \uadc0\uc0ac\uc758 \ube0c\ub79c\ub4dc\uac00 \uacbd\uc7c1\uc0ac\uc5d0\uc11c \uc6b0\uc704\ub97c \uc720\uc9c0\ud560 \uc218 \uc788\ub3c4\ub85d \uc5b4\ub5bb\uac8c \uc9c0\uc6d0\ud558\ub294\uc9c0 \uc54c\uc544\ubcf4\uc2ed\uc2dc\uc624.\n\n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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<\/defs> <\/rect> <\/g> <\/svg><\/div>\uce21\uc815: \ubaa8\ub4e0 \ub514\uc9c0\ud138 \ud3ec\ub9f7\uacfc \ub514\ubc14\uc774\uc2a4 \uc720\ud615\uc5d0 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ud48d\ubd80\ud55c \uce21\uc815 \uc194\ub8e8\uc158\uc73c\ub85c \ube0c\ub79c\ub4dc\ub97c \ubcf4\ud638\ud558\uace0 \ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc758 \uc601\ud5a5\ub825\uc744 \uac80\uc99d\ud558\uc138\uc694.<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>\ucd5c\uc801\ud654: \uc18c\uc15c, CTV, \uc624\ud508 \uc6f9 \uc804\ubc18\uc5d0 \uac78\uce5c \ubbf8\ub514\uc5b4 \ud22c\uc790\ub97c \ud3ec\uad04\ud558\ub294 \ucd5c\uc801\ud654 \uc194\ub8e8\uc158\uc73c\ub85c \ucea0\ud398\uc778 ROI\ub97c \uadf9\ub300\ud654\ud558\uc138\uc694.<\/span><\/div>
<\/defs> <\/rect> <\/g> <\/svg><\/div>\ud37c\ube14\ub9ac\uc154: \uc218\uc775 \uc131\uc7a5\uacfc \ub354 \ub098\uc740 \uc2a4\ud2b8\ub9ac\ubc0d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uad11\uace0 \uc218\uc775\ud654 \uc11c\ube44\uc2a4\ub97c \ud1b5\ud574 \uc2dc\uccad\uc790\ub97c \ub298\ub9ac\uace0 \uc218\uc775\ub960\uc744 \ub192\uc774\uc138\uc694.<\/span><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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CBS Interactive\ub294 \uc800\ud76c\uc758 \uad11\uace0 \ud30c\ud2b8\ub108\uc640\uc758 \uc644\ubcbd\ud55c \ud22c\uba85\uc131\uc744 \ubbff\uc2b5\ub2c8\ub2e4. \uad11\uace0 \uc0ac\uae30\uac00 \ub298\uc5b4\ub0a8\uc5d0 \ub530\ub77c \ud504\ub85c\uadf8\ub798\uba38\uc640 \ud37c\ube14\ub9ac\uc154\uac00 \uc591\uc9c8\uc758 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \uc720\uc9c0\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc2e0\ub8b0\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 IAS\uc640 \uac19\uc740 \ud68c\uc0ac\uc640 \ud611\uc5c5\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>

– Jarred Wilichinksky, \uc218\uc11d \ubd80\uc0ac\uc7a5, \ube44\ub514\uc624 \uc218\uc775\ud654 \ubc0f \uc6b4\uc601 \ubd80\uc11c
<\/strong>CBS Interactive<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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IAS <\/span><\/span> Insider\uc5d0\uc11c <\/span><\/span> \ucd5c\ucca8\ub2e8 <\/span><\/span> \ube44\ub514\uc624 <\/span><\/span> \ubc0f <\/span><\/span> \ucee4\ub125\ud2f0\ub4dc <\/span><\/span> TV <\/span><\/span> \uc194\ub8e8\uc158\uc5d0 <\/span><\/span> \ub300\ud55c <\/span><\/span> \uc2ec\uce35\uc801\uc778 <\/span><\/span> \ud1b5\ucc30\ub825\uc744 <\/span><\/span> \uc5bb\uc5b4\ubcf4\uc138\uc694. <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Get deeper insights into cutting-edge video & CTV solutions at the IAS Insider.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tIAS \uc0ac\uace0 \ub9ac\ub354\uc2ed \uc54c\uc544\ubcf4\uae30<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tNetflix\uc5d0\uc11c \ubbf8\ub514\uc5b4 \ud488\uc9c8 \ud655\uc778\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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Netflix\uc5d0\uc11c \uc5c5\uacc4 \ucd5c\uace0\uc758 \ud22c\uba85\uc131\uc744 \uacbd\ud5d8\ud558\uc138\uc694. \uc774\uc804\uc5d0 \ubc1c\ud45c\ud55c \ubc14\uc640 \uac19\uc774 IAS\ub294 Netflix\uc5d0\uc11c \uad11\uace0\uac00\uc2dc\uc131 \ubc0f \ubb34\ud6a8 \ud2b8\ub798\ud53d(IVT)\uc744 \uce21\uc815\ud558\ub294 \ucd5c\ucd08\uc758 \ubbf8\ub514\uc5b4 \ud488\uc9c8 \ud30c\ud2b8\ub108 \uc911 \ud558\ub098\uc774\uba70 \ud604\uc7ac \uc774\uc6a9 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t
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\r\n\t\t\t\r\n\t\t\t\tIAS, Netflix\uc5d0 \ubbf8\ub514\uc5b4 \ud488\uc9c8 \uc194\ub8e8\uc158 \uacf5\uae09\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t
\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t
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Netflix\uc640 IAS\ub294 \uace7 \ucd9c\uc2dc\ub420 Netflix\uc758 \uad11\uace0 \uc9c0\uc6d0 \ud50c\ub7ab\ud3fc\uc5d0 \uc5c5\uacc4 \ucd5c\uace0\uc758 \uae00\ub85c\ubc8c \ud22c\uba85\uc131\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ud611\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ud1b5\ud569\uc744 \ud1b5\ud574 IAS\ub294 2023\ub144 \ucd08\uc5d0 \ucd9c\uc2dc\ub420 \uc608\uc815\uc778 Netflix\uc758 \uc0c8\ub85c\uc6b4 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc870\ud68c\uac00\ub2a5\uc131 \ubc0f \ubb34\ud6a8 \ud2b8\ub798\ud53d(IVT)\uc744 \ucd5c\ucd08\ub85c \uce21\uc815\ud558\ub294 \uc5c5\uccb4 \uc911 \ud558\ub098\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>

Read More \u00bb<\/a><\/div>\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\ube60\ub974\uac8c <\/span><\/span> \uc6c0\uc9c1\uc774\ub294 <\/span><\/span> \ucea0\ud398\uc778\uc744 <\/span><\/span> \uc704\ud574 <\/span><\/span> \ube60\ub974\uac8c <\/span><\/span> \uc751\ub2f5\ud569\ub2c8\ub2e4. <\/span><\/span> <\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\uc5ec\ub7ec\ubd84\uc758 \uc131\uacf5\uc740 \uc800\ud76c\uc758 \uc6d0\ub3d9\ub825\uc785\ub2c8\ub2e4. IAS \uae00\ub85c\ubc8c \uace0\uac1d\uc13c\ud130 \ubc0f \uace0\uac1d \uc131\uacf5 \ud300\uc774 \ube44\ub514\uc624 \ubc0f \ucee4\ub125\ud2f0\ub4dc TV \uc194\ub8e8\uc158\uc758 \ubaa8\ub4e0 \ub2e8\uacc4\uc5d0 \ub300\ud55c \ubaa8\ub4e0 \uc9c8\ubb38\uc5d0 \ube60\ub974\uac8c \ub2f5\ud574 \ub4dc\ub9bd\ub2c8\ub2e4.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\uc790\uc138\ud788 \uc54c\uc544\ubcf4\uae30<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\uc5ec\ub7ec\ubd84\uc758 \uac00\uc7a5 \uc18c\uc911\ud55c \uad11\uace0\ub97c \ubcf4\ud638\ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\uc640 \uc2dc\uac01, \uccad\uac01 \ubc0f \ubaa8\uc158\uc744 \uc5f0\uacb0\ud558\ub294 \uac83\ubcf4\ub2e4 \uac15\ub825\ud55c \uac83\uc740 \uc5c6\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub514\uc2a4\ud50c\ub808\uc774\ubcf4\ub2e4 \ube44\ub514\uc624 \uc778\ubca4\ud1a0\ub9ac\uac00 \uc0ac\uae30 \ud589\uc704, \ube0c\ub79c\ub4dc \uc704\ud5d8 \ubc0f \ubcf4\uc5ec\uc9c0\uc9c0 \uc54a\ub294 \ud604\uc0c1\uc5d0 \ub354 \ucde8\uc57d\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc628\ub77c\uc778 \ube44\ub514\uc624 \uad11\uace0\uc758 \uc218\uc694\uac00 \ub298\uc5b4\ub098\uba74 \ube44\uc6a9\ub3c4 \ub298\uc5b4\ub0a9\ub2c8\ub2e4. \uc774\ub294 \ube44\ub514\uc624 \uad11\uace0\uac00…<\/p>\n","protected":false},"author":1,"featured_media":320032,"parent":325070,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-325079","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIntegral Ad Science | \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ubbf8\ub514\uc5b4 \uac80\uc99d, \ucd5c\uc801\ud654 \ubc0f \uc81c\uc5b4<\/title>\n<meta name=\"description\" content=\"Integral Ad Science (IAS) video & CTV solutions ensure digital video ads are played to completion, seen in brand-safe environments, and protected against fraud.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/solutions\/ctv-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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