{"id":325535,"date":"2022-04-20T11:29:00","date_gmt":"2022-04-20T11:29:00","guid":{"rendered":"https:\/\/integralads.com\/news\/integral-ad-science-expands-in-south-korea-and-appoints-industry-veteran-inwon-park-as-the-head-of-korea-market\/"},"modified":"2023-09-22T12:15:43","modified_gmt":"2023-09-22T12:15:43","slug":"integral-ad-science-expands-in-south-korea-and-appoints-industry-veteran-inwon-park-as-the-head-of-korea-market","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/ko\/news\/integral-ad-science-expands-in-south-korea-and-appoints-industry-veteran-inwon-park-as-the-head-of-korea-market\/","title":{"rendered":"Integral Ad Science, \ud55c\uad6d \uc9c4\ucd9c \ubc0f \ubc15\uc778\uc6d0 \ud55c\uad6d \ub300\ud45c\ub97c \ucc45\uc784\uc790\ub85c \uc784\uba85"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/Inwon-Press-Release-Image-1024x536.png\" alt=\"\" class=\"wp-image-285673\"\/><figcaption><a href=\"https:\/\/www.linkedin.com\/in\/inwon-park-00037a18\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inwon Park, Head of Korea Market, Integral Ad Science<\/a><\/figcaption><\/figure>\n\n\n\n<p>\uc11c\uc6b8: 2022\ub144 4\uc6d4 13\uc77c- \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ud488\uc9c8 \ubd84\uc57c\uc758 \uae00\ub85c\ubc8c \uc120\ub3c4\uae30\uc5c5\uc778 Integral Ad Science(Nasdaq: IAS)\ub294 \uc624\ub298 \uad6d\ub0b4 \ube0c\ub79c\ub4dc, \uc5d0\uc774\uc804\uc2dc, \ud37c\ube14\ub9ac\uc154 \ubc0f \ud50c\ub7ab\ud3fc\uacfc \ud568\uaed8 \uad6d\ub0b4 \ube44\uc988\ub2c8\uc2a4\ub97c \uc774\ub04c\uc5b4\uac08 \ubc15\uc778\uc6d0 \ud55c\uad6d \ub300\ud45c\ub97c \uc784\uba85\ud588\ub2e4\uace0 \ubc1c\ud45c\ud588\ub2e4.<br>\ubc15\uc778\uc6d0 \ud55c\uad6d \ub300\ud45c\ub294 \uc774 \uc0c8\ub85c\uc6b4 \uc5ed\ud560\uc5d0\uc11c \ud55c\uad6d\uc5d0\uc11c\uc758 IAS\uc758 \ud310\ub9e4 \uc6b4\uc601\uc744 \uac00\uc18d\ud654\ud558\uace0 \ube0c\ub79c\ub4dc, \uc5d0\uc774\uc804\uc2dc, \ud37c\ube14\ub9ac\uc154, \ud50c\ub7ab\ud3fc\uacfc \uac15\ub825\ud55c \ud30c\ud2b8\ub108\uc2ed\uc744 \uad6c\ucd95\ud558\ub294 \ub370 \uc8fc\ub825\ud560 \uac83\uc774\ub2e4. \uadf8\ub294 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc5d0 \ub300\ud55c \uad50\uc721\uacfc \uc778\uc2dd\uc744 \ucc3d\ucd9c\ud558\uace0 IAS \uc194\ub8e8\uc158\uc744 \uc0ac\uc6a9\ud558\ub294 \uac83\uc774 \uace0\uac1d\ub4e4\uc774 \ud6a8\uc728\uc131\uc744 \ucc3d\ucd9c\ud558\uace0 \ub514\uc9c0\ud138 \uad11\uace0\ub97c \uad11\uace0\uc8fc\uc640 \ub9e4\uccb4\uc0ac \ubaa8\ub450\uc5d0\uac8c \uc548\uc804\ud55c \uacf5\uac04\uc73c\ub85c \ub9cc\ub4dc\ub294 \ub370 \uc5b4\ub5bb\uac8c \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\ub294\uc9c0\uc5d0 \ub300\ud55c \ub3c4\uc6c0\uc744 \uc8fc\ub294 \uc784\ubb34\ub97c \ub9e1\uace0 \uc788\ub2e4. \ubc15\uc778\uc6d0 \uc2e0\uc784 \ud55c\uad6d \ub300\ud45c\ub294 \uc774\uc804\uc5d0 \uc601\uad6d \ub7f0\ub358\uc5d0 \ubcf8\uc0ac\ub97c \ub454 Jellyfish\uc758 \uc5b4\uce74\uc6b4\ud2b8 \ub514\ub809\ud130\ub97c \uc5ed\uc784\ud588\uc73c\uba70, \uc8fc\uc694 \uc5c5\uc885\uc5d0 \uac78\uccd0 \uace0\uac1d \uad00\uacc4\ub97c \uc9c0\uc18d\ud574\uc654\ub2e4. \uadf8 \uc804\uc5d0 \uadf8\ub294 \ub098\uc2a4\ubbf8\ub514\uc5b4 (Nasmedia), \uad6c\uae00(Google), \uce90\ub7ec\ud2b8(Carat),\uc544\uc774\ud504\ub85c\uc2a4\ud399\ud2b8(iProspect) \uc640 \uac19\uc740 \ud68c\uc0ac\uc5d0\uc11c \uc77c\ud588\ub2e4.<br><br>IAS\uc758 \uc77c\ubcf8 \ubc0f \ud55c\uad6d\uc758 \uad6d\uac00 \ub9e4\ub2c8\uc800\uc778 Takeshi Yamaguchi\ub294<br>&#8220;IAS\uac00 APAC \uc9c0\uc5ed\uc5d0\uc11c \uacc4\uc18d \ud655\uc7a5\ub428\uc5d0 \ub530\ub77c, \uc6b0\ub9ac\ub294 \ubc15\uc778\uc6d0 \ud55c\uad6d \ub300\ud45c\ub97c \ud55c\uad6d\uc758 \uc2dc\uc7a5 \ucc45\uc784\uc790\ub85c \uc601\uc785\ud558\uc5ec \ud55c\uad6d\uc758 \ubbf8\ub514\uc5b4 \ud488\uc9c8 \uad8c\ud55c\uc744 \uc120\ub3c4\ud558\uac8c \ub41c \uac83\uc744 \uae30\uc058\uac8c \uc0dd\uac01\ud55c\ub2e4. \ubc15\uc778\uc6d0 \ub300\ud45c\ub294 \ub514\uc9c0\ud138 \uad11\uace0, \uc804\ub7b5, \ud300 \uad6c\uc131 \ubc0f \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0 \ubd84\uc57c\uc5d0\uc11c \ud48d\ubd80\ud55c \uacbd\ud5d8\uc744 \uac00\uc9c0\uace0 \uc788\ub2e4. \ud55c\uad6d\uc758 \ub9c8\ucf00\ud130\ub4e4\uc774 \ub514\uc9c0\ud138 \uad11\uace0 \ucc44\ub110\uc5d0 \uac78\uccd0 \ub354 \ub9ce\uc740 \uc608\uc0b0\uc744 \ud22c\uc790\ud568\uc5d0 \ub530\ub77c, IAS\ub294 \uadf8\ub4e4\uc758 \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \uc591\uc9c8\uc758 \uad11\uace0 \ub178\ucd9c\uc744 \uce21\uc815\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud55c\ub2e4. \ubc15\uc778\uc6d0 \ud55c\uad6d \ub300\ud45c\uac00 \ud569\ub958\ud558\uac8c \ub418\uc5b4 \ub9e4\uc6b0 \uae30\uc058\uace0 \uadf8\uc758 \uc601\uc5c5 \ub9ac\ub354\uc2ed, \uc5c5\uacc4 \uc9c0\uc2dd, \uadf8\ub9ac\uace0 \ud604\uc9c0 \uc8fc\uc694 \ube0c\ub79c\ub4dc \ubc0f \uc5d0\uc774\uc804\uc2dc\uc640 \ud568\uaed8 \uc77c\ud558\ub294 \uc785\uc99d\ub41c \uc131\uacf5\uc73c\ub85c \ud55c\uad6d\uc5d0\uc11c \uc6b0\ub9ac\uc758 \uc131\uc7a5\uc744 \uac00\uc18d\ud654\ud560 \uc218 \uc788\uae30\ub97c \uae30\ub300\ud55c\ub2e4&#8221;\uace0 \ub9d0\ud588\ub2e4.<\/p>\n\n\n\n<p>\ubc15\uc778\uc6d0 IAS \ud55c\uad6d \ub300\ud45c\ub294<br>&#8220;\ud55c\uad6d\uc758 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \uc2dc\uc7a5\uc740 \ube60\ub974\uac8c \uc9c4\ud654\ud558\uace0 \uc788\uc73c\uba70, \uace0\uac1d\ub4e4\uc5d0\uac8c \ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc744 \uc704\ud55c \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc758 \uac00\uce58\uc5d0 \ub300\ud574 \uc54c\ub9ac\ub294 \uac83\uc740 \ud070 \uae30\ud68c\ub97c \uc81c\uacf5\ud560\uac83\uc774\ub77c \ud655\uc2e0\ud55c\ub2e4. \uace0\uac1d\uc0ac, \ub9e4\uccb4\uc0ac, \ubbf8\ub514\uc5b4 \uc5d0\uc774\uc804\uc2dc, \ud2b8\ub808\uc774\ub529 \ub370\uc2a4\ud06c \ub4f1\uacfc \ud611\ub825\ud558\uc5ec IAS\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uc624\ud37c\ub9c1\uc744 \ud1b5\ud574 \ub9e4\uccb4 \ud6a8\uc728\uc744 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