{"id":325546,"date":"2022-10-14T00:09:07","date_gmt":"2022-10-14T00:09:07","guid":{"rendered":"https:\/\/integralads.com\/news\/ias-netflix-partnership\/"},"modified":"2023-09-22T12:15:54","modified_gmt":"2023-09-22T12:15:54","slug":"ias-netflix-partnership","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/ko\/news\/ias-netflix-partnership\/","title":{"rendered":"Netflix\uc758 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc5d0 \ud22c\uba85\uc131\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 IAS \uc120\ud0dd"},"content":{"rendered":"\n<p><em>\uace0\uae09 \ubcf4\uace0 \uae30\ub2a5\uc740 Netflix\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud558\ub824\ub294 \uad11\uace0\uc8fc\uc758 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc744 \uac80\uc99d\ud569\ub2c8\ub2e4<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/1920x1080_Press-Release-v1_SK-1-1024x576.png\" alt=\"IAS-Netflix-Partnership\" class=\"wp-image-291629\"\/><\/figure>\n\n\n\n<p>2022\ub144 10\uc6d4 14\uc77c &#8211; \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc758 \uae00\ub85c\ubc8c \ub9ac\ub354\uc778 Integral Ad Science(Nasdaq: IAS)\ub294 \uc624\ub298 Netflix(Nasdaq: NFLX)\uac00 \uc9c0\uc6d0\ud560 \uc608\uc815\uc778 Netflix \uad11\uace0\uc758 \uad11\uace0 \uc131\uacfc\uc5d0 \ub300\ud55c \ud22c\uba85\uc131\uc744 \uc81c\uacf5\ud558\ub294 \ud30c\ud2b8\ub108\ub85c \uc120\uc815\ub418\uc5c8\ub2e4\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. IAS\uc758 \uad11\uace0 \uac00\uc2dc\uc131 \ubc0f \ubb34\ud6a8 \ud2b8\ub798\ud53d(IVT) \uac80\uc99d\uc744 \uc0ac\uc6a9\ud558\uc5ec \ube0c\ub79c\ub4dc\uc640 \ub300\ud589\uc0ac\ub294 \ucea0\ud398\uc778 \ub3c4\ub2ec \ubc94\uc704 \ubc0f \ucc38\uc5ec\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\uc744 \uc5bb\uc5b4 \uacb0\uacfc\ub97c \uc8fc\ub3c4\ud558\uace0 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud615\uc131\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>IAS\uc758 CEO\uc778 Lisa Utzschneider\ub294 \u201cNetflix\uac00 CTV \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uc758 \uae00\ub85c\ubc8c \uacf5\uae09\uc744 \uadf9\uc801\uc73c\ub85c \uc99d\uac00\uc2dc\ud0ac \uad11\uace0 \uc9c0\uc6d0 \ud2f0\uc5b4\uc744 \ub3c4\uc785\ud568\uc5d0 \ub530\ub77c Netflix\uc640 \ud611\ub825\ud558\uac8c \ub41c \uac83\uc744 \uae30\uc058\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4. \u201cIAS\ub294 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 CTV \uc778\ubca4\ud1a0\ub9ac\ub97c \ud655\uc7a5\ud560 \ub54c \ubbf8\ub514\uc5b4 \uad6c\ub9e4 \ud488\uc9c8\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud558\ub294 \ub370 \ud544\uc694\ud55c \ub3c4\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc5d0 \ud544\uc218\uc801\uc778 \ubc94\uc704\uc640 Netflix \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc790\uc2e0 \uc788\uac8c \uad11\uace0\ub97c \uad6c\ub9e4\ud560 \uc218 \uc788\ub294 \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4.\u201d<\/p>\n\n\n\n<p>Netflix\uc758 IAS \uc778\uc99d\uc744 \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c&nbsp; \ud1b5\ud574 \ucc38\uc5ec\ub97c \uadf9\ub300\ud654\ud558\uace0 \ubaa8\ub4e0 \ub178\ucd9c\uc744 \uacc4\uc0b0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc624\ud37c\ub9c1\uc740 \ub2e4\uc74c\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Netflix \uc778\ubca4\ud1a0\ub9ac\uc5d0 \ub300\ud55c \ub3c5\ub9bd\uc801\uc778 \uc81c3\uc790 \uad11\uace0 \uac00\uc2dc\uc131 \ubc0f \ubb34\ud6a8 \ud2b8\ub798\ud53d \ubcf4\uace0<\/li><li>\ucea0\ud398\uc778 \uc131\uacfc\ub97c \uc774\ud574\ud558\uace0 \ucd5c\ub300 \ucc38\uc5ec\ub97c \uc704\ud574 \ucd5c\uc801\ud654\ud558\uae30 \uc704\ud55c \ud2b8\ub80c\ub4dc \uc2dd\ubcc4<\/li><li>\uc131\ub2a5\uc744 \uc774\ud574\ud558\uae30 \uc704\ud574 \ubbf8\ub514\uc5b4 \uad6c\ub9e4 \uc804\ubc18\uc5d0 \uac78\uce5c \uc77c\uad00\ub41c \uac80\uc99d<\/li><\/ul>\n\n\n\n<p>Netflix\uc758 Worldwide Advertising \uc0ac\uc7a5\uc778 Jeremi Gorman\uc740 \u201cIAS\ub294 \uc0c8\ub85c\uc6b4 \uad11\uace0 \uc9c0\uc6d0 \ud2f0\uc5b4\uc778 Basic with Ads \ud50c\ub79c\uc758 \uac80\uc99d \ud30c\ud2b8\ub108 \uc911 \ud558\ub098\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4. &#8220;\uad11\uace0\uc8fc\uc5d0\uac8c \uad11\uace0 \uc2e4\uc801\uacfc \uac8c\uc7ac \uc704\uce58\uc5d0 \ub300\ud55c \ud655\uc2e0\uc744 \uc904 \uc218 \uc788\ub294 \uc5c5\uacc4 \ucd5c\uace0\uc758 IAS \uac80\uc99d \ub3c4\uad6c \ubaa8\uc74c\uc744 \uc81c\uacf5\ud558\uac8c \ub418\uc5b4 \uae30\uc069\ub2c8\ub2e4.&#8221;<\/p>\n\n\n\n<p>IAS Netflix \uac80\uc99d\uc740 2023\ub144 1\ubd84\uae30\uc5d0 \uc81c\uacf5\ub420 \uc608\uc815\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Integral Ad Science \uc815\ubcf4<\/strong><\/p>\n\n\n\n<p>Integral Ad Science(IAS)\ub294 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ud488\uc9c8 \ubd84\uc57c\uc758 \uae00\ub85c\ubc8c \ub9ac\ub354\uc785\ub2c8\ub2e4. IAS\ub294 \uad11\uace0\ub97c \uc2e4\uc81c \uc0ac\ub78c\ub4e4\uc774 \uc548\uc804\ud558\uace0 \uc801\ud569\ud55c \ud658\uacbd\uc5d0\uc11c \ubcfc \uc218 \uc788\ub3c4\ub85d \ubcf4\uc7a5\ud558\uace0, \uc0c1\ud669\ubcc4 \ud0c0\uac9f\ud305\uc744 \ud65c\uc131\ud654\ud558\uba70 \uacf5\uae09 \uacbd\ub85c \ucd5c\uc801\ud654\ub97c \ucd94\uc9c4\ud558\uba74\uc11c \ubaa8\ub4e0 \uad11\uace0\ub178\ucd9c\uc744 \uacc4\uc0b0\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\uc758 \uc784\ubb34\ub294 \uc138\uacc4 \ucd5c\uace0\uc758 \ube0c\ub79c\ub4dc, \ud37c\ube14\ub9ac\uc154 \ubc0f \ud50c\ub7ab\ud3fc\uc758 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc5d0 \ub300\ud55c \uc2e0\ub8b0\uc640 \ud22c\uba85\uc131\uc744 \uc704\ud55c \uae00\ub85c\ubc8c \ubca4\uce58\ub9c8\ud06c\uac00 \ub418\ub294 \uac83\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc2e4\uc2dc\uac04 \uc2e0\ud638\uc640 \ud1b5\ucc30\ub825\uc744 \uac16\ucd98 \ub370\uc774\ud130 \uae30\ubc18 \uae30\uc220\uc744 \ud1b5\ud574 \uc774\ub97c \uc218\ud589\ud569\ub2c8\ub2e4. 2009\ub144\uc5d0 \uc124\ub9bd\ub418\uc5b4 \ub274\uc695\uc5d0 \ubcf8\uc0ac\ub97c \ub450\uace0 \uc788\ub294 IAS\ub294 \uc804 \uc138\uacc4 \uc218\ucc9c \uac1c\uc758 \ucd5c\uace0 \uad11\uace0\uc8fc \ubc0f \ud504\ub9ac\ubbf8\uc5c4 \ud37c\ube14\ub9ac\uc154\uc640 \ud611\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub354 \ub9ce\uc740 \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74, <a href=\"https:\/\/integralads.com\/ko\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/integralads.com\/ko\/<\/a>\ub97c \ubc29\ubb38\ud558\uc138\uc694.<\/p>\n\n\n\n<p><strong>\ub137\ud50c\ub9ad\uc2a4 \uc18c\uac1c<\/strong><\/p>\n\n\n\n<p>Netflix\ub294 \ub2e4\uc591\ud55c \uc7a5\ub974\uc640 \uc5b8\uc5b4\ub85c TV \uc2dc\ub9ac\uc988, \ub2e4\ud050\uba58\ud130\ub9ac, \uc7a5\ud3b8 \uc601\ud654 \ubc0f \ubaa8\ubc14\uc77c \uac8c\uc784\uc744 \uc990\uae30\ub294 190\uac1c \uc774\uc0c1\uc758 \uad6d\uac00\uc5d0\uc11c 2\uc5b5 2,100\ub9cc \uba85\uc758 \uc720\ub8cc \uba64\ubc84\uc2ed\uc744 \ubcf4\uc720\ud55c \uc138\uacc4 \ucd5c\uace0\uc758 \uc2a4\ud2b8\ub9ac\ubc0d \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uc11c\ube44\uc2a4\uc785\ub2c8\ub2e4. \ud68c\uc6d0\uc740 \uc5b8\uc81c \uc5b4\ub514\uc11c\ub098 \uc778\ud130\ub137\uc774 \uc5f0\uacb0\ub41c \ubaa8\ub4e0 \ud654\uba74\uc5d0\uc11c \uc6d0\ud558\ub294 \ub9cc\ud07c \uc2dc\uccad\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud68c\uc6d0\uc740 \uad11\uace0\ub098 \uc57d\uc18d \uc5c6\uc774 \uc7ac\uc0dd, \uc77c\uc2dc \uc911\uc9c0 \ubc0f \uc2dc\uccad\uc744 \uc7ac\uac1c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2022\ub144 10\uc6d4 14\uc77c &#8211; \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc758 \uae00\ub85c\ubc8c \ub9ac\ub354\uc778 Integral Ad Science(Nasdaq: IAS)\ub294 \uc624\ub298 Netflix(Nasdaq: NFLX)\uac00 \uc9c0\uc6d0\ud560 \uc608\uc815\uc778 Netflix \uad11\uace0\uc758 \uad11\uace0 \uc131\uacfc\uc5d0 \ub300\ud55c \ud22c\uba85\uc131\uc744 \uc81c\uacf5\ud558\ub294 \ud30c\ud2b8\ub108\ub85c \uc120\uc815\ub418\uc5c8\ub2e4\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. IAS\uc758 \uad11\uace0 \uac00\uc2dc\uc131 \ubc0f \ubb34\ud6a8 \ud2b8\ub798\ud53d(IVT) \uac80\uc99d\uc744 \uc0ac\uc6a9\ud558\uc5ec \ube0c\ub79c\ub4dc\uc640 \ub300\ud589\uc0ac\ub294 \ucea0\ud398\uc778 \ub3c4\ub2ec \ubc94\uc704 \ubc0f \ucc38\uc5ec\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\uc744 \uc5bb\uc5b4 \uacb0\uacfc\ub97c \uc8fc\ub3c4\ud558\uace0 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud615\uc131\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":325547,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-325546","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Netflix\uc758 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc5d0 \ud22c\uba85\uc131\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 IAS \uc120\ud0dd - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/ko\/news\/ias-netflix-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix\uc758 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc5d0 \ud22c\uba85\uc131\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 IAS \uc120\ud0dd\" \/>\n<meta property=\"og:description\" content=\"2022\ub144 10\uc6d4 14\uc77c - \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc758 \uae00\ub85c\ubc8c \ub9ac\ub354\uc778 Integral Ad Science(Nasdaq: IAS)\ub294 \uc624\ub298 Netflix(Nasdaq: NFLX)\uac00 \uc9c0\uc6d0\ud560 \uc608\uc815\uc778 Netflix \uad11\uace0\uc758 \uad11\uace0 \uc131\uacfc\uc5d0 \ub300\ud55c \ud22c\uba85\uc131\uc744 \uc81c\uacf5\ud558\ub294 \ud30c\ud2b8\ub108\ub85c \uc120\uc815\ub418\uc5c8\ub2e4\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. 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