{"id":325548,"date":"2022-11-16T21:36:42","date_gmt":"2022-11-16T21:36:42","guid":{"rendered":"https:\/\/integralads.com\/news\/constructing-your-quality-path-research\/"},"modified":"2025-05-21T17:23:17","modified_gmt":"2025-05-21T17:23:17","slug":"constructing-your-quality-path-research","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/ko\/news\/constructing-your-quality-path-research\/","title":{"rendered":"\ucd5c\uc2e0 IAS \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \ud488\uc9c8 \uacbd\ub85c \ucd5c\uc801\ud654\uc758 \uac00\uc7a5 \ud070 \uc774\uc810\uc740 \ufffcROI\uc640 \uacf5\uae09\ub9dd \uac00\uc2dc\uc131 \uac1c\uc120\uc73c\ub85c \ubc1d\ud600\uc84c\uc2b5\ub2c8\ub2e4"},"content":{"rendered":"\n<p><em>89% \uc774\uc0c1\uc758\ub514\uc9c0\ud138\ubbf8\ub514\uc5b4\uc804\ubb38\uac00\uac00 SPO\ubcf4\ub2e4 QPO\ub97c\uc0ac\uc6a9\ud558\ub294\uac83\uc774\ub354\ub9ce\uc740\uc774\uc810\uc774\uc788\ub2e4\uace0\uc778\uc815\ud588\uc2b5\ub2c8\ub2e4<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/QPO-Research_1200x600_Email-Header-SK-1-1024x512.png\" alt=\"\" class=\"wp-image-293104\" style=\"width:840px;height:420px\"\/><\/figure>\n\n\n\n<p><strong>2022<\/strong><strong>\ub144<\/strong><strong> 11<\/strong><strong>\uc6d4<\/strong><strong> 17<\/strong><strong>\uc77c<\/strong> \u2013 Integral Ad Science(\ub098\uc2a4\ub2e5: IAS)\ub294 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ud488\uc9c8 \ubd84\uc57c \uae00\ub85c\ubc8c \ub9ac\ub354\ub85c, \ucd5c\uadfc \ud488\uc9c8 \uacbd\ub85c \uad6c\uc131\uc774\ub77c\ub294 \uac00\uc7a5 \ucd5c\uc2e0\uc758 \uc5f0\uad6c \uacb0\uacfc\ub97c \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \ubcf4\uace0\uc11c\ub294 \ubbf8\ub514\uc5b4 \uc804\ubb38\uac00\ub4e4\uc774 \uc5b4\ub5bb\uac8c \uacf5\uae09 \uacbd\ub85c \ucd5c\uc801\ud654(SPO)\ub97c \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \uc0ac\uc6a9\ud558\uba70, \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc774 SPO\uc758 \ubbf8\ub798\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ub07c\uce60 \uac83\uc73c\ub85c \uae30\ub300\ud558\ub294\uc9c0 \uc54c\uc544\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \uc5f0\uad6c \uacb0\uacfc \uc81c\uc0bc\uc790 \uac80\uc99d\uc774 \ub514\uc9c0\ud138 \uc0dd\ud0dc\uacc4 \uc804\ubc18\uc5d0 \uac78\uccd0 \ubbf8\ub514\uc5b4 \uc804\ubb38\uac00\ub97c \uc704\ud55c \uacf5\uae09 \uacbd\ub85c \ud488\uc9c8\uc744 \ub192\uc774\ub294 \uac83\uc73c\ub85c \ubc1d\ud600\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\ub294 \uae30\ud558\uae09\uc218\uc801\uc73c\ub85c \uc131\uc7a5\ud558\uace0 \uc788\uc9c0\ub9cc \uad6c\ub9e4 \uacbd\ud5d8\uc740 \ub354 \ubcf5\uc7a1\ud574\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<a href=\"https:\/\/integralads.com\/insider\/perfecting-your-supply-path-the-expansion-of-spo\/\"> IAS \uc5f0\uad6c<\/a>\uc5d0\uc11c \uc5c5\uacc4 \uc804\ubb38\uac00\ub4e4\uc740 \ubbf8\ub514\uc5b4 \ud488\uc9c8 \uc704\ud611\uc774<\/p>\n\n\n\n<p>\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\uc5d0 \uc788\uc5b4 \uac00\uc7a5 \ud070 \ubb38\uc81c\ub77c\uace0 \uc5b8\uae09\ud588\uc73c\uba70, \ube0c\ub79c\ub4dc \uc704\ud5d8, \uad11\uace0 \uc0ac\uae30, \ud22c\uba85\uc131 \ubd80\uc871\uc744 \uac00\uc7a5 \ub192\uc740 \uc21c\uc704\ub85c \uaf3d\uc558\uc2b5\ub2c8\ub2e4. \ubbf8\ub514\uc5b4 \uc804\ubb38\uac00\ub4e4\uc740 \uad11\uace0 \uc9c0\ucd9c \ubc0f \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub77c\ub294 \uc555\ub825\uc744 \ubc1b\uace0 \uc788\uae30\uc5d0, SPO\uc640 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc744 \ub514\uc9c0\ud138 \uad11\uace0 \uc804\ub7b5\uc758 \uc120\ub450\uc5d0 \ub450\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>IAS\ub294 \uc5ec\ub7ec \ube0c\ub79c\ub4dc, \ubbf8\ub514\uc5b4 \uae30\uad00, \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc5d0\uc774\uc804\uc2dc\uc758 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \uc804\ubb38\uac00\ub97c \ub300\uc0c1\uc73c\ub85c \uc870\uc0ac\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc5f0\uad6c\uc5d0\uc11c\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc0ac\uc2e4\uc774 \ubc1d\ud600\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ubbf8\ub514\uc5b4<\/strong><strong> <\/strong><strong>\uc804\ubb38\uac00\ub4e4\uc740<\/strong><strong> <\/strong><strong>\uacbd\ub85c<\/strong><strong> <\/strong><strong>\ucd5c\uc801\ud654<\/strong><strong> <\/strong><strong>\uc804\ub7b5\uc5d0<\/strong><strong> <\/strong><strong>\uc788\uc5b4<\/strong><strong> <\/strong><strong>\ubbf8\ub514\uc5b4<\/strong><strong> <\/strong><strong>\ud488\uc9c8\uc744<\/strong><strong> <\/strong><strong>\ub3c4\uc785\ud558\ub294<\/strong><strong> <\/strong><strong>\uac83\uc774<\/strong><strong> <\/strong><strong>\uc911\uc694\ud558\ub2e4\uace0<\/strong><strong> <\/strong><strong>\uc0dd\uac01\ud569\ub2c8\ub2e4<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ubbf8\ub514\uc5b4 \uc804\ubb38\uac00\uc758 93%\ub294 SSP \ud488\uc9c8 \uc9c0\ucd9c\uc774 \uacf5\uae09 \uacbd\ub85c \uc131\uacfc\ub97c \ud3c9\uac00\ud558\ub294 \ub370 \uc911\uc694\ud558\ub2e4\uace0 \ubbff\uc2b5\ub2c8\ub2e4<\/li>\n\n\n\n<li>\ubbf8\ub514\uc5b4 \uc804\ubb38\uac00\uc758 91%\ub294 qCPM\uc774 \uacf5\uae09 \uacbd\ub85c \uc131\uacfc\ub97c \ud3c9\uac00\ud558\ub294 \ub370 \uc911\uc694\ud558\ub2e4\uace0 \ubbff\uc2b5\ub2c8\ub2e4<\/li>\n\n\n\n<li>\ubbf8\ub514\uc5b4 \uc804\ubb38\uac00\uc758 53%\ub294 \uc800\ud488\uc9c8 \ubbf8\ub514\uc5b4\uc5d0 \uc0ac\uc6a9\ub41c \uad11\uace0 \uc9c0\ucd9c\uc758 \uaddc\ubaa8\ub97c \uc544\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4<\/li>\n<\/ul>\n\n\n\n<p><strong>\ubbf8\ub514\uc5b4<\/strong><strong> <\/strong><strong>\ud488\uc9c8\uacfc<\/strong><strong> <\/strong><strong>\ube44\uc6a9\uc5d0<\/strong><strong> <\/strong><strong>\ub300\ud55c<\/strong><strong> <\/strong><strong>\uac00\uc2dc\uc131\uc744<\/strong><strong> <\/strong><strong>\ud1b5\ud574<\/strong><strong> SSP <\/strong><strong>\uc131\uacfc\uc640<\/strong><strong> <\/strong><strong>\uacbd\ub85c<\/strong><strong> <\/strong><strong>\ucd5c\uc801\ud654<\/strong><strong> <\/strong><strong>\uc758\uc0ac<\/strong><strong> <\/strong><strong>\uacb0\uc815\uc744<\/strong><strong> <\/strong><strong>\ub354<\/strong><strong> <\/strong><strong>\uc27d\uac8c<\/strong><strong> <\/strong><strong>\uc774\ud574\ud560<\/strong><strong> <\/strong><strong>\uc218<\/strong><strong> <\/strong><strong>\uc788\uc2b5\ub2c8\ub2e4<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ubbf8\ub514\uc5b4 \uc804\ubb38\uac00\uc758 69%\ub294 \uacbd\ub85c \ucd5c\uc801\ud654 \uc758\uc0ac \uacb0\uc815 \uacfc\uc815\uc5d0\uc11c \ud488\uc9c8 \uc9c0\ucd9c\uc744 \uace0\ub824\ud569\ub2c8\ub2e4<\/li>\n\n\n\n<li>\ubbf8\ub514\uc5b4 \uc804\ubb38\uac00\uc758 53%\ub294 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc744 \ube44\uc6a9 \uba54\ud2b8\ub9ad\uc5d0 \ucd94\uac00\ud558\uba74 \uc804\uccb4 \uacfc\uc815\uc744 \ub354 \uc774\ud574\ud558\uae30 \uc27d\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4<\/li>\n<\/ul>\n\n\n\n<p>\ud488\uc9c8 \uba54\ud2b8\ub9ad\uc744 \ucd94\uac00\ud558\uba74 \uacbd\ub85c \ucd5c\uc801\ud654 \uc758\uc0ac \uacb0\uc815\uc5d0 \ub300\ud55c \ubbf8\ub514\uc5b4 \uc804\ubb38\uac00\ub4e4\uc758 \ud655\uc2e0\uc774 12% \ud3ec\uc778\ud2b8 \uc0c1\uc2b9\ud588\uc2b5\ub2c8\ub2e4<\/p>\n\n\n\n<p><strong>\uc5c5\uacc4<\/strong><strong> <\/strong><strong>\ud30c\ud2b8\ub108\ub4e4\uc740<\/strong><strong> <\/strong><strong>\ub370\uc774\ud130<\/strong><strong> <\/strong><strong>\uc9d1\uc911\ud654<\/strong><strong>, <\/strong><strong>\uad50\uc721<\/strong><strong>, <\/strong><strong>\ud1b5\ucc30<\/strong><strong> <\/strong><strong>\uc790\ub3d9\ud654\ub97c<\/strong><strong> <\/strong><strong>\ud1b5\ud574<\/strong><strong> SPO <\/strong><strong>\ub3c4\uc785\uc744<\/strong><strong> <\/strong><strong>\ud655\ub300\ud560<\/strong><strong> <\/strong><strong>\uc218<\/strong><strong> <\/strong><strong>\uc788\uc2b5\ub2c8\ub2e4<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ubbf8\ub514\uc5b4 \uc804\ubb38\uac00\uc758 53%\ub294 DSP \ub370\uc774\ud130 \uacf5\uc720\ub97c \uc911\uc559 \uc9d1\uc911\ud654\ud558\ub294 \uc81c\uc0bc\uc790 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc774\uc810\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/li>\n\n\n\n<li>\ubbf8\ub514\uc5b4 \uc804\ubb38\uac00\uc758 52%\ub294 \uc131\uacfc \uba54\ud2b8\ub9ad \ud574\uc11d \ubc29\ubc95\uc5d0 \ub300\ud55c \ucd94\uac00 \uc9c0\uce68\uc73c\ub85c \uc774\uc810\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/li>\n\n\n\n<li>\ubbf8\ub514\uc5b4 \uc804\ubb38\uac00\uc758 49%\ub294 \uc0ac\uc804 \ub300\ud615 \uc138\uadf8\uba3c\ud2b8 \ubc0f \ucd5c\uc801\ud654\ub97c \ud1b5\ud55c \ud1b5\ucc30 \ud65c\uc6a9 \uc790\ub3d9\ud654\ub85c \uc774\uc810\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/li>\n<\/ul>\n\n\n\n<p>\u201c\uad11\uace0\uc8fc\ub294 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad6c\ub9e4\uc5d0 \ud22c\uba85\uc131\uc744 \ub192\uc774\uace0 \uad11\uace0 \uc9c0\ucd9c\uc5d0\uc11c \uc591\uc9c8\uc758 \uc778\ubca4\ud1a0\ub9ac\ub97c \uc5bb\uace0 \uc2f6\uc5b4 \ud569\ub2c8\ub2e4. \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4\uac00 \ud655\ub300\ub418\uba74\uc11c \uac19\uc740 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uac00 \uc5ec\ub7ec \uacbd\ub85c\ub97c \ud1b5\ud574 \uc81c\uacf5\ub418\uc5b4 \uad11\uace0\uc8fc\uc758 \ubcf5\uc7a1\uc131\uc774 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \ud488\uc9c8 \uacbd\ub85c \ucd5c\uc801\ud654(QPO)\uac00 \ud544\uc694\ud55c \uc774\uc720\uc785\ub2c8\ub2e4.\u201d\ub77c\uace0 IAS\uc758 \ucd5c\uace0 \uc0c1\uc5c5 \ucc45\uc784\uc790 Yannis Dosios\ub294 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \u201c\uc5f0\uad6c\uc5d0\uc11c, \uc5c5\uacc4 \uc804\ubb38\uac00\ub4e4\uc740 \ubbf8\ub514\uc5b4 \ud488\uc9c8 \uc704\ud611\uc744 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\uc5d0 \uc788\uc5b4 \uac00\uc7a5 \ud070 \ubb38\uc81c\ub85c \ub4e4\uc5c8\uace0, \ube0c\ub79c\ub4dc \uc704\ud5d8, \uad11\uace0 \uc0ac\uae30, \ud22c\uba85\uc131 \ubd80\uc871\uc744 \uac00\uc7a5 \ub192\uc740 \uc21c\uc704\ub85c \uaf3d\uc558\uc2b5\ub2c8\ub2e4. \ucd5c\uc804\uc120\uc5d0\uc11c \ud488\uc9c8 \ubc0f \ube44\uc6a9 \ud6a8\uc728\uc131\uc744 \uac00\uc9c4 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \uacf5\uae09 \uacbd\ub85c\ub97c \ucc3e\uae30 \uc704\ud574 \ub514\uc9c0\ud138 \uad11\uace0 \uc804\ub7b5\uc758 \ucd5c\uc804\uc120\uc5d0 QPO \ubc0f \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc744 \ub450\ub294 \uac83\uc774 \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4.\u201d<\/p>\n\n\n\n<p><strong>Integral Ad Science \uc815\ubcf4<\/strong>Integral Ad Science(IAS)\ub294 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ud488\uc9c8 \ubd84\uc57c\uc758 \uae00\ub85c\ubc8c \ub9ac\ub354\uc785\ub2c8\ub2e4. IAS\ub294 \uad11\uace0\ub97c \uc2e4\uc81c \uc0ac\ub78c\ub4e4\uc774 \uc548\uc804\ud558\uace0 \uc801\ud569\ud55c \ud658\uacbd\uc5d0\uc11c \ubcfc \uc218 \uc788\ub3c4\ub85d \ubcf4\uc7a5\ud558\uace0, \uc0c1\ud669\ubcc4 \ud0c0\uac9f\ud305\uc744 \ud65c\uc131\ud654\ud558\uba70 \uacf5\uae09 \uacbd\ub85c \ucd5c\uc801\ud654\ub97c \ucd94\uc9c4\ud558\uba74\uc11c \ubaa8\ub4e0 \uad11\uace0\ub178\ucd9c\uc744 \uacc4\uc0b0\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\uc758 \uc784\ubb34\ub294 \uc138\uacc4 \ucd5c\uace0\uc758 \ube0c\ub79c\ub4dc, \ud37c\ube14\ub9ac\uc154 \ubc0f \ud50c\ub7ab\ud3fc\uc758 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc5d0 \ub300\ud55c \uc2e0\ub8b0\uc640 \ud22c\uba85\uc131\uc744 \uc704\ud55c \uae00\ub85c\ubc8c \ubca4\uce58\ub9c8\ud06c\uac00 \ub418\ub294 \uac83\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc2e4\uc2dc\uac04 \uc2e0\ud638\uc640 \ud1b5\ucc30\ub825\uc744 \uac16\ucd98 \ub370\uc774\ud130 \uae30\ubc18 \uae30\uc220\uc744 \ud1b5\ud574 \uc774\ub97c \uc218\ud589\ud569\ub2c8\ub2e4. 2009\ub144\uc5d0 \uc124\ub9bd\ub41c IAS\ub294 \uc804 \uc138\uacc4 \uc218\ucc9c \uac1c\uc758 \ucd5c\uace0 \uad11\uace0\uc8fc \ubc0f \ud504\ub9ac\ubbf8\uc5c4 \ud37c\ube14\ub9ac\uc154\uc640 \ud611\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub354 \ub9ce\uc740 \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74, <a href=\"https:\/\/integralads.com\/ko\/\">https:\/\/integralads.com\/ko\/<\/a>\ub97c \ubc29\ubb38\ud558\uc138\uc694.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>89% \uc774\uc0c1\uc758\ub514\uc9c0\ud138\ubbf8\ub514\uc5b4\uc804\ubb38\uac00\uac00 SPO\ubcf4\ub2e4 QPO\ub97c\uc0ac\uc6a9\ud558\ub294\uac83\uc774\ub354\ub9ce\uc740\uc774\uc810\uc774\uc788\ub2e4\uace0\uc778\uc815\ud588\uc2b5\ub2c8\ub2e4 2022\ub144 11\uc6d4 17\uc77c \u2013 Integral Ad Science(\ub098\uc2a4\ub2e5: IAS)\ub294 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ud488\uc9c8 \ubd84\uc57c \uae00\ub85c\ubc8c \ub9ac\ub354\ub85c, \ucd5c\uadfc \ud488\uc9c8 \uacbd\ub85c \uad6c\uc131\uc774\ub77c\ub294 \uac00\uc7a5 \ucd5c\uc2e0\uc758 \uc5f0\uad6c \uacb0\uacfc\ub97c \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \ubcf4\uace0\uc11c\ub294 \ubbf8\ub514\uc5b4 \uc804\ubb38\uac00\ub4e4\uc774 \uc5b4\ub5bb\uac8c \uacf5\uae09 \uacbd\ub85c \ucd5c\uc801\ud654(SPO)\ub97c \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \uc0ac\uc6a9\ud558\uba70, \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc774&#8230;<\/p>\n","protected":false},"author":1,"featured_media":325527,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-325548","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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