{"id":325549,"date":"2022-11-22T23:46:13","date_gmt":"2022-11-22T23:46:13","guid":{"rendered":"https:\/\/integralads.com\/news\/driving-outcomes-with-viewability-attention\/"},"modified":"2025-05-21T17:25:25","modified_gmt":"2025-05-21T17:25:25","slug":"driving-outcomes-with-viewability-attention","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/ko\/news\/driving-outcomes-with-viewability-attention\/","title":{"rendered":"IAS \uc0ac\ub840 \uc5f0\uad6c\uc5d0\uc11c In-View \uad11\uace0\uac00 \uadf8\ub807\uc9c0 \uc54a\uc740 \uad11\uace0\uc5d0 \ube44\ud574 ROAS\uac00 3\ubc30 \uc99d\uac00\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4"},"content":{"rendered":"\n<p>Catalina\uc640 \ud611\ub825\ud558\uc5ec \uc774 \uc5f0\uad6c\uc5d0\uc11c\ub294 \uc8fc\uc694 \uc18c\ube44\uc7ac \ube0c\ub79c\ub4dc\uac00 \ubaa8\ubc14\uc77c \ubc0f \ub370\uc2a4\ud06c\ud1b1 \ud658\uacbd \ubaa8\ub450\uc5d0\uc11c \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub97c \uc0ac\uc6a9\ud558\uc5ec \ud310\ub9e4\ub97c \ucd09\uc9c4\ud558\ub294 \ubc29\ubc95\uc744 \uc870\uc0ac\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/09\/Catalina-Outcomes-Study_1200x600_Email-Header-SK-1-1024x512.png\" alt=\"\" class=\"wp-image-293292\"\/><\/figure>\n\n\n\n<p>2022\ub144 11\uc6d4 23\uc77c &#8212; \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc758 \uae00\ub85c\ubc8c \ub9ac\ub354\uc778 <a href=\"https:\/\/integralads.com\/ko\/\">Integral Ad Science<\/a>(Nasdaq: IAS)\ub294 \uc624\ub298 \uc1fc\ud551\uac1d \uc5ec\uc815\uc744 \uac1c\uc778\ud654\ud558\ub294 \uc1fc\ud551 \uc778\ud154\ub9ac\uc804\uc2a4\uc758 \ub9ac\ub354\uc778 <a href=\"https:\/\/www.catalina.com\/\">Catalina<\/a>\uc640 \ud611\ub825\ud558\uc5ec \uc218\ud589\ud55c \uc0ac\ub840 \uc5f0\uad6c\ub97c \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc5f0\uad6c\uc758 \ubaa9\uc801\uc740 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc774 In-View \uad11\uace0 \ubc0f \uc870\ud68c \uc2dc\uac04\uacfc \uc0c1\uad00\uad00\uacc4\uac00 \uc788\ub294 ROAS \ubc0f \ud310\ub9e4 \uc99d\uac00\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \uc774\ud574\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uce21\uc815 \uae30\uac04\uc740 2022\ub144 5\uc6d4\ubd80\ud130 7\uc6d4\uae4c\uc9c0\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubaa8\ubc14\uc77c \ubc0f \ub370\uc2a4\ud06c\ud1b1 \ud658\uacbd \ubaa8\ub450\uc5d0\uc11c \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc8fc\uc694 CPG \ube0c\ub79c\ub4dc\uc758 \ud310\ub9e4\ub97c \uce21\uc815\ud558\uae30 \uc704\ud574 Catalina\ub294 \ud14c\uc2a4\ud2b8 \ub300 \ud1b5\uc81c \ubc29\ubc95\ub860\uc744 \uc0ac\uc6a9\ud558\uc5ec \ucea0\ud398\uc778 \ud310\ub9e4 \uc0c1\uc2b9\ub3c4\ub97c \uacc4\uc0b0\ud588\uc2b5\ub2c8\ub2e4. \ud14c\uc2a4\ud2b8 \uadf8\ub8f9\uc740 \ud64d\ubcf4\ub41c \ube0c\ub79c\ub4dc \ucea0\ud398\uc778\uc5d0 \ub178\ucd9c\ub41c 1,460\ub9cc \uac00\uad6c\ub85c \uad6c\uc131\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \uc5f0\uad6c\uc5d0\uc11c \uc5bb\uc740 \uc8fc\uc694 \ub0b4\uc6a9\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In-View \uadf8\ub8f9\uc774 Not-In-View \uadf8\ub8f9\uc5d0 \ube44\ud574 ROAS \uce21\uba74\uc5d0\uc11c 180% \uac00 \ub354 \ud6a8\uacfc\uc801\uc774\uc5c8\uc2b5\ub2c8\ub2e4. In-View \uad11\uace0\ub294 \uad11\uace0\uac00\uc2dc\uc131 \uae30\uc900\uc744 \ucda9\uc871\ud558\uc9c0 \uc54a\ub294 \uad11\uace0\uc5d0 \ube44\ud574 ROAS\uc5d0 \ub9c9\ub300\ud55c \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ud14c\uc2a4\ud2b8 \ucea0\ud398\uc778\uc758 \ub9e4\ucd9c \uc99d\ubd84 \uc911 74%\ub294 In-View \uc7a0\uc7ac \uace0\uac1d\uc5d0 \uc758\ud574 \uc8fc\ub3c4\ub418\uc5c8\uc2b5\ub2c8\ub2e4. IAS\uc640 Catalina\ub294 \ud14c\uc2a4\ud2b8 \uadf8\ub8f9\uc744 In-View\uc640 Not-In-View \uadf8\ub8f9\uc73c\ub85c \ub098\ub204\uc5c8\uc2b5\ub2c8\ub2e4. \uc870\ud68c \uad11\uace0\uc758 \uc99d\ubd84 \ud310\ub9e4\ub294 \uc870\ud68c\ub418\uc9c0 \uc54a\ub294 \uad11\uace0\uc5d0 \ube44\ud574 \ub354 \ub192\uc740 \ud310\ub9e4 \uc0c1\uc2b9 \ubc0f \uc99d\ubd84 \ub9e4\ucd9c\uc744 \uac00\uc838\uc654\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>3~10\ucd08\ub294 \ub9e4\ucd9c \uc99d\ub300\ub97c \uc704\ud55c \uc774\uc0c1\uc801\uc778 \uc870\ud68c \uc2dc\uac04 \ubc94\uc704\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p>3-10\ucd08 \ub3d9\uc548 \uc870\ud68c\ub41c \uad11\uace0\ub294 \uc99d\ubd84 \uc9c0\uc218 118\ub85c \ub354 \uc9e7\uac70\ub098 \ub354 \uae34 \uc2dc\uccad\ub960\uc744 \ub2a5\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc778\uc0ac\uc774\ud2b8\ub294 \uc8fc\uc694 \uacb0\uacfc\ub97c \uc774\ub04c\uc5b4\ub0b4\ub294 \uad00\uc2ec\uc5d0 \ub300\ud55c \ud504\ub85d\uc2dc\ub85c\uc11c \uc870\ud68c \uc2dc\uac04 \uac04\uc758 \uac15\ub825\ud55c \uc0c1\uad00\uad00\uacc4\ub97c \ub354\uc6b1 \uac15\uc870\ud569\ub2c8\ub2e4. . \uc774\ub294 \ud310\ub9e4\ub97c \ucd09\uc9c4\ud558\uace0 ROAS\uc5d0 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\ucce4\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>Catalina\uc758 \uc804\ub7b5\uc801 \ud30c\ud2b8\ub108\uc2ed SVP\uc778 Brian Dunphy\ub294 \u201c\uac1c\uc778\ud654 \ubc0f \uc1fc\ud551 \uc778\ud154\ub9ac\uc804\uc2a4 \ubd84\uc57c\uc758 \uc120\ub450\uc8fc\uc790\uc778 Catalina\ub294 \ucea0\ud398\uc778 \uae30\uac04 \ub0b4 \ubc0f \uc0ac\ud6c4 \ubaa8\ub450\uc5d0\uc11c \uc18c\ube44\uc790 \ubc18\uc751, \uad6c\ub9e4 \ud65c\ub3d9, \uc99d\ubd84 \ud310\ub9e4 \ubc0f ROAS\uc640 \uad00\ub828\ub41c \ubbf8\ub514\uc5b4\uc758 \uac00\uce58\ub97c \uc774\ud574\ud558\uae30 \uc704\ud574 \uc624\ub7ab\ub3d9\uc548 \ube0c\ub79c\ub4dc \ubc0f \uc18c\ub9e4\uc5c5\uccb4\uc640 \ud611\ub825\ud574 \uc654\uc2b5\ub2c8\ub2e4. IAS\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 IAS\uc758 \uc5c5\uacc4 \ucd5c\uace0\uc758 \ubbf8\ub514\uc5b4 \ud488\uc9c8 \uae30\ub2a5\uacfc Catalina\uc758 ROAS \ubc0f \ud310\ub9e4 \uc0c1\uc2b9 \ubd84\uc11d\uc744 \uacb0\ud569\ud558\uc5ec CPG \ube0c\ub79c\ub4dc \ubc0f \ub300\ud589\uc0ac\uac00 \ubbf8\ub514\uc5b4 \ud22c\uc790\ub97c \ucd5c\ub300\ud55c \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \uacf5\ub3d9\uc73c\ub85c \uc9c0\uc6d0\ud558\uac8c \ub418\uc5b4 \uae30\uc069\ub2c8\ub2e4. \ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\u201c\uc870\ud68c \uac00\ub2a5\uc131\uc740 \uc911\uc694\ud55c \uc9c0\ud45c\uc774\uc9c0\ub9cc \uc870\ud68c \uc2dc\uac04\uacfc \uac19\uc740 \uc9c0\ud45c\ub294 \uad00\uc2ec\uacfc \uacb0\uacfc\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc815\ud655\ud55c \uc9c0\ud45c\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc5f0\uad6c\uc5d0\uc11c \uac15\ub825\ud55c \uc810\uc740 \uc2dc\uccad \uc2dc\uac04\uacfc \ub9e4\uc7a5 \ub0b4 \ud310\ub9e4 \uc0ac\uc774\uc5d0 \uba85\ud655\ud55c \uc5f0\uad00\uc131\uc774 \uc788\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \uc989, \ub354 \ub098\uc740 \uacb0\uacfc\uc5d0 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. Catalina\uc640 \uac19\uc740 \uce21\uc815 \ud68c\uc0ac\uc640 \ud611\ub825\ud568\uc73c\ub85c\uc368 \uc6b0\ub9ac\ub294 \uace0\uac1d\uc758 \uad00\uc2ec\uacfc \uacb0\uacfc\ub97c \uc774\ub04c\uc5b4\ub0b4\ub294 \ub370 \uc788\uc5b4 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc758 \uc911\uc694\uc131\uacfc \uc601\ud5a5\uc744 \ub354 \uc798 \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u201d\ub77c\uace0 IAS\uc758 \ucd5c\uace0 \uc601\uc5c5 \ucc45\uc784\uc790\uc778 Yannis Dosios\uac00 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc790\uc138\ud55c \ub0b4\uc6a9\uacfc \uc804\uccb4 \uc0ac\ub840 \uc5f0\uad6c\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud558\ub824\uba74 <a href=\"https:\/\/go.integralads.com\/skr-Driving-Outcomes-with-Viewability-Research.html?utm_campaign=GLB-VA-WC-2022-Q4-LG-Catalina-CPG-Viewability-Research&amp;utm_medium=pr&amp;utm_source=press-general&amp;utm_content=viewability&amp;utm_term=sk-catalina-viewability-case-study\">https:\/\/integr.al\/3i7jkNm<\/a>\ub97c \ubc29\ubb38\ud558\uc2ed\uc2dc\uc624.<\/p>\n\n\n\n<p><strong>Integral Ad Science \uc815\ubcf4<\/strong><br>Integral Ad Science(IAS)\ub294 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ud488\uc9c8 \ubd84\uc57c\uc758 \uae00\ub85c\ubc8c \ub9ac\ub354\uc785\ub2c8\ub2e4. IAS\ub294 \uad11\uace0\ub97c \uc2e4\uc81c \uc0ac\ub78c\ub4e4\uc774 \uc548\uc804\ud558\uace0 \uc801\ud569\ud55c \ud658\uacbd\uc5d0\uc11c \ubcfc \uc218 \uc788\ub3c4\ub85d \ubcf4\uc7a5\ud558\uace0, \uc0c1\ud669\ubcc4 \ud0c0\uac9f\ud305\uc744 \ud65c\uc131\ud654\ud558\uba70 \uacf5\uae09 \uacbd\ub85c \ucd5c\uc801\ud654\ub97c \ucd94\uc9c4\ud558\uba74\uc11c \ubaa8\ub4e0 \uad11\uace0\ub178\ucd9c\uc744 \uacc4\uc0b0\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\uc758 \uc784\ubb34\ub294 \uc138\uacc4 \ucd5c\uace0\uc758 \ube0c\ub79c\ub4dc, \ud37c\ube14\ub9ac\uc154 \ubc0f \ud50c\ub7ab\ud3fc\uc758 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc5d0 \ub300\ud55c \uc2e0\ub8b0\uc640 \ud22c\uba85\uc131\uc744 \uc704\ud55c \uae00\ub85c\ubc8c \ubca4\uce58\ub9c8\ud06c\uac00 \ub418\ub294 \uac83\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc2e4\uc2dc\uac04 \uc2e0\ud638\uc640 \ud1b5\ucc30\ub825\uc744 \uac16\ucd98 \ub370\uc774\ud130 \uae30\ubc18 \uae30\uc220\uc744 \ud1b5\ud574 \uc774\ub97c \uc218\ud589\ud569\ub2c8\ub2e4. 2009\ub144\uc5d0 \uc124\ub9bd\ub41c IAS\ub294 \uc804 \uc138\uacc4 \uc218\ucc9c \uac1c\uc758 \ucd5c\uace0 \uad11\uace0\uc8fc \ubc0f \ud504\ub9ac\ubbf8\uc5c4 \ud37c\ube14\ub9ac\uc154\uc640 \ud611\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub354 \ub9ce\uc740 \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74, <a href=\"https:\/\/integralads.com\/ko\/\">https:\/\/integralads.com\/ko\/<\/a>\ub97c \ubc29\ubb38\ud558\uc138\uc694.<\/p>\n\n\n\n<p><strong>Catalina \uc815\ubcf4<\/strong><br>Catalina\ub294 \uc1fc\ud551\uac1d \uc778\ud154\ub9ac\uc804\uc2a4\uc640 \uace0\ub3c4\ub85c \ud45c\uc801\ud654\ub41c \ub9e4\uc7a5, TV, \ub77c\ub514\uc624, \ud31f\uce90\uc2a4\ud2b8 \ubc0f \uc1fc\ud551\uac1d \uc5ec\uc815\uc744 \uac1c\uc778\ud654\ud558\ub294 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ubd84\uc57c\uc758 \ub9ac\ub354\uc785\ub2c8\ub2e4. \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \ud48d\ubd80\ud55c \uc2e4\uc2dc\uac04 \uc1fc\ud551\uac1d \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub85c \uad6c\ub3d9\ub418\ub294 Catalina\ub294 \uc18c\ub9e4\uc5c5\uccb4, CPG \ube0c\ub79c\ub4dc \ubc0f \ub300\ud589\uc0ac\uac00 \ubbf8\ub514\uc5b4 \uacc4\ud68d, \uc2e4\ud589 \ubc0f \uce21\uc815\uc758 \ubaa8\ub4e0 \ub2e8\uacc4\ub97c \ucd5c\uc801\ud654\ud558\uc5ec \uc5f0\uac04 61\uc5b5 \ub2ec\ub7ec\uc758 \uc18c\ube44\uc790 \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4. Catalina\ub294 \ud68c\uc0ac\uc5d0 \ub9e1\uaca8\uc9c4 \ub370\uc774\ud130\uc758 \ud504\ub77c\uc774\ubc84\uc2dc\uc640 \ubcf4\uc548\uc744 \ubcf4\uc7a5\ud558\uace0 \uc18c\ube44\uc790\uc758 \uc2e0\ub8b0\ub97c \uc720\uc9c0\ud558\ub294 \uac83\ubcf4\ub2e4 \ub354 \ub192\uc740 \uc6b0\uc120 \uc21c\uc704\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. Catalina\ub294 \ubbf8\uad6d, \ucf54\uc2a4\ud0c0\ub9ac\uce74, \uc720\ub7fd \ubc0f \uc77c\ubcf8\uc5d0\uc11c \uc6b4\uc601\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 www.catalina.com \ub610\ub294 Twitter\uc758 @Catalina\ub97c \ucc38\uc870\ud558\uc2ed\uc2dc\uc624.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Catalina\uc640 \ud611\ub825\ud558\uc5ec \uc774 \uc5f0\uad6c\uc5d0\uc11c\ub294 \uc8fc\uc694 \uc18c\ube44\uc7ac \ube0c\ub79c\ub4dc\uac00 \ubaa8\ubc14\uc77c \ubc0f \ub370\uc2a4\ud06c\ud1b1 \ud658\uacbd \ubaa8\ub450\uc5d0\uc11c \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub97c \uc0ac\uc6a9\ud558\uc5ec \ud310\ub9e4\ub97c \ucd09\uc9c4\ud558\ub294 \ubc29\ubc95\uc744 \uc870\uc0ac\ud569\ub2c8\ub2e4. 2022\ub144 11\uc6d4 23\uc77c &#8212; \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc758 \uae00\ub85c\ubc8c \ub9ac\ub354\uc778 Integral Ad Science(Nasdaq: IAS)\ub294 \uc624\ub298 \uc1fc\ud551\uac1d \uc5ec\uc815\uc744 \uac1c\uc778\ud654\ud558\ub294 \uc1fc\ud551 \uc778\ud154\ub9ac\uc804\uc2a4\uc758 \ub9ac\ub354\uc778 Catalina\uc640&#8230;<\/p>\n","protected":false},"author":1,"featured_media":325529,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-325549","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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