{"id":329858,"date":"2024-03-07T01:16:03","date_gmt":"2024-03-07T01:16:03","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=329858"},"modified":"2024-03-07T01:16:05","modified_gmt":"2024-03-07T01:16:05","slug":"ias-expands-mfa-measurement-and-optimization-solution","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/ko\/news\/ias-expands-mfa-measurement-and-optimization-solution\/","title":{"rendered":"IAS, \uc5c5\uacc4 \ucd5c\ucd08\uc758 \uad11\uace0 \ud074\ub7ec\ud130 \uac10\uc9c0 \ubc0f \ud68c\ud53c \ud601\uc2e0\uc744 \ud1b5\ud574 MFA(Made for Advertising) AI \uae30\ubc18 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \uc194\ub8e8\uc158 \ud655\uc7a5"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"329858\" class=\"elementor elementor-329858\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-067a7bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"89917\" data-id=\"067a7bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60ed2b6\" data-eae-slider=\"91099\" data-id=\"60ed2b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2a60b5 elementor-widget elementor-widget-text-editor\" data-id=\"a2a60b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\ud5a5\uc0c1\ub41c \uae00\ub85c\ubc8c \uc194\ub8e8\uc158\uc744 \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \uc0ac\uc804 \uc785\ucc30 \ud68c\ud53c\ub97c \ud65c\uc131\ud654\ud558\uc5ec \ubbf8\ub514\uc5b4 \ub0ad\ube44\ub97c \ub354\uc6b1 \uc904\uc774\uace0 \ud22c\uc790 \uc218\uc775\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/strong><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">\uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc778 Integral Ad Science(Nasdaq: IAS)\ub294 \uc624\ub298 Made for Advertising(MFA) AI \uae30\ubc18 \uc194\ub8e8\uc158\uc758 \ud655\uc7a5\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud5a5\uc0c1\ub41c \uae30\ub2a5\uc744 \ud1b5\ud574 IAS\ub294 \uc774\uc81c \uad11\uace0\uc8fc\uc5d0\uac8c MFA \ubc0f Ad Clutter \uc0ac\uc774\ud2b8\ub97c \ubaa8\ub450 \uce21\uc815\ud558\uace0 \ucd5c\uc801\ud654\ud558\uc5ec \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ubc29\uc2dd \uad6c\ub9e4 \ud504\ub85c\uc138\uc2a4 \uc804\ubc18\uc5d0 \uac78\uccd0 \ud6a8\uc728\uc131\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub294 \ucd5c\ucd08\uc758 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">MFA \uc0ac\uc774\ud2b8\ub294 \uad11\uace0 \ucc28\uc775 \uac70\ub798\ub97c \uc218\ud589\ud558\uae30 \uc704\ud574 \uc81c\uc791\ub41c \uc6f9 \ud398\uc774\uc9c0\uc774\uba70 \uad11\uace0\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uc81c\uc791\ub41c \uc800\ud488\uc9c8 \ucf58\ud150\uce20(\uc608: \uc2a4\ud338 \uc0ac\uc774\ud2b8 \ub610\ub294 \uad11\uace0 \ub18d\uc7a5)\ub97c \ud2b9\uc9d5\uc73c\ub85c \ud558\ub294 \ubc18\uba74, Ad Clutter \uc0ac\uc774\ud2b8\ub294 \ub192\uc740 \uad11\uace0 \ubc00\ub3c4\uc640 \ub192\uc740 \uad11\uace0 \ub300 \ucf58\ud150\uce20 \ube44\uc728\uc744 \ud2b9\uc9d5\uc73c\ub85c \ud558\uc5ec \uc131\ub2a5\uc774 \ub5a8\uc5b4\uc9d1\ub2c8\ub2e4. \uc815\uc801 \uc81c\uc678 \ubaa9\ub85d\uacfc \ub2ec\ub9ac, IAS\ub294 MFA \ubc0f Ad Clutter \uc0ac\uc774\ud2b8\ub97c \uc9c0\ub2a5\uc801\uc73c\ub85c \uc2dd\ubcc4\ud558\uae30 \uc704\ud574 IAS\uc758 \ud575\uc2ec \ud50c\ub7ab\ud3fc\uc5d0 \ub0b4\uc7a5\ub41c \uace0\uae09 \uba38\uc2e0\ub7ec\ub2dd \uae30\uc220\uacfc \ucd94\uac00 \uc2e0\ud638\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">IAS\uc758 CEO\uc778 Lisa Utzschneider\ub294 &#8220;MFA\uac00 \ud655\uc0b0\ub428\uc5d0 \ub530\ub77c \uae00\ub85c\ubc8c \uad11\uace0\uc8fc\ub294 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uacfc \ud37c\ud3ec\uba3c\uc2a4\ub97c \ucd5c\uc801\ud654\ud558\uba74\uc11c \uad11\uace0 \ucc28\uc775 \uac70\ub798\uc640 \ud37c\ud3ec\uba3c\uc2a4\uac00 \ub0ae\uace0 \uad11\uace0 \ubc00\ub3c4\uac00 \ub192\uc740 \uc0ac\uc774\ud2b8\ub97c \ubc29\uc9c0\ud558\uae30 \uc704\ud55c \ubcf4\ud638 \uc7a5\uce58\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.&#8221;\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. &#8220;\uc6b0\ub9ac\ub294 \ub2e4\uc591\ud55c \uac8c\uc2dc\uc790\uc758 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub294 \uc720\uc5f0\uc131\uc744 \uc720\uc9c0\ud558\uba74\uc11c MFA \ubc0f Ad Clutter \uc0ac\uc774\ud2b8\ub97c \ub300\uaddc\ubaa8\ub85c \uac10\uc9c0\ud558\uace0 \ubc29\uc9c0\ud558\uae30 \uc704\ud55c \uc5c5\uacc4 \ucd5c\ucd08\uc758 pressure-test \ub97c \uac70\uce5c \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\uac8c \ub41c \uac83\uc744 \uc790\ub791\uc2a4\ub7fd\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4.&#8221;<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">ANA\uc758 \ucd5c\uadfc &#8220;<\/span><a href=\"https:\/\/www.ana.net\/miccontent\/show\/id\/rr-2023-12-ana-programmatic-media-supply-chain-transparency-study\"><span style=\"font-weight: 400;\">\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ubc29\uc2dd \ubbf8\ub514\uc5b4 \uacf5\uae09\ub9dd \ud22c\uba85\uc131 \uc5f0\uad6c<\/span><\/a><span style=\"font-weight: 400;\">&#8220;\uc5d0 \ub530\ub974\uba74 MFA \uc6f9\uc0ac\uc774\ud2b8\ub294 \uc5f0\uad6c \ub178\ucd9c\uc758 21%, \uad11\uace0 \uc9c0\ucd9c\uc758 15%\ub97c \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uad11\uace0\uc8fc\uc640 \ub300\ud589\uc0ac\uac00 \uad11\uace0\ub178\ucd9c\uc774 \uc804\ub2ec\ub418\ub294 \uc704\uce58\ub97c \ub354 \uc798 \uc774\ud574\ud558\uace0 MFA \uc0ac\uc774\ud2b8\uc5d0\uc11c \ubc97\uc5b4\ub098 \ubbf8\ub514\uc5b4 \ub0ad\ube44\ub97c \uc904\uc77c \uc218 \uc788\ub294 \uc0c1\ub2f9\ud55c \uae30\ud68c\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. 40\uac1c \uc774\uc0c1\uc758 \uae00\ub85c\ubc8c \ub300\ud589\uc0ac\uc640 \ube0c\ub79c\ub4dc\uc758 IAS \ubd84\uc11d \uacb0\uacfc, \ube44 MFA\ub85c \ubd84\ub958\ub41c \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc11c\ube44\uc2a4\ub418\ub294 \ud2b8\ub798\ud53d\uc774 MFA\ub85c \ubd84\ub958\ub41c \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc11c\ube44\uc2a4\ub418\ub294 \ud2b8\ub798\ud53d\ubcf4\ub2e4 +278% \ub354 \ub098\uc740 \uc804\ud658\uc728\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4. IAS\uc758 \ucd94\uac00 \ubd84\uc11d \uacb0\uacfc, \uc591\uc9c8\uc758 \ubbf8\ub514\uc5b4\uac00 MFA\ub85c \ubd84\ub958\ub41c \uc0ac\uc774\ud2b8\ubcf4\ub2e4 \ube44\uc6a9 \ud6a8\uc728\uc131\uc774 \ub192\uc558\uc73c\uba70, MFA\uc0ac\uc774\ud2b8\ub294 \uc804\ud658\uc728\uc774 63% \ub354 \ub0ae\uc558\uc2b5\ub2c8\ub2e4.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">IAS MFA Measurement and Optimization \uc194\ub8e8\uc158\uc740 ANA\uc758 MFA \uc815\uc758\ub97c \uc9c0\uc6d0\ud558\uba70, Jounce Media\uac00 \ub110\ub9ac \ucc44\ud0dd\ud55c MFA \ub3c4\uba54\uc778 \ubaa9\ub85d\uacfc \ud568\uaed8 Sincera\uc758 \uc2ec\uce35 \uba54\ud0c0\ub370\uc774\ud130 \ub77c\uc774\ube0c\ub7ec\ub9ac\uc5d0 \ub300\ud574 \uad50\uc721\uc744 \ubc1b\uc558\uc2b5\ub2c8\ub2e4. \uc774 \uc194\ub8e8\uc158\uc740 \uacf5\uae09\ub9dd \ub370\uc774\ud130\uc640 \ucf58\ud150\uce20 \uac04 \uad11\uace0 \ube44\uc728, \ucd1d \uad11\uace0 \uc218, \uc790\ub3d9 \uc0c8\ub85c \uace0\uce68 \uad11\uace0, \uc0c8\ub85c \uace0\uce68 \uc18d\ub3c4, \ud2b8\ub798\ud53d \uc18c\uc2a4, \uc790\ub3d9 \uc7ac\uc0dd \ube44\ub514\uc624 \uad11\uace0 \ub4f1\uc744 \ud65c\uc6a9\ud558\uc5ec MFA \uad11\uace0, MFA \uc18d\ub3c4, \uc560\ub4dc \ud074\ub7ec\ud130 \uad11\uace0 \ubc0f \uc560\ub4dc \ud074\ub7ec\ud130 \uc18d\ub3c4\uc5d0 \ub300\ud574 \ubcf4\uace0\ud569\ub2c8\ub2e4.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Jounce Media\uc758 \uc0ac\uc7a5\uc778 Chris Kane\uc740 &#8220;\uc5c5\uacc4\uc5d0\uc11c\ub294 Made For Advertising \uc744 \ub2e4\ub978 \ud615\ud0dc\uc758 \uc800\ud488\uc9c8 \uad11\uace0 \uacbd\ud5d8\uacfc \ud63c\ub3d9\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. MFA \ud37c\ube14\ub9ac\uc154\ub294 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ubc29\uc2dd \uacf5\uae09\ub9dd\uc5d0\uc11c \uc790\ub9ac\ub97c \ucc28\uc9c0\ud558\uc9c0 \uc54a\ub294 \uad11\uace0 \ucc28\uc775\uac70\ub798 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \uc6b4\uc601\ud569\ub2c8\ub2e4.&#8221;\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. &#8220;\uc774\uc640 \ubcc4\ub3c4\ub85c, \ub3c5\ucc3d\uc801\uc778 \ucf58\ud150\uce20\ub97c \uc0dd\uc0b0\ud558\uace0 \uc720\uae30\uc801\uc778 \ubc29\ubb38\uac1d\uc744 \uc720\uce58\ud558\ub294 \ubbf8\ub514\uc5b4 \ud68c\uc0ac\ub4e4\uc740 \ub54c\ub54c\ub85c \uad11\uace0\uc758 \uac00\uce58\ub97c \ud76c\uc11d\uc2dc\ud0a4\ub294 \uacf5\uaca9\uc801\uc778 \uc218\uc775 \ucc3d\ucd9c \uae30\uc220\uc744 \ud569\ub2c8\ub2e4. MFA \uacf5\uae09\uacfc \uad11\uace0 \uc5b4\uc218\uc120\ud568\uc744 \uba85\ud655\ud558\uac8c \uad6c\ubd84\ud568\uc73c\ub85c\uc368, IAS\ub294 \ubbf8\ub514\uc5b4 \uad6c\ub9e4\uc790\ub4e4\uc5d0\uac8c \uc7ac\uace0 \ud488\uc9c8\uc5d0 \ub300\ud55c \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub370 \ud544\uc694\ud55c \ub3c4\uad6c\ub97c \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.&#8221;<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">IAS\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \ud37c\ube14\ub9ac\uc154\ub294 \ud488\uc9c8\uc744 \uac1c\uc120\ud558\uace0 \uad11\uace0\uc8fc\uc640\uc758 \ub354 \ud070 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc194\ub8e8\uc158\uc744 \ud1b5\ud574 \uc790\uccb4 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \ub300\ud55c \ub354 \ud070 \uc778\uc0ac\uc774\ud2b8\uc744 \uc5bb\uc744 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. MFA \ub610\ub294 \uc560\ub4dc \ud074\ub7ec\ud130\ub85c \uc54c\ub824\uc9c4 \ud37c\ube14\ub9ac\uc154\uc758 \uacbd\uc6b0, \uc790\uc2e0\uc758 \uc778\ubca4\ud1a0\ub9ac \ud488\uc9c8\uc5d0 \ub300\ud574 \ub354 \ub9ce\uc740 \uac00\uc2dc\uc131\uc744 \uac16\uac8c \ub429\ub2c8\ub2e4. IAS MFA \uce21\uc815\uc740 \ud37c\ube14\ub9ac\uc154\uac00 \uc790\uae30 \uc790\uc0b0\uc758 \ud488\uc9c8\uc744 \uac1c\uc120\ud558\uace0 \uad11\uace0\uc8fc\uc640\uc758 \ub354 \ud070 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uc5ec \ub354\uc6b1 \uac74\uac15\ud55c \ubbf8\ub514\uc5b4 \uc0dd\ud0dc\uacc4\ub97c \ucd09\uc9c4\ud569\ub2c8\ub2e4.<\/span><\/p><p><br \/><span style=\"font-weight: 400;\">IAS\uc758 MFA AI \uae30\ubc18 \uc0ac\uc774\ud2b8 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \uc194\ub8e8\uc158\uc740 2023\ub144 4\ubd84\uae30\uc5d0 \ubc1c\ud45c\ub41c \ubca0\ud0c0 \ubc84\uc804\uc5d0\uc11c \ud655\uc7a5\ub418\uba70 2024\ub144 2\ubd84\uae30\ubd80\ud130 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc81c\uacf5\ub420 \uc608\uc815\uc785\ub2c8\ub2e4. IAS\uac00 MFA \uc0ac\uc774\ud2b8\ub97c \uc2dd\ubcc4\ud558\uace0 \ubc29\uc9c0\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 <\/span><a href=\"https:\/\/integralads.com\/insider\/detect-avoid-made-for-advertising-sites\/\"><span style=\"font-weight: 400;\">\uc0ac\uc774\ud2b8<\/span><\/a><span style=\"font-weight: 400;\">\ub97c \ucc38\uc870\ud558\uc2ed\uc2dc\uc624.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc778 Integral Ad Science(Nasdaq: IAS)\ub294 \uc624\ub298 Made for Advertising(MFA) AI \uae30\ubc18 \uc194\ub8e8\uc158\uc758 \ud655\uc7a5\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud5a5\uc0c1\ub41c \uae30\ub2a5\uc744 \ud1b5\ud574 IAS\ub294 \uc774\uc81c \uad11\uace0\uc8fc\uc5d0\uac8c MFA \ubc0f Ad Clutter \uc0ac\uc774\ud2b8\ub97c \ubaa8\ub450 \uce21\uc815\ud558\uace0 \ucd5c\uc801\ud654\ud558\uc5ec \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ubc29\uc2dd \uad6c\ub9e4 \ud504\ub85c\uc138\uc2a4 \uc804\ubc18\uc5d0 \uac78\uccd0 \ud6a8\uc728\uc131\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub294 \ucd5c\ucd08\uc758 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"author":34,"featured_media":329820,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-329858","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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