{"id":329861,"date":"2023-06-16T01:32:00","date_gmt":"2023-06-16T01:32:00","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=329861"},"modified":"2024-03-07T01:34:16","modified_gmt":"2024-03-07T01:34:16","slug":"ias-announces-next-generation-quality-attention-measurement-product","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/ko\/news\/ias-announces-next-generation-quality-attention-measurement-product\/","title":{"rendered":"IAS, \ucc28\uc138\ub300 \ud488\uc9c8 \uad00\uc2ec\ub3c4 \uce21\uc815 \uc81c\ud488 \ubc1c\ud45c"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"329861\" class=\"elementor elementor-329861\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-af3320b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"91803\" data-id=\"af3320b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab252b8\" data-eae-slider=\"73074\" data-id=\"ab252b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5449fb5 elementor-widget elementor-widget-text-editor\" data-id=\"5449fb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\ud488\uc9c8 \uad00\uc2ec\ub3c4 \uce21\uc815\uc73c\ub85c \ucea0\ud398\uc778 \uc131\uacfc \ud5a5\uc0c1 \ubc0f \ub9c8\ucf00\ud130\uc5d0\uac8c \ud0c1\uc6d4\ud55c \uacb0\uacfc \uc81c\uacf5<\/strong><\/p><p><span style=\"font-weight: 400;\">\uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc778 Integral Ad Science(\ub098\uc2a4\ub2e5: IAS)\uac00 \uc624\ub298 \uc785\ucc30 \ud6c4 \uad00\uc2ec\ub3c4 \uce21\uc815 \uc0c1\ud488\uc778 &#8216;\ud004\ub9ac\ud2f0 \uc5b4\ud150\uc158(Quality Attention)&#8217;\uc744 \ucd9c\uc2dc\ud588\ub2e4\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \ud004\ub9ac\ud2f0 \uc5b4\ud150\uc158\uc740 \ub9e4\uc77c 2,800\uc5b5 \uac74 \uc774\uc0c1\uc758 \ub514\uc9c0\ud138 \uc0c1\ud638\uc791\uc6a9\uc5d0 \ub300\ud55c IAS\uc758 \ub3c5\ubcf4\uc801\uc778 \uc811\uadfc \uad8c\ud55c\uacfc \uc5c4\uaca9\ud55c \uad00\uc2ec\ub3c4 \uc5f0\uad6c\ub97c \uacb0\ud569\ud558\uc5ec \ub9c8\ucf00\ud130\uac00 \uad11\uace0 \ucea0\ud398\uc778\uc5d0\uc11c \ub354 \ud070 \ud6a8\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\ub294 \uac15\ub825\ud55c \ubc29\ubc95\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">&#8220;\uad00\uc2ec\ub3c4\ub97c \ud65c\uc6a9\ud558\ub294 \uac83\uc740 \uc131\uacf5\uc801\uc778 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\ub294 \ub370 \uc788\uc5b4 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ubaa8\ub4e0 \uc8fc\ubaa9\ub3c4 \uc81c\ud488\uc774 \ub611\uac19\uc774 \ub9cc\ub4e4\uc5b4\uc9c0\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. IAS\ub294 \ub178\ucd9c\uc774 \uad00\uc2ec\uacfc \uacb0\uacfc\ub85c \uc774\uc5b4\uc9c8 \uac00\ub2a5\uc131\uc774 \uc788\ub294\uc9c0 \uc608\uce21\ud560 \uc218 \uc788\ub294 \uac00\uc2dc\uc131, \uc0c1\ud669, \uc0c1\ud638 \uc791\uc6a9 \ub4f1 \uc138 \uac00\uc9c0 \uc8fc\uc694 \ubbf8\ub514\uc5b4 \uc2e0\ud638\uc640 \uacb0\uacfc\uc5d0 \uae30\ubc18\ud55c \uad00\uc2ec\ub3c4 \ubaa8\ub378\uc744 \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4.&#8221;\ub77c\uace0 Integral Ad Science\uc758 \ucd5c\uace0 \uc0c1\uc5c5 \ucc45\uc784\uc790 \uc57c\ub2c8\uc2a4 \ub3c4\uc2dc\uc624\uc2a4(Yannis Dosios)\ub294 \ub9d0\ud569\ub2c8\ub2e4. &#8220;\uc6b0\ub9ac\ub294 \ub370\uc774\ud130, \uc5f0\uad6c \ubc0f \ud14c\uc2a4\ud2b8\ub97c \uae30\ubc18\uc73c\ub85c \ub9c8\ucf00\ud130\uc5d0\uac8c \uc758\ubbf8 \uc788\ub294 \uacb0\uacfc\ub97c \uc81c\uacf5\ud558\ub3c4\ub85d \uc124\uacc4\ub41c \ud3ec\uad04\uc801\uc778 \uad00\uc2ec\ub3c4 \uc81c\ud488\uc744 \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4.&#8221;<\/span><\/p><p><span style=\"font-weight: 400;\">IAS\ub294 \uc8fc\ubaa9\ub3c4\ub97c \uad11\uace0\uac00 \uc18c\ube44\uc790\uc758 \uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\uace0 \ub9e4\ucd9c, \uc804\ud658 \ub610\ub294 \ube0c\ub79c\ub4dc \uc601\ud5a5\ub825\uacfc \uac19\uc740 \uacb0\uacfc\ub97c \uc774\ub04c\uc5b4\ub0bc \uc218 \uc788\ub294\uc9c0\ub97c \uce21\uc815\ud558\ub294 \ucc99\ub3c4\ub85c \ubcf4\ub294 <\/span><a href=\"https:\/\/integralads.com\/insider\/taking-action-on-attention\/\"><span style=\"font-weight: 400;\">\ucd5c\uc885\uc801\uc778 \uc811\uadfc \ubc29\uc2dd<\/span><\/a><span style=\"font-weight: 400;\">\uc744 \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">\ud488\uc9c8 \uad00\uc2ec\ub3c4\ub294 \uac00\uc2dc\uc131, \uad11\uace0 \ubc00\ub3c4, \uc0ac\uc6a9\uc790 \uc0c1\ud638 \uc791\uc6a9 \ub4f1 IAS\uc758 \ud575\uc2ec \uc81c\ud488\uc5d0\uc11c \uc5bb\uc740 \ub2e4\uc591\ud55c \uc2e0\ud638\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub2e8\uc77c \uad00\uc2ec\ub3c4 \uc810\uc218\uc640 \uac00\uc2dc\uc131, \uc0c1\ud669, \uc0c1\ud638 \uc791\uc6a9\uc5d0 \ub300\ud55c \uc138 \uac00\uc9c0 \ud558\uc704 \uc810\uc218\ub85c \uac00\uc911\uce58\ub97c \ubd80\uc5ec\ud558\uc5ec \uacb0\uc815\uc801\uc778 \uacb0\uacfc\ub97c \ub3c4\ucd9c\ud569\ub2c8\ub2e4. \uc774 \uc138 \uac00\uc9c0 \uc8fc\uc694 \ubbf8\ub514\uc5b4 \uc2e0\ud638\ub294 \ub178\ucd9c\uc774 \uad00\uc2ec \ubc0f \uad11\uace0 \uc131\uacfc\ub85c \uc774\uc5b4\uc9c8 \uac00\ub2a5\uc131\uc774 \uc788\ub294\uc9c0 \uc608\uce21\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">IAS\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uad00\uc2ec\ub3c4\uac00 \ub192\uc740 \ub178\ucd9c\uacfc \ub0ae\uc740 \ub178\ucd9c\uc744 \ube44\uad50\ud588\uc744 \ub54c \uc804\ud658\uc728\uc774 \ud3c9\uade0 198% \uc0c1\uc2b9\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub098, \uad00\uc2ec\ub3c4 \ucd5c\uc801\ud654\uac00 \uc804\ud658\uc728 \uc0c1\uc2b9\uc744 \ucd09\uc9c4\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc785\uc99d\ud588\uc2b5\ub2c8\ub2e4.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\ub9c8\ucf00\ud130\ub4e4\uc740 IAS\uc758 \uc2a4\ucf54\uc5b4\ub9c1 \uc2dc\uc2a4\ud15c\uacfc \ud568\uaed8 \uc774\ub7ec\ud55c \uc2e0\ud638\ub97c \ud65c\uc6a9\ud558\uc5ec \uad00\uc2ec\ub3c4\uc5d0 \ub300\ud55c \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc73c\uba70, \uad11\uace0\uc8fc\ub4e4\uc740 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uac1c\ubc1c \uc2dc \uba54\uc2dc\uc9c0 \uc2e4\ud589\uc744 \ucd5c\uc801\ud654\ud558\ub294 \uac83\ubd80\ud130 \uc5b4\ub5a4 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ud30c\ud2b8\ub108\uac00 \ub354 \ub192\uc740 \uad00\uc2ec\uc744 \uc720\ub3c4\ud558\ub294\uc9c0 \ud3c9\uac00\ud558\ub294 \uac83\uae4c\uc9c0 \ubaa8\ub4e0 \uac83\uc744 \ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \uc5bb\uac8c \ub429\ub2c8\ub2e4.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\ub610\ud55c IAS\ub294 \ucd5c\ucca8\ub2e8 \uc2dc\uc120 \ucd94\uc801 \uae30\uc220\uacfc \uc608\uce21 \uad00\uc2ec\ub3c4 \ubaa8\ub378\uc744 \uc2dc\uc7a5\uc5d0 \ucd9c\uc2dc\ud568\uc73c\ub85c\uc368 \ud6a8\uacfc\uc801\uc778 \uad00\uc2ec\ub3c4 \uce21\uc815\uc744 \uc704\ud55c \uc5c5\uacc4 \ud45c\uc900\uc744 \ud655\uc7a5\ud558\uae30 \uc704\ud574 <\/span><a href=\"https:\/\/integralads.com\/insider\/ias-partners-lumen-bolster-attention-measurement\/\"><span style=\"font-weight: 400;\">Lumen<\/span><\/a><span style=\"font-weight: 400;\">\uacfc \uac19\uc740 \uc5c5\uacc4 \ucd5c\uace0\uc758 \ud30c\ud2b8\ub108\uc640 \ud611\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\ud488\uc9c8 \uc8fc\uc758\ub3c4 \uce21\uc815 \ubca0\ud0c0 \ubc84\uc804\uc740 2023\ub144 \ud6c4\ubc18\uc5d0 \ub354 \uad11\ubc94\uc704\ud558\uac8c \uc81c\uacf5\ub420 \uc608\uc815\uc785\ub2c8\ub2e4.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\ud488\uc9c8 \uad00\uc2ec\ub3c4 \uce21\uc815\uc73c\ub85c \ucea0\ud398\uc778 \uc131\uacfc \ud5a5\uc0c1 \ubc0f \ub9c8\ucf00\ud130\uc5d0\uac8c \ud0c1\uc6d4\ud55c \uacb0\uacfc \uc81c\uacf5 \uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc778 Integral Ad Science(\ub098\uc2a4\ub2e5: IAS)\uac00 \uc624\ub298 \uc785\ucc30 \ud6c4 \uad00\uc2ec\ub3c4 \uce21\uc815 \uc0c1\ud488\uc778 &#8216;\ud004\ub9ac\ud2f0 \uc5b4\ud150\uc158(Quality Attention)&#8217;\uc744 \ucd9c\uc2dc\ud588\ub2e4\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \ud004\ub9ac\ud2f0 \uc5b4\ud150\uc158\uc740 \ub9e4\uc77c 2,800\uc5b5 \uac74 \uc774\uc0c1\uc758 \ub514\uc9c0\ud138&#8230;<\/p>\n","protected":false},"author":34,"featured_media":328522,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-329861","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS, \ucc28\uc138\ub300 \ud488\uc9c8 \uad00\uc2ec\ub3c4 \uce21\uc815 \uc81c\ud488 \ubc1c\ud45c - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/ko\/news\/ias-announces-next-generation-quality-attention-measurement-product\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS, \ucc28\uc138\ub300 \ud488\uc9c8 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