{"id":329862,"date":"2023-06-21T01:39:00","date_gmt":"2023-06-21T01:39:00","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=329862"},"modified":"2024-03-07T01:40:54","modified_gmt":"2024-03-07T01:40:54","slug":"ias-expands-meta-partnership-rolls-out-ad-measurement-tools-for-facebook-and-instagram-reels","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/ko\/news\/ias-expands-meta-partnership-rolls-out-ad-measurement-tools-for-facebook-and-instagram-reels\/","title":{"rendered":"IAS, Meta \ud30c\ud2b8\ub108\uc2ed \ud655\ub300, \ud398\uc774\uc2a4\ubd81 \ubc0f \uc778\uc2a4\ud0c0\uadf8\ub7a8 \ub9b4\uc6a9 \uad11\uace0 \uce21\uc815 \ub3c4\uad6c \ucd9c\uc2dc"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"329862\" class=\"elementor elementor-329862\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5ef894f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"76622\" data-id=\"5ef894f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16e9cf4\" data-eae-slider=\"39335\" data-id=\"16e9cf4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8705376 elementor-widget elementor-widget-text-editor\" data-id=\"8705376\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\uad11\uace0\uc8fc\ub294 \ub9b4 \uad11\uace0\uac00 \uc18c\ube44\uc790\uc5d0\uac8c \ub178\ucd9c\ub418\ub294 \uacbd\ub85c\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \ud22c\uba85\uc131\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/p><p><span style=\"font-weight: 400;\">\uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc778 \uc778\ud14c\uadf8\ub7f4 \uc560\ub4dc \uc0ac\uc774\uc5b8\uc2a4(Integral Ad Science, \ub098\uc2a4\ub2e5: IAS)\ub294 \uc624\ub298 Meta\uc758 \ud398\uc774\uc2a4\ubd81 \ubc0f \uc778\uc2a4\ud0c0\uadf8\ub7a8 \ub9b4 \ub3d9\uc601\uc0c1\uc5d0 \ub300\ud55c \uad11\uace0 \uce21\uc815 \ub3c4\uad6c\ub97c \ucd9c\uc2dc\ud588\ub2e4\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. 2016\ub144\ubd80\ud130 \uc2dc\uc791\ub41c \ud30c\ud2b8\ub108\uc2ed\uc744 \ud655\uc7a5\ud558\uc5ec, \uc774\uc81c IAS\ub294 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 Meta\uc758 \ub9b4 \ub3d9\uc601\uc0c1 \ud53c\ub4dc \uc778\ubca4\ud1a0\ub9ac\uc5d0 \ub300\ud55c \uad11\uace0\uac00\uc2dc\uc131 \ubc0f \uc720\ud6a8\ud558\uc9c0 \uc54a\uc740 \ud2b8\ub798\ud53d \uce21\uc815\uc744 \uc81c\uacf5\ud558\uc5ec \uad11\uace0\uc8fc\uac00 \uc790\uc2e0\uc758 \uad11\uace0\uac00 \uc2e4\uc81c \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub178\ucd9c\ub418\uace0 \uc788\uc74c\uc744 \ud655\uc2e0\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Meta\uc640 IAS\uc758 \ud611\uc5c5\uc774 \ud655\ub300\ub428\uc5d0 \ub530\ub77c \uc774\uc81c Reels \uad11\uace0\uc8fc\ub4e4\uc740 \uad11\uace0 \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \ube44\uad50\ud560 \uc218 \uc5c6\uc744 \uc815\ub3c4\ub85c \ud22c\uba85\ud558\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. IAS\ub294 \uc774\ubbf8 \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c Facebook\uacfc Instagram\uc758 \uac8c\uc7ac \uc704\uce58\uc5d0 \ub300\ud55c \uad11\uace0 \uac00\uc2dc\uc131 \ubc0f \uc720\ud6a8\ud558\uc9c0 \uc54a\uc740 \ud2b8\ub798\ud53d\uc744 \ud3ec\ud568\ud55c \uce21\uc815 \ub3c4\uad6c\ub97c \uc81c\uacf5\ud574 \uc654\uc2b5\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">\uc57c\ub2c8\uc2a4 \ub3c4\uc2dc\uc624\uc2a4(Yannis Dosios) IAS \ucd5c\uace0 \ucee4\uba38\uc15c \ucc45\uc784\uc790\ub294 &#8220;\ud398\uc774\uc2a4\ubd81\uacfc \uc778\uc2a4\ud0c0\uadf8\ub7a8 \ub9b4\uc740 \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c \ud070 \uc778\uae30\ub97c \ub04c\uace0 \uc788\uc73c\uba70, Meta\uc640 IAS\uc758 \uae30\uc874 \ud30c\ud2b8\ub108\uc2ed\uc758 \uc131\uacf5\uc744 \ubc14\ud0d5\uc73c\ub85c \uc591\uc0ac\uc758 \ud611\ub825 \ubc94\uc704\ub97c \ub113\ud600 \ub9b4 \uad11\uace0\uc5d0 \ub300\ud574 \ub354\uc6b1 \uc2ec\uce35\uc801\uc778 \uc218\uc900\uc758 \ud22c\uba85\uc131\uc744 \uc81c\uacf5\ud558\uac8c \ub418\uc5b4 \uae30\uc058\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4.&#8221;\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. &#8220;\ub9e4\uc77c 1,400\uc5b5 \uac74 \uc774\uc0c1\uc758 \ub9b4\uc774 \uc7ac\uc0dd\ub418\ub294 \uc0c1\ud669\uc5d0\uc11c \ud604\uba85\ud55c \ub9c8\ucf00\ud130\ub4e4\uc740 \uc774\ubbf8 \ub9b4\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud574 \uc654\uc73c\uba70, \uc774\uc81c \uc5b4\ub5a4 \uad11\uace0\uac00 \ub178\ucd9c\ub418\uace0 \uc131\uacfc\ub97c \ucc3d\ucd9c\ud558\uace0 \uc788\ub294\uc9c0\uc5d0 \ub300\ud55c \ub354 \ub9ce\uc740 \uce21\uc815 \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.&#8221;<\/span><\/p><p><span style=\"font-weight: 400;\">IAS\uc758 \ud601\uc2e0\uc801\uc778 \ub9ac\ud3ec\ud305 \uc81c\ud488\uad70\uacfc \ud3ec\uad04\uc801\uc778 \ub370\uc774\ud130 \uc218\uc9d1\uc744 \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \uc138\ubd80\uc801\uc778 \uc218\uc900\uc758 \uad11\uace0 \uc870\ud68c\uc218\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\uac00 \ud3ec\ud568\ub41c \ubcf4\ub2e4 \uc2e4\ud589 \uac00\ub2a5\ud55c \ubcf4\uace0\uc11c\ub97c \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 integralads.com\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\uad11\uace0\uc8fc\ub294 \ub9b4 \uad11\uace0\uac00 \uc18c\ube44\uc790\uc5d0\uac8c \ub178\ucd9c\ub418\ub294 \uacbd\ub85c\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \ud22c\uba85\uc131\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc778 \uc778\ud14c\uadf8\ub7f4 \uc560\ub4dc \uc0ac\uc774\uc5b8\uc2a4(Integral Ad Science, \ub098\uc2a4\ub2e5: IAS)\ub294 \uc624\ub298 Meta\uc758 \ud398\uc774\uc2a4\ubd81 \ubc0f \uc778\uc2a4\ud0c0\uadf8\ub7a8 \ub9b4 \ub3d9\uc601\uc0c1\uc5d0 \ub300\ud55c \uad11\uace0 \uce21\uc815 \ub3c4\uad6c\ub97c \ucd9c\uc2dc\ud588\ub2e4\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. 2016\ub144\ubd80\ud130&#8230;<\/p>\n","protected":false},"author":34,"featured_media":320595,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-329862","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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