{"id":329867,"date":"2024-01-09T02:53:00","date_gmt":"2024-01-09T02:53:00","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=329867"},"modified":"2024-03-07T02:53:38","modified_gmt":"2024-03-07T02:53:38","slug":"ias-announces-quality-attention-measurement-product-2","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/ko\/news\/ias-announces-quality-attention-measurement-product-2\/","title":{"rendered":"IAS, \ubbf8\ub514\uc5b4 \ud488\uc9c8\uacfc \uc2dc\uc120\ucd94\uc801\uc744 \ud1b5\ud569\ud558\ub294 \ucd5c\ucd08\uc758 \uc5b4\ud150\uc158 \uc81c\ud488 \ubc1c\ud45c"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"329867\" class=\"elementor elementor-329867\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-65aac39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"99037\" data-id=\"65aac39\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-04e52d0\" data-eae-slider=\"74263\" data-id=\"04e52d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d721c6 elementor-widget elementor-widget-text-editor\" data-id=\"2d721c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\ud004\ub9ac\ud2f0 \uc5b4\ud150\uc158\u2122, \uae00\ub85c\ubc8c \uad11\uace0\uc8fc\uc5d0\uac8c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\uc640 \uc5f0\uacc4\ub41c \uc2e4\ud589 \uac00\ub2a5\ud55c \uc8fc\ubaa9\ub3c4 \uc9c0\ud45c\ub97c \uc81c\uacf5\ud558\ub2e4<\/strong><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">\uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc778 Integral Ad Science(\ub098\uc2a4\ub2e5: IAS)\ub294 \uc624\ub298 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uacfc \uc2dc\uc120\ucd94\uc801\uc744 \uba38\uc2e0 \ub7ec\ub2dd\uc73c\ub85c \ud1b5\ud569\ud55c \ucd5c\ucd08\uc758 \uce21\uc815 \uc81c\ud488\uc778 Quality Attention\u2122\uc744 \ucd9c\uc2dc\ud588\ub2e4\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc0c8\ub85c\uc6b4 \uc81c\ud488\uc740 \uae00\ub85c\ubc8c \uad11\uace0\uc8fc\ub4e4\uc774 \ud22c\uc790 \uc218\uc775\uc744 \ub192\uc774\uace0, \ube0c\ub79c\ub4dc \uace0\ub824\ub3c4\ub97c \ub192\uc774\uba70, \uc804\ud658\uc744 \ucd09\uc9c4\ud560 \uc218 \uc788\ub3c4\ub85d \ud22c\uba85\ud55c \uc9c0\ud45c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">\uad11\uace0\uc8fc\ub294 \ud004\ub9ac\ud2f0 \uc5b4\ud150\uc158\uc73c\ub85c \ub354 \ub192\uc740 \uad00\uc2ec\uc744 \uc720\ub3c4\ud558\uc5ec \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ub192\uc774\uace0 \uac80\uc99d\ub41c \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud004\ub9ac\ud2f0 \uc5b4\ud150\uc158\uc740 \uace0\uae09 \uba38\uc2e0 \ub7ec\ub2dd \uae30\uc220, \ub8e8\uba58 \ub9ac\uc11c\uce58\uc758 \uc2dc\uc120\ucd94\uc801 \uae30\uc220\uc5d0\uc11c \uc5bb\uc740 \uc2e4\ud589 \uac00\ub2a5\ud55c \ub370\uc774\ud130, \uad11\uace0 \uac00\uc2dc\uc131, \uad11\uace0 \uc0c1\ud669, \uc0ac\uc6a9\uc790 \uc0c1\ud638\uc791\uc6a9 \ub4f1 IAS\uc758 \ud575\uc2ec \uae30\uc220\ub85c \uc5bb\uc740 \ub2e4\uc591\ud55c \uc2e0\ud638\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub2e8\uc77c \uad00\uc2ec\ub3c4 \uc810\uc218\uc5d0 \uac00\uc911\uce58\ub97c \ubd80\uc5ec\ud569\ub2c8\ub2e4. IAS\uc758 \uc8fc\ubaa9\ub3c4 \ubaa8\ub378\uc740 \ub178\ucd9c\uc774 \uc778\uc9c0\ub3c4, \uace0\ub824, \uad6c\ub9e4 \uc804\ud658 \ub4f1 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub85c \uc774\uc5b4\uc9c8 \uac00\ub2a5\uc131\uc774 \ub192\uc740\uc9c0 \uc608\uce21\ud558\ub3c4\ub85d \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">&#8220;\uc8fc\ubaa9\ub3c4 \uce21\uc815\uc740 \uad11\uace0\uc8fc\uc5d0\uac8c \ub354 \ub098\uc740 \uacb0\uacfc\ub97c \uac00\uc838\ub2e4\uc8fc\ub294 \uc870\uce58\ub97c \uc54c\ub824\uc8fc\uc5b4\uc57c \ud569\ub2c8\ub2e4.&#8221;\ub77c\uace0 Integral Ad Science\uc758 \ucd5c\uace0 \ucee4\uba38\uc15c \ucc45\uc784\uc790\uc778 \uc57c\ub2c8\uc2a4 \ub3c4\uc2dc\uc624\uc2a4(Yannis Dosios)\ub294 \ub9d0\ud569\ub2c8\ub2e4. &#8220;IAS\uc758 \ud004\ub9ac\ud2f0 \uc5b4\ud150\uc158 \uc194\ub8e8\uc158\uc740 \ube0c\ub79c\ub4dc\uc640 \uad11\uace0 \ub300\ud589\uc0ac\uac00 \ubbf8\ub514\uc5b4\uc758 \ud63c\ub780 \uc18d\uc5d0\uc11c \ubbf8\ub514\uc5b4 \uac00\uc2dc\uc131, \uad11\uace0 \ud658\uacbd, \uace0\uac1d \uc0c1\ud638 \uc791\uc6a9\uc774 \ucea0\ud398\uc778 \uc131\uacfc\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uc6d0\ud65c\ud558\uac8c \uc774\ud574\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\uae30 \uc704\ud574 \ud2b9\ubcc4\ud788 \uace0\uc548\ub41c \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4. IAS\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, IAS \uc8fc\ubaa9\ub3c4 \uc810\uc218\ub97c \ub192\uc774\ub294 \ub370 \uc9d1\uc911\ud558\ub294 \ube0c\ub79c\ub4dc\ub294 \uc804\ud658\uc728\uc744 \ucd5c\ub300 130%\uae4c\uc9c0 \ub04c\uc5b4\uc62c\ub824 \ub354 \ub098\uc740 \ud22c\uc790 \uc218\uc775\uc744 \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&#8221;<\/span><\/p><p><span style=\"font-weight: 400;\">\ud004\ub9ac\ud2f0 \uc5b4\ud150\uc158\uc740 \uae00\ub85c\ubc8c \uad11\uace0\uc8fc\uc5d0\uac8c \ub2e4\uc74c\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\uace0\uae09 \uba38\uc2e0 \ub7ec\ub2dd \ubaa8\ub378: <\/b><span style=\"font-weight: 400;\">\uc218\uc2ed\uc5b5 \uac74\uc758 \ub178\ucd9c\uacfc \uc218\ubc31\ub9cc \uac74\uc758 \uc804\ud658 \uc774\ubca4\ud2b8\ub85c \uad6c\uc131\ub41c \ub370\uc774\ud130 \ud480\uc744 \uae30\ubc18\uc73c\ub85c \ud559\uc2b5\ub41c \ucea0\ud398\uc778\uc758 \uc8fc\ubaa9\ub3c4 \uc131\uacfc\uc5d0 \ub300\ud55c \ub2e8\uc77c \ubdf0\uc785\ub2c8\ub2e4.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\uc785\uc99d\ub41c \uc131\uacfc\uc640 \ube0c\ub79c\ub4dc \uacb0\uacfc: <\/b><span style=\"font-weight: 400;\">\uc8fc\ubaa9\ub3c4\uac00 \ub192\uc740 \ub178\ucd9c\uacfc \ub0ae\uc740 \ub178\ucd9c\uc744 \ube44\uad50\ud588\uc744 \ub54c \uc804\ud658\uc728\uc774 \ucd5c\ub300 130% \uc0c1\uc2b9\ud588\uc73c\uba70, \uc8fc\ubaa9\ub3c4\uac00 \ub192\uc744\uc218\ub85d \ube0c\ub79c\ub4dc \uace0\ub824\ub3c4\uac00 91%, \uad6c\ub9e4 \uc758\ud5a5\uc774 166% \ub354 \ub192\uc558\uc2b5\ub2c8\ub2e4.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\ubbf8\ub514\uc5b4 \ud488\uc9c8\uacfc \uc0ac\ub78c\uc758 \uad00\uc2ec\uc744 \ud1b5\ud569\ud569\ub2c8\ub2e4:<\/b><span style=\"font-weight: 400;\"> IAS\ub294 \uc138\uacc4 \ucd5c\ub300\uc758 \uc18c\ube44\uc790 \uc8fc\ubaa9\ub3c4 \uc0dd\uccb4 \uc778\uc2dd \ub370\uc774\ud130 \uc138\ud2b8\uc640 \ubbf8\ub514\uc5b4 \ud488\uc9c8 \uc9c0\ud45c\ub97c \uacb0\ud569\ud558\uc5ec \uae00\ub85c\ubc8c \uad11\uace0\uc8fc\uc5d0\uac8c \uac00\uc7a5 \uc815\ud655\ud55c \uad00\uc2ec\ub3c4 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\ub294 \ucd5c\ucd08\uc758 \ud68c\uc0ac\uc785\ub2c8\ub2e4.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\uae00\ub85c\ubc8c \ud5ec\uc2a4\ucf00\uc5b4 \uae30\uc5c5\uc778 \uc0ac\ub178\ud53c\ub294 \ubbf8\ub514\uc5b4 \uc131\uacfc\ub97c \uce21\uc815\ud558\ub294 \uae30\uc874\uc758 \ubc29\uc2dd\uc744 \ub6f0\uc5b4\ub118\uae30 \uc704\ud574 IAS\uc640 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uc5c8\uc2b5\ub2c8\ub2e4. &#8220;\uc6b0\ub9ac\ub294 \uad11\uace0 \ud63c\ub780\uc774 \uc18c\ube44\uc790 \uacbd\ud5d8\uc744 \ubd88\ud3b8\ud558\uac8c \ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uad00\uc2ec\ub3c4 \ubc0f \ud0c4\uc18c \ubc1c\uc790\uad6d\uacfc\ub3c4 \uad00\ub828\uc774 \uc788\ub2e4\ub294 \uac83\uc744 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0 \ud63c\ub780\uc774 \uc801\uc73c\uba74 \uad00\uc2ec\ub3c4\ub3c4 \ub192\uc544\uc9c0\uace0 \ud0c4\uc18c\ub3c4 \uc904\uc5b4\ub4ed\ub2c8\ub2e4.&#8221;\ub77c\uace0 Sanofi CHC\uc758 \uae00\ub85c\ubc8c \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ucc45\uc784\uc790\uc778 \uc548\ub098 \ucf00\uccb4\ud06c\ub9c8\uc81c(Anna Kechekmadze)\ub294 \ub9d0\ud569\ub2c8\ub2e4. &#8220;\ud488\uc9c8 \uc8fc\ubaa9\ub3c4\uc5d0 \ub300\ud55c IAS\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \uc8fc\ubaa9\ub3c4\uac00 \uad11\uace0 \ud53c\ub85c\ub3c4\ub97c \uc904\uc774\uace0 \uc778\ubca4\ud1a0\ub9ac \ud488\uc9c8\uc744 \uac1c\uc120\ud558\uba70 \ubbf8\ub514\uc5b4 KPI\ub97c \uac1c\uc120\ud558\ub294 \ub370 \uc5b4\ub5a4 \uc5ed\ud560\uc744 \ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&#8221;<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">IAS\uc640 \ub8e8\uba58 \ub9ac\uc11c\uce58\ub294 2023\ub144\uc5d0 \uc8fc\ubaa9\ub3c4 \uc6b0\uc120 \uad11\uace0\uc5d0 \ub300\ud55c \ub514\uc9c0\ud138 \uad11\uace0 \ub178\ucd9c \uce21\uc815 \ubc29\uc2dd\uc744 \ubc14\uafb8\uae30 \uc704\ud574 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uc5c8\ub2e4\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc81c IAS \uace0\uac1d\ub4e4\uc740 \uc5b4\ub5a4 \uad11\uace0 \ub178\ucd9c\uc774 \uad00\uc2ec\uc744 \ub04c\uc5c8\uace0 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub85c \uc774\uc5b4\uc9c8 \uac00\ub2a5\uc131\uc774 \ub192\uc740\uc9c0 \uc815\ud655\ud558\uac8c \ucd94\uc801\ud560 \uc218 \uc788\ub294 \ub354\uc6b1 \uac15\ub825\ud55c \ubc29\ubc95\uc744 \uac16\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">&#8220;IAS\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \uad11\uace0\uc8fc\uc5d0\uac8c \ud22c\uba85\ud558\uace0 \uc815\ud655\ud55c \uc8fc\ubaa9\ub3c4 \uc815\ubcf4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uac8c \ub418\uc5b4 \ub9e4\uc6b0 \uae30\uc058\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4.&#8221;\ub77c\uace0 Lumen Research\uc758 CEO\uc778 \ub9c8\uc774\ud06c \ud3f4\ub81b(Mike Follett)\uc740 \ub9d0\ud569\ub2c8\ub2e4. &#8220;\uc6b0\ub9ac\uc758 \ucd5c\ucca8\ub2e8 \uc2dc\uc120\ucd94\uc801 \ub370\uc774\ud130\ub97c IAS\uc758 \uad00\uc2ec\ub3c4 \ubaa8\ub378\uc5d0 \ub3c4\uc785\ud568\uc73c\ub85c\uc368 \uad11\uace0\uc8fc\ub4e4\uc740 \uac00\uc7a5 \uac15\ub825\ud55c \uc608\uce21 \uad00\uc2ec\ub3c4 \ubaa8\ub378\uc744 \ub300\uaddc\ubaa8\ub85c \uc774\uc6a9\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.&#8221;<\/span><\/p><p><span style=\"font-weight: 400;\">\uc790\uc138\ud55c \ub0b4\uc6a9\uc740 <\/span><a href=\"https:\/\/integralads.com\/solutions\/attention\/\"><span style=\"font-weight: 400;\">https:\/\/integralads.com\/solutions\/attention\/<\/span><\/a><span style=\"font-weight: 400;\"> \ub610\ub294 \ucd5c\uadfc \ubcf4\uace0\uc11c <\/span><a href=\"https:\/\/integralads.com\/insider\/research-the-attention-payoff\/\"><span style=\"font-weight: 400;\">\uc8fc\ubaa9\uc758 \ub300\uac00<\/span><\/a><span style=\"font-weight: 400;\">\ub97c \ucc38\uc870\ud558\uc138\uc694.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\ud004\ub9ac\ud2f0 \uc5b4\ud150\uc158\u2122, \uae00\ub85c\ubc8c \uad11\uace0\uc8fc\uc5d0\uac8c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\uc640 \uc5f0\uacc4\ub41c \uc2e4\ud589 \uac00\ub2a5\ud55c \uc8fc\ubaa9\ub3c4 \uc9c0\ud45c\ub97c \uc81c\uacf5\ud558\ub2e4 \u00a0 \uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc778 Integral Ad Science(\ub098\uc2a4\ub2e5: IAS)\ub294 \uc624\ub298 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uacfc \uc2dc\uc120\ucd94\uc801\uc744 \uba38\uc2e0 \ub7ec\ub2dd\uc73c\ub85c \ud1b5\ud569\ud55c \ucd5c\ucd08\uc758 \uce21\uc815 \uc81c\ud488\uc778 Quality Attention\u2122\uc744 \ucd9c\uc2dc\ud588\ub2e4\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc0c8\ub85c\uc6b4&#8230;<\/p>\n","protected":false},"author":34,"featured_media":329293,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-329867","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS, \ubbf8\ub514\uc5b4 \ud488\uc9c8\uacfc \uc2dc\uc120\ucd94\uc801\uc744 \ud1b5\ud569\ud558\ub294 \ucd5c\ucd08\uc758 \uc5b4\ud150\uc158 \uc81c\ud488 \ubc1c\ud45c - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/ko\/news\/ias-announces-quality-attention-measurement-product-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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