{"id":331052,"date":"2024-04-17T02:31:42","date_gmt":"2024-04-17T02:31:42","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=331052"},"modified":"2024-04-17T02:31:44","modified_gmt":"2024-04-17T02:31:44","slug":"ias-meta-expand-brand-safety-suitability-measurement-misinformation","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/ko\/news\/ias-meta-expand-brand-safety-suitability-measurement-misinformation\/","title":{"rendered":"IAS\ub294 \uac00\uc9dc\ub274\uc2a4\uc5d0 \ub300\ud55c \ubcf4\uace0\ub97c \ud3ec\ud568\ud558\ub3c4\ub85d \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \ubc0f \uc801\ud569\uc131 \uce21\uc815\uc744 \ud655\uc7a5\ud569\ub2c8\ub2e4"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"331052\" class=\"elementor elementor-331052\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-c954117 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"76490\" data-id=\"c954117\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2374d97\" data-eae-slider=\"53887\" data-id=\"2374d97\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b67bd60 elementor-widget elementor-widget-text-editor\" data-id=\"b67bd60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><i>GARM\uc5d0 \ub9de\ucdb0 \uc870\uc815\ub41c AI \uae30\ubc18 \uc194\ub8e8\uc158\uc73c\ub85c \ucd94\uac00 \uc2e0\ub8b0 \ucea0\ud398\uc778 \uc81c\uacf5<br \/><\/i><\/strong><strong><i>\ube0c\ub79c\ub4dc\uc5d0 \uc548\uc804\ud558\uace0 \uc801\ud569\ud55c \ucf58\ud150\uce20\uc5d0 \ub9de\uc11c \uc2e4\ud589<\/i><\/strong><\/p><p><span style=\"font-weight: 400;\"><br \/>2024\ub144 4\uc6d4 17\uc77c \u2014 \uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc778 Integral Ad Science(Nasdaq: IAS)\ub294 \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \ubc0f \uc801\ud569\uc131 \uce21\uc815 \uc81c\ud488\uc744 \ud655\uc7a5\ud558\uc5ec \uc774\uc81c Facebook\uacfc Instagram \ud53c\ub4dc,\ub9b4\uc2a4 \uc804\ubc18\uc5d0 \uac78\uce5c \uac00\uc9dc\ub274\uc2a4\uc5d0 \ub300\ud55c GARM(Global Alliance for Responsible Media) \uce74\ud14c\uace0\ub9ac\ub97c \ud3ec\ud568\ud55c\ub2e4\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">Facebook\uacfc Instagram\uc740 \uc774\ubbf8 \uc81c3\uc790 \uc0ac\uc2e4 \ud655\uc778 \uae30\uad00\uc5d0 \uc758\ud574 \uac00\uc9dc\ub274\uc2a4, \uc798\ubabb\ub41c \uc815\ubcf4\ub85c \ubd84\ub958\ub418\uac70\ub098 \uc815\ucc45\uc744 \uc704\ubc18\ud558\ub294 \ucf58\ud150\uce20\uc640 \ud568\uaed8 \uad11\uace0\uac00 \uac8c\uc7ac\ub418\ub294 \uac83\uc744 \uae08\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uad11\uace0\uc8fc\ub294 \uad11\uace0\uc640 \ud568\uaed8 \uac8c\uc7ac\ub418\ub294 \uac8c\uc2dc\ubb3c \ubc0f \ucf58\ud150\uce20\uc758 \uc8fc\uc81c\uc5d0 \ub300\ud574 \ub354 \ub9ce\uc740 \uc81c\uc5b4\uad8c\uc744 \uc6d0\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. IAS\uc758 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uba74 \uc774\ubbf8 \uad11\uace0\uc8fc\ub294 GARM(Global Alliance for Responsible Media) \ud504\ub808\uc784\uc6cc\ud06c\uc5d0\uc11c \uc815\uc758\ud55c \ub300\ub85c \uad11\uace0\uac00 \uc7a0\uc7ac\uc801\uc73c\ub85c \ubd80\uc801\ud569\ud55c \ucf58\ud150\uce20\uc640 \ud568\uaed8 \uac8c\uc7ac\ub418\uace0 \uc788\ub294\uc9c0 \ud3c9\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc81c \uad11\uace0\uc8fc\ub294 \uac00\uc9dc\ub274\uc2a4, \uc798\ubabb\ub41c \uc815\ubcf4\ub97c \uc8fc\uc81c\ub85c \ud55c \ucf58\ud150\uce20\uc640 \ud568\uaed8 \uad11\uace0\uac00 \uac8c\uc7ac\ub418\ub294 \uacbd\uc6b0\ub97c \uac80\ud1a0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">IAS\uc758 AI \uae30\ubc18 TMQ(Total Media Quality) \uc81c\ud488\uc5d0\ub294 \uc774\ubbf8\uc9c0, \uc624\ub514\uc624 \ubc0f \ud14d\uc2a4\ud2b8 \uc2e0\ud638\ub97c \ud3ec\uad04\uc801\uc778 \ud504\ub808\uc784\ubcc4 \ube44\ub514\uc624 \ubd84\uc11d\uacfc \uacb0\ud569\ud558\uc5ec \ud53c\ub4dc\uc5d0\uc11c \ub300\uaddc\ubaa8\ub85c \ucf58\ud150\uce20\ub97c \uc815\ud655\ud558\uac8c \ubd84\ub958\ud558\ub294 \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \ubc0f \uc801\ud569\uc131 \uce21\uc815 \uae30\uc220\uc774 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. TMQ\ub294 \uad11\uace0\uc8fc\uc758 \ucea0\ud398\uc778\uc774 \ube0c\ub79c\ub4dc\uc5d0 \uc801\ud569\ud55c \ucf58\ud150\uce20\uc640 \uc778\uc811\ud558\uc5ec \uc2e4\ud589\ub418\uace0 \uc788\uc74c\uc744 \ub354\uc6b1 \ud655\uc2e0\uc2dc\ucf1c \uc90d\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">IAS\uc758 CEO\uc778 Lisa Utzschneider\ub294 \u201c\ud2b9\ud788 \uc62c\ud574 \ubbf8\uad6d \uc120\uac70\ub97c \uc55e\ub450\uace0 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 \ube0c\ub79c\ub4dc \ud3c9\ud310\uc5d0 \ub300\ud55c \ub354 \ub9ce\uc740 \ud1b5\uc81c\uad8c\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\ub3c4\ub85d GARM \uac00\uc9dc\ub274\uc2a4, \uc798\ubabb\ub41c \uc815\ubcf4 \ubc94\uc8fc\ub97c \ud3ec\ud568\ud558\ub3c4\ub85d TMQ \uc194\ub8e8\uc158\uc744 \ubc1c\uc804\uc2dc\ud0a4\uac8c \ub418\uc5b4 \uae30\uc058\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4.\u201d\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. &#8220;\uc6b0\ub9ac\ub294 Meta\uc640 \uac19\uc740 \uc138\uacc4 \ucd5c\ub300 \ud50c\ub7ab\ud3fc\uacfc\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ud601\uc2e0\ud558\uace0 \uad6c\ucd95\ud558\uc5ec \uace0\uac1d\uc5d0\uac8c \ucd94\uac00\uc801\uc778 \uc2e0\ub8b0\ub97c \uc81c\uacf5\ud558\ub294 \ub3d9\uc2dc\uc5d0 IAS\uc758 \ub370\uc774\ud130\uc640 \uae30\uc220\uc744 \ud1b5\ud574 \ud0c1\uc6d4\ud55c \uacb0\uacfc\ub97c \uc774\ub04c\uc5b4\ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4.&#8221;<\/span><\/p><p><span style=\"font-weight: 400;\">Meta\ub294 \uac00\uc9dc\ub274\uc2a4, \uc798\ubabb\ub41c \uc815\ubcf4\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \uc815\ucc45\uacfc \uc811\uadfc \ubc29\uc2dd\uc744 \uac16\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc989, \uc784\ubc15\ud55c \uc2e0\uccb4\uc801 \ud53c\ud574\uc758 \uc704\ud5d8\uc5d0 \uc9c1\uc811\uc801\uc73c\ub85c \uae30\uc5ec\ud560 \uc218 \uc788\ub294 \uc798\ubabb\ub41c \uc815\ubcf4\ub97c \uc81c\uac70\ud558\uace0 \uc138\uacc4 \ucd5c\ub300 \uaddc\ubaa8\uc758 \uc81c3\uc790 \uc0ac\uc2e4 \ud655\uc778 \ub124\ud2b8\uc6cc\ud06c\uc640 \ud611\ub825\ud558\uc5ec \ub2e4\ub978 \ud615\ud0dc\uc758 \uc815\ubcf4\uc5d0 \ub77c\ubca8\uc744 \uc9c0\uc815\ud558\uace0 \ubc30\ud3ec\ub97c \uc904\uc774\ub294 \uac83\uc785\ub2c8\ub2e4. \uc624\ubcf4. \uc798\ubabb\ub41c \uc815\ubcf4\ub85c \uc2dd\ubcc4\ub41c \ucf58\ud150\uce20\ub098 Meta\uc758 \uc815\ucc45\uc744 \uc704\ubc18\ud558\ub294 \ucf58\ud150\uce20 \uc606\uc5d0\ub294 \uad11\uace0\uac00 \uac8c\uc7ac\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub300\uc2e0, IAS\ub294 GARM\uc5d0 \ub9de\ucdb0 \uc870\uc815\ub41c \uc798\ubabb\ub41c \uc815\ubcf4 \uce74\ud14c\uace0\ub9ac\ub97c \ub17c\uc758\ud558\uac70\ub098 \uc774\uc640 \uad00\ub828\ub41c \ucf58\ud150\uce20 \uc606\uc5d0 \uad11\uace0\uac00 \ud45c\uc2dc\ub418\uc5c8\ub294\uc9c0 \uce21\uc815\ud569\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">IAS\ub294 GARM \ube0c\ub79c\ub4dc \uc548\uc804 \ubc0f \uc801\ud569\uc131 \ud504\ub808\uc784\uc6cc\ud06c\uc5d0 \ub530\ub77c \ucf58\ud150\uce20\ub97c \ubd84\ub958\ud558\uace0 \uad11\uace0\uc8fc\uac00 \uba54\ud0c0\uc758 \uc801\ud569\uc131 \uc124\uc815\uc744 \ub9de\ucda4\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ubcf4\uace0\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. IAS\uac00 \uc81c\uacf5\ud558\ub294 \ucf58\ud150\uce20 \uc218\uc900 \ubcf4\uace0\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \uad11\uace0\uac00 \uac8c\uc7ac\ub418\ub294 \uc8fc\uc81c\uc640 \ucf58\ud150\uce20\uc5d0 \ub300\ud55c \uc644\uc804\ud558\uace0 \uc815\ud655\ud55c \uadf8\ub9bc\uc744 \uc5bb\uace0 \uc6d0\ud558\ub294 \uc704\ud5d8 \ud504\ub85c\ud544\uc5d0 \ub530\ub77c \ucea0\ud398\uc778\uc744 \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">IAS\ub294 \ub610\ud55c Facebook, Instagram \ud53c\ub4dc \ubc0f \ub9b4\uc2a4 \uc804\ubc18\uc5d0 \uac78\uccd0 \uad11\uace0\uc8fc\ub97c \uc704\ud55c \uc0c8\ub85c\uc6b4 \uae30\ub2a5\uc744 \ucd9c\uc2dc\ud569\ub2c8\ub2e4:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\ud655\uc7a5\ub41c \ucf58\ud150\uce20 \uc218\uc900 \ud22c\uba85\uc131: <\/b><span style=\"font-weight: 400;\">\uad11\uace0\uc8fc\uac00 \ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc744 \uc27d\uac8c \uad00\ub9ac\ud558\ub294 \ub370 \ud544\uc694\ud55c \ub370\uc774\ud130\uc640 \uc778\uc0ac\uc774\ud2b8\uc744 \uc81c\uacf5\ud558\ub294 \ud68c\uc0ac\uc758 \ud1b5\ud569 \ubcf4\uace0 \ud50c\ub7ab\ud3fc\uc778 IAS Signal\uc740 \uc774\uc81c \uad11\uace0\uc8fc \uadfc\ucc98\uc5d0\uc11c \uc2e4\ud589\ub418\ub294 \ubaa8\ub4e0 \uc801\uaca9 \ucf58\ud150\uce20\uc5d0 \ub300\ud574 GARM \ud504\ub808\uc784\uc6cc\ud06c\uc5d0 \ub9de\ucdb0 \ud5a5\uc0c1\ub41c \ucf58\ud150\uce20 \uc218\uc900 \ubcf4\uace0\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. &#8216; Facebook \ubc0f Instagram \ud53c\ub4dc \ubc0f \ub9b4 \uad11\uace0.<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\ub2e8\uc21c\ud654\ub41c \uc0ac\uc6a9\uc790 \uacbd\ud5d8<\/b><span style=\"font-weight: 400;\">: \uc774\uc81c \uad11\uace0\uc8fc\ub294 \uc0ac\uc6a9\ud558\uae30 \uc26c\uc6b4 \uc2dc\uac01\uc801 \uc790\ub8cc\uc5d0 \uc561\uc138\uc2a4\ud558\uc5ec GARM \ud504\ub808\uc784\uc6cc\ud06c\uc5d0\uc11c \ucea0\ud398\uc778\uc774 \uc5b4\ub5bb\uac8c \uc218\ud589\ub418\uace0 \uc788\ub294\uc9c0 \uc774\ud574\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \uad11\uace0\uc8fc\ub294 \ud544\uc694\uc5d0 \ub530\ub77c \uc801\ud569\uc131 \uc81c\uc5b4\ub97c \uac80\uc99d\ud558\uac70\ub098 \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\ud5a5\uc0c1\ub41c \ubcf4\uace0 \uae30\ub2a5: <\/b><span style=\"font-weight: 400;\">\uc774\uc81c IAS Signal\uc744 \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \uc2dc\uac04 \uacbd\uacfc\uc5d0 \ub530\ub978 \ube0c\ub79c\ub4dc \uc548\uc804\uc131\uacfc \uc801\ud569\uc131 \uc131\uacfc\ub97c \uc2dc\uac01\uc801\uc73c\ub85c \ucd94\uc801\ud558\uc5ec \uc804\ub7b5 \uc870\uc815\uc758 \ud6a8\uacfc\ub97c \uba85\ud655\ud558\uac8c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae30\ub2a5\uc744 \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \ubcc0\uacbd \uc0ac\ud56d\uc758 \uc601\ud5a5\uc744 \uc815\ud655\ud788 \ud30c\uc545\ud558\uace0 \ube0c\ub79c\ub4dc \ubc0f \ucea0\ud398\uc778 \uacb0\uacfc\ub97c \uc815\ud655\ud558\uac8c \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\uc9c0\ub09c 2\uc6d4, IAS\ub294 Meta\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 Facebook\uacfc Instagram \ud53c\ub4dc \ubc0f \ub9b4\uc2a4 \uc804\ubc18\uc5d0 \uac78\uccd0 AI \uae30\ubc18 TMQ \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \ubc0f \uc801\ud569\uc131 \uce21\uc815 \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\uc5ec \uad11\uace0\uc8fc\uc5d0\uac8c \uc5c5\uacc4 \ucd5c\uace0\uc758 \uace0\uae09 \uce21\uc815 \ubc94\uc704\ub97c \uc81c\uacf5\ud55c\ub2e4\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc778 Integral Ad Science(Nasdaq: IAS)\ub294 \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \ubc0f \uc801\ud569\uc131 \uce21\uc815 \uc81c\ud488\uc744 \ud655\uc7a5\ud558\uc5ec \uc774\uc81c Facebook\uacfc Instagram \ud53c\ub4dc,\ub9b4\uc2a4 \uc804\ubc18\uc5d0 \uac78\uce5c \uac00\uc9dc\ub274\uc2a4\uc5d0 \ub300\ud55c GARM(Global Alliance for Responsible Media) \uce74\ud14c\uace0\ub9ac\ub97c \ud3ec\ud568\ud55c\ub2e4\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"author":34,"featured_media":328987,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-331052","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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