{"id":331859,"date":"2024-05-14T23:57:06","date_gmt":"2024-05-14T23:57:06","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=331859"},"modified":"2024-05-14T23:58:54","modified_gmt":"2024-05-14T23:58:54","slug":"ias-launches-election-lab-global-2024","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/ko\/news\/ias-launches-election-lab-global-2024\/","title":{"rendered":"IAS, 2024\ub144 \uc804 \uc138\uacc4 \uc120\uac70\ub97c \uc55e\ub450\uace0 Election Lab \ucd9c\ubc94 \ubc1c\ud45c"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"331859\" class=\"elementor elementor-331859\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-0b2f5d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"91027\" data-id=\"0b2f5d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-193661e\" data-eae-slider=\"73448\" data-id=\"193661e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1275ffc elementor-widget elementor-widget-heading\" data-id=\"1275ffc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">IAS Election Lab, \uad11\uace0\uc8fc\uac00 \uae00\ub85c\ubc8c \uc120\uac70 \uc2dc\uc98c \ub3d9\uc548 \ube0c\ub79c\ub4dc \uc548\uc804 \ubb38\uc81c\ub97c \ud574\uacb0\ud560 \uc218 \uc788\ub3c4\ub85d \ucd5c\ucd08\uc758 \uc5f0\uad6c \ubc0f \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8 \uacf5\uac1c<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-0fe923d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"28460\" data-id=\"0fe923d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76923c4\" data-eae-slider=\"44825\" data-id=\"76923c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2359b89 elementor-widget elementor-widget-text-editor\" data-id=\"2359b89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">2024\ub144 5\uc6d4 15\uc77c \u2013 \uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc778 Integral Ad Science(Nasdaq: IAS)\ub294 \uc624\ub298 IAS Election Lab\uc758 \ucd9c\ubc94\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. IAS \uc5f0\uad6c \ubc0f \uc778\uc0ac\uc774\ud2b8, \ub370\uc774\ud130 \uacfc\ud559 \ubc0f \ube0c\ub79c\ub4dc \uc548\uc804 \uc804\ubb38\uac00\uac00 \uc8fc\ub3c4\ud558\ub294 IAS Election Lab\uc740 \uc804 \uc138\uacc4 \uc120\uac70 \uc2dc\uc98c \ub3d9\uc548 \uad11\uace0\uc8fc\uc5d0\uac8c \uc804\ub7b5\uc801 \uc9c0\uce68\uacfc \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">IAS\uc758 CEO\uc778 Lisa Utzschneider\ub294 &#8220;\uc120\uac70 \uc2dc\uc98c\uc774 \uc2ec\ud654\ub428\uc5d0 \ub530\ub77c \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \uc798\ubabb\ub41c \uc815\ubcf4\ubd80\ud130 \ube0c\ub79c\ub4dc \uc548\uc804\uc774\ub098 \uc801\ud569\ud558\uc9c0 \uc54a\uc744 \uc218 \uc788\ub294 \ubc14\ub78c\uc9c1\ud558\uc9c0 \uc54a\uc740 \uc8fc\uc81c\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uc790\uc2e0\uc774 \uc811\ud558\ub294 \ucf58\ud150\uce20\uc5d0 \ub300\ud574 \uc810\uc810 \ub354 \uc8fc\uc758\ub97c \uae30\uc6b8\uc5ec\uc57c \ud569\ub2c8\ub2e4.&#8221;\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. &#8220;IAS Election Lab\uc740 \ub370\uc774\ud130 \uacfc\ud559\uc758 \ud798\uc744 \ud65c\uc6a9\ud558\uc5ec \ube0c\ub79c\ub4dc\uac00 \uc120\uac70\ub85c \uc778\ud55c \uc704\ud5d8\uacfc \uae30\ud68c\ub97c \ud0d0\uc0c9\ud558\ub3c4\ub85d \ub3d5\uace0 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 \uc131\uacfc\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\ub294 \ub370 \ucd5c\uc120\uc744 \ub2e4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.&#8221;<\/span><\/p><p><span style=\"font-weight: 400;\">IAS Election Lab\uc758 \ud575\uc2ec \uc5f0\uad6c\ub294 \uc288\ud37c \ud654\uc694\uc77c \ubc0f \uae30\ud0c0 \uc815\uce58 \ud589\uc0ac\uc5d0 \ub300\ud55c \uc798\ubabb\ub41c \uc815\ubcf4\uc640 \ub17c\ub780\uc758 \uc5ec\uc9c0\uac00 \uc788\ub294 \ucf58\ud150\uce20\ub97c \ud53c\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ucc38\uc5ec\ub3c4\uac00 \ub192\uc740 \uc624\ub514\uc5b8\uc2a4\uc5d0\uac8c \uc9c0\uc18d\uc801\uc73c\ub85c \ud6a8\uacfc\uc801\uc73c\ub85c \uc811\uadfc\ud558\uace0 \ube0c\ub79c\ub4dc \ud3c9\ud310\uc744 \uc720\uc9c0\ud558\ub294 \ubc29\ubc95\uc744 \ud3ec\ud568\ud558\uc5ec \uc120\uac70 \uc2dc\uc98c\uc5d0 \uc811\uc5b4\ub4e4\uba74\uc11c \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc758 \uc6b0\ub824 \uc0ac\ud56d\uc744 \ud574\uacb0\ud569\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">IAS Election Lab \uc5f0\uad6c\uc758 \uc8fc\uc694 \ub0b4\uc6a9\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ub274\uc2a4 \uad00\ub828 \uc798\ubabb\ub41c \uc815\ubcf4\ub294 \uc138\uac04\uc758 \uc774\ubaa9\uc744 \ub044\ub294 \ub274\uc2a4 \uc774\ubca4\ud2b8\uc640 \ud568\uaed8 \uc99d\uac00\ud558\ub294 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4. \uc62c\ud574 \ud2b8\ub798\ud53d\uc740 \uc288\ud37c \ud654\uc694\uc77c \uc774\ud2c0 \uc804\uc5d0 \ucd5c\uace0\uc870\uc5d0 \ub2ec\ud574 1\ubd84\uae30 \uac70\ub798\ub7c9 \ub300\ube44 3\ubc30 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc704\ud5d8\ud55c \uc815\ub2f9 \ucf58\ud150\uce20\uc5d0 \uc778\uc811\ud55c \uad11\uace0\uc758 \uc131\uacf5\ub960\uc740 66% \ub0ae\uc558\uace0 \uc804\ud658\ub2f9 \ube44\uc6a9\uc740 29% \ub354 \ub192\uc558\uc2b5\ub2c8\ub2e4. \uc989 0.82\ub2ec\ub7ec \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \ub9c8\ucc2c\uac00\uc9c0\ub85c, \ub274\uc2a4 \uad00\ub828 \uc798\ubabb\ub41c \uc815\ubcf4\uc5d0 \uc778\uc811\ud55c \uad11\uace0\uc758 \uc131\uacf5\ub960\uc740 53% \ub0ae\uc558\uace0 \uc804\ud658\ub2f9 \ube44\uc6a9\uc740 8% \ub354 \ub192\uc558\uc2b5\ub2c8\ub2e4. \uc989 0.23\ub2ec\ub7ec \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">IAS Election Lab\uc740 2024\ub144 1\ubd84\uae30 \ub3d9\uc548 \ubd80\uc815\uc801\uc778 \uc815\uc11c \uc815\ub2f9 \ub178\ucd9c \ud2b8\ub798\ud53d\uc758 \uc591\uc744 \ucd94\uc801\ud55c \uacb0\uacfc \uc288\ud37c \ud654\uc694\uc77c\uc744 \ud3ec\ud568\ud55c \uc911\uc694\ud55c \uc815\uce58\uc801 \uc0ac\uac74\uacfc \ud568\uaed8 \ud2b8\ub798\ud53d\uc774 \uae09\uc99d\ud55c \uac83\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">IAS\ub294 2020\ub144 \ubbf8\uad6d \ub300\ud1b5\ub839 \uc120\uac70\uc5d0\uc11c \uc18c\ube44\uc790 4\uba85 \uc911 3\uba85 \uc774\uc0c1\uc774 \uc628\ub77c\uc778 \uad11\uace0\uac00 \uc120\uac70\uc758 <\/span><a href=\"https:\/\/integralads.com\/insider\/context-is-king-but-could-it-influence-the-election\/\"><span style=\"font-weight: 400;\">\uacb0\uacfc\ub97c \uacb0\uc815<\/span><\/a><span style=\"font-weight: 400;\">\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud560 \uac83\uc774\ub77c\uace0 \ubbff\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\uc120\uac70 \uc5f0\ub3c4\uc5d0 \ube0c\ub79c\ub4dc\ub97c \ubcf4\ud638\ud558\uace0 \ud655\uc7a5\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \ub2e8\uacc4\ubcc4 \uac00\uc774\ub4dc\ub97c \ubcf4\ub824\uba74 <\/span><a href=\"https:\/\/integralads.com\/insider\/political-guide\/\"><span style=\"font-weight: 400;\">IAS \uc815\uce58 \uac00\uc774\ub4dc<\/span><\/a><span style=\"font-weight: 400;\"> \uc0ac\ubcf8\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud558\uace0 <\/span><a href=\"https:\/\/integralads.com\/insider\/election-lab\/\"><span style=\"font-weight: 400;\">IAS Election Lab <\/span><\/a><span style=\"font-weight: 400;\">\ub97c \ud0d0\uc0c9\ud558\uc5ec \ub354 \ub9ce\uc740 \uc778\uc0ac\uc774\ud2b8\uc744 \uc5bb\uc73c\uc2ed\uc2dc\uc624.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc778 Integral Ad Science(Nasdaq: IAS)\ub294 \uc624\ub298 IAS Election Lab\uc758 \ucd9c\ubc94\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. IAS \uc5f0\uad6c \ubc0f \uc778\uc0ac\uc774\ud2b8, \ub370\uc774\ud130 \uacfc\ud559 \ubc0f \ube0c\ub79c\ub4dc \uc548\uc804 \uc804\ubb38\uac00\uac00 \uc8fc\ub3c4\ud558\ub294 IAS Election Lab\uc740 \uc804 \uc138\uacc4 \uc120\uac70 \uc2dc\uc98c \ub3d9\uc548 \uad11\uace0\uc8fc\uc5d0\uac8c \uc804\ub7b5\uc801 \uc9c0\uce68\uacfc \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"author":34,"featured_media":331776,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-331859","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS, 2024\ub144 \uc804 \uc138\uacc4 \uc120\uac70\ub97c \uc55e\ub450\uace0 Election Lab \ucd9c\ubc94 \ubc1c\ud45c - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/ko\/news\/ias-launches-election-lab-global-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS, 2024\ub144 \uc804 \uc138\uacc4 \uc120\uac70\ub97c \uc55e\ub450\uace0 Election Lab \ucd9c\ubc94 \ubc1c\ud45c\" \/>\n<meta property=\"og:description\" content=\"\uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc778 Integral Ad Science(Nasdaq: IAS)\ub294 \uc624\ub298 IAS Election Lab\uc758 \ucd9c\ubc94\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. 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