{"id":332173,"date":"2024-05-29T04:48:26","date_gmt":"2024-05-29T04:48:26","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=332173"},"modified":"2024-05-29T23:51:05","modified_gmt":"2024-05-29T23:51:05","slug":"ias-expands-global-measurement-of-amazon-properties","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/ko\/news\/ias-expands-global-measurement-of-amazon-properties\/","title":{"rendered":"IAS, Amazon \uc790\uc0b0\uc758 \uae00\ub85c\ubc8c \uce21\uc815 \ubc94\uc704 \ud655\ub300"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"332173\" class=\"elementor elementor-332173\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-905a5d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"64762\" data-id=\"905a5d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4197d5b\" data-eae-slider=\"86514\" data-id=\"4197d5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-457acb8 elementor-widget elementor-widget-text-editor\" data-id=\"457acb8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><strong>\uc774\uc81c \uad11\uace0\uc8fc\ub294 Amazon Audiences \ubc0f Twitch \uc778\ubca4\ud1a0\ub9ac \uc804\ubc18\uc5d0 \uac78\uccd0 \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \ud655\uc7a5\ub41c \uc785\ucc30 \ud6c4 \uce21\uc815\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/strong><\/em><\/p><p><span style=\"font-weight: 400;\">2024\ub144 5\uc6d4 30\uc77c &#8211; \uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc778 Integral Ad Science(Nasdaq: IAS)\ub294 \uc624\ub298 Amazon DSP \ubbf8\ub514\uc5b4 \uad6c\ub9e4\uc5d0 \ud655\uc7a5\ub41c \ubcf4\uace0 \ubc0f \uc778\uc0ac\uc774\ud2b8\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub2e4\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc81c \uad11\uace0\uc8fc\ub294 Amazon DSP\uc758 \uc11c\ubc84 \uac04(S2S) \ud1b5\ud569\uc744 \ud1b5\ud574 Amazon \ub9de\ucda4\ud615 \uc7a0\uc7ac \uace0\uac1d \ubc0f Twitch \uc778\ubca4\ud1a0\ub9ac \uc804\ubc18\uc5d0 \uac78\uce5c \ucea0\ud398\uc778 \uce21\uc815 \ubc94\uc704\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Amazon DSP\uc5d0\uc11c \uad11\uace0\uc8fc\uac00 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 IAS \uc194\ub8e8\uc158\uc5d0\ub294 \uad11\uace0 \uac00\uc2dc\uc131, \ubb34\ud6a8 \ud2b8\ub798\ud53d(IVT), \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \ubc0f \uc801\ud569\uc131\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">IAS\uc758 CEO\uc778 Lisa Utzschneider\ub294 &#8220;IAS\uc640 Amazon Ads\ub294 \uace0\uac1d \uc6b0\uc120\uc774\ub77c\ub294 \uac00\uce58\ub97c \uacf5\uc720\ud558\uba70, \uc6b0\ub9ac\uc758 \uae00\ub85c\ubc8c \ud611\ub825\uc740 \uc6b0\ub9ac \ud68c\uc0ac\uac00 \uad11\uace0\uc8fc\ub97c \uc704\ud55c \ud22c\uc790 \uc218\uc775\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uadf9\ub300\ud654\ud558\uace0 \ub3c5\ub9bd\uc801\uc778 \uce21\uc815\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ucd5c\uc120\uc744 \ub2e4\ud558\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.&#8221;\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. &#8220;\uc774\uac83\uc740 IAS\uac00 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc5d0\uac8c \uc2e4\ud589 \uac00\ub2a5\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uc5ec \uc6b0\uc218\ud55c \uacb0\uacfc\ub97c \ub3c4\ucd9c\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uace0 \uc9c0\ucd9c\uc774 \uc131\uacfc\uc5d0 \ub9de\ucdb0 \ucd5c\uc801\ud654\ub418\uace0 \uc788\ub2e4\ub294 \ud655\uc2e0\uc744 \uc2ec\uc5b4\uc8fc\ub294 \ub610 \ub2e4\ub978 \ubc29\ubc95\uc785\ub2c8\ub2e4.&#8221;<\/span><\/p><p><span style=\"font-weight: 400;\">IAS\ub294 \uc774\uc81c Amazon DSP \ubbf8\ub514\uc5b4 \uad6c\ub9e4\uc790\uc5d0\uac8c \ub2e4\uc74c\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8211; \ub9de\ucda4 \uc2dc\uccad\uc790\uc640 Twitch\uc5d0 \ub300\ud55c \ube0c\ub79c\ub4dc \uc548\uc804\uc131\uacfc \uc801\ud569\uc131, \uad11\uace0 \uac00\uc2dc\uc131, IVT \uce21\uc815<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8211; CTV, \ubaa8\ubc14\uc77c, \ub370\uc2a4\ud06c\ud1b1, \ud0dc\ube14\ub9bf \uc804\ubc18\uc5d0 \uac78\uccd0 \uc6f9\uacfc \uc778\uc571\uc5d0 \ub300\ud55c \uad50\ucc28 \uae30\uae30 \uce21\uc815\uc785\ub2c8\ub2e4<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Amazon Ads\ub97c \ud1b5\ud55c IAS\uc758 \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \ubc0f \uc801\ud569\uc131, \uad11\uace0 \uac00\uc2dc\uc131 \ubc0f \ubb34\ud6a8 \ud2b8\ub798\ud53d \uce21\uc815 \ud655\uc7a5\uc740 \uad11\uace0\uc8fc\uac00 \ucea0\ud398\uc778 \ub370\uc774\ud130\uc5d0 \ub354 \uc27d\uac8c \uc561\uc138\uc2a4\ud558\uace0 \uae00\ub85c\ubc8c \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \ud1b5\ud569 \ubcf4\uae30\ub97c \uc81c\uacf5\ud558\ub3c4\ub85d \uc124\uacc4\ub41c IAS Signal\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">2023\ub144 3\ubd84\uae30\uc5d0 <\/span><a href=\"https:\/\/integralads.com\/news\/ias-reports-third-quarter-2023-financial-results\/\"><span style=\"font-weight: 400;\">IAS\ub294 Amazon Ads\uc640\uc758 \ud1b5\ud569\uc744 \uac15\ud654\ud558\uc5ec<\/span><\/a><span style=\"font-weight: 400;\"> \ucee8\ud14d\uc2a4\ud2b8 \uc81c\uc5b4 \uc0ac\uc804 \uc785\ucc30 \uc138\uadf8\uba3c\ud2b8\ub97c \ud3ec\ud568\ud588\uc2b5\ub2c8\ub2e4. Amazon DSP \ub0b4 IAS\uc758 \ud45c\uc900 \uc0ac\uc804 \uc785\ucc30 \uc138\uadf8\uba3c\ud2b8 \uc678\uc5d0\ub3c4 \uace0\uac1d\uc740 \uad11\uace0\uac00 \ud45c\uc2dc\ub418\ub294 \uc704\uce58\ub97c \uc27d\uac8c \uacb0\uc815\ud558\uace0 \uc0c1\ud669\uc5d0 \ub9de\ub294 \uad00\ub828 \ucf58\ud150\uce20\uc5d0 \uc27d\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \uc81c\uc5b4\uad8c\uc744 \uac00\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc778 Integral Ad Science(Nasdaq: IAS)\ub294 \uc624\ub298 Amazon DSP \ubbf8\ub514\uc5b4 \uad6c\ub9e4\uc5d0 \ud655\uc7a5\ub41c \ubcf4\uace0 \ubc0f \uc778\uc0ac\uc774\ud2b8\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub2e4\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"author":34,"featured_media":332169,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-332173","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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