{"id":332610,"date":"2024-06-13T23:13:32","date_gmt":"2024-06-13T23:13:32","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=332610"},"modified":"2024-06-13T23:21:16","modified_gmt":"2024-06-13T23:21:16","slug":"ias-announces-partnership-with-pinterest-to-provide-ai-driven-brand-safety-measurement","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/ko\/news\/ias-announces-partnership-with-pinterest-to-provide-ai-driven-brand-safety-measurement\/","title":{"rendered":"IAS, AI \uae30\ubc18 \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \uce21\uc815 \uc81c\uacf5\uc744 \uc704\ud574 Pinterest\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed \ubc1c\ud45c"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"332610\" class=\"elementor elementor-332610\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-88a8200 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"7633\" data-id=\"88a8200\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-142f455\" data-eae-slider=\"27838\" data-id=\"142f455\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68dec7c elementor-widget elementor-widget-text-editor\" data-id=\"68dec7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><i>Pinterest\uc758 \uc0c8\ub85c\uc6b4 Total Media Quality\ub85c \uad11\uace0\uc8fc\ub294 \ucd1d 39\uac1c \uad6d\uac00\uc5d0\uc11c 40\uac1c \uc5b8\uc5b4\ub85c \ubcf4\ud638\ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/i><\/strong><\/p><p>\u00a0<\/p><p>2024\ub144 6\uc6d4 14\uc77c \u2013 \uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc778 Integral Ad Science(Nasdaq: IAS)\ub294 \uc624\ub298 Pinterest(NYSE: PINS)\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ubc1c\ud45c\ud558\uc5ec \uae00\ub85c\ubc8c \uad11\uace0\uc8fc\uc5d0\uac8c \ub2e4\uc74c\uc744 \ud1b5\ud574 Pinterest \uc778\uc571 \ud53c\ub4dc \uc804\ubc18\uc5d0 \uac78\uccd0 \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \ub354 \ub192\uc740 \ud22c\uba85\uc131\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. IAS\uc758 AI \uae30\ubc18 TMQ(Total Media Quality) \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \ubc0f \uc801\ud569\uc131 \uc81c\ud488\uc785\ub2c8\ub2e4.<\/p><p>IAS\uc758 CEO\uc778 Lisa Utzschneider\ub294 \u201c\ub9c8\ucf00\ud130\ub4e4\uc740 \ube0c\ub79c\ub4dc\ub97c \ubcf4\ud638\ud558\uace0 \ud655\uc7a5\ud558\uae30 \uc704\ud574 \uc778\uad6c\ud1b5\uacc4 \uc804\ubc18\uc5d0 \uac78\uccd0 \ucc38\uc5ec\ub3c4\uac00 \ub192\uc740 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub294 \uc548\uc804\ud55c \ube0c\ub79c\ub4dc \ubaa9\uc801\uc9c0\ub97c \ucc3e\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u201d\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. &#8220;Pinterest\ub97c \uc704\ud55c AI \uae30\ubc18 Total Media Quality \ucd9c\uc2dc\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c \uc9c0\ucd9c\uc774 \uc801\uc808\ud55c \ud658\uacbd\uc5d0 \ud560\ub2f9\ub418\uace0 \uc788\ub2e4\ub294 \ud655\uc2e0\uc744 \uc8fc\uaca0\ub2e4\ub294 \uc6b0\ub9ac\uc758 \uc57d\uc18d\uc744 \uc7ac\ud655\uc778\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.&#8221;<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-85d5042 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"69556\" data-id=\"85d5042\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cbf559\" data-eae-slider=\"66366\" data-id=\"4cbf559\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3815202 elementor-widget elementor-widget-text-editor\" data-id=\"3815202\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>IAS\ub294 Pinterest \uc804\ubc18\uc5d0 \uac78\uccd0 \uad11\uace0\uc8fc\ub97c \uc704\ud55c \ub2e4\uc74c\uacfc \uac19\uc740 \uc0c8\ub85c\uc6b4 \uae30\ub2a5\uc744 \ucd9c\uc2dc\ud569\ub2c8\ub2e4 :<\/p><ul><li><b>\uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ucea0\ud398\uc778 \uc778\uc0ac\uc774\ud2b8: <\/b><span style=\"font-weight: 400;\">\ube0c\ub79c\ub4dc \uc548\uc804\uc744 \uc704\ud55c GARM(Global Alliance for Responsible Media) \ud45c\uc900\uc5d0 \ubd80\ud569\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc81c\ud488\uc740 \uc2e0\ub8b0\ud560 \uc218 \uc788\uace0 \ud22c\uba85\ud55c \uc5c5\uacc4 \uc9c0\ud45c\ub97c \uae30\ubc18\uc73c\ub85c \ud558\ub294 \uc81c3\uc790 \ucea0\ud398\uc778 \uc778\uc0ac\uc774\ud2b8\ub97c \uad11\uace0\uc8fc\uc5d0\uac8c \uc81c\uacf5\ud558\uc5ec \ube0c\ub79c\ub4dc\uac00 Pinterest \uc804\ubc18\uc5d0\uc11c \ubcf4\ud638\ud558\uace0 \ud655\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4.<\/span><\/li><li><strong>\ud504\ub808\uc784\ubcc4 \ubd84\uc11d:<\/strong> Pinterest\uc6a9 TMQ(Total Media Quality)\ub294 IAS\uc758 AI \uae30\ubc18 \uba40\ud2f0\ubbf8\ub514\uc5b4 \uae30\uc220\uc744 \uae30\ubc18\uc73c\ub85c \ud558\uba70 \uad11\uace0\uc8fc\ub294 \uc774\ubbf8\uc9c0, \uc624\ub514\uc624 \ubc0f \ud14d\uc2a4\ud2b8 \uc2e0\ud638\ub97c \uacb0\ud569\ud558\ub294 \ud504\ub808\uc784\ubcc4 \ubd84\uc11d\uc744 \ud1b5\ud574 \uaddc\ubaa8\uc5d0 \ub9de\uac8c \ud540\uc744 \uc815\ud655\ud558\uac8c \ubd84\ub958\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Pinterest\uc5d0\uc11c \ube0c\ub79c\ub4dc\ub97c \ub354 \uc798 \ubcf4\ud638\ud558\uace0 \uc131\uc7a5\uc2dc\ud0a4\uae30 \uc704\ud574\uc11c\uc785\ub2c8\ub2e4.<\/li><li><strong>\ucea0\ud398\uc778 \uc218\uc900 \uce21\uc815:<\/strong> Pinterest\uc5d0\uc11c \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud558\ub294 \uad11\uace0\uc8fc \ubc0f \ub300\ud589\uc0ac\ub294 \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \ube44\uc728, \uad11\uace0 \uac00\uc2dc\uc131 \ube44\uc728, \uc7ac\uc0dd \uc2dc\uac04 \ub4f1\uc744 \ud3ec\ud568\ud55c \uc77c\uc77c \ubcf4\uace0\uc5d0 \uc561\uc138\uc2a4\ud558\uc5ec \uad11\uace0\uac00 \ube0c\ub79c\ub4dc \uc548\uc804 \ud658\uacbd\uc5d0\uc11c \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\uace0 \uc2e4\uc81c \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/li><li><b>\uae00\ub85c\ubc8c \uc801\uc6a9 \ubc94\uc704: <\/b><span style=\"font-weight: 400;\">Pinterest\uc758 \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \uce21\uc815\uc740 39\uac1c\uad6d\uc5d0\uc11c 40\uac1c \uc5b8\uc5b4\ub85c \uc81c\uacf5\ub429\ub2c8\ub2e4.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4dff2b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"35743\" data-id=\"4dff2b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-423c53b\" data-eae-slider=\"39870\" data-id=\"423c53b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d0aa40 elementor-widget elementor-widget-text-editor\" data-id=\"2d0aa40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pinterest\uc758 \ucd5c\uace0 \uc218\uc775 \ucc45\uc784\uc790\uc778 Bill Watkins\ub294 \u201cIAS\uc640\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \uace0\uac1d\uc5d0\uac8c \ube0c\ub79c\ub4dc \uc548\uc804\uc744 \uc81c\uacf5\ud558\uace0 \ub3d9\uae09 \ucd5c\uace0\uc758 \uae30\uc220\uc744 \ud1b5\ud574 \uad11\uace0 \uc804\ub7b5\uc5d0 \ub300\ud55c \ub354 \ud070 \ud655\uc2e0\uc744 \uac16\uac8c \ub418\uc5b4 \uae30\uc058\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4.\u201d\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. &#8220;Pinterest\ub294 \uc18c\ube44\uc790\uc5d0\uac8c \uc1fc\ud551\uc774 \uac00\ub2a5\ud558\uace0 \uae0d\uc815\uc801\uc778 \ud50c\ub7ab\ud3fc\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ucd5c\uc120\uc744 \ub2e4\ud558\uace0 \uc788\uc73c\uba70, IAS\uc640\uc758 \ud611\ub825\uc744 \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \uc601\uac10\uc5d0\uc11c \uace0\ub824, \uc804\ud658\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uc62c\ubc14\ub978 \ub300\uc0c1\uacfc \uc18c\ud1b5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&#8221;<\/span><\/p><p><span style=\"font-weight: 400;\">Pinterest\uc6a9 TMQ(Total Media Quality)\uc758 \uc77c\ubd80\ub85c \uad11\uace0\uc8fc\ub294 \uad11\uace0\uc8fc\uac00 \ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc744 \uc27d\uac8c \uad00\ub9ac\ud558\ub294 \ub370 \ud544\uc694\ud55c \ub370\uc774\ud130\uc640 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\ub294 \ud1b5\ud569 \ubcf4\uace0 \ud50c\ub7ab\ud3fc\uc778 IAS Signal \ub0b4\uc5d0\uc11c \uad11\uace0 \uac00\uc2dc\uc131, \ubb34\ud6a8 \ud2b8\ub798\ud53d(IVT) \ubc0f \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \uce21\uc815\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \uac1c\uc120 \uc0ac\ud56d\uc740 2023\ub144\uc5d0 \ub514\uc2a4\ud50c\ub808\uc774 \ubc0f \ub3d9\uc601\uc0c1 \uc778\ubca4\ud1a0\ub9ac \uc804\ubc18\uc5d0 \uac78\uccd0 <\/span><a href=\"https:\/\/integralads.com\/insider\/pinterest-viewability-invalid-traffic-2\/\"><span style=\"font-weight: 400;\">\uad11\uace0 \uac00\uc2dc\uc131 \ubc0f \ubb34\ud6a8 \ud2b8\ub798\ud53d(IVT) \uce21\uc815<\/span><\/a><span style=\"font-weight: 400;\">\uc744 \uc81c\uacf5\ud55c Pinterest\uc640\uc758 IAS \ud30c\ud2b8\ub108\uc2ed\uc758 \ud655\uc7a5 \uac1c\ub150\uc785\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">IAS\uc758 \ube0c\ub79c\ub4dc \uc548\uc804\uc131, \uad11\uace0 \uac00\uc2dc\uc131 \ubc0f \ubb34\ud6a8 \ud2b8\ub798\ud53d \uce21\uc815\uc740 \uc774\uc81c Pinterest\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc73c\uba70 \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \ube0c\ub79c\ub4dc \uc801\ud569\uc131 \uce21\uc815\ub3c4 \uace7 \uc81c\uacf5\ub420 \uc608\uc815\uc785\ub2c8\ub2e4.<\/span><\/p><p>\u00a0<\/p><p><b>Integral Ad Science \uc815\ubcf4<br \/><\/b><span style=\"font-weight: 400;\">Integral Ad Science(IAS)\ub294 \uc5c5\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc2e4\ud589 \uac00\ub2a5\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uc5ec \uc138\uacc4 \ucd5c\ub300 \uaddc\ubaa8\uc758 \uad11\uace0\uc8fc, \ud37c\ube14\ub9ac\uc154 \ubc0f \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc5d0 \uc6b0\uc218\ud55c \uacb0\uacfc\ub97c \uc81c\uacf5\ud558\ub294 \uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. IAS\uc758 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub294 \uc885\ud569\uc801\uc774\uace0 \ud48d\ubd80\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uc5ec \uad11\uace0\uac00 \uc548\uc804\ud558\uace0 \uc801\ud569\ud55c \ud658\uacbd\uc5d0\uc11c \uc2e4\uc81c \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub178\ucd9c\ub418\ub3c4\ub85d \ubcf4\uc7a5\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uad11\uace0\uc8fc\uc758 \uad11\uace0 \ud22c\uc790 \uc218\uc775\ub960\uacfc \ud37c\ube14\ub9ac\uc154\uc758 \uc218\uc775\ub960\uc744 \uac1c\uc120\ud569\ub2c8\ub2e4. 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