{"id":333216,"date":"2024-06-18T03:31:13","date_gmt":"2024-06-18T03:31:13","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=333216"},"modified":"2024-06-18T23:47:03","modified_gmt":"2024-06-18T23:47:03","slug":"ias-expands-brand-safety-suitability-measurement-youtube-performance-max-demand-gen","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/ko\/news\/ias-expands-brand-safety-suitability-measurement-youtube-performance-max-demand-gen\/","title":{"rendered":"IAS, \uc2e4\uc801 \ucd5c\ub300\ud654 \ubc0f \uc218\uc694 \ucc3d\ucd9c \ucea0\ud398\uc778\uc744 \ud3ec\ud568\ud558\uc5ec YouTube\uc5d0 \ub300\ud55c \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \ubc0f \uc801\ud569\uc131 \uce21\uc815\uc744 \ud655\uc7a5"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"333216\" class=\"elementor elementor-333216\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-1f1799b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"38450\" data-id=\"1f1799b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-311a26c\" data-eae-slider=\"89690\" data-id=\"311a26c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db1f6d0 elementor-widget elementor-widget-text-editor\" data-id=\"db1f6d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">\uc774\uc81c \uae00\ub85c\ubc8c \uad11\uace0\uc8fc\ub294 YouTube\uc758 \uc804\uccb4 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc758 \uc77c\ubd80\ub85c \uc2e4\uc801 \ucd5c\ub300\ud654 \ubc0f \uc218\uc694 \ucc3d\ucd9c\uc5d0 \ub300\ud55c IAS \ube0c\ub79c\ub4dc \uc548\uc804\uc131\uacfc \uc801\ud569\uc131\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/><\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-621cf4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"1584\" data-id=\"621cf4f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a985f0b\" data-eae-slider=\"84431\" data-id=\"a985f0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-646a23a elementor-widget elementor-widget-text-editor\" data-id=\"646a23a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>2024\ub144 6\uc6d4 19\uc77c<\/b><span style=\"font-weight: 400;\">\u2014\uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc778 Integral Ad Science(Nasdaq: IAS)\ub294 \uc624\ub298 Google Ads\uc758 \uc2e4\uc801 \ucd5c\ub300\ud654 \ubc0f \uc218\uc694 \ucc3d\ucd9c \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \ubcf4\uace0\ub97c \ud3ec\ud568\ud558\ub3c4\ub85d \uc5c5\uacc4 \ucd5c\uace0\uc758 YouTube\uc6a9 \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \ubc0f \uc801\ud569\uc131 \uce21\uc815 \uc81c\ud488\uc744 \ud655\uc7a5\ud55c\ub2e4\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">IAS\uc758 CEO\uc778 Lisa Utzschneider\ub294 &#8220;IAS\ub294 \ucea0\ud398\uc778\uc774 \ube0c\ub79c\ub4dc\uc5d0 \uc548\uc804\ud558\uace0 \uc801\ud569\ud55c \ucf58\ud150\uce20\uc5d0 \uc778\uc811\ud558\uc5ec \uc2e4\ud589\ub418\uace0 \uc788\ub2e4\ub294 \uadc0\uc911\ud55c \uc81c3\uc790 \ubcf4\uc99d\uc744 \uad11\uace0\uc8fc\uc5d0\uac8c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ucd5c\uc120\uc744 \ub2e4\ud558\uace0 \uc788\uc73c\uba70 YouTube \uc804\ubc18\uc5d0\uc11c \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \ucd94\uac00 \ubcf4\ud638 \uc7a5\uce58\ub97c \uc81c\uacf5\ud558\uac8c \ub418\uc5b4 \uae30\uc058\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4.&#8221;\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \u201c\uc2e4\uc801 \ucd5c\ub300\ud654 \ubc0f \uc218\uc694 \ucc3d\ucd9c\uacfc \uacb0\ud569\ub41c \ub2f9\uc0ac\uc758 \ub3d9\uae09 \ucd5c\uace0\uc758 \uce21\uc815 \uc194\ub8e8\uc158\uc740 \ud6a8\uc728\uc131, \uaddc\ubaa8 \ubc0f \uc548\uc804\uc131\uc744 \ucd09\uc9c4\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc2e4\ud589 \uac00\ub2a5\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4.\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">\uc2e4\uc801 \ucd5c\ub300\ud654 \ucea0\ud398\uc778\uc740 \uad11\uace0\uc8fc\uac00 \ub2e8\uc77c \ud1b5\ud569 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \ubaa8\ub4e0 Google Ads \uc778\ubca4\ud1a0\ub9ac\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 Google\uc758 \ucd5c\uc2e0 \ucea0\ud398\uc778 \uc720\ud615\uc785\ub2c8\ub2e4. \uc2e4\uc801 \ucd5c\ub300\ud654 \ucea0\ud398\uc778\uc744 \ucc44\ud0dd\ud55c \uad11\uace0\uc8fc\ub294 \uc774\ubbf8 \uac80\uc0c9 \ucea0\ud398\uc778\uc5d0\uc11c \ud655\uc7a5\uac80\uc0c9\uacfc \uc2a4\ub9c8\ud2b8 \uc790\ub3d9 \uc785\ucc30\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\ub294 \uacbd\uc6b0\uc5d0\ub3c4 \uc720\uc0ac\ud55c CPA\/ROAS\ub85c \uc804\ud658\uc218 \ub610\ub294 \uac00\uce58\uac00 \ud3c9\uade0 27% \uc99d\uac00\ud569\ub2c8\ub2e4. (\ucd9c\ucc98: Google \ub370\uc774\ud130, \uc804 \uc138\uacc4, \uad11\uace0, 2023\ub144 10\uc6d4~11\uc6d4. ) \uc774 \ud601\uc2e0\uc801\uc778 \ucea0\ud398\uc778 \uc720\ud615\uc740 \uc5ec\ub7ec \ucea0\ud398\uc778\uc744 \uad00\ub9ac\ud560 \ud544\uc694\uac00 \uc5c6\uc5b4 \uad11\uace0 \ud504\ub85c\uc138\uc2a4\ub97c \ub2e8\uc21c\ud654\ud558\uace0 \uad11\uace0\uc8fc\uac00 \uc804\uccb4 Google \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c \ubaa9\ud45c\ub97c \ub354 \ud6a8\uc728\uc801\uc73c\ub85c \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">\ub610\ud55c \uc774\uc81c IAS\uc758 \ube0c\ub79c\ub4dc \uc548\uc804\uc131, \uc801\ud569\uc131 \uad11\uace0 \uac00\uc2dc\uc131 \ubc0f \ubb34\ud6a8 \ud2b8\ub798\ud53d(IVT) \uce21\uc815\uc744 YouTube \uc778\uc2a4\ud2b8\ub9bc \ubc0f YouTube Shorts\uc6a9 Google \uc218\uc694 \ucc3d\ucd9c \ucea0\ud398\uc778\uc5d0\ub3c4 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Demand Gen\uc740 \uc801\uc808\ud55c \uc21c\uac04\uc5d0 \uad00\uc2ec\uc744 \ub04c\uace0 \ud589\ub3d9\uc744 \ucd09\uc9c4\ud558\ub294 \ubab0\uc785\ub3c4 \ub192\uace0 \uad00\ub828\uc131\uc774 \ub192\uc73c\uba70 \uc2dc\uac01\uc801\uc778 \uad11\uace0 \uc18c\uc7ac\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\uac00 \uc18c\ube44\uc790\ub97c \ucc3e\uc544 \uc804\ud658\ud558\ub3c4\ub85d \ub3d5\ub294 \uc0c8\ub85c\uc6b4 Google \uad11\uace0 \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4. Demand Gen\uc740 Google AI\ub97c \uae30\ubc18\uc73c\ub85c Google\uacfc YouTube\uc758 \ucd5c\uace0\uc758 \uc2dc\uac01\uc801 \ud45c\uba74\uc744 \uacb0\ud569\ud558\uc5ec \ub9e4\uc6d4 \ucd5c\ub300 30\uc5b5 \uba85\uc758 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud569\ub2c8\ub2e4. (\ucd9c\ucc98: Google \ub370\uc774\ud130, 2023\ub144 7\uc6d4. )<\/span><\/p><p><span style=\"font-weight: 400;\">\uc774\ub7ec\ud55c \uac1c\uc120 \uc0ac\ud56d\uc744 \ud1b5\ud574 IAS\ub294 \uae00\ub85c\ubc8c \uad11\uace0\uc8fc\uc5d0\uac8c \ub2e4\uc74c\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>\u25cf \uc81c3\uc790 \ubcf4\uc99d*:<\/strong> \uc2e4\uc801 \uadf9\ub300\ud654 \ubc0f \uc218\uc694 \ucc3d\ucd9c \ucea0\ud398\uc778\uc5d0\uc11c \uc2e4\ud589\ub418\ub294 \uad11\uace0\uac00 GARM(Global Alliance for Responsible Media) \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc900\uc218\ud558\uc5ec \ube0c\ub79c\ub4dc\uc5d0 \uc548\uc804\ud558\uace0 \uc801\ud569\ud55c \ucf58\ud150\uce20\uc640 \ud568\uaed8 \ud45c\uc2dc\ub418\ub294\uc9c0 \ud655\uc778\ud569\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>\u25cf \ub370\uc774\ud130 \uae30\ubc18 \uc778\uc0ac\uc774\ud2b8:<\/strong> \ube0c\ub79c\ub4dc \uc801\ud569\uc131 \ucd94\uc138\uc5d0 \ub300\ud55c \uc815\ud655\ud55c \ubd84\uc11d\uc744 \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \ub370\uc774\ud130 \uae30\ubc18 \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>\u25cf \uae00\ub85c\ubc8c \ubc94\uc704:<\/strong> 2024\ub144 \uc774\ud6c4\uc758 \uc8fc\uc694 \uad6d\uc81c \uc774\ubca4\ud2b8\uc5d0 \ub300\ud55c YouTube \ucf58\ud150\uce20\ub97c 30\uac1c \uc774\uc0c1\uc758 \uc5b8\uc5b4\ub85c \uc885\ud569\uc801\uc73c\ub85c \uac80\uc99d\ud569\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">2024\ub144 3\uc6d4 IAS\ub294 <\/span><a href=\"https:\/\/integralads.com\/ko\/news\/mrc-accreditation-for-integrated-third-party-calculation-and-reporting-of-youtube-video-viewability\/\"><span style=\"font-weight: 400;\">\ud1b5\ud569\ub41c \uc81c3\uc790 \uacc4\uc0b0 \ubc0f YouTube \ub3d9\uc601\uc0c1 \uad11\uace0 \uac00\uc2dc\uc131 \ubcf4\uace0\uc5d0 \ub300\ud55c MRC \uc778\uc99d<\/span><\/a><span style=\"font-weight: 400;\"> \ud68d\ub4dd\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. 2023\ub144 12\uc6d4, IAS\ub294 <\/span><a href=\"https:\/\/integralads.com\/ko\/news\/ias-expands-total-media-quality-product-to-youtube-shorts\/\"><span style=\"font-weight: 400;\">YouTube Shorts \uc804\ubc18\uc5d0 \uac78\uce5c TMQ(Total Media Quality) \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \ubc0f \uc801\ud569\uc131 \uce21\uc815<\/span><\/a><span style=\"font-weight: 400;\">\uc744 \ubc1c\ud45c\ud558\uc5ec \uad11\uace0\uc8fc\uc5d0\uac8c \uace0\uae09 \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \ubc0f \uc801\ud569\uc131 \uce21\uc815\uc5d0 \ub300\ud55c \uc801\uc6a9 \ubc94\uc704\ub97c \ud655\ub300\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">*\ucc38\uace0: IAS \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \ubc0f \uc801\ud569\uc131 \ud655\uc778\uc5d0\ub294 \uc2e4\uc801 \uadf9\ub300\ud654\ub97c \uc704\ud55c YouTube \uc778\uc2a4\ud2b8\ub9bc, YouTube Shorts, Google \ub3d9\uc601\uc0c1 \ud30c\ud2b8\ub108, \uc218\uc694 \ucc3d\ucd9c\uc744 \uc704\ud55c YouTube \uc778\uc2a4\ud2b8\ub9bc \ubc0f Shorts \uc778\ubca4\ud1a0\ub9ac\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc778 Integral Ad Science(Nasdaq: IAS)\ub294 \uc624\ub298 Google Ads\uc758 \uc2e4\uc801 \ucd5c\ub300\ud654 \ubc0f \uc218\uc694 \ucc3d\ucd9c \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \ubcf4\uace0\ub97c \ud3ec\ud568\ud558\ub3c4\ub85d \uc5c5\uacc4 \ucd5c\uace0\uc758 YouTube\uc6a9 \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \ubc0f \uc801\ud569\uc131 \uce21\uc815 \uc81c\ud488\uc744 \ud655\uc7a5\ud55c\ub2e4\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n","protected":false},"author":34,"featured_media":328073,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-333216","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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