{"id":333857,"date":"2024-06-25T21:01:11","date_gmt":"2024-06-25T21:01:11","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=333857"},"modified":"2024-06-25T21:03:38","modified_gmt":"2024-06-25T21:03:38","slug":"ias-extends-microsoft-advertising-collaboration-measurement","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/ko\/news\/ias-extends-microsoft-advertising-collaboration-measurement\/","title":{"rendered":"IAS, \uad11\uace0\uc8fc\ub97c \uc704\ud55c \uc81c3\uc790 \uce21\uc815 \uc81c\uacf5\uc744 \uc704\ud574 MICROSOFT ADVERTISING\uacfc\uc758 \ud611\ub825 \ud655\ub300"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"333857\" class=\"elementor elementor-333857\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-81a2417 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"70791\" data-id=\"81a2417\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9188673\" data-eae-slider=\"79037\" data-id=\"9188673\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96a1c9b elementor-widget elementor-widget-text-editor\" data-id=\"96a1c9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><b>\uc804 \uc138\uacc4 \ube0c\ub79c\ub4dc\ub294 \uc774\uc81c Microsoft \uad11\uace0 \uc0dd\ud0dc\uacc4 \uc804\ubc18\uc5d0 \uac78\uccd0 \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \ubc0f \uc801\ud569\uc131, \uad11\uace0 \uac00\uc2dc\uc131, \ubb34\ud6a8 \ud2b8\ub798\ud53d\uc5d0 \ub300\ud55c \ub3c5\ub9bd\uc801\uc778 \ubd84\uc11d\uc744 \ud1b5\ud574 \uc774\uc810\uc744 \ub204\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/b><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-61d3ad6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"15572\" data-id=\"61d3ad6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23e5ab3\" data-eae-slider=\"39136\" data-id=\"23e5ab3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5cbe3b elementor-widget elementor-widget-text-editor\" data-id=\"a5cbe3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">2024\ub144 6\uc6d4 26\uc77c \u2014 \uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc778 Integral Ad Science(Nasdaq: IAS)\ub294 \uc624\ub298 Microsoft Advertising\uacfc\uc758 \ud611\ub825\uc744 \ud655\ub300\ud558\uc5ec \uc785\ucc30 \ud6c4 \uc81c3\uc790 \ube0c\ub79c\ub4dc \uc548\uc804\uc131\uacfc \uc801\ud569\uc131, \uad11\uace0 \uac00\uc2dc\uc131 \ubc0f \ubb34\ud6a8\ud654 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud55c\ub2e4\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. Microsoft Advertising Platform \ubc0f Microsoft Invest\ub97c \ud3ec\ud568\ud55c Microsoft\uc758 \uad11\uace0\uc8fc \uc194\ub8e8\uc158 \uc804\ubc18\uc5d0 \uac78\uccd0 \ud2b8\ub798\ud53d\uc744 \uce21\uc815\ud569\ub2c8\ub2e4. \uc774\ub294 \ucc98\uc74c\uc73c\ub85c \uad11\uace0\uc8fc\uac00 \uc2dc\uc7a5 \ub0b4 \uc624\ub514\uc5b8\uc2a4\ub97c \ud3ec\ud568\ud558\uc5ec Microsoft\uc758 \ub3c5\uc810 \uc624\ub514\uc5b8\uc2a4 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \ud655\uc778 \ubcf4\uace0\uc758 \uc774\uc810\uc744 \ub204\ub9b4 \uc218 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">\uc774 \ud655\uc7a5\ub41c \ud611\uc5c5\uc740 \uad11\uace0\uc8fc\uc5d0\uac8c IAS Signal\uc744 \ud1b5\ud574 \uac80\uc99d\ub41c \uc0ac\uc6a9\uc790\uc758 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\uace0 \ube0c\ub79c\ub4dc \uc548\uc804\ud558\uace0 \uc801\ud569\ud55c \ucf58\ud150\uce20\uc5d0 \uc778\uc811\ud558\uac8c \uc2e4\ud589\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \ub354 \uae4a\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud560 \uac83\uc774\uba70, \uace0\uac1d\uc740 \uae00\ub85c\ubc8c \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \ud1b5\ud569 \ubcf4\uae30\ub97c \uc0ac\uc6a9\ud558\uc5ec IAS\uc758 \uc9c0\ud45c\ub97c \ud1b5\ud574 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">IAS\uc758 CEO\uc778 Lisa Utzschneider\ub294 &#8220;\uc774\ub7ec\ud55c \ucd5c\ucd08\uc758 \uc2dc\uc7a5 \ud611\ub825\uc744 \ud1b5\ud574 IAS\uc640 Microsoft Advertising\uc740 \uc0c1\ud638 \uad11\uace0 \uace0\uac1d\uc5d0\uac8c \ub354 \ud070 \uac00\uce58\ub97c \uc81c\uacf5\ud558\uace0 \uad11\uace0\uc8fc\uc5d0\uac8c \uc2e4\uc81c \uacb0\uacfc\ub97c \uc81c\uacf5\ud558\ub294 \ub3c5\ub9bd\uc801\uc778 \uac80\uc99d\uc744 \ud1b5\ud574 \uc2e4\ud589 \uac00\ub2a5\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.&#8221;\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. &#8220;IAS\uc758 \ucc28\ubcc4\ud654\ub41c \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \uad11\uace0\uc8fc\ub294 \uacb0\uacfc\ub97c \ub3c4\ucd9c\ud558\uace0, \uc2e4\uc81c \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub2e4\uac00\uac00\uace0, \ube0c\ub79c\ub4dc \uc790\uc0b0\uc744 \ubcf4\ud638\ud558\uc5ec \ucea0\ud398\uc778 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\uace0 \uc788\ub2e4\ub294 \ud655\uc2e0\uc744 \uac00\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&#8221;\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\uc774\uc81c \uad11\uace0\uc8fc\ub294 IAS\uc758 \uac15\ub825\ud55c \uce21\uc815 \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud558\uc5ec Microsoft\uac00 \uc18c\uc720\ud558\uace0 \uc6b4\uc601\ud558\ub294 \ubaa8\ub4e0 \uc778\ubca4\ud1a0\ub9ac\uc640 \uc9c1\uc811 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud3ec\ud568\ud558\ub294 Microsoft Advertising \uc0dd\ud0dc\uacc4 \uc804\ubc18\uc5d0 \uac78\uccd0 \uae30\ubcf8, \ube44\ub514\uc624, \ub514\uc2a4\ud50c\ub808\uc774 \ubc0f CTV \ucea0\ud398\uc778\uc758 \uc601\ud5a5\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">\uc0ac\uc6a9\ud558\uae30 \uc26c\uc6b4 \uc628\ub77c\uc778 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc778 Microsoft Advertising Platform\uc744 \ud1b5\ud574 \ubaa8\ub4e0 \uaddc\ubaa8\uc758 \uae30\uc5c5\uc740 MSN, Outlook, Bing, Microsoft 365, Microsoft \uce90\uc8fc\uc5bc \uac8c\uc784\ubfd0\ub9cc \uc544\ub2c8\ub77c The New York Times, Wall Street Journal, Buzzfeed \ub4f1\uacfc \uac19\uc740 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc81c3\uc790 \ud37c\ube14\ub9ac\uc154\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc7a0\uc7ac\uace0\uac1d \uad11\uace0\ub97c \uc0ac\uc6a9\ud558\uba74 Microsoft AI\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc6f9 \uc804\uccb4\uc758 \uc544\ub984\ub2e4\uc6b4 \uc704\uce58\uc5d0\uc11c \uc774\uc0c1\uc801\uc778 \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c \uc27d\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">\uad11\uace0\uc8fc\ub294 \uae30\uc5c5 \uc218\uc900\uc758 \uc634\ub2c8\ucc44\ub110 DSP\uc778 Microsoft Invest\ub97c \ud1b5\ud574 \uad11\ubc94\uc704\ud558\uace0 \ub3c5\uc810\uc801\uc778 CTV \uac8c\uc2dc\uc790 \uacf5\uae09\uc5c5\uccb4\uc5d0 \uc561\uc138\uc2a4\ud558\uc5ec \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ubc29\uc2dd\uc73c\ub85c \ubaa8\ub4e0 \ud654\uba74\uc5d0\uc11c \uc624\ub514\uc5b8\uc2a4\uc5d0\uac8c \ub2e4\uac00\uac00\uace0 \ube44\uc988\ub2c8\uc2a4 \uacb0\uacfc\ub97c \uc774\ub04c\uc5b4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud1b5\ud569 \ud50c\ub7ab\ud3fc\uc758 \uc774\uc810\uacfc \ub370\uc774\ud130 \uae30\ubc18 \uc131\ub2a5\uc5d0 \uc911\uc810\uc744 \ub454 Microsoft Invest\ub294 \uacb0\uacfc \uae30\ubc18 \uad6c\ub9e4, \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ubc29\uc2dd \ubcf4\uc7a5 \ubc0f \uc2dc\uc7a5\uc744 \uc120\ub3c4\ud558\ub294 \uac70\ub798 \ud050\ub808\uc774\uc158 \uae30\ub2a5\uc744 \ud1b5\ud574 \uac70\ub798\ud560 \uc218 \uc788\ub294 \uc720\uc5f0\ud55c \ubc29\ubc95\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\ub610\ud55c \uc774\uc81c Microsoft Invest\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 Microsoft\uc758 \ub3c5\uc790\uc801\uc778 \uc7a0\uc7ac \uace0\uac1d\uc744 \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \ub2e4\ub978 \uacf3\uc5d0\uc11c\ub294 \uc811\uadfc\ud560 \uc218 \uc5c6\ub294 \uc218\ubc31\ub9cc \uba85\uc758 \uc0ac\uc6a9\uc790\ub97c \ud3ec\ud568\ud558\uc5ec \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ubc29\uc2dd\uc73c\ub85c 10\uc5b5 \uba85 \uc774\uc0c1\uc758 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc811\uadfc\ud560 \uc218 \uc788\uc73c\uba70, \uac80\uc0c9 \uc758\ub3c4 \uc2e0\ud638\uc758 \ud798\uacfc \uace0\uc720\ud55c \ub370\uc774\ud130 \uc18c\uc2a4\uc758 \ud48d\ubd80\ud55c \uc0ac\uc6a9\uc790 \ud504\ub85c\ud544\uc744 \ud65c\uc6a9\ud558\uc5ec \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ud655\uc778\ud558\uc138\uc694.<\/span><\/p><p><span style=\"font-weight: 400;\">\u201c\uace0\uac1d\uc744 \uc704\ud55c \uc0c8\ub85c\uc6b4 \uce21\uc815 \uae30\ub2a5\uc744 \ud3ec\ud568\ud558\uae30 \uc704\ud574 IAS\uc640\uc758 \ud611\ub825\uc744 \ud655\uc7a5\ud558\uac8c \ub41c \uac83\uc744 \uae30\uc058\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4. IAS\uc758 \uae30\uc220\uc740 Microsoft Advertising \uc0dd\ud0dc\uacc4 \uc804\ubc18\uc5d0 \uac78\uccd0 Microsoft \uc624\ub514\uc5b8\uc2a4\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \uc218\uc900\uc758 \uc778\uc0ac\uc774\ud2b8\uc744 \uc81c\uacf5\ud558\uc5ec \uc6b0\ub9ac\uc758 \uc11c\ube44\uc2a4\ub97c \ub354\uc6b1 \uac15\ud654\ud558\uace0 \uad11\uace0\uc8fc\uc758 \ud22c\uc790\uc640 \ube0c\ub79c\ub4dc\ub97c \ubcf4\ud638\ud558\ub824\ub294 \uc6b0\ub9ac\uc758 \uc7a5\uae30\uc801\uc778 \uc57d\uc18d\uc744 \uc7ac\ud655\uc778\ud569\ub2c8\ub2e4.\u201d\ub77c\uace0 Microsoft Advertising \ubd80\uc0ac\uc7a5\uc778 Kya Sainsbury-Carter\ub294 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">2020\ub144\uc5d0 IAS\ub294 <\/span><a href=\"https:\/\/integralads.com\/news\/microsoft-platform-wide-ias-brand-safety\/\"><span style=\"font-weight: 400;\">Microsoft \uad11\uace0 \ub124\ud2b8\uc6cc\ud06c \uc804\ubc18\uc5d0 \uac78\uccd0 \ube0c\ub79c\ub4dc \uc548\uc804\uc744 \uc81c\uacf5\ud558\ub294 \ucd5c\ucd08\uc758 \ud50c\ub7ab\ud3fc \uc804\ubc18 \ud30c\ud2b8\ub108<\/span><\/a><span style=\"font-weight: 400;\">\ub85c \uc120\uc815\ub418\uc5c8\uc73c\uba70, \ub370\uc2a4\ud06c\ud1b1 \ubc0f \ubaa8\ubc14\uc77c \uc6f9 \uc804\ubc18\uc5d0 \uac78\uce5c \ub124\uc774\ud2f0\ube0c \uad11\uace0\uc5d0 \ub300\ud55c \uc0ac\uc804 \uc785\ucc30 \ube0c\ub79c\ub4dc \uc548\uc804\uc744 \ub3c5\uc810\uc801\uc73c\ub85c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\uc804 \uc138\uacc4 \ube0c\ub79c\ub4dc\ub294 \uc774\uc81c Microsoft \uad11\uace0 \uc0dd\ud0dc\uacc4 \uc804\ubc18\uc5d0 \uac78\uccd0 \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \ubc0f \uc801\ud569\uc131, \uad11\uace0 \uac00\uc2dc\uc131, \ubb34\ud6a8 \ud2b8\ub798\ud53d\uc5d0 \ub300\ud55c \ub3c5\ub9bd\uc801\uc778 \ubd84\uc11d\uc744 \ud1b5\ud574 \uc774\uc810\uc744 \ub204\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4 2024\ub144 6\uc6d4 26\uc77c \u2014 \uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc778 Integral Ad Science(Nasdaq: IAS)\ub294&#8230;<\/p>\n","protected":false},"author":34,"featured_media":333835,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-333857","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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