{"id":334380,"date":"2024-07-31T00:02:59","date_gmt":"2024-07-31T00:02:59","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=334380"},"modified":"2024-07-31T00:12:19","modified_gmt":"2024-07-31T00:12:19","slug":"ias-expands-mobile-in-app-support-quality-attention-eye-tracking-media-quality","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/ko\/news\/ias-expands-mobile-in-app-support-quality-attention-eye-tracking-media-quality\/","title":{"rendered":"IAS, \ubbf8\ub514\uc5b4 \ud488\uc9c8\uacfc \uc2dc\uc120 \ucd94\uc801\uc744 \ud1b5\ud569\ud558\uae30 \uc704\ud574 First Attention \uc81c\ud488\uc5d0 \ub300\ud55c \ubaa8\ubc14\uc77c \uc778\uc571 \uc9c0\uc6d0 \ubc1c\ud45c"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"334380\" class=\"elementor elementor-334380\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-9debb91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"54787\" data-id=\"9debb91\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99d30a2\" data-eae-slider=\"20129\" data-id=\"99d30a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efb1304 elementor-widget elementor-widget-text-editor\" data-id=\"efb1304\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">2024\ub144 7\uc6d4 31\uc77c \u2013 \uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc778 Integral Ad Science(Nasdaq: IAS)\ub294 \uc624\ub298 \ubaa8\ubc14\uc77c \uc778\uc571 \ud658\uacbd\uc5d0 \ub300\ud55c \uc9c0\uc6d0\uc744 \ucd94\uac00\ud558\ub294 Quality Attention\u2122 \uce21\uc815 \uc81c\ud488\uc758 \ud655\uc7a5\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. Quality Attention\uc740 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uacfc \uc2dc\uc120 \ucd94\uc801\uc744 \uae30\uacc4 \ud559\uc2b5\uacfc \ud1b5\ud569\ud558\uc5ec \uc785\uc99d\ub41c \uacb0\uacfc\ub97c \uc81c\uacf5\ud558\ub294 \ucd5c\ucd08\uc758 \uce21\uc815 \uc81c\ud488\uc785\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">Quality Attention\uc5d0 \ub300\ud55c \uc774\ub7ec\ud55c \ud5a5\uc0c1\ub41c \uae30\ub2a5\uc740 \uad11\uace0\uc8fc\uc5d0\uac8c \ucd94\uac00 \ucc44\ub110 \ubc0f \ud615\uc2dd\uc5d0 \uac78\uccd0 \ud655\uc7a5\ub41c \uc801\uc6a9 \ubc94\uc704\ub97c \uc81c\uacf5\ud558\ub824\ub294 IAS\uc758 \ub178\ub825\uc744 \uc774\uc5b4\uac11\ub2c8\ub2e4. \ud655\uc7a5\ub41c \ud658\uacbd \uc9c0\uc6d0 \uc678\uc5d0\ub3c4 Quality Attention \ubaa8\ub378\uc740 \uc8fc\uc758 \uc810\uc218\uc640 \uacb0\uacfc \uac04\uc758 \uc0c1\uad00 \uad00\uacc4\uc758 \uc815\ud655\uc131\uc744 \ud5a5\uc0c1\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. IAS\uc758 \uc8fc\ubaa9\ub3c4 \ubaa8\ub378\uc740 \ub178\ucd9c\uc774 \uc778\uc9c0\ub3c4, \uace0\ub824, \uc804\ud658\uc744 \ud3ec\ud568\ud55c \ube44\uc988\ub2c8\uc2a4 \uacb0\uacfc\ub85c \uc774\uc5b4\uc9c8 \uac00\ub2a5\uc131\uc774 \ub192\uc740\uc9c0 \uc608\uce21\ud558\ub3c4\ub85d \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">eMarketer\uc5d0 \ub530\ub974\uba74, \uc571\uc740 \uc62c\ud574 \ubaa8\ubc14\uc77c \uad11\uace0 \uc9c0\ucd9c <\/span><a href=\"https:\/\/www.emarketer.com\/content\/mobile-advertising-2024\"><span style=\"font-weight: 400;\">\uc608\uc0c1\uc561 2,000\uc5b5 \ub2ec\ub7ec<\/span><\/a><span style=\"font-weight: 400;\"> \uc911 82%\ub97c \ucc28\uc9c0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \uc774\uc81c \uad11\uace0\uc8fc\ub294 \ubaa8\ubc14\uc77c \uc778\uc571 \ucea0\ud398\uc778 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc6b0\uc218\ud55c \uacb0\uacfc\ub97c \ub3c4\ucd9c\ud558\uace0 \uc99d\uac00\ud558\ub294 \ubaa8\ubc14\uc77c \ud22c\uc790\ub97c \ubcf4\ud638\ud560 \uc218 \uc788\ub294 \uc8fc\ubaa9\ub3c4 \uce21\uc815 \uc194\ub8e8\uc158\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucd5c\uadfc IAS \ubcf4\uace0\uc11c\uc778<\/span><a href=\"https:\/\/integralads.com\/insider\/taking-action-on-attention-volume-ii\/\"><span style=\"font-weight: 400;\"> Take Action on Attention: Volume II<\/span><\/a><span style=\"font-weight: 400;\">\uc5d0\uc11c\ub294 \ub0ae\uc740 \uc8fc\ubaa9\ub3c4 \uc810\uc218\uc640 \ub192\uc740 \uc8fc\ubaa9\ub3c4 \uc810\uc218 \uac04\uc758 \ube44\uc988\ub2c8\uc2a4 \uacb0\uacfc\ub97c \ube44\uad50\ud560 \ub54c \uc8fc\ubaa9\ub3c4\uac00 \ub192\uc740 \ub178\ucd9c\uc740 \ub0ae\uc740 \ub178\ucd9c\ubcf4\ub2e4 \ub450 \ubc30\ub098 \ub192\uc740 \uc131\uacf5\ub960(\uc608: \uc804\ud658)\uc744 \uacbd\ud5d8\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">Integral Ad Science\uc758 CMO\uc778 Khurrum Malik\uc740 &#8220;\uad11\uace0\uc8fc\uc758 \uacb0\uacfc\uc640 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ub192\uc774\ub824\uba74 \uc8fc\ubaa9\ub3c4 \uce21\uc815\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.&#8221;\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \u201c\ud2b9\uc218 \ubaa9\uc801\uc73c\ub85c \uad6c\ucd95\ub41c \ud488\uc9c8 \uad00\ub9ac \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \ucd5c\uc2e0 \uac1c\uc120 \uc0ac\ud56d\uc740 \uad11\uace0\uc8fc\uc5d0\uac8c \uac00\uc7a5 \uc911\uc694\ud55c \ucc44\ub110\uacfc \ud615\uc2dd \uc804\ubc18\uc5d0 \uac78\uccd0 \ubcf4\ub2e4 \uc138\ubd80\uc801\uc778 \uc2e0\ud638\uc640 \ud655\uc7a5\ub41c \uc801\uc6a9 \ubc94\uc704\ub97c \uc81c\uacf5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">Quality Attention\uc740 \uae00\ub85c\ubc8c \uad11\uace0\uc8fc\uc5d0\uac8c \ub2e4\uc74c\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5b433c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"68160\" data-id=\"5b433c3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4e28fd\" data-eae-slider=\"30120\" data-id=\"f4e28fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66aad02 elementor-widget elementor-widget-text-editor\" data-id=\"66aad02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\ud655\uc7a5\ub41c \uc801\uc6a9 \ubc94\uc704 \ubc0f \uc9c0\ud45c: <\/b><span style=\"font-weight: 400;\">\ubcfc\ub968 \ubcc0\ud654 \ubc0f \ubcfc\ub968 \ubcc0\ud654\uc758 \ud558\uc704 \uc9c0\ud45c \uc678\uc5d0\ub3c4 \ube44\ub514\uc624 \uad11\uace0\ub97c \uc77c\uc2dc \uc911\uc9c0, \uc7ac\uac1c, \uac74\ub108\ub6f0\uae30 \ubc0f \uc2dc\uc791\ud55c \uad11\uace0 \uc218\ub97c \ud3ec\ud568\ud55c \ubaa8\ubc14\uc77c \uc778\uc571 \ud658\uacbd \ubc0f \uc0c8\ub85c\uc6b4 \uc9c0\ud45c \uc804\ubc18\uc5d0 \ub300\ud55c \uce21\uc815\uc785\ub2c8\ub2e4.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\uace0\uae09 \uba38\uc2e0\ub7ec\ub2dd \ubaa8\ub378:<\/b><span style=\"font-weight: 400;\"> \uc218\uc2ed\uc5b5 \uac1c\uc758 \ub178\ucd9c\uacfc \uc218\ubc31\ub9cc \uac1c\uc758 \uc804\ud658 \uc774\ubca4\ud2b8\ub85c \uad6c\uc131\ub41c \ub370\uc774\ud130 \ud480\uc744 \uae30\ubc18\uc73c\ub85c \ud6c8\ub828\ub41c \ucea0\ud398\uc778 \uc8fc\ubaa9\ub3c4 \uc131\uacfc\uc5d0 \ub300\ud55c Single view\uc785\ub2c8\ub2e4.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\uc785\uc99d\ub41c \uc131\uacfc \ubc0f \ube0c\ub79c\ub4dc \uacb0\uacfc: <\/b><span style=\"font-weight: 400;\">\uc8fc\ubaa9\ub3c4\uac00 \ub192\uc740 \ub178\ucd9c\uacfc \ub0ae\uc740 \ub178\ucd9c\uc744 \ube44\uad50\ud560 \ub54c \uc804\ud658\uc728\uc774 \ucd5c\ub300 130% \uc99d\uac00\ud588\uc73c\uba70, \uad00\uc2ec \uc810\uc218\uac00 \ub192\uc744\uc218\ub85d \ube0c\ub79c\ub4dc \uace0\ub824\ub3c4\ub294 91%, \uad6c\ub9e4 \uc758\ub3c4\ub294 166% \ub354 \ub192\uc544\uc84c\uc2b5\ub2c8\ub2e4.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\uc778\uac04\uc758 \uc8fc\ubaa9\ub3c4(\uad00\uc2ec)\uacfc \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc758 \ud1b5\ud569: <\/b><span style=\"font-weight: 400;\">IAS\ub294 \uc138\uacc4 \ucd5c\ub300 \uaddc\ubaa8\uc758 \uc18c\ube44\uc790 \uc8fc\ubaa9\ub3c4 \uc0dd\uccb4 \uc778\uc2dd \ub370\uc774\ud130 \uc138\ud2b8 \uc911 \ud558\ub098\uc640 \ubbf8\ub514\uc5b4 \ud488\uc9c8 \uc9c0\ud45c\ub97c \uacb0\ud569\ud558\uc5ec \uc804 \uc138\uacc4 \uad11\uace0\uc8fc\uc5d0\uac8c \uac00\uc7a5 \uc815\ud655\ud55c \uad00\uc2ec \uadf8\ub9bc\uc744 \uc81c\uacf5\ud558\ub294 \ucd5c\ucd08\uc758 \ud68c\uc0ac\uc785\ub2c8\ub2e4.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-f4cbacc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"94903\" data-id=\"f4cbacc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9fcb610\" data-eae-slider=\"45970\" data-id=\"9fcb610\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0725126 elementor-widget elementor-widget-text-editor\" data-id=\"0725126\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Quality Attention\uc744 \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \ub354 \ub192\uc740 \uc8fc\ubaa9\ub3c4\uc744 \ubc1b\uc544 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ub192\uc774\uace0 \uc785\uc99d\ub41c \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Quality Attention\uc740 \uace0\uae09 \uba38\uc2e0\ub7ec\ub2dd \uae30\uc220, Lumen Research \uc2dc\uc120 \ucd94\uc801 \uae30\uc220\uc758 \uc2e4\ud589 \uac00\ub2a5\ud55c \ub370\uc774\ud130, \uad11\uace0 \uac00\uc2dc\uc131, \uad11\uace0 \uc0c1\ud669, \uc0ac\uc6a9\uc790 \uc0c1\ud638 \uc791\uc6a9 \ub4f1 IAS \ud575\uc2ec \uae30\uc220\uc758 \uc77c\ubd80\ub85c \uc5bb\uc740 \ub2e4\uc591\ud55c \uc2e0\ud638\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc774\ub97c \ub2e8\uc77c \uc8fc\ubaa9\ub3c4 \uc810\uc218\ub85c \ud3c9\uac00\ud569\ub2c8\ub2e4.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Lumen Research\uc758 CEO\uc778 Mike Follett\uc740 \u201cIAS\uc758 Quality Attention \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \ucd5c\uc2e0 \uac1c\uc120 \uc0ac\ud56d\uc740 \uad11\uace0\uc8fc\uc758 \uad00\uc2ec\uc744 \ub354\uc6b1 \uc815\ud655\ud558\uac8c \ud30c\uc545\ud558\ub294 \ub370 \ud55c \ub2e8\uacc4 \ub354 \ubc1c\uc804\ud55c \uac83\uc785\ub2c8\ub2e4.\u201d\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. &#8220;\uc6b0\ub9ac\ub294 \ucd5c\ucca8\ub2e8 \uc2dc\uc120 \ucd94\uc801 \ub370\uc774\ud130\ub97c IAS\uc758 \uc8fc\ubaa9\ub3c4 \ubaa8\ub378\uacfc \uacb0\ud569\ud558\uac8c \ub418\uc5b4 \ub9e4\uc6b0 \uae30\uc058\uba70 \uc774\uc81c \uad11\uace0\uc8fc\ub294 \uc778\uc571 \ud658\uacbd \uc804\ubc18\uc5d0 \uac78\uccd0 \ud6e8\uc52c \ub354 \uc138\ubd80\uc801\uc778 \uc815\ubcf4\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&#8221;<\/span><\/p><p><span style=\"font-weight: 400;\">2024\ub144 1\uc6d4, IAS\ub294 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uacfc \uc2dc\uc120 \ucd94\uc801\uc744 \uba38\uc2e0\ub7ec\ub2dd\uacfc \ud1b5\ud569\ud55c \ucd5c\ucd08\uc758 Quality Attention\u2122 \uce21\uc815 \uc81c\ud488\uc758 \uc77c\ubc18 \ucd9c\uc2dc\ub97c \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc11c\ube44\uc2a4\ub294 \uae00\ub85c\ubc8c \uad11\uace0\uc8fc\uac00 \ud22c\uc790 \uc218\uc775\uc744 \ub192\uc774\uace0, \ube0c\ub79c\ub4dc \uace0\ub824\ub3c4\ub97c \ub192\uc774\uba70, \uc804\ud658\uc728\uc744 \ub192\uc774\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ud22c\uba85\ud55c \uc9c0\ud45c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\uc790\uc138\ud55c \ub0b4\uc6a9\uc740 <\/span><a href=\"https:\/\/integralads.com\/solutions\/attention\/\"><span style=\"font-weight: 400;\">https:\/\/integralads.com\/solutions\/attention\/<\/span><\/a><span style=\"font-weight: 400;\">\uc744 \ubc29\ubb38\ud558\uac70\ub098 \ucd5c\uadfc \ubcf4\uace0\uc11c\uc778 &#8216;\uc8fc\uc758\uc5d0 \ub300\ud55c \uc870\uce58 \ucde8\ud558\uae30: \uc81c2\uad8c&#8217;\uc744 \uc77d\uc5b4\ubcf4\uc138\uc694.<\/span><\/p><p><b>Integral Ad Science \uc815\ubcf4<br \/><\/b><span style=\"font-weight: 400;\">Integral Ad Science(IAS)\ub294 \uc5c5\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc2e4\ud589 \uac00\ub2a5\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uc5ec \uc138\uacc4 \ucd5c\ub300 \uaddc\ubaa8\uc758 \uad11\uace0\uc8fc, \ud37c\ube14\ub9ac\uc154 \ubc0f \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc5d0 \uc6b0\uc218\ud55c \uacb0\uacfc\ub97c \uc81c\uacf5\ud558\ub294 \uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. IAS\uc758 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub294 \uc885\ud569\uc801\uc774\uace0 \ud48d\ubd80\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uc5ec \uad11\uace0\uac00 \uc548\uc804\ud558\uace0 \uc801\ud569\ud55c \ud658\uacbd\uc5d0\uc11c \uc2e4\uc81c \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub178\ucd9c\ub418\ub3c4\ub85d \ubcf4\uc7a5\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uad11\uace0\uc8fc\uc758 \uad11\uace0 \ud22c\uc790 \uc218\uc775\ub960\uacfc \ud37c\ube14\ub9ac\uc154\uc758 \uc218\uc775\ub960\uc744 \uac1c\uc120\ud569\ub2c8\ub2e4. IAS\uc758 \uc0ac\uba85\uc740 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc5d0 \ub300\ud55c \uc2e0\ub8b0\uc640 \ud22c\uba85\uc131\uc758 \uae00\ub85c\ubc8c \ubca4\uce58\ub9c8\ud06c\uac00 \ub418\ub294 \uac83\uc785\ub2c8\ub2e4. \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 integralads.com\/ko\/\uc744 \ubc29\ubb38\ud558\uc138\uc694.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2024\ub144 7\uc6d4 31\uc77c \u2013 \uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc778 Integral Ad Science(Nasdaq: IAS)\ub294 \uc624\ub298 \ubaa8\ubc14\uc77c \uc778\uc571 \ud658\uacbd\uc5d0 \ub300\ud55c \uc9c0\uc6d0\uc744 \ucd94\uac00\ud558\ub294 Quality Attention\u2122 \uce21\uc815 \uc81c\ud488\uc758 \ud655\uc7a5\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. 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