{"id":337156,"date":"2024-09-26T23:18:34","date_gmt":"2024-09-26T23:18:34","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=337156"},"modified":"2024-09-26T23:21:37","modified_gmt":"2024-09-26T23:21:37","slug":"ias-youtube-expand-brand-safety-suitability-measurement-misinformation","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/ko\/news\/ias-youtube-expand-brand-safety-suitability-measurement-misinformation\/","title":{"rendered":"IAS\ub294 \uac00\uc9dc\ub274\uc2a4\uc5d0 \ub300\ud55c \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \ubc0f \uc801\ud569\uc131 \uce21\uc815\uc744 \ud3ec\ud568\ud558\uae30 \uc704\ud574 YouTube\uc5d0\uc11c AI \uae30\ubc18 TOTAL MEDIA QUALITY (TMQ) \uc81c\ud488\uc744 \ud655\uc7a5\ud569\ub2c8\ub2e4"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"337156\" class=\"elementor elementor-337156\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-3c3c862 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"52887\" data-id=\"3c3c862\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6729d54\" data-eae-slider=\"75037\" data-id=\"6729d54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bddcf1d elementor-widget elementor-widget-text-editor\" data-id=\"bddcf1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><i>\uc774\uc81c \uae00\ub85c\ubc8c \uad11\uace0\uc8fc\ub294 YouTube\uc5d0\uc11c IAS\uc758 \uc0b0\uc5c5\ubcc4 \uac00\uc9dc\ub274\uc2a4 \ubcf4\uace0\uc11c\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/i><\/b><\/p><p><span style=\"font-weight: 400;\">2024\ub144 9\uc6d4 27\uc77c \u2014 \uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc778 Integral Ad Science(Nasdaq: IAS)\ub294 \uc774\uc81c YouTube \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac \uc804\ubc18\uc5d0\uc11c \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\ub294 \uad11\uace0\uc8fc\ub97c \uc704\ud574 \uc5c5\uacc4\uc5d0 \ub9de\ucdb0\uc9c4 \uac00\uc9dc \ub274\uc2a4 \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \ubc0f \uc801\ud569\uc131 \ubcf4\uace0\ub97c \uc81c\uacf5\ud560 \uac83\uc774\ub77c\uace0 \uc624\ub298 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc81c YouTube\uc5d0\uc11c \uac00\uc9dc \ub274\uc2a4\ub85c \uc2dd\ubcc4\ub418\ub294 \ucf58\ud150\uce20\ub97c \uac10\uc9c0\ud558\uc5ec \uad11\uace0\uc8fc\uac00 YouTube\uc5d0 \ub300\ud55c \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ud22c\uc790\uc758 \uc548\uc804\uc131\uacfc \uc801\ud569\uc131\uc744 \ucd94\uac00\ub85c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">IAS\uc758 TMQ(Total Media Quality) \uc81c\ud488\uad70\uc740 \uad11\uace0\uc8fc\uc758 \ucea0\ud398\uc778\uc774 \ube0c\ub79c\ub4dc\uc5d0 \uc548\uc804\ud558\uace0 \uc801\ud569\ud55c \ucf58\ud150\uce20\uc5d0 \uc778\uc811\ud558\uc5ec \uc2e4\ud589\ub418\uace0 \uc788\ub2e4\ub294 \uadc0\uc911\ud55c \uc81c3\uc790 \ubcf4\uc99d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. IAS\uc758 \uac00\uc9dc \ub274\uc2a4 \uce21\uc815\uc740 YouTube\uc758 \uc790\uccb4 <\/span><a href=\"https:\/\/www.youtube.com\/howyoutubeworks\/our-commitments\/fighting-misinformation\/#rewarding-trusted-creators-and-artists\"><span style=\"font-weight: 400;\">\uc815\ucc45 \ubc0f \uc808\ucc28<\/span><\/a><span style=\"font-weight: 400;\">\ub97c \ubcf4\uc644\ud558\ub294 \ub3c5\ub9bd\uc801\uc778 \uac80\uc99d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">IAS\uc758 CEO\uc778 Lisa Utzschneider\ub294 &#8220;\ud5a5\ud6c4 \uc8fc\uc694 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uc774\ubca4\ud2b8\uc5d0 \uc811\uadfc\ud560 \ub54c \ube0c\ub79c\ub4dc \uc548\uc804\uc740 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc758 \ucd5c\uc6b0\uc120 \uacfc\uc81c\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc774\uc81c IAS\uc758 \uac00\uc9dc \ub274\uc2a4 \ubcf4\uace0\uc11c\ub97c \uc81c\uacf5\ud558\ub294 \ud655\uc7a5\ub41c YouTube\uc6a9 Total Media Quality\uc640 \uac19\uc740 \ud5a5\uc0c1\ub41c \uc81c\ud488\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc5d0\uac8c \ud798\uc744 \uc2e4\uc5b4\uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4.&#8221;\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \ub3d9\uae09 \ucd5c\uace0\uc758 \uce21\uc815 \uc194\ub8e8\uc158\uc73c\ub85c \uac00\uc9dc \ub274\uc2a4\ub97c \uac10\uc9c0\ud560 \uc218 \uc788\ub294 \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\uac8c \ub418\uc5b4 \uae30\uc058\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4.&#8221;<\/span><\/p><p><span style=\"font-weight: 400;\">IAS\ub294 \uc5c5\uacc4\uc5d0 \ub9de\ub294 \uc815\uc758\uc5d0 \ub530\ub77c \ucf58\ud150\uce20\ub97c \ubd84\ub958\ud558\uace0 \uad11\uace0\uc8fc\uc758 \ub9de\ucda4\ud615 \ube0c\ub79c\ub4dc \uc801\ud569\uc131 \ubcf4\uace0 \uc124\uc815\uc744 \uae30\ubc18\uc73c\ub85c \uc81c\uacf5\ud569\ub2c8\ub2e4. IAS\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \ube44\ub514\uc624 \uc218\uc900 \ubcf4\uace0\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \uc790\uc2e0\uc758 \uad11\uace0\uac00 \uc778\uc811\ud558\uc5ec \uac8c\uc7ac\ub418\ub294 \ucf58\ud150\uce20\ub97c \uc644\uc804\ud558\uace0 \uc815\ud655\ud558\uac8c \ud30c\uc545\ud558\uace0 \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc790\uc2e0\uc774 \uc6d0\ud558\ub294 \uc801\ud569\uc131 \ud504\ub85c\ud544\uc744 \uae30\ubc18\uc73c\ub85c \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud569\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\">\uc774\uc81c \uad11\uace0\uc8fc\ub294 \ub2e4\uc74c\uc744 \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\ud655\uc7a5\ub41c \uc81c3\uc790 \ud22c\uba85\uc131\uc5d0 \uc561\uc138\uc2a4:<\/b><span style=\"font-weight: 400;\"> \uc5c5\uacc4 \ub9de\ucda4\u00a0 \uc815\uc758(definition)\uc5d0 \ub530\ub77c \uad11\uace0\uc5d0 \uc778\uc811\ud55c \ucf58\ud150\uce20\uc5d0 \ub300\ud574 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ube44\ub514\uc624 \uc218\uc900\uc758 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc73c\uc138\uc694.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\uacb0\uacfc \ub3c4\ucd9c: <\/b><span style=\"font-weight: 400;\">IAS\uc5d0\uc11c \uac00\uc9dc \ub274\uc2a4\ub85c \uc2dd\ubcc4\ud55c \ucf58\ud150\uce20 \uc606\uc5d0 \uad11\uace0\uac00 \ud45c\uc2dc\ub418\ub294\uc9c0 \ubd84\uc11d\ud558\uace0 \ube0c\ub79c\ub4dc \uc801\ud569\uc131\uc744 \ub192\uc774\uae30 \uc704\ud574 \ud544\uc694\uc5d0 \ub530\ub77c \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\ube44\uc988\ub2c8\uc2a4 \ubcf4\ud638 \ubc0f \ud655\uc7a5: <\/b><span style=\"font-weight: 400;\">2024\ub144 \ubc0f \uadf8 \uc774\ud6c4\uc758 \uc8fc\uc694 \uad6d\uc81c \uc774\ubca4\ud2b8\uc5d0 \ub300\ud574 YouTube\uc5d0\uc11c 30\uac1c \uc774\uc0c1\uc758 \uc5b8\uc5b4\ub85c \uae00\ub85c\ubc8c \ubcf4\uace0\uc5d0 \uc561\uc138\uc2a4\ud558\uc138\uc694.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\uc9c0\ub09c 3\uc6d4 IAS\ub294 <\/span><a href=\"https:\/\/integralads.com\/ko\/news\/mrc-accreditation-for-integrated-third-party-calculation-and-reporting-of-youtube-video-viewability\/\"><span style=\"font-weight: 400;\">YouTube \ub3d9\uc601\uc0c1 \uad11\uace0 \uac00\uc2dc\uc131\uc758 \ud1b5\ud569\ub41c \uc81c3\uc790 \uacc4\uc0b0 \ubc0f \ubcf4\uace0\ub97c \uc704\ud55c MRC \uc778\uc99d \ud68d\ub4dd&#8217;\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4<\/span><\/a><span style=\"font-weight: 400;\">. 2023\ub144 12\uc6d4 IAS\ub294 <\/span><a href=\"https:\/\/integralads.com\/ko\/news\/ias-expands-total-media-quality-product-to-youtube-shorts\/\"><span style=\"font-weight: 400;\">YouTube Shorts \uc804\ubc18\uc5d0 \uac78\uccd0 TMQ(Total Media Quality) \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \ubc0f \uc801\ud569\uc131 \uce21\uc815\uc774 \uac00\ub2a5\ud568<\/span><\/a><span style=\"font-weight: 400;\">\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uad11\uace0\uc8fc\uc5d0\uac8c \uace0\uae09 \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \ubc0f \uc801\ud569\uc131 \uce21\uc815\uc5d0 \ub300\ud55c \ud655\uc7a5\ub41c \uc801\uc6a9 \ubc94\uc704\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2024\ub144 9\uc6d4 27\uc77c \u2014 \uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc778 Integral Ad Science(Nasdaq: IAS)\ub294 \uc774\uc81c YouTube \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac \uc804\ubc18\uc5d0\uc11c \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\ub294 \uad11\uace0\uc8fc\ub97c \uc704\ud574 \uc5c5\uacc4\uc5d0 \ub9de\ucdb0\uc9c4 \uac00\uc9dc \ub274\uc2a4 \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \ubc0f \uc801\ud569\uc131 \ubcf4\uace0\ub97c \uc81c\uacf5\ud560 \uac83\uc774\ub77c\uace0 \uc624\ub298 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc81c YouTube\uc5d0\uc11c \uac00\uc9dc \ub274\uc2a4\ub85c \uc2dd\ubcc4\ub418\ub294 \ucf58\ud150\uce20\ub97c \uac10\uc9c0\ud558\uc5ec \uad11\uace0\uc8fc\uac00 YouTube\uc5d0 \ub300\ud55c \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ud22c\uc790\uc758 \uc548\uc804\uc131\uacfc \uc801\ud569\uc131\uc744 \ucd94\uac00\ub85c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"author":34,"featured_media":328073,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-337156","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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