{"id":338356,"date":"2024-11-06T00:24:02","date_gmt":"2024-11-06T00:24:02","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=338356"},"modified":"2024-11-06T00:27:20","modified_gmt":"2024-11-06T00:27:20","slug":"ias-curation-google-ad-manager","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/ko\/news\/ias-curation-google-ad-manager\/","title":{"rendered":"IAS, \ube0c\ub79c\ub4dc\uc5d0 \uc801\ud569\ud55c \uc778\ubca4\ud1a0\ub9ac\ub85c \uad11\uace0\uc8fc\uc5d0\uac8c \ud798\uc744 \uc2e4\uc5b4\uc8fc\ub294 \uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800\uc640 \ud568\uaed8 \ud050\ub808\uc774\uc158 \ucd9c\uc2dc"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"338356\" class=\"elementor elementor-338356\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-35430e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"661\" data-id=\"35430e3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1e942f\" data-eae-slider=\"45843\" data-id=\"d1e942f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3561c11 elementor-widget elementor-widget-text-editor\" data-id=\"3561c11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><i>\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad6c\ub9e4\uc790\ub294 AI \uae30\ubc18\uc758 \ub300\uaddc\ubaa8 \uacf5\uae09 \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uacfc \uc218\uc775\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/i><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-409ac1c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"9686\" data-id=\"409ac1c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ad1457\" data-eae-slider=\"82196\" data-id=\"1ad1457\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8467ecd elementor-widget elementor-widget-text-editor\" data-id=\"8467ecd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">2024\ub144 11\uc6d4 06\uc77c &#8211;<\/span> <span style=\"font-weight: 400;\">\uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc778 Integral Ad Science(\ub098\uc2a4\ub2e5: IAS)\uac00 \uc624\ub298 Google Ad Manager\uc640 \ud568\uaed8 IAS \ud050\ub808\uc774\uc158\uc744 \ucd9c\uc2dc\ud55c\ub2e4\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc81c IAS\ub294 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad6c\ub9e4\uc790\uc5d0\uac8c \ubb38\ub9e5, \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \ubc0f \uac00\uc2dc\uc131 \uce21\uba74\uc5d0\uc11c \uad11\uace0\uc8fc\uc758 \ubca4\uce58\ub9c8\ud06c\ub97c \ucda9\uc871\ud558\ub294 \uc778\ubca4\ud1a0\ub9ac\ub97c \uc120\ubcc4\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ub300\uaddc\ubaa8\ub85c \ub354 \ub098\uc740 \uc131\uacfc\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub41c \uac70\ub798 \uae30\ubc18 \uac15\ud654 \uacbd\ub85c\ub97c \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">IAS \ud050\ub808\uc774\uc158\uc740 \uc2e4\ud589 \uac00\ub2a5\ud55c \ub370\uc774\ud130\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\uac00 Google Ad Manager\uc758 \ub300\uaddc\ubaa8 \ubbf8\ub514\uc5b4 \uad6c\ub9e4\uc5d0\uc11c \uc6b0\ud68c \ubc0f \ubb38\ub9e5 \ud0c0\uac9f\ud305 \uc804\ub7b5\uc744 \ud65c\uc131\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 \ube0c\ub79c\ub4dc \uc801\ud569\uc131\uc744 \uadf9\ub300\ud654\ud558\uae30 \uc704\ud574 \uace0\ud488\uc9c8 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \ub300\ud55c \uc785\ucc30\uc744 \ud1b5\ud569\ud558\uace0 \ubb38\ub9e5 \uad00\ub828 \ucf58\ud150\uce20\ub97c \uc815\ubc00\ud558\uac8c \ud0c0\uac9f\ud305\ud558\uc5ec \uad11\uace0 \uad6c\ub9e4\uc758 \ud6a8\uc728\uc131\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. IAS\uc758 \uc608\uce21 \uacfc\ud559\uc740 \ud398\uc774\uc9c0\ub97c \uc0ac\uc804 \uc120\ubcc4\ud558\uace0 \ubd84\ub958\ud558\uc5ec \ube0c\ub79c\ub4dc\uac00 \uac00\uc7a5 \uc801\ud569\ud55c \uc778\ubca4\ud1a0\ub9ac\ub97c \uc6d0\ud65c\ud558\uac8c \uc2dd\ubcc4\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ubd80\uc801\ud569\ud55c \ucf58\ud150\uce20\ub97c \ud53c\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u201c\ube0c\ub79c\ub4dc \uc801\ud569\uc131\uacfc \ubb38\ub9e5 \uad00\ub828\uc131\uc740 MFA\ub098 \uad11\uace0 \ud074\ub7ec\ud130\uc640 \uac19\uc740 \ud488\uc9c8\uc774 \ub0ae\uc740 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \uad11\uace0\ube44\ub97c \ub0ad\ube44\ud558\uc9c0 \uc54a\uc73c\ub824\ub294 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad6c\ub9e4\uc790\uc5d0\uac8c \ucd5c\uc6b0\uc120 \uc21c\uc704\uc785\ub2c8\ub2e4.&#8221;\ub77c\uace0 IAS\uc758 \ucd5c\uace0 \uc81c\ud488 \ucc45\uc784\uc790 \uc2a4\ub9ac\uc26c\ud2f0 \uad7d\ud0c0(Srishti Gupta)\ub294 \ub9d0\ud569\ub2c8\ub2e4. \u201cIAS \ud050\ub808\uc774\uc158\uc740 \uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800\uc758 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad6c\ub9e4\uc790\uac00 AI \uae30\ubc18 \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \uacf5\uae09 \uc804\ub7b5\uc744 \uac1c\uc120\ud558\uace0 \ubbf8\ub514\uc5b4 \ud22c\uc790 \uc218\uc775\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">\uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800\uc6a9 IAS \ud050\ub808\uc774\uc158\uc740 \uae00\ub85c\ubc8c \uad11\uace0\uc8fc\uc5d0\uac8c \ub2e4\uc74c\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\ub9de\ucda4\ud615 \uc778\ubca4\ud1a0\ub9ac: <\/b><span style=\"font-weight: 400;\">\ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud558\ub294 \uad11\uace0\uc8fc\ub294 \uc774\uc81c IAS \uac15\ud654\uae30\ub2a5\uc744 \ud1b5\ud569\ud558\uc5ec \uad6c\ub9e4 \ud50c\ub7ab\ud3fc\uc5d0 \ub3c4\ub2ec\ud558\uae30 \uc804\uc5d0 \uacf5\uae09\uc744 \ub9de\ucda4\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\uc815\ubc00 \ud0c0\uac9f\ud305: <\/b><span style=\"font-weight: 400;\">IAS\uc758 \uc790\uc5f0\uc5b4 \ucc98\ub9ac \uae30\ubc18 \ubb38\ub9e5 \ubd84\ub958\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \uad00\ub828\uc131\uc774 \ub192\uc740 \uc591\uc9c8\uc758 \ucf58\ud150\uce20\ub9cc \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \ube0c\ub79c\ub4dc\uc640 \uc5b4\uc6b8\ub9ac\uc9c0 \uc54a\ub294 \ucf58\ud150\uce20\ub294 \ud53c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\ud488\uc9c8 \uc778\ubca4\ud1a0\ub9ac: <\/b><span style=\"font-weight: 400;\">\uad11\uace0\uc8fc\uac00 \uc785\ucc30\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud558\uae30 \uc804\uc5d0 \ubb38\ub9e5 \ud68c\ud53c, \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \ubc0f \uc801\ud569\uc131, MFA \ud544\ud130\ub9c1\uc774 \uac00\ub2a5\ud558\ubbc0\ub85c \uad11\uace0\uc8fc\ub294 AI \uae30\ubc18 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \ub0ad\ube44\ub97c \uc904\uc774\uace0 ROI\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\uad6c\uae00 \uc560\ub4dc \ub9e4\ub2c8\uc800\ub97c \ud1b5\ud55c IAS \ud050\ub808\uc774\uc158\uc758 \ucd9c\uc2dc\ub294 IAS\uc640 \uad6c\uae00\uc758 \uc624\ub79c \ud611\uc5c5\uc758 \ucd5c\uc2e0 \ud655\uc7a5\ud310\uc785\ub2c8\ub2e4. 2024\ub144 6\uc6d4, IAS\ub294 \u201c<\/span><a href=\"https:\/\/integralads.com\/news\/ias-expands-brand-safety-suitability-measurement-youtube-performance-max-demand-gen\/\"><span style=\"font-weight: 400;\">\uc5c5\uacc4\ub97c \uc120\ub3c4\ud558\ub294 YouTube\uc6a9 \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \ubc0f \uc801\ud569\uc131 \uce21\uc815 \uc81c\ud488\uc758 \ud655\uc7a5<\/span><\/a><span style=\"font-weight: 400;\">\u201d\uc744 \ubc1c\ud45c\ud558\uc5ec Google Ads\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ub9e5\uc2a4 \ubc0f \uc218\uc694 \ucc3d\ucd9c \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \ubcf4\uace0\ub97c \ud3ec\ud568\ud55c\ub2e4\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. 2023\ub144\uc5d0\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c \uace0\uae09 \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \ubc0f \uc801\ud569\uc131 \uce21\uc815\uc5d0 \ub300\ud55c \ud655\uc7a5\ub41c \ubc94\uc704\ub97c \uc81c\uacf5\ud558\ub294 \u201c<\/span><a href=\"https:\/\/integralads.com\/news\/ias-youtube-shorts-measurement-solution\/\"><span style=\"font-weight: 400;\">YouTube \uc1fc\ud2b8 \uc804\ubc18\uc758 \uc885\ud569 \ubbf8\ub514\uc5b4 \ud488\uc9c8(TMQ) \ube0c\ub79c\ub4dc \uc548\uc804\uc131 \ubc0f \uc801\ud569\uc131 \uce21\uc815<\/span><\/a><span style=\"font-weight: 400;\">\u201d\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4.\u00a0<\/span><\/p><p><b><br \/>Integral Ad Science \uc815\ubcf4<br \/><\/b><span style=\"font-weight: 400;\">Integral Ad Science(IAS)\ub294 \uc5c5\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc2e4\ud589 \uac00\ub2a5\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uc5ec \uc138\uacc4 \ucd5c\ub300 \uaddc\ubaa8\uc758 \uad11\uace0\uc8fc, \ud37c\ube14\ub9ac\uc154 \ubc0f \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc5d0 \uc6b0\uc218\ud55c \uacb0\uacfc\ub97c \uc81c\uacf5\ud558\ub294 \uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. 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