{"id":339028,"date":"2025-01-08T06:06:36","date_gmt":"2025-01-08T06:06:36","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=339028"},"modified":"2025-01-09T09:40:17","modified_gmt":"2025-01-09T09:40:17","slug":"total-media-performance","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/ko\/news\/total-media-performance\/","title":{"rendered":"IAS, \uae00\ub85c\ubc8c \uad11\uace0\uc8fc\uc758 \ud22c\uc790 \uc218\uc775 \uadf9\ub300\ud654\ub97c \uc704\ud55c AI \uae30\ubc18\uc758 TOTAL MEDIA PERFORMANCE\u2122 \uc194\ub8e8\uc158 \ucd9c\uc2dc"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"339028\" class=\"elementor elementor-339028\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-7ae8990d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"42177\" data-id=\"7ae8990d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ce3e6c8\" data-eae-slider=\"6240\" data-id=\"1ce3e6c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5dcc8f elementor-widget elementor-widget-text-editor\" data-id=\"a5dcc8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>\ucd1d\uccb4\uc801\uc778 \ubbf8\ub514\uc5b4 \uc131\ub2a5\uc740 \ubbf8\ub514\uc5b4 \ud488\uc9c8 \ud1b5\ucc30\ub825\uacfc AI \uae30\ubc18 \ucd5c\uc801\ud654\ub97c \uacb0\ud569\ud558\uc5ec \uc5d4\ub4dc\ud22c\uc5d4\ub4dc \ud22c\uba85\uc131\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-62868fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"50763\" data-id=\"62868fe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6671cdf\" data-eae-slider=\"64799\" data-id=\"6671cdf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00ef8f3 elementor-widget elementor-widget-text-editor\" data-id=\"00ef8f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">2025\ub144 1\uc6d4<\/span><span style=\"font-weight: 400;\"> 8\uc77c<\/span><span style=\"font-weight: 400;\"> &#8212; \uc138\uacc4\uc801\uc778 \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc744 \uc81c\uacf5\ud558\ub294 Integral Ad Science(\ub098\uc2a4\ub2e5: IAS)\uac00 \uc624\ub298 AI \uae30\ubc18\uc758 Total Media Performance\u2122(TMP) \uc194\ub8e8\uc158\uc744 \ucd9c\uc2dc\ud55c\ub2e4\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. Total Media Performance(TMP)\ub294 IAS\uc758 \uc5c5\uacc4 \uc120\ub3c4\uc801\uc778 \ubbf8\ub514\uc5b4 \ud488\uc9c8 \uc2e0\ud638\ub97c \uc778\ud50c\ub77c\uc774\ud2b8 \ucd5c\uc801\ud654\uc640 \ud1b5\ud569\ud568\uc73c\ub85c\uc368 \uad11\uace0\uc8fc\ub4e4\uc774 \ub354 \ub098\uc740 \ucea0\ud398\uc778 \uacb0\uacfc\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ucc45\uc784\uac10 \uc788\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc778\uacf5\uc9c0\ub2a5(AI) \ubaa8\ub378\uc744 \ud65c\uc6a9\ud558\uc5ec \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc744 \ube44\uc6a9 \ubc0f \uacb0\uacfc\uc640 \uc5f0\uacc4\ud568\uc73c\ub85c\uc368, TMP\ub294 \uad11\uace0\uc8fc\ub4e4\uc774 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uacf5\uae09\ub9dd \uc804\ubc18\uc5d0 \uac78\uce5c \uc5d4\ub4dc\ud22c\uc5d4\ub4dc \ud22c\uba85\uc131\uc744 \ud1b5\ud574 \ud488\uc9c8 \uacbd\ub85c \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \uad11\uace0 \ud6a8\uacfc\ub97c \ub192\uc77c \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">IAS\uc758 CEO\uc778 \ub9ac\uc0ac \uc6b0\uce20\uc288\ub098\uc774\ub354(Lisa Utzschneider)\ub294 \u201cTMP\uc758 \ucd9c\uc2dc\ub85c IAS\ub294 \ubbf8\ub514\uc5b4 \ud6a8\uc728\uc131\uacfc \ube0c\ub79c\ub4dc \ubcf4\ud638\ub97c \ub118\uc5b4 \ud1b5\ud569 \ub9c8\ucf00\ud305 \uc131\uacfc \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc911\uc694\ud55c \uc9c4\ud654\ub97c \uc774\ub8e8\uc5c8\uc2b5\ub2c8\ub2e4\u201d\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \u201c\uc6b0\ub9ac\ub294 \uad11\uace0\uc8fc\ub4e4\uc774 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc2e4\ud589 \uac00\ub2a5\ud558\uace0 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \uc804\ub7b5\uc73c\ub85c \uc804\ud658\ud558\uace0, \uac08\uc218\ub85d \uc138\ubd84\ud654\ub418\ub294 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \uc0dd\ud0dc\uacc4 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc6b0\uc218\ud55c \uacb0\uacfc\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c5\ubcf4\uc801\uc778 \uc785\uc9c0\ub97c \ud655\ubcf4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uc774\uc81c \uae00\ub85c\ubc8c \uad11\uace0\uc8fc\ub4e4\uc740 Total Media Performance\ub97c \ud1b5\ud574 \ub2e4\uc74c\uacfc \uac19\uc740 \ud61c\ud0dd\uc744 \ub204\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc131\uacfc \ud5a5\uc0c1: IAS \uc0ac\uc804 \uc785\ucc30 \ubcf4\ud638 \uae30\ub2a5\uc740 \ud558\ub098\uc758 \ud1b5\ud569 \uc194\ub8e8\uc158\uc73c\ub85c \uc131\uacfc\ub97c \ucc3d\ucd9c\ud558\uace0 \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \ubcf4\ud638\ud558\ub294 \uace0\ud488\uc9c8 \ubbf8\ub514\uc5b4\ub97c \uc6b0\uc120\uc2dc\ud568\uc73c\ub85c\uc368 ROI\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 \uc6b4\uc601 \ud6a8\uc728\uc131\uc744 \uc704\ud574 DSP \uc804\ubc18\uc5d0 \uac78\uccd0 \ud488\uc9c8 \ubcf4\ud638 \uae30\ub2a5\uc744 \uc6d0\ud65c\ud558\uac8c \ub3d9\uae30\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud22c\uba85\uc131 \ud5a5\uc0c1: TMP\ub294 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uacfc \ube44\uc6a9 \ud1b5\ucc30\ub825\uc744 IAS\uc758 \ud488\uc9c8 \uacbd\ub85c \ucd5c\uc801\ud654\uc640 \uacb0\ud569\ud558\uc5ec ROI\ub97c \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4. \uad11\uace0\uc8fc\ub294 \uacf5\uae09\ub9dd \ud22c\uba85\uc131\uc744 \ud1b5\ud574 \uac00\uc7a5 \ud6a8\uc728\uc801\uc778 \ubbf8\ub514\uc5b4\ub97c \ucd5c\uc801\ud654\ud558\uc5ec \uc6b0\uc218\ud55c \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc790\ub3d9\ud654: \ub2e4\uc774\ub0b4\ubbf9 \ud37c\ud3ec\uba3c\uc2a4 \ud504\ub85c\ud544\uc744 \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \ub3c4\ub2ec \ubc94\uc704\uc640 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\uace0, \ub2e4\uc774\ub0b4\ubbf9\ud558\uace0 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\uc5d0 \uc548\uc804\ud55c \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc744 \ud1b5\ud574 \ucea0\ud398\uc778 \uc9c4\ud589 \uc911\uc5d0\ub3c4 \uc790\ub3d9\uc73c\ub85c \ucea0\ud398\uc778\uc744 \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">IAS\uc758 CPO\uc778 \uc2a4\ub9ac\uc26c\ud2f0 \uad7d\ud0c0 \uc528\ub294 \u201cTMP\ub97c \ud1b5\ud574 IAS\ub294 \uc774\uc81c \uad11\uace0\uc8fc\ub4e4\uc774 \ubbf8\ub514\uc5b4 \ud22c\uc790\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub294 \uace0\uae09 \ub3c4\uad6c\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \ud6a8\uc728\uc131\uacfc \ud0c1\uc6d4\ud55c \uacb0\uacfc\ub97c \ubaa8\ub450 \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4\u201d\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \u201c\uc6b0\ub9ac\ub294 \uad11\uace0\uc8fc\uc758 \uc694\uad6c\ub97c \ucda9\uc871\uc2dc\ud0a4\uace0, \ubbf8\ub514\uc5b4 \ub0ad\ube44\ub97c \uc904\uc774\uace0, \uc6b0\uc218\ud55c \uc131\uacfc\ub97c \uc774\ub04c\uc5b4\ub0b4\uace0, \uc9c4\ud654\ud558\ub294 \ubbf8\ub514\uc5b4 \ud658\uacbd\uc5d0\uc11c \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \ubcf4\ud638\ud560 \uc218 \uc788\ub3c4\ub85d TMP\ub97c \ubc1c\uc804\uc2dc\ud0a4\ub294 \ub370 \uc804\ub150\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">IAS\uc758 TMP\ub294 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc774 \uac00\uc838\uc624\ub294 \uc9c4\uc815\ud55c \uc7ac\uc815\uc801 \uc601\ud5a5\uc744 \uc785\uc99d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. IAS\ub294 \uc9c0\ucd9c\uc744 \ub354 \ub192\uc740 \ud488\uc9c8\uc758 \uacbd\ub85c\ub85c \uc7ac\ubd84\ubc30\ud568\uc73c\ub85c\uc368, \uc138\uacc4\uc801\uc778 \uae30\uc220 \ube0c\ub79c\ub4dc\uc758 \uc804\ud658\ub2f9 \ube44\uc6a9 25% \uac10\uc18c\uc640 \uace0\ud488\uc9c8 \ub178\ucd9c \ube44\uc6a9 33% \uac10\uc18c\ub97c \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p><p><span style=\"font-weight: 400;\"><br><\/span><\/p>\n<p><\/p>\n<p><b>Integral Ad Science \uc815\ubcf4<br><\/b><span style=\"font-family: var(--ias-font); font-size: var(--ias-body-3-font-size); color: inherit; letter-spacing: 0em;\">Integral Ad Science(IAS)\ub294 \uc5c5\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc2e4\ud589 \uac00\ub2a5\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uc5ec \uc138\uacc4 \ucd5c\ub300 \uaddc\ubaa8\uc758 \uad11\uace0\uc8fc, \ud37c\ube14\ub9ac\uc154 \ubc0f \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc5d0 \uc6b0\uc218\ud55c \uacb0\uacfc\ub97c \uc81c\uacf5\ud558\ub294 \uc120\ub3c4\uc801\uc778 \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. IAS\uc758 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub294 \uc885\ud569\uc801\uc774\uace0 \ud48d\ubd80\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uc5ec \uad11\uace0\uac00 \uc548\uc804\ud558\uace0 \uc801\ud569\ud55c \ud658\uacbd\uc5d0\uc11c \uc2e4\uc81c \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub178\ucd9c\ub418\ub3c4\ub85d \ubcf4\uc7a5\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uad11\uace0\uc8fc\uc758 \uad11\uace0 \ud22c\uc790 \uc218\uc775\ub960\uacfc \ud37c\ube14\ub9ac\uc154\uc758 \uc218\uc775\ub960\uc744 \uac1c\uc120\ud569\ub2c8\ub2e4. IAS\uc758 \uc0ac\uba85\uc740 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ud488\uc9c8\uc5d0 \ub300\ud55c \uc2e0\ub8b0\uc640 \ud22c\uba85\uc131\uc758 \uae00\ub85c\ubc8c \ubca4\uce58\ub9c8\ud06c\uac00 \ub418\ub294 \uac83\uc785\ub2c8\ub2e4. \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 integralads.com\/ko\/\uc744 \ubc29\ubb38\ud558\uc138\uc694.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\uc138\uacc4\uc801\uc778 \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc744 \uc81c\uacf5\ud558\ub294 Integral Ad Science(\ub098\uc2a4\ub2e5: IAS)\uac00 \uc624\ub298 AI \uae30\ubc18\uc758 Total Media Performance\u2122(TMP) \uc194\ub8e8\uc158\uc744 \ucd9c\uc2dc\ud55c\ub2e4\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. Total Media Performance(TMP)\ub294 IAS\uc758 \uc5c5\uacc4 \uc120\ub3c4\uc801\uc778 \ubbf8\ub514\uc5b4 \ud488\uc9c8 \uc2e0\ud638\ub97c \uc778\ud50c\ub77c\uc774\ud2b8 \ucd5c\uc801\ud654\uc640 \ud1b5\ud569\ud568\uc73c\ub85c\uc368 \uad11\uace0\uc8fc\ub4e4\uc774 \ub354 \ub098\uc740 \ucea0\ud398\uc778 \uacb0\uacfc\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. <\/p>\n","protected":false},"author":34,"featured_media":339009,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-339028","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS, \uae00\ub85c\ubc8c \uad11\uace0\uc8fc\uc758 \ud22c\uc790 \uc218\uc775 \uadf9\ub300\ud654\ub97c \uc704\ud55c AI \uae30\ubc18\uc758 TOTAL MEDIA PERFORMANCE\u2122 \uc194\ub8e8\uc158 \ucd9c\uc2dc - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/ko\/news\/total-media-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS, \uae00\ub85c\ubc8c \uad11\uace0\uc8fc\uc758 \ud22c\uc790 \uc218\uc775 \uadf9\ub300\ud654\ub97c \uc704\ud55c AI \uae30\ubc18\uc758 TOTAL MEDIA PERFORMANCE\u2122 \uc194\ub8e8\uc158 \ucd9c\uc2dc\" \/>\n<meta property=\"og:description\" content=\"\uc138\uacc4\uc801\uc778 \ubbf8\ub514\uc5b4 \uce21\uc815 \ubc0f \ucd5c\uc801\ud654 \ud50c\ub7ab\ud3fc\uc744 \uc81c\uacf5\ud558\ub294 Integral Ad Science(\ub098\uc2a4\ub2e5: IAS)\uac00 \uc624\ub298 AI \uae30\ubc18\uc758 Total Media Performance\u2122(TMP) \uc194\ub8e8\uc158\uc744 \ucd9c\uc2dc\ud55c\ub2e4\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. 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