{"id":341305,"date":"2025-04-15T08:25:05","date_gmt":"2025-04-15T08:25:05","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=341305"},"modified":"2025-04-15T08:27:41","modified_gmt":"2025-04-15T08:27:41","slug":"ias-expands-social-optimization-for-tiktok-with-launch-of-pre-bid-video-exclusions","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/ko\/news\/ias-expands-social-optimization-for-tiktok-with-launch-of-pre-bid-video-exclusions\/","title":{"rendered":"IAS Expands Social Optimization for TikTok with Launch of Pre-Bid Video Exclusions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"341305\" class=\"elementor elementor-341305\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-6a529b42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"81391\" data-id=\"6a529b42\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30ce9915\" data-eae-slider=\"22199\" data-id=\"30ce9915\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68228fd6 elementor-widget elementor-widget-text-editor\" data-id=\"68228fd6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><em>New IAS Features Empower TikTok Advertisers with Enhanced Control Over Brand-Suitable Ad Placements<\/em><\/p>\n\n\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-63fb3e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"41655\" data-id=\"63fb3e3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4bd0557\" data-eae-slider=\"19153\" data-id=\"4bd0557\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd65e1d elementor-widget elementor-widget-text-editor\" data-id=\"fd65e1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>April 15, 2025 \u2014<\/b><span style=\"font-weight: 400;\"> Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, announced an expansion of Social Optimization for TikTok to include pre-bid Video Exclusion Lists. As advertisers continue to look for ways to preserve brand equity and drive performance across digital platforms, pre-bid Video Exclusion Lists across TikTok empower advertisers with greater control over their advertising investments on the platform.&nbsp;&nbsp;<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Paired with TikTok\u2019s Inventory Filter, advertisers applying pre-bid Video Exclusion Lists benefit from pre-bid granular exclusions powered by IAS\u2019s multimedia technology and based on brand-specific needs. This expansion ensures advertisers can meet individual brand suitability and contextual requirements across their ad placements on TikTok.&nbsp;<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Advertisers can now couple Social Optimization with IAS\u2019s AI-driven Total Media Quality (TMQ) for post-bid measurement on TikTok, to leverage IAS\u2019s best-in-class Brand Safety and Suitability, Viewability, and Invalid Traffic (IVT) detection across a total of 75+ markets with support in more than 30 languages. Together, IAS optimization and measurement solutions create a closed-loop on TikTok, enabling greater media efficiency and returns for advertisers spending on the platform.&nbsp;<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe are excited to expand our TikTok partnership with the global availability of Video Exclusion Lists, which will further drive performance for advertisers,\u201d said Lisa Utzschneider, CEO of IAS. \u201cUtilizing our technology, advertisers can reach TikTok\u2019s rapidly growing audience while reducing waste and driving higher returns on their ad spend.\u201d<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">IAS\u2019s expansion of Social Optimization for TikTok provides global advertisers with:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enhanced Customization:<\/b><span style=\"font-weight: 400;\"> Advertisers can drive further custom suitability on TikTok with IAS pre-bid Video Exclusion Lists by avoiding unsuitable content based on brand specific needs.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Inventory Filter Support: <\/b><span style=\"font-weight: 400;\">Advertisers can create a custom suitability profile to block content that is not suitable for their brand, as a layer of added protection to complement TikTok\u2019s&nbsp; Inventory Filters.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comprehensive Global Coverage:<\/b><span style=\"font-weight: 400;\"> IAS\u2019s post-bid reporting suite, TMQ for TikTok, can be paired with Social Optimization to ensure advertisers have a comprehensive and global solution for the platform.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ease of Activation:<\/b><span style=\"font-weight: 400;\"> IAS\u2019s pre-bid Video Exclusion Lists are seamlessly activated within IAS Signal, and impressions from individual campaigns will automatically be measured and classified to exclude content that does not meet brand preferences. Advertisers can validate lists work as intended within IAS Signal and its Custom Report Builder tool, and seamlessly adjust their suitability strategy as needed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Frame-by-Frame Analysis:<\/b><span style=\"font-weight: 400;\"> IAS TikTok products are powered by IAS\u2019s AI-driven Multimedia Technology, which enable advertisers to accurately classify content at scale through frame-by-frame analysis, combining image, audio, and text signals.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u201cTikTok is committed to creating the most trusted platform for advertisers to build brands,\u201d said Lorry Destainville, Global Head of Product Partnerships at TikTok. \u201cOur partnership with IAS demonstrates how we\u2019re innovating beyond traditional suitability standards and building solutions that empower advertisers with even greater control and confidence in their investments across our platform.\u201d<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">This latest announcement further solidifies IAS&#8217;s <\/span><a href=\"https:\/\/integralads.com\/news\/ias-partners-with-tiktok\/\"><span style=\"font-weight: 400;\">deep partnership with TikTok since first launching a pre-bid optimization product in 2021<\/span><\/a><span style=\"font-weight: 400;\">. Most recently in October 2024, IAS announced the <\/span><a href=\"https:\/\/integralads.com\/news\/ias-expands-total-media-quality-75-markets-new-placements\/\"><span style=\"font-weight: 400;\">expansion of Total Media Quality for TikTok to 75+ New Markets<\/span><\/a><span style=\"font-weight: 400;\">, in addition to Viewability, IVT, and Brand Safety and Suitability Measurement for advertisers across TikTok\u2019s newly available ad placements within the Profile, Search, Following Feeds and TikTok Lite (in supported markets).&nbsp;<br><br><\/span><\/p>\n<p><\/p>\n<p><b>About Integral Ad Science<\/b><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry\u2019s most actionable data to drive superior results for the world\u2019s largest advertisers, publishers, and media platforms. IAS\u2019s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, announced an expansion of Social Optimization for TikTok to include pre-bid Video Exclusion Lists. As advertisers continue to look for ways to preserve brand equity and drive performance across digital platforms, pre-bid Video Exclusion Lists across TikTok empower advertisers with greater control over their advertising investments on the platform.  <\/p>\n","protected":false},"author":34,"featured_media":339061,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-341305","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS Expands Social Optimization for TikTok with Launch of Pre-Bid Video Exclusions - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/ko\/news\/ias-expands-social-optimization-for-tiktok-with-launch-of-pre-bid-video-exclusions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Expands Social Optimization for TikTok with Launch of Pre-Bid Video Exclusions\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, announced an expansion of Social Optimization for TikTok to include pre-bid Video Exclusion Lists. 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