{"id":341785,"date":"2025-05-09T02:28:31","date_gmt":"2025-05-09T02:28:31","guid":{"rendered":"https:\/\/integralads.com\/?post_type=portfolio&#038;p=341785"},"modified":"2025-05-09T02:33:43","modified_gmt":"2025-05-09T02:33:43","slug":"ias-google-pre-screen-brand-safety-suitability-solution-search-partner-network","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/ko\/news\/ias-google-pre-screen-brand-safety-suitability-solution-search-partner-network\/","title":{"rendered":"IAS Introduces Pre-Screen Brand Safety and Suitability Solution for Google Search Partner Network"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"341785\" class=\"elementor elementor-341785\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-2b80c024 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"18665\" data-id=\"2b80c024\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-197df642\" data-eae-slider=\"43540\" data-id=\"197df642\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d03d4dc elementor-widget elementor-widget-text-editor\" data-id=\"4d03d4dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><em>Advertisers Can Now Benefit from Curated Pre-Screen Exclusion Lists across Google\u2019s Search Partner Network Inventory<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-f8a982d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"87190\" data-id=\"f8a982d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cfbeaf1\" data-eae-slider=\"13148\" data-id=\"cfbeaf1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f297e60 elementor-widget elementor-widget-text-editor\" data-id=\"f297e60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>May 09<\/b><b>, 2025 \u2014<\/b><span style=\"font-weight: 400;\"> Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the launch of IAS Pre-Screen Brand Safety Solution for Search Partner Network (SPN). IAS will now drive performance and protection across SPN by providing advertisers with greater control over their advertising investments before their ads are shown across SPN.<\/span><\/p><p><span style=\"font-weight: 400;\">SPN inventory consists of search-related websites and apps that enable advertisers to drive reach and conversions across mobile and desktop. IAS\u2019s solution allows advertisers to automatically exclude search partner sites aligned to industry standard safety and suitability definitions, across the entire SPN domain list.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cThis expansion builds on our partnership with Google to provide global advertisers continued access to independent, and trusted, third party measurement and optimization solutions,\u201d \u200b\u200bsaid Lisa Utzschneider, CEO of IAS. \u201cIAS is committed to providing brands with greater transparency no matter where their digital media investments are being spent so they can confidently scale their campaigns across all channels and devices.\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">IAS provides SPN advertisers with:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Trusted Third-Party Control:<\/b><span style=\"font-weight: 400;\"> IAS Pre-Screen Brand Safety Solution is based on 12 industry-aligned standards. Weekly updates ensure domains are regularly filtered out to drive brand safety and suitability across SPN inventory.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comprehensive Global Coverage: <\/b><span style=\"font-weight: 400;\">Drive performance with IAS across the Google ecosystem, including YouTube, Google Video Partners, and now Search Partner Network.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Support Across Campaign Types:<\/b><span style=\"font-weight: 400;\"> Advertisers can utilize IAS\u2019s exclusion lists across all campaign types with SPN inventory, i.e. Search, Standard Shopping, Apps, and Performance Max campaign types.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Paired with Google\u2019s established brand safety protections for SPN, IAS\u2019s solution provides advertisers with an additional independent layer of trusted third-party transparency and proactive control. <\/span><span style=\"font-weight: 400;\">The launch of <\/span><span style=\"font-weight: 400;\">IAS Pre-Screen Brand Safety Solution for <\/span><span style=\"font-weight: 400;\">SPN is the latest expansion of IAS\u2019s longstanding collaboration with Google.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In 2024, IAS launched IAS Optimization for YouTube to maximize contextual suitability for advertisers across YouTube through enhanced pre-screen suitability controls. Previously, IAS announced the expansion of its industry-leading <\/span><a href=\"https:\/\/integralads.com\/news\/ias-expands-brand-safety-suitability-measurement-youtube-performance-max-demand-gen\/\"><span style=\"font-weight: 400;\">Brand Safety and Suitability Measurement product for YouTube<\/span><\/a><span style=\"font-weight: 400;\"> to include reporting for Performance Max and Demand Gen campaigns, and just prior, the launch of <\/span><a href=\"https:\/\/integralads.com\/news\/ias-curation-google-ad-manager\/\"><span style=\"font-weight: 400;\">IAS Curation with Google Ad Manager<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-140646b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"35108\" data-id=\"140646b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f1f778\" data-eae-slider=\"28069\" data-id=\"1f1f778\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f46bc23 elementor-widget elementor-widget-text-editor\" data-id=\"f46bc23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>About Integral Ad Science<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry\u2019s most actionable data to drive superior results for the world\u2019s largest advertisers, publishers, and media platforms. IAS\u2019s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the launch of IAS Pre-Screen Brand Safety Solution for Search Partner Network (SPN). IAS will now drive performance and protection across SPN by providing advertisers with greater control over their advertising investments before their ads are shown across SPN.<\/p>\n","protected":false},"author":34,"featured_media":341727,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-341785","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS Introduces Pre-Screen Brand Safety and Suitability Solution for Google Search Partner Network - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/ko\/news\/ias-google-pre-screen-brand-safety-suitability-solution-search-partner-network\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Introduces Pre-Screen Brand Safety and Suitability Solution for Google Search Partner Network\" \/>\n<meta property=\"og:description\" content=\"Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the launch of IAS Pre-Screen Brand Safety Solution for Search Partner Network (SPN). 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